Content marketing can be done with articles on sites like Medium.com or Scribd.com, it can be done by answering questions on Reddit or Quora, and it can be done with videos on YouTube or Vimeo, along with a variety of other means. The point is that all of the content has to be useful, period. Don't try to do the least amount of work for the greatest return. You need to do the exact opposite if you want to succeed.


Blogging is a lucrative business, even as popularity in video marketing and podcasting are on the rise. It also happens to be the one of the oldest and most popular forms of content marketing. This is due to how effective it’s been for small and big-time blogs alike as well as how cheap it is compared to other forms of marketing. These are probably a few of the reasons why you want to start a blog yourself, but how do you become successful as a blogger? That’s what we’re going to explore in this post.
hey i actaully have 2 questions about starting a blog..1. is that if i just have a free blog on WordPress, and my blog is owned by them, will i still get money for it?? 2. i already made a free WordPress blog, but in case of any mind changes can i switch to a hosting company while still keeping the page i have already made? or would i have to start all over again?
There’s also Quora—a question and answer site that lets anyone respond to user’s queries. One tactic I’ve used is to search for relevant topics in my niche and then answer questions I’ve already written about on my blog (like this Quora answer about how to get blog traffic that's received hundreds of upvotes and thousands of views_ . This way I know I’m giving them good value and can even link back to the full post on my blog.
They didn't just publish posts on a regular basis. Successful blogs found out what struggles their audiences were having and created content that solved their problems. They also got in gear and optimized their sites for SEO. They even learned about email marketing, social media marketing, how to monetize and more. Basically, if you want to become a blogger and succeed, you're going to have to learn how to run an online business rather than a simple blog.
Edit yourself. We know you’re ready to click “publish,” but take a minute to self-edit your work. (The Write Life has some great self-editing tips.) If it’s laced with errors, you’re going to lose credibility — and readers. Recruit a friend or family member to have a second look. If no one’s available, read your work aloud. This is a great way to view it from a different angle and identify areas that need polishing.
Thanks for an awesome step by step. I started by getting a domain and hosting, as per your instruction, but at the end of my registration page on Host Gator, I didn’t find the “Constant Contact” add on. Instead, I have “Get a Pro Email Address from Google” add on. How do I get this Constant Contact add on, and do you suggest me adding the Pro Email Address one? Thank you so much, and so sorry for such a noob question 😀
It might be the case that an audience understands the basics, but isn’t there still a place for this ‘basic’ information on any blog within a niche? Sure, they can get it elsewhere, but if the content doesn’t take too long to create then why not? There will always be new people entering a niche and if other blog information isn’t maintained then why not provide the latest?
And while the name you choose is one of the more important parts of setting up your blog, remember that it's something you can always change in the future—so don't let this step hold you back. Just choose something that's close to the topics you're planning to blog about, or you can even grab yourname.com or yournickname.com (like I've done with my blog here) and let's keep moving.
AdSense is a contextual advertising network that places partner (business) ads on your website. It’s easy to set up—all you have to do is copy and paste some code given to you from Google in the places you'd like the ads to appear on your website. Google will then show ads from advertisers that are a match to the content on your website so that ideally your website visitors see relevant ads.
“As a newer blogger, I have been wanting a conversation – a seasoned blogger to talk to me about the most popular ways to monetize my blog, the pros and cons of each of them, and give me realistic tips and goals to reach my future goal. Ruth did all of this. She has such a fantastic writing style that you feel like you are sitting down with her over a cup of coffee. The material is easy to navigate, covering the importance of good content before anything else, Pinterest, media kits, reviews, ads, and a whole lot more. Ruth is incredibly level-headed in her approach to monetizing her blog and truly believes and promotes that a blog full of good ideas, content and writing must come first. My favorite part is that every chapter ends with a “plan of action” which is great if you are truly looking to improve your blog. I can’t wait to put her tips and ideas into action and watch my blog grow!“
Make it easy for readers to browse – If you want more page views, you should make it as easy as possible for readers to read your other blog posts. It should be easy for readers to find your blog homepage, categories, tags, search bar, and so on. Also, I recommend including links in every single one of your blog posts, which helps readers easily find related topics.
Yaro, I’ve been noticing this trend for years now. “Blogging” is a “platform” that builds a “business”. Our internet marketing marketing community can be overly-focused on short term results at the expense of healthy business strategy. Thank you for level-setting us. We can certainly capitalize on trends, but not at the expense of being valueable in the marketplace.
Once you’re up and running with your hosting account, your next step is to install WordPress, the most popular blogging platform, onto your newly-minted blog. This is a rather straightforward process, so don’t be alarmed here. In your Bluehost control panel, you’ll find a simple one-click logo icon with the description “Install WordPress,” that will help guide you along in the process.
This isn’t something you necessarily need before you start a blog, but it is something you should implement as soon as possible. “Something to sell” may refer to your own products, affiliate products or even your sponsors’ products. It doesn’t matter whose product it is so long as it’s generating revenue for you. As a side note, affiliate marketing is the cheapest way for new and young blogs to start generating revenue. Be sure to read through our guide on how to get started with affiliate marketing for more information on that.
This is a step that every successful business faces, and if you really want to turn your blog into a business, it’s a step you simply can’t skip. I say this with complete confidence and after years working with brands who put so much effort into marketing, and then later realize that they’re missing the mark. I don’t want this to happen to you, so here’s the deal…
Great article about blogging. This is very helpful. I have been blogging about fashion for my Apparel Search website for many years, but have not received much traction for the efforts. Hopefully your suggestions will be of help. Even though I post often and I think with helpful information for people interesting in clothing, I don’t seem to gain any followers. After several years, I have people reading the blogs, but no followers and not many people posting comments. Rather frustrating, but I will continue my efforts. Anyway, thank you for your post and hopefully it helps me and others improve our blogging.

Blogger allows its users to choose from various templates and then customize them. Users may also choose to create their own templates using CSS. The new design template, known as "Dynamic View", was introduced on 31 August 2011[19] with Dynamic Views being introduced on 27 September 2011.[20] It is built with AJAX, HTML5, and CSS3. The time for loading is 40 percent shorter than traditional templates, and allows user to present blog in seven different ways: classic, flipcard, magazine, mosaic, sidebar, snapshot, and timeslide. Readers still have the option to choose preferable views when the blog owner has set a default view.[21] Some of the widgets (e.g., Labels, Profile, Link List, Subscription Links, Followers and Blog Archive etc.) are available for Dynamic Views; other templates are chosen by the blogger.
Although I do think conversions are the most important thing I can recall when I first started out one of my sites and I was starting to get regular daily traffic of around 10 uniques, and then I had one day that spiked to 200. That was a very encouraging day. Just seeing that traffic spike gave me confidence and a drive to work harder towards my next goal. I had not made any conversions yet, no money. However, seeing that my hard work was doing something was very encouraging.
Congratulations, you’ve completed reading the “How to Start a Blog” guide! By now you should have your own domain name, hosting space and your blog set up. Next, you will need to get familiar with the WordPress dashboard, learn how to make desired changes, learn blogging basics such as content creation and promotion in order to become a successful blogger. Check out our Resources and Blog sections to learn how to run your blog.
Show consistent, relevant postings over time. Google seems to favor domains that have had some time to age and that are going to be a good bet for their visitors. Remember -- Google's (and other engines') goal is to provide the best experience possible for the people who search with them. If your blog is going to be a good match for your search terms it will be easier for you to rank and stay there.
I’m a bit confused…are you talking about using WordPress.com or WordPress.org when setting a blog? I heard not to use WordPress.com for a blog even though its free because the blog isn’t really “yours” and they can do what they want with it. Can you clarify the difference between the .com and .org and which one should be used in setting up a website and blog?
Although we mentioned some free hosting options, the best course of action is to own your blog, especially if you will be using your own copyrighted material (articles, drawings, photos, etc.). Pay a small amount of money every month, about the same as a Starbucks coffee, and you will build your own equity. If you plan to sell products, services, music or anything else via your blog, then this is the best way to go. Many hosting providers can help you maintain an e-commerce blog.

Readers want to reach a goal. What are common goals people have? Have you set and reached some significant goals? Can you spell out how you did it and inspire others on their journey? Fitness and weight loss come to mind here, as well as getting out of debt. Pursuing big goals can be disheartening and lonely. Knowing someone else has been there does wonders.


Search for blogs that cover similar topics. Use a search engine and the search bar on blog hosting sites to find blogs that cover your topic or related topic. Read a few blog posts from the most popular ones, that show up high on the search ranking, have the most comments, or display a readership of 20,000 or more.[7] Get an idea for how much interest and competition there is.

If you are interested in covering a broad topic that many people already write about, create multiple specialized blogs instead and link between them when the subjects overlap. For instance, if you are a nutrition expert, write one blog about healthy weight management, another one about child nutrition, and another about growing your own vegetables.
This step should have been obvious by this point in the article. Again, creating content or products based on what you feel would be most successful is risky. It’s next to impossible to replicate what another, more successful blog is doing and expect the same results for yourself. It’s better to know who you’re targeting, what their biggest pain points are and what products you want to use to target those pain points. A content marketing strategy will help you plan more effectively.
Great post, thank you! I found this to be very useful. I have just got into the Pay Per Click method and it is a great way of building a passive income. Due to my niche, I have found it difficult to source good affiliate networks, but just today I have revisited the accounts I set up on Link Share and CJ, to my surprise they offer a good range of affiliate programs, many of which cater to my niche blog topic :)

This is where having a clear content calendar becomes so important. If you can spend a couple hours each month mapping out all the posts you want to write, you’ll always know what you should be working on and when it’s due. This can be in a simple Google Doc like the one in my free blogging course, or by using a tool like Trello that lets you track posts through the whole process from idea to writing to published and promoting.
But until that moment where you've written 10 posts, you haven't yet proven to yourself or to anyone else that you actually have what it takes to be a blogger. You're just going to be one of those people who writes a couple of blog posts and then fizzles out and doesn't do anything. There are so many of those people in the Internet- don't add to it.
“No blogging for profit book has made the difference to me and my blog like this one. If you only read ONE of these subject books – LET IT BE THIS BOOK!!! After finishing the book, my blog is totally getting revamped, I have the excitement for it again, and now my whole direction has changed to not only help me become more profitable, but also for me to get back to ENJOYING what I do, which is really the best part!” -Danielle @ Busy Moms Helper
Creating a job board on your site is a great way to make your blog "sticky" - meaning you get visitors returning again and again. It's also a great way to earn some extra cash while also providing a valuable service. Darren Rowse from ProBlogger runs a hugely popular job board where he charges $70 for a 30-day listing. With around 70 listings per month, he's bringing in some solid earnings with relatively little investment of time or money.
I still remember the beginning days of building this blog. I worked tirelessly for 60 to 80 hours every single week without fail. In the beginning, I saw a trickle of traffic that amounted to maybe 20 to 30 visitors per day. That number multiplied by about a 100 after approximately a year and a half or so of grueling hard work. And since then, it has climbed significantly for one reason and one reason only: consistency.
19. eBay – Of course you can’t read an article about making money online that doesn’t mention eBay. You can start an eBay store and get serious about it or you can just sell some stuff to declutter your home. Either way, I’ve made my fair share from selling on eBay and it’s still a popular way to earn money. If you decide to start an actual eBay store, you’ll want to find a drop-ship business like Doba that will store and ship items straight to your customers so you don’t have to deal with an inventory.
21. Facebook – Facebook swap shops are great for selling things locally. It’s like CraigsList, but a little easier. You simply search for swap shops in your area and ask to join the group. Once you’re in, take a picture of the item, write a quick description with the price and post it. It doesn’t get much easier than that. You can generally expect to get about what you would get at a yard sale, maybe a little more.

Having something to sell will give you something to plan your content marketing and email marketing strategies around. Let’s say you want to sell a full recipe book for the keto diet. So, you publish a post on your “Top 5 Hacks for the Keto Diet” and offer a seven-day keto breakfast plan as a lead magnet to attract subscribers to your email list. You send the breakfast recipes to your leads over a period of seven days and advertise your book at the end of it.
And, if you’re interested in starting a blog, you probably have a ton of ideas for posts you want to write. However, I can say from experience that those ideas aren’t always there. Sometimes running a blog is harder than it seems. And it can be incredibly hard when you run out of ideas, especially when you’re writing about topics you’re passionate about.

promoting your expertise to deliver training or consultancy services to businesses can be a highly profitable way to create an online income. In the past I have helped lots of businesses get started blogging by working with them to create editorial calendars and giving their marketing teams tips to promote their posts. Whether you’re an Excel guru, a marketing whiz or a customer services master you can build up your profile on your blog.


In today's competitive business environment, employees are constantly vying for ways to climb the corporate ladder. Looking to make steady gains over time, they work hard, diligently putting in the effort to ensure that they get noticed. Over time, they climb the proverbial ladder, increasing their pay while also increasing their level of responsibilities.
When you go with free, you’ll have a lack of control over how your blog looks and acts: Free blogging services (like Blogger, Medium or Tumblr) will pretty much always limit the design and functionality of your blog. This means you won't be able to make your blog look like your favorite other sites. Plus, you might not be able to do the things you want (like capture email addresses from your readers using tools like ConvertKit, include ads, join affiliate programs and other activities that'll help you actually make money blogging).
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