Find Your Niche. You needn’t have a niche, but it helps. When learning how to be a blogger, it’s important to ask yourself what you’re passionate about. Running? Cooking? Being a parent? Have you found your passion? If so, whatever it is, write about that. If not, then you must first find your passion. (Note: We generally recommend that people don’t start a blog about minimalism or the paleo diet or any other heavily saturated topic. But what we really mean when we say this is: don’t create a blog about something unless you have a unique perspective. If you’ve embraced simple living and have a unique perspective, then by all means have at it.)
Edit yourself. We know you’re ready to click “publish,” but take a minute to self-edit your work. (The Write Life has some great self-editing tips.) If it’s laced with errors, you’re going to lose credibility — and readers. Recruit a friend or family member to have a second look. If no one’s available, read your work aloud. This is a great way to view it from a different angle and identify areas that need polishing.
Mass appeal to a large audience is the goal of any blogger that starts a blog. While saturation into the marketplace is difficult any way that you slice it, starting with a smaller audience won't help you. If you want to write about resume writing skills, for example, you might want to take a broader approach of larger business or employment skills and information.

Bluehost will ask if you want to purchase a ton of add-ons to your package. We don’t think any of these are absolutely necessary, but you might want to consider privacy protection. It’s less than $1 a month, and it’ll keep your contact information private. Note, though, savvy searchers will know how to check this information, and if it’s anonymous, it could hurt your credibility.

Your newsletter is all yours. Unlike social media sites, your newsletter and email subscribers are all yours, and you have their undivided attention. You don't have to worry about algorithms not displaying your content to readers, and this is because they are your email subscribers. You aren't fighting with anyone else to have them see your content.
Oh, and I promised you’d get your days back, right? Once you’re comfortable on your social media platforms, scheduling tools will actually automate your content sharing for you, so you don’t have to do it manually. Who’s a game-changer now? My favorite tools are SmarterQueue and Buffer for Twitter, Facebook and LinkedIn; BoardBooster for Pinterest; and Planoly for Instagram.

It might be the case that an audience understands the basics, but isn’t there still a place for this ‘basic’ information on any blog within a niche? Sure, they can get it elsewhere, but if the content doesn’t take too long to create then why not? There will always be new people entering a niche and if other blog information isn’t maintained then why not provide the latest?
Do you want to know what’s really hard to read? A long paragraph like this. One that is huge and the text is long and the sentences run on and on and on. Even if you start out with a compelling first sentence, eventually people are going to get tired. It’s just too much of a task to take on to read this entire thing. Ain’t nobody got time for that! It makes people’s eyeballs hurt. They want content that they can easily scan over and pick and choose what they want to read. So please, unless you are a writer for the NY Times or moonlight as a ghostwriter for Steven King, do not write blog posts like this.
AdSense is a contextual advertising network that places partner (business) ads on your website. It’s easy to set up—all you have to do is copy and paste some code given to you from Google in the places you'd like the ads to appear on your website. Google will then show ads from advertisers that are a match to the content on your website so that ideally your website visitors see relevant ads.

Anyone who's serious about building a blog and making money, needs to leverage Google's webmaster tools to see what keywords they're ranking for and any messages that would impact their ability to rank. This will also allow you to submit an XML sitemap and track keyword impressions along with click-through rates. This is one of the most useful tools for growing your site or blog through constant analysis of your efforts.

I’m getting this message “The server at whexperience.com can’t be found, because the DNS lookup failed. DNS is the network service that translates a website’s name to its Internet address. This error is most often caused by having no connection to the Internet or a misconfigured network. It can also be caused by an unresponsive DNS server or a firewall preventing Google Chrome from accessing the network.” You know how can I fix this issue? Thanks !


Great article about the harsh realities of blogging. I started my regional movie reviews site in 2002 and did alright during the ‘golden years’ when just consistently cranking out content was enough to garner solid traffic numbers for the 2% conversion rate to mean something, cash-wise. I’m now in the tough process of overhauling the site for the new reality you’ve outlined, already creating supporting screening listings, as well as relevant video, audio ebook and other product content to extend my brand’s reach across different popular platforms. I think the biggest challenges I’ve faced are changing my old mindset about building email lists and selling advertising space versus social media and adding affiliate ads, and figuring out how to apply them in a smart fashion to grow the site’s income potential within the narrow context of what a regional movie review/reference site can be. The current ersa of adblocker as well as Firefox’s new anti-tracking browser hiding adsense and amazon ads by default doesn’t help either.
Once you have a popular blog, advertisers will be hounding you for the opportunity to advertise. The best way to take advantage of this situation is to use Google Adsense. They find the advertisers for you and all you have to do is place the Google Adsense code on your blog to start running ads. Google Adsense takes all of the hard work out of the process and just cuts you a check.
If you're serious about succeeding with your blog, you need to build useful anchor content. It needs to be engaging, keyword centric, insightful, unique and well written. Don't write your content for search engines. Rather, write your content for humans while also paying homage to search engines and what they want. Simply put, it's a skill that develops over time with practice. It's also important to regularly publish your content on a weekly basis.
Although every work or profession needs to be disciplined but as a blogger when you work from home or cafes, discipline is your best friend. It should divide into writing posts, commenting on other blogs and social networking promotion. If you want loyal readers, then you have to post regularly on your blog. If you do not blog regularly, then you will lose your readers.
Thank you for this post. I am a SAHM of 3 kids. With only one source of income, I would love to be able to create some extra income blogging to help my family out. I love to share ideas and recipes online so I really feel like blogging is my calling but I am nervous to start because I feel like there are so many different directions to take and I want to know I am going to do everything I can to be successful.

If you're a new blogger or a blogger with less than a year or two's worth of experience, this is probably a great book. The author does a great job of organizing the information into sections and she actually provides actionable steps that will improve your blog. Many are common sense - such as "write awesome content" and "determine your main theme..."
×