The goal? Create a schedule and stick to it. In the beginning, write as much content as you can and share it everywhere. However, don't sacrifice quantity over quality. Ensure that all the posts are great, high quality posts that are both relevant to your audience and niche while also being keyword-centric. Don't veer off topic or go on one tangent after another.
Write down every topic that you are knowledgeable or passionate about. You'll have a much easier time making money from a blog you are interested in, rather than trying to write content you don't like because you think it will make money. Some examples are hobbies that you enjoy, your career, or some specific and miscellaneous knowledge that you have.
Design isn’t about crazy colors, multiple fonts, and tons of images and videos. It’s about making the experience of your reader as enjoyable as possible. That’s why the first thing you should think about when it comes to transitioning from the basics of learning how to start a blog over to perfecting your design, isn’t what you can add. But what you can take away.
Be Honest. Your blog needs to be authentic—it needs to feel real—if you want people to read it. You can be your blog, or your blog can be you. That is, do you really embody the stuff you write about? If not, people will see through it. “Be the change you want to see in the world,” is the famous Gandhi quote. Perhaps bloggers should build the blog they want to write for the world.
As you'll see, my first year of blogging saw only about 9,000 total readers, but I wasn't really taking blogging seriously and I was still learning how to drive traffic. In my second year, you'll see traffic begins to pick up dramatically as I start to figure out who my audience is and which traffic strategies work best for me—that's when I started driving almost as much traffic per month than I'd gotten in my entire first year.
These can each be customized to become incredibly unique websites. However, remember not to get sucked into design right now! Whenever choosing a theme, or customizing one for yourself, focus on creating a clean and uncluttered design. If you’re not satisfied with our suggestions, feel free to browse the WordPress.org theme directory for free alternatives.
Just make sure that the e-book builds on your blog output—don’t simply rehash what they have already seen! After all, these people are now paying customers and will get upset with old information. Later on, as you become more established and your archived material becomes more extensive, you can poll your readers to learn what topics they’d be interested in learning more about and interested in purchasing.
I want you to have realistic expectations, though. Those results are not the norm. My first month of monetizing my blog I made several thousands of dollars. But that occurred after I had been blogging for eighteen months. But do the math – I’m estimating my business will earn six-figures in ** the second year**. And I’ve never monetized a blog before!
Once you've built your free offer, you need to create a value ladder. What will you sell on the next step up? Create your own digital products if you're serious about earning a real income from your blog. Decide on the next sale or dollar amount such as $99 on the next step, $499 on the second, $1,999 on the third, $9,999 on the fourth, and $24,999 on the fifth.
When you go with free, you’ll have a lack of control over how your blog looks and acts: Free blogging services (like Blogger, Medium or Tumblr) will pretty much always limit the design and functionality of your blog. This means you won't be able to make your blog look like your favorite other sites. Plus, you might not be able to do the things you want (like capture email addresses from your readers using tools like ConvertKit, include ads, join affiliate programs and other activities that'll help you actually make money blogging).
It shouldn’t come as a surprise, but people who regularly monitor their finances end up wealthier than those who don’t. When you were a kid, keeping track of all of your money in a porcelain piggy bank was pretty easy. As we get older, though, our money becomes spread out across things like car payments, mortgages, retirement funds, taxes, and other investments and debts. All of these things make keeping track of our money a lot more complicated.
Vision. The reason our site design looks good is because we have a great host, we have a great theme, and most important, we had a vision of how we wanted our blog to look. Once we had the vision, we worked hard to make that vision a reality. (Note: neither of us had any design experience before starting a blog.) It’s hard to create a beautiful blog if you don’t know what you want it to look like.
So now you have 15 reasons why you should start a blog, and we’ve shown you how to start a blog, step-by-step, based on our personal experience. But after giving you those detailed instructions, which could save you hundreds of hours of wasted time, we also want to give you some good reasons why you should not start a blog. (Keep in mind that these reasons are just our opinions, and we do not pretend to offer them up as a collection of empirical blogging maxims.)
Email subscriptions is one of your most important priorities as a blogger, if not the most important. Highly engaged email lists are at the core of every successful blog. Unfortunately, managing and sending emails on a list involves a lot of spam regulatory laws, which means you’ll need a reputable email marketing service. There are quite a few great services which can handle your email broadcasts, autoresponders, and more.
What does that really mean? To start, just take a mental snapshot of your priority focus areas for the next 3 months. This works fantabulously well because it’s a small enough time frame where you can feel positive and excited about your action items, rather than stressed and defeated because you start getting ahead of yourself. Been there, done that. At the same time it gives you a bird’s eye view of where you should be putting your focus.
Solid numbers about blogging incomes are hard to come by. For example, in the US, the Bureau of Labor Statistics lump bloggers in the very broad category of “Writers and Authors” which has a median income of $61,240 per year. That’s not an accurate measure since there are vastly different occupations included in that category. Information from small surveys and anecdotal evidence can also be found online, but much of it is outdated or taken from tiny sample sizes.
This is where having a clear content calendar becomes so important. If you can spend a couple hours each month mapping out all the posts you want to write, you’ll always know what you should be working on and when it’s due. This can be in a simple Google Doc like the one in my free blogging course, or by using a tool like Trello that lets you track posts through the whole process from idea to writing to published and promoting.
Thank you Yaro for all the information. Being new to all this, I am trying to get my thinking straight. When you all speak of conversions I take it that you are talking about having something extra to sell than just having them click on adsense ads. Correct? I believe you are talking about converting visitors to loyal paying followers, is this correct? I have only been blogging a couple of months so I have much to learn. Thanks for your patience.
You can also strategically rely on traditional post formats to help you along the way. At the end of the day, as long as your information is interesting, relevant, and sourced reliably, you’re on the right track. Don’t be afraid to experiment, but keep in mind it’s smarter to break the rules on purpose than by mistake. Read and learn from popular blogs in your niche and try out what works best for them.
With practice and a little effort, you can easily build your base of fans and followers. As you become known as an expert in your niche, you can inspire, encourage and help your followers make a difference in their own lives. Along with your blogging journey, you will make new friends and connections throughout the world. If you like to travel, that means a lot of couches are available for you to snooze on while winging your way around the globe!
Amazon is the giant in the industry, but it’s also a good idea to reach out to small companies and even individuals who make products or services that are related to your blog. For example, if you have a popular cooking blog, you might contact small BBQ sauce companies to see if they’d be interested in setting up an affiliate marketing program with you. You earn a portion of the sale through your blog, and they get free marketing.
Google pays acute attention to the length of your articles. Short articles are called “thin” content. They generally tend to be 500 words or less. Even sub-1000-word articles are largely a waste of your time. Why? You can’t compete in the beginning with thin content. Unless you have an existing audience, which takes time to build, you need content that packs the value-punch.
Make it easy for the person you are guest posting for. Don’t forget to edit and proof-read and perhaps even format the post before you send it to the website. Make it as easy as it can be for the website owner to just cut and paste the article and hit publish. I used to publish guest posts on The Positivity Blog maybe 6 years ago and I loved it when people did that. I did not love it when people sent me lazy drafts and hoped I would do the cleanup.
This obviously isn't a book on SEO techniques, but I totally disagree with the author that SEO is an "old school" way of generating traffic. The bulk of my traffic has always come from search engines and, while social media is changing how we use the internet, I don't think enough emphasis can be put on the importance of search engines as a source of traffic for most blogs.