One of the biggest concerns for me, when I launched my blog, was what platform to use. I knew I had to purchase a domain name and hosting, but how to bring them together and make them work as one was a mystery to me. Because I was a new to tech world, I knew I wanted something easy, yet something that looked professional. However, the easy solutions that were already put together looked amateurish and unprofessional.
Brainstorm keywords for each blog post. Keywords are the important words that relate to the topic of your blog, and specifically the new subtopic you cover each time you post. Choosing relevant keywords that people search for frequently will increase the visibility of your blog, attract more readers, and show them advertisements they are likely to click.
Hi Yaro, as usual a very strong and detailed post. Yes, nowadays it is very easy to get lost in the jungle of blogs. I think that if you plan to make a business with blogging, like I do, you first have to thoroughly study all the options available. And those options, as you just have mentioned, are ever increasing. Then there are people like me, who are artistic and thus more emotional, but also a bit introvert on the other site. I think the key to online success, or at least partially, is to literally start communicating with your future prospects. In the beginning that’s a bit scary, however I see a pattern emerging here. Talking to your prospects or subscribers is crucial for finding out what your audience is looking for with regard to both content and products. Even if you have a great sales funnel, it’s not of much use if you don’t know your audience well enough. This takes time, not only for yourself, but also for your future followers to accept you as their friend and mentor. It’s not only you who is shy, your audience is too.

Mass appeal to a large audience is the goal of any blogger that starts a blog. While saturation into the marketplace is difficult any way that you slice it, starting with a smaller audience won't help you. If you want to write about resume writing skills, for example, you might want to take a broader approach of larger business or employment skills and information.
By now you’ve probably come across the term “plugin”, and you might be wondering what the heck that is and if you need any of ’em. There are pros and cons to plugins, and you definitely don’t just want to dive in and start installing plugins left and right. Lesson 5 is an overview of what plugins are, how to install them, and what to be careful about regarding plugins when you start a blog.
What does it mean to deliver value? Either your posts have to be extremely informative, in that they teach people how to do something useful, or they need to be entertaining or provide value in another format. Your posts also need to be engaging. Don’t expect people to spend a lot of time or even share any of your content if your posts don’t deliver value and they’re not engaging.
Of course, offering products and services doesn’t have to be mutually exclusive from using ads. You can do both, but what I see happen is that when you start to make $5 from ads you try to figure out how you can make even more and that becomes your focus. The tactics you use to boost your ad revenues are often the ones that prevent you from building your list and promoting your own products.
Most bloggers actually welcome the advance to create great content for their platform. So you shouldn’t be shy in at least trying. There’s no harm in trying. If you succeed, then it will be a big win. If not, continue to network and add value on your own, and eventually, as you build it, they will most certainly come. Just don’t expect it to happen quickly or easily.
The first thing we did when starting our blog was go to Bluehost and register our domain, which is free with hosting. We’ll explain hosting in a moment, but let’s talk about your domain name first. Your domain name is an important part of your blog because it creates a first impression—it is the name of your blog. Also known as your URL, your domain is also your address on the web. For example, our domain name is www.theminimalists.com.
Last year I focused for brief time on traffic again. Had a few weeks where I had tens of thousands of visitors streaming in. The result – lots of work for me and virtually no money. So I’m back to my original model. I agree with you that this is one of the biggest fallacies on the internet and one people seem to have a hard time letting go of – that the best focus is on building traffic instead of focusing on serving the people who are willing to give back.
My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.
A great post, Ramsay, and great timing for me. I just went live with a coming soon page for my first website and blog that I plan to launch early next year. It’s great to read what your thoughts are on the future of blogging. I have to admit, I’ve been guilty of what you talk about in #19. I had planned to have my coming soon page up in October, but I was focusing on too many little things and got hung up. Now my challenge will be to not have the same thing happen with the main site.

Best part about this book: the updated 2014 edition, which is what I bought. The blogging environment was a lot different back in 2010 - 2012 (and a lot easier back then), so I knew that books written back then would be out of date for me for now. Ruth's book was one of relatively few books that had been written or updated in 2014 and onward. Very well done, lots of non-obvious tips and tricks, and lots of clear explanation not just about HOW to do things, but WHY.
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