Some people will argue that you shouldn't start a blog in a niche that isn't too popular. For example, if you want to write about something like crocheting or playing a specialized instrument, understand that the appeal of the blog can only be as large as the total global audience in your prospective language. Some things simply don't have a large audience.
That’s why I created this ultimate guide that’s taken me years to build. In it, I’m going to teach you everything you need to know when it comes to learning how to start a blog and actually profit from it. I’ll show you the exact techniques and strategies I’ve used for both myself and my highest-profile clients I’ve helped to go from 0 to millions of readers a year. Most of all, we’re diving deep into how I went from learning how to start a blog myself, to making this blog a source of more than $100,000 in side income each year.
My intention is to begin immediately with my new blog. I want to focus around the service industry more specifically about addiction. It is a huge epidemic in this country and I do not feel that there is enough information out there, real to life information for people to read. As a product of my own demons and at this stage in my life I feel that I have much to offer in this regard. I would just like a little feedback from you about the idea, and perhaps how you would go about laying something like that out online.
One of the biggest concerns for me, when I launched my blog, was what platform to use. I knew I had to purchase a domain name and hosting, but how to bring them together and make them work as one was a mystery to me. Because I was a new to tech world, I knew I wanted something easy, yet something that looked professional. However, the easy solutions that were already put together looked amateurish and unprofessional.
These “old men” to me at the time, also have their mentors who came before them. I remember listening to interviews (and you still hear this today), and names like Jay Abraham, Dan Kennedy and Gary Halbert were mentioned as the pioneers before internet marketing, back when direct response was all about paper sent in the mail, or full page ads in trade journals or magazines.
Although you shouldn't start a blog with the intention of optimizing it to oblivion, you most certainly should understand the fundamental principles of search engine optimization so that you pay attention to the key aspects that will impact your ability to rank on search engines like Google. Begin with Google's Webmaster Guidelines, and digest and implement that information. Learning SEO is a long and drawn out journey. You should always be increasing your knowledge and expanding your skill set.
This step should come after defining your niche. Once you know who you’re targeting, you can get to work on finding out about all of the individual problems they’re having and pinpointing their top pain points. Why is this important? People read blogs, watch videos and buy products to solve the problems they’re having. You could simply blog about what you feel would be most popular and create products you feel would be most profitable, but having definitive proof on what your audience cares about the most is a much better way to ensure success.
This is it! You just made a blog all by yourself. In fact, we dare say if you thoroughly read this entire guide you now know more than the average person does about starting a blog. But remember, starting a blog is easy – it only takes about thirty minutes of guided steps. It’s what comes next that will determine how successful you are when all is said and done.
I want you to have realistic expectations, though. Those results are not the norm. My first month of monetizing my blog I made several thousands of dollars. But that occurred after I had been blogging for eighteen months. But do the math – I’m estimating my business will earn six-figures in ** the second year**. And I’ve never monetized a blog before!
After you've determined the right way to help a handful of your readers solve a real problem they're encountering, pitch them (individually in a very personalized manner either over email or ideally on the phone) on pre-ordering your course and getting direct coaching from you in the meantime while you work on building out the actual course material.
Affiliate marketing works in conjunction with several other online advertising mechanisms. This is the case because affiliates will often use these platforms for marketing purposes. Some of the mechanisms include search engine optimization (SEO), e-mail marketing, paid search engine marketing (PPC-Pay Per Click), display advertising, and content marketing. At the same time, affiliates can also appropriate less traditional advertising methods. An example would be publishing reviews of services or products.
Please Note: I am an affiliate of Bluehost. That means, I’ll get a commission every time someone uses one of my links to sign up for the service. However, I do believe that Bluehost is one of the best hosting companies out there, with one of the best customer service departments, which is crucial when you’re doing something technical like hosting a blog.
If you scour the web, you'll find companies like Aweber, Get Response, Mail Chimp, Constant Contact and loads of others when it comes to email marketing. The first thing you need to do is to pick one of those companies and integrate it into your blog. Second, you need to develop a free offer. What will you give away in exchange for that lucrative email address?
The tools you use to reach people constantly change and you always have new options – more than you can handle. If however you understand the fundamentals, you realize that your core values stay consistent. How you present your value and what distribution formats you use to deliver it to people, fluctuates based on what is working best at any given time.
18. CraigsList – Some things don’t ship very well. Other things may make you feel uncomfortable to sell to someone across the country. Anytime you’re selling a large item or something you just don’t want to ship, Craigslist is a great place to go. It’s simple to list your item (again, take good pictures!). If you don’t like the idea of putting your phone number out there, the interested individual can send you a message to your inbox without even getting your email address.
In addition to getting new readers to your blog, you will also want to make sure your current readers are coming back. This is where email marketing plays a big role. By collecting the email addresses of your visitors (with their permission of course), you can then notify them when you post something new on your blog. This keeps people coming back to your blog, which not only gives you more readers over time, it also allows you to build a closer relationship with your readers.
Add Value. Your blog must add value to its readers’ lives. You want to help people solve problems. This is the only way you will get great quality readers to your site (and keep them coming back). Adding value is the only way to get someone’s long-term buy-in. We both learned this after a decade of leading and managing people in the corporate world. With everything you write, it’s worth asking: Is this adding value?
I will tell you up front that within a month of starting my blog I had spent over 600 dollars and I chose to see it as an investment, one that I knew I might never get back. It was scary. I could have spent ten times that – but it would have been unnecessary. I will also tell you that my best (successful) blogging buddies have also spent AT LEAST that much within their first months.
Do you want to know what’s really hard to read? A long paragraph like this. One that is huge and the text is long and the sentences run on and on and on. Even if you start out with a compelling first sentence, eventually people are going to get tired. It’s just too much of a task to take on to read this entire thing. Ain’t nobody got time for that! It makes people’s eyeballs hurt. They want content that they can easily scan over and pick and choose what they want to read. So please, unless you are a writer for the NY Times or moonlight as a ghostwriter for Steven King, do not write blog posts like this.
This is an ambitious method, but it's definitely plausible if you make smart decisions and are willing to work hard enough. Outreach involves getting noticed by influencers and getting your content on their websites. These will be the biggest names in your niche who probably have about a hundred other bloggers looking to get their content on their blogs. You'll need to do a lot to impress them.
If your answer was the former, you’re wasting your time. In fact, if you’re not starting a blog because you’re inherently passionate about whatever it is you’re blogging about, it truly is a lost cause. Why? Because building a blog to any semblance of an audience is an astronomical feat. I don’t tell you that to scare you. Only to prepare you for what’s to come.
PS: my answer to this question is always… “the better question is… how can my blog help me build a profitable business?” Most of the profits from blogging are not made on your blog, but that’s okay. I don’t believe blogging about making money per se, but about branding yourself and positioning yourself within your niche market as an authority and leader. Once that is established, there are so many ways to move people into your money making enterprises. Email marketing, as you pointed out, is one of the best ways to do this. Sending people to your membership sites, services, info products and coaching programs are all great things to route people into as well.
Thank you so much for this helpful post! I have been researching how to make a successful blog for a month or so and have found many of your posts very helpful! It is my goal within the next year or so to have one up and running! I’m currently working more then full-time hours but live my job; just want more freetime. I think with some hard work I can make it possible.
The internet has afforded us that freedom. We have the freedom to become digital nomads and earn an income from anywhere in the world. The majority of those that succeed in this endeavor opt for starting a blog. They escape to some exotic destination such as the tropical jungles of Costa Rica or the sugary-white-sanded beaches of Mexico where they can live on the cheap while building their digital empires.
It’s dependent on traffic. Traffic goes up and down and you never know when it is going to do a major dip. Most advertisers pay based on the number of views their ad will get. This turns you into a traffic monster. You start to look for creative ways to get any kind of traffic, no matter if it’s good traffic or not. This can easily lead to your site becoming another junk site that you try to avoid.
Of course, there are other CMS options you can look at, such as Squarespace, Ghost, and Wix when learning how to start a blog. However, I strongly recommend setting up a self-hosted WordPress site for your blog as it’s the most sustainable, long-term solution—and really the only option worth considering if you're starting a blog with the eventual goal of making money from your website in some way, shape or form.
Hi Ramsay Thanks for your excellent article! The only trouble is I impulsively signed up with BlueHost just before I read it and have ended up paying $7.95 per month for 12 months. I didn’t want to sign up for the 36 months – that at least would’ve been $3.95 per month. I also realize, after doing some reading, including your article, that I am not quite ready to launch my blog yet. Would it be possible for me to cancel with BlueHost and then sign up again later through you to get the good deal? I don’t want to find I’ve lost my domain name though. Hoping you can help! Thanks.
The truth is, it's not as easy to carve out your space on the web and make a name for yourself as a blogger today, as it was back when blogging was brand new. And it takes a lot of time to build your audience to the point where it's successful. (The most successful, multi-million dollar blogs today were started around 2005 or earlier.) So it's definitely not something you can get rich quickly with, though many people do work on their blogs full time.
Blogging is a LEGIT way to make ALOT of money – (I am updating this as of February of 2018, and this is more true now than ever). I make good money doing this, I had no experience when I started, and in the grand scheme of life, I started making money very quickly.) So if your burning questions was “is blogging REALLY profitable?” the answer is a resounding YES – it sure can be!)