These pages are all pretty standard, but they’re also a great way to have some fun and let your readers get to know you. In fact, I use my About page to not only introduce who I am and tell my story, but also to explain my value proposition (for potential clients looking to hire me as a freelance content marketer) and show off some of my recent achievements.
Again, it doesn't take much to become a blogger, but you're going to have to work harder and smarter to find success. It all boils down to bringing something unique to the table while providing high-quality, valuable content and promoting it well. You'll need to overcome issues like writer's block and stay focused while working towards your goals. Do you have experience in growing blogs? Be sure to share your own strategies in the comments below.
By now you’ve probably come across the term “plugin”, and you might be wondering what the heck that is and if you need any of ’em. There are pros and cons to plugins, and you definitely don’t just want to dive in and start installing plugins left and right. Lesson 5 is an overview of what plugins are, how to install them, and what to be careful about regarding plugins when you start a blog.
If you can keep your readers engaged and actively reading your content and digesting it thoroughly, Google will take notice. Engagement, calculated through things like the average time spent reading your content, average session time, exit rate, bounce rate, and so on, is one of the primary components when ranking on Google's competitive Search Engine Results Pages (SERPs).