It might be the case that an audience understands the basics, but isn’t there still a place for this ‘basic’ information on any blog within a niche? Sure, they can get it elsewhere, but if the content doesn’t take too long to create then why not? There will always be new people entering a niche and if other blog information isn’t maintained then why not provide the latest?
I am not ashamed to admit that when I was first learning how to build a blog I made a ton of mistakes. You can benefit from more than a decade of my experience so that you don’t repeat these same mistakes when you make your own blog. I created this free guide so that anyone can learn how to blog quickly and easily. And if you get stuck at any point, please send me a message and I will do my best to help you!
Use a keyword research tool to gather even more ideas: We want a TON of these blog post topics, so let’s use a keyword explorer tool like Ahrefs (pictured above), Google Keyword Planner, or Moz to help us fill it out. These tools basically just show you terms and topics related to the ones you’ve already come up with, as well as how much traffic those terms are getting (to show that your audience cares about them!)
WordPress is free open source software – you are referring to your web hosting company. Web hosts will inform you of any charges in advance and it is very easy to move to a new host. Some web hosts offer free transfers if you sign up for a contract of 12 months or more. The other thing to do to avoid sudden price hikes is pay for 36 months rather than 12.
Protip: Back in the day, when there weren’t so many blogs online, you could almost pick any topic and run with it. Now, not so much. There are definitely niches that are really, really full and therefore difficult to break into. How do you know? If you can easily find several dozen popular blogs on the topic, you might rethink your topic. On the other hand, just because a niche is big doesn’t mean it’s a bad idea to choose it. After all, a large niche means there’s a market for it! In that case, you’ll have to find a really unique angle. Spend time watching the main players. Knowing your way around will help you fine-tune the “thing” that will make you stand out.
Answer questions people interested in your niche are already asking. I sometimes check out the most popular questions about personal development on huge sites like Reddit and Quora. They can often give you a good idea of what questions people are really interested in finding answers for. And so you’ll find some really good topics for your next posts or podcasts.
PS: my answer to this question is always… “the better question is… how can my blog help me build a profitable business?” Most of the profits from blogging are not made on your blog, but that’s okay. I don’t believe blogging about making money per se, but about branding yourself and positioning yourself within your niche market as an authority and leader. Once that is established, there are so many ways to move people into your money making enterprises. Email marketing, as you pointed out, is one of the best ways to do this. Sending people to your membership sites, services, info products and coaching programs are all great things to route people into as well.
“I’ll admit, I’m a bit of a ‘blogging for profit’ book junkie. I’ve read LOTS of them! However, most of them it’s just the same thing over and over. When I first heard about this book my first thought was ‘should I bother? There’s never anything new anymore’. I was so wrong – Ruth’s writing style is so nicely organized, and easy to read, as if you were sitting there chatting with an old friend. Her book goes into amazing-yet-easy-to-understand details on a ton of methods for making money blogging – but that’s after about half the book giving you advice and steps on actually GETTING to the point where you could make money, by growing your blog and being YOUR type of awesome.
I worked 50 hours per week but needed to make extra income to make ends meet and a friend of mine was buying stuff from China and selling it at markets and managed to give up his full time job, i couldn’t afford to buy lots of stock and came across dropshipping, Its very daunting to begin with and there are many people doing it but I came across a dropshipping wholesale directory that helped me find products and offered lots of help, Im not making mega money at the moment but I was able to give up my full time job and take something part time so I have more time to spend with the family and im still making double what I previously was. My goal in the future (end of the year hopefully ) is to only be focussing on my own business, I might get there quicker once I follow your other suggestions.
If you're passionate about a subject and you have decent writing skills, blogging definitely could be an alternative career path for you. The short answer is, yes, it is possible to make a living—a very good one, even—by writing online. On the other hand, the hard truth is most of the millions of bloggers today don't make enough to support themselves just with their blogs. Let's take a look at what's involved.
Blogs are wonderful tools to help people establish themselves as experts in a field or niche. We all have some kind of interest and expertise to share with others. If you’re able to produce great content and/or have a unique point of view on the topic, then be assured that your future audience will recognize it and reward you for it. With a bit of effort, you too can become an authority in your area of interest and teach others how to start blogging.
You have to be careful with statements like it’s just about getting people to give you an email address and that is where the relationship starts – it’s not, the reason why they signed up to your list is where it starts and frames the communication you then continue via the list. You are dealing with the motivation behind why people make decisions and every single point of interaction matters, not just what goes on with the email list.
Thank you so much for this!! I have been thinking about starting a blog for a year now and somehow kept thinking how will I ever get people to read it. With the help of your post I was able to start my own blog! I promised myself I will not comment until I had something up and running. It’s very new and very small (only 3 posts up so far) but I would be honoured if you check it out. The entire credit goes to you.
One of the biggest concerns for me, when I launched my blog, was what platform to use. I knew I had to purchase a domain name and hosting, but how to bring them together and make them work as one was a mystery to me. Because I was a new to tech world, I knew I wanted something easy, yet something that looked professional. However, the easy solutions that were already put together looked amateurish and unprofessional.
And that’s totally fine (hint: I don't either)! There are some incredible free blog photo and design resources you can use to enhance your posts, even if you’re not very design-minded at all. You can even just use product screenshots throughout your content, depending upon the subject matter—take for example my recent article about the best CRMs for small business.
Life experiences. Everyone has lessons they have learned through life experience. Sharing this knowledge can be incredibly helpful to others in similar situations. For example, I recently helped a woman start her blog about being a fireman’s wife. She has a lot of experience and knowledge to share with others about this topic, and it has helped her connect with others in similar situations.Think about the things you have experienced in life. This could be related to your family (example: a blog about being a stay at home mom), work (a blog about experiences dealing with clients), or other life experiences (a blog about dealing with a troubling time such as a disease or divorce, or about a happy time such as preparing for a wedding or a birth of a child).
Amazon is the giant in the industry, but it’s also a good idea to reach out to small companies and even individuals who make products or services that are related to your blog. For example, if you have a popular cooking blog, you might contact small BBQ sauce companies to see if they’d be interested in setting up an affiliate marketing program with you. You earn a portion of the sale through your blog, and they get free marketing.
I actually think that the recent success of more bloggers paves the way for new bloggers – we’re joining a growing industry at the perfect time. More and more brands see the benefits of working with bloggers, more affiliate programs are being offered, more consumers are turning to bloggers as a the source of their information. Ad networks are getting more competitive.
Oh, and side note—once you've started generating a decent amount of traffic to your blog, it'll be a smart long-term decision to move up your hosting plan to a managed WordPress hosting provider like Kinsta that have even more features (which is what I use now that I'm in the hundreds of thousands of monthly readers), especially when you're in need of speeding up your WordPress blog.
What does that really mean? To start, just take a mental snapshot of your priority focus areas for the next 3 months. This works fantabulously well because it’s a small enough time frame where you can feel positive and excited about your action items, rather than stressed and defeated because you start getting ahead of yourself. Been there, done that. At the same time it gives you a bird’s eye view of where you should be putting your focus.
Wow, how the times have changed! I can remember when every lawyer in the state of Texas was creating two or three blogs and trying to do it in their free time. I guess they realized they simply did not have the time. I have heard that having a blog on a website is helpful but actually becoming a “professional” blogger is a completely different story.
What is CPC? CPC stands for “cost per click.” By displaying CPC ads with Google Adsense, you receive a set fee every time an ad on your website is clicked by a visitor. The cost per click is set by the advertiser. (This is in contrast to CPM ads, where you’re paid for ad views instead of clicks. CPM means “cost per thousand impressions,” where M is the roman numeral for 1,000.)
SEO – SEO stands for search engine optimization. Basically, you want search engines, like Google, to index and rank your content high in their algorithm, so that when people do an internet search — your content is easily found (preferably on page one). So when you research and write your content you'll want to consider your niche, keywords, questions, and phrases that individuals are searching for and intertwine these into your blog posts. This is an oversimplified definition, but it gives you the gist of what SEO can do your blog. This article talks more about SEO so you can start learning the ropes.
This isn’t something you necessarily need before you start a blog, but it is something you should implement as soon as possible. “Something to sell” may refer to your own products, affiliate products or even your sponsors’ products. It doesn’t matter whose product it is so long as it’s generating revenue for you. As a side note, affiliate marketing is the cheapest way for new and young blogs to start generating revenue. Be sure to read through our guide on how to get started with affiliate marketing for more information on that.
Hi Adeola, With BlueHost there’s not a free option. You can setup a blog for free on WordPress.com or Blogger.com — but you’re limited in how you can monetize. You also end up with a domain name like: beautyblog.wordpress.com instead of beautyblog.com. You can switch to the paid option later down the road — I’m not sure how difficult it is to make the transfer.
6. IZEA – IZEA works in addition to a blog or on its own. You get paid to blog, tweet, take photos and take videos. The pay is mostly based on your following, so if you want to make money with your tweets, you’ll need to grow you Twitter following. Likewise, if you want to make money with blogs, you’ll need substantial blog traffic (more on blogging below).
23. Affiliates – There are many affiliate networks, such as FlexOffers and CJ Affiliate that allow you to promote other people’s products and services. You simply put a link or a banner on your page and then you get a percentage if someone clicks through and buys the product/service. You’ll want to select products that are specifically within your blog’s category.This is an effective way to earn money once you have the traffic coming to your blog.
With Bluehost, there are three hosting options to choose from, Basic for $2.95/month, or Plus or Prime for $5.45/month — these prices are only available through my link, normally it's $3.95 and $5.95 a month) If you have the funds, I’d suggest going with the Plus Plan, because you get more unlimited features; and as your website grows you can switch to a more robust plan.
Ramsay, Over the years, your advice has helped me go from a blogging noob (even though I’d been blogging for years before I found you) to being able to launch a site that does what I want it to do and gets picked up in google searches within 24 hours – Wow! Thank you so much for all the knowledge you share. I just gave this post a tweet because I feel it is important to give back a little whenever I can… Happy Unicorn Day (9 April)! Lisa x
Blogging is something that requires patience, persistence and discipline. It may mean writing everyday for over a year before you really start to see any money from it. There are exceptions to the rule, but from my dealings with other bloggers, it seems to be pretty common to spend one or even two years building your blog, your brand and your authority, before making any serious amount of money.
Great article. I recently came into blogging. I hadn’t completed what quantity I had learnt from my initial try. currently, with the new diary, I started a few month alone, I’m seeing a rise in traffic on a daily basis that is kind of stunning and really exciting. therefore I even have been reading everywhere the way to legitimize a diary. Your article is superb and in-depth. Many thanks for sharing. I will be able to definitely take on some of your advice. Cheers Jamie!
2. InboxDollars – InboxDollars is similar to Swagbucks, since you’re going to be taking surveys, shopping, etc., so if you want to maximize your return, sign up with both websites. They also offer a search engine that pays you (like Swagbucks) and you get $5 just for signing up. I won’t continue to list survey sites one after another down the list, but if you want to get paid to take surveys, also check out GlobalTestMarket, E-Poll Surveys and Survey Club.
W3 Total Cache – Absolutely essential. This is a plugin that will make your website load faster and put less stress on your hosting account. It's very important to have it to prevent your website from crashing when one of your articles or other content goes viral on social media or is mentioned on a popular website and many thousands of visitors may pour in quickly.
27. Sponsored/paid posts – Many blogs publish sponsored and paid posts. Sponsored posts are basically just posts about a specific brand, product or service. A company will pay you to publish an article about it. It’s similar with other paid posts as well. Your basically selling the spot for the article on your site. If you decide to take this route, you’ll want to build your traffic before you will get many offers.
21. Facebook – Facebook swap shops are great for selling things locally. It’s like CraigsList, but a little easier. You simply search for swap shops in your area and ask to join the group. Once you’re in, take a picture of the item, write a quick description with the price and post it. It doesn’t get much easier than that. You can generally expect to get about what you would get at a yard sale, maybe a little more.
Your money is either in charge of you or you’re in charge of it, there’s no middle ground. Using some type of personal finance software can help alleviate some of that money stress and better allow you to manage your money effectively. Without it, you may just be setting yourself up for constant financial worry. Life is already tough enough and there’s no need to make it more difficult by simply hoping your money issues will all work out in your favor. Hint: they won’t.
“This book is an excellent resource for bloggers, especially bloggers relatively new to blogging (i.e. have been blogging for 2 months to a year or so) and that are looking to take their blog to the next level. Ruth gives you clear advice on how to build a solid foundation for your blog, and she does an amazing job of emphasizing the importance of that foundation and it’s role in helping you make a profit down the road. For Ruth, it’s more about lasting upward momentum than getting rich quick. And I love that! Additionally, Ruth’s advice is valuable even if you are not looking to monetize your blog, since many of the same qualities that make a profitable blog are also ones that grow your readership generally. It quickly becomes apparent that Ruth is all about quality, honesty, action, and organization. I feel like I have a much clearer picture of what kinds of items need to be on my blogging to-do list, and after reading I felt empowered to actually get myself in gear and cross those items off my list.
Obviously, you can blog about almost anything. However, you won’t succeed at it if you’re not staying true to yourself. Don’t blog about something you’re not passionate about. Don’t blog about something you’re not knowledgable about. You have to have some degree of knowledge and a big degree of passion. That’s just how it works if you want to succeed.
This step should have been obvious by this point in the article. Again, creating content or products based on what you feel would be most successful is risky. It’s next to impossible to replicate what another, more successful blog is doing and expect the same results for yourself. It’s better to know who you’re targeting, what their biggest pain points are and what products you want to use to target those pain points. A content marketing strategy will help you plan more effectively.
On the other hand, with a self-hosted blog on your own domain name – you are the REAL owner of your blog. You’ll be able to name your blog whatever you want, for example, “YourName.com” or “YourAwesomeBlog.com. You can end it with .com, .co.uk, .net, .org, or virtually any other web suffix. Add to that unlimited bandwidth for videos, images, and content plus the free themes and you have a winning combo.
Great article about the harsh realities of blogging. I started my regional movie reviews site in 2002 and did alright during the ‘golden years’ when just consistently cranking out content was enough to garner solid traffic numbers for the 2% conversion rate to mean something, cash-wise. I’m now in the tough process of overhauling the site for the new reality you’ve outlined, already creating supporting screening listings, as well as relevant video, audio ebook and other product content to extend my brand’s reach across different popular platforms. I think the biggest challenges I’ve faced are changing my old mindset about building email lists and selling advertising space versus social media and adding affiliate ads, and figuring out how to apply them in a smart fashion to grow the site’s income potential within the narrow context of what a regional movie review/reference site can be. The current ersa of adblocker as well as Firefox’s new anti-tracking browser hiding adsense and amazon ads by default doesn’t help either.
If you want to set yourself up for success, then you should invest in a self-hosted blog. A self-hosted blog is when you pay a company such as Bluehost to “park” your website in their “parking lot.” The company owns all the servers that you’re able to use to host your own content on (i.e. your blog). This service comes with a monthly fee of course.
Social Media – To help spread the word about new posts on your blog, you'll want to create social media profiles with some of the various platforms like Facebook, Twitter, Pinterest, Instagram, Google Plus, LinkedIn, and YouTube. Each platform has its own pros and cons and which ones you choose to use will depend on your bandwidth and niche. I suggest starting with two – three and investing time in nurturing and growing them before adding more to the mix.
According to this definition, many news and big time entertainment magazines are all blogs now. At least, their online versions are! It may sound silly, but the takeaway here is that the word ‘blog’ doesn’t intrinsically mean something is reliable or not – it simply refers to a perfectly legitimate style of publication. Like anything, common sense is key. It is always a good idea to research the creator of the blog to check whether they have a good reputation for publishing solid information.
Finally, when looking around for the right personal finance software that meets your needs, make sure that you’re comfortable with the program’s interface. It shouldn’t be expected that you recognize every single feature instantly, but if the features don’t seem readable and manageable to you, then you’re not as likely to use it and get the full benefits.
Are they spending many minutes on the page? Or, are they arriving and leaving quickly after 30 seconds or so. Keep in mind that your posts should be lengthy, so plan to write at least 1000 words per article or more. On this blog, I focus on a minimum of 2000 words per article. Not to be verbose. But because I know that value and engagement is delivered in length, not in brevity.
Also, not all plugins work together that well. Sometimes you’ll stumble upon things interfering with each other, thus making your site crash (worst case scenario) or your performance drop significantly (best case). And don’t even get me started on having multiple plugins trying to do the exact same thing (installing W3 Total Cache on top of WP Super Cache, for instance).
If you’ve spent a lot of time writing that week and just need a break from working on a post, it may be a productive way to spend an hour or two but I personally think your time could be better spent elsewhere. (This isn’t to say that you can’t find success utilizing this method, I just don’t see many/any people doing it and reporting back that it’s really helped them).
What does it mean to deliver value? Either your posts have to be extremely informative, in that they teach people how to do something useful, or they need to be entertaining or provide value in another format. Your posts also need to be engaging. Don’t expect people to spend a lot of time or even share any of your content if your posts don’t deliver value and they’re not engaging.
Hi Ramsay, Happy New Year! Another great post from which established bloggers can also benefit. I’ve been getting bogged down with SEO recently so I’m glad of the tips in the comments thread about keeping it, mostly, simple and concentrating on good, long form content. I have a couple of questions. 1. in 2018 do you think narrowing down to a specific niche is super important or is multipotentialite blogging still going to be effective? Yikes – I know I need to work on my strategy 😉 2. I notice when I click on a link in your posts the new post doesn’t open up in a new window – evidently this isn’t an important back-end consideration for you, and perhaps something you do intentionally? 3. For selling a blog would you recommend Flippa or Empire and any chance of a new updated blog post on this (or is your previous one updated already?)
Jaime, great article that you have posted on how to make money with blogging. Lots of informative concepts which a lot of other blogs would have over complicated but you have made it so simple that I find it so easy to read and take notes. I like it how you have broken it down to steps to follow which is great for the first time blogger just getting started in what appears to be an Internet jungle.
If you aren’t part of an ad network then you are constantly searching for new companies to advertise on your site. This one was always a pain in the ass for me. I wanted to spend time making my site better, but if I ignored selling my ad space then I wouldn’t have money to continue to make my site better. You can join an ad network, but that means you are giving up a percentage of the revenue. Work hard to only get 50% of the money? Bleh.
There are dozens of such affiliate marketing companies out there – they work by acting as an intermediary to even bigger companies (Walmart, Target, Lowes, you name it…) and drive sales to those advertisers. Some of the bigger affiliate marketing companies out there are, FlexOffers, Commision Junction, and ShareASale. We are on all of them, but have had the most success so far with FlexOffers.
If you just want to earn an income from writing, I would go the freelance route, like what Gina teaches. I can definitely see how it can seem too good to be true, but you have to look at these fields, either blogging or freelance, as a job/business. It’s definitely not a get rich quick thing. Those who become successful work hard, just as anyone in a more conventional job does. What I love about Gina is she is an incredibly hard worker. If you look at her story, she started out in freelance while working full time, so she was getting up at 4:30 in the morning and working weekends so she could grow her income. She was so determined. Her first month she made $805. Amazing!
Okay? A what? Sorry if I lost you. However, if you're serious about ensuring the blog that you started will make some serious coin over time, you need what's called a value ladder and a sales funnel. If you've never heard of these two concepts, let me explain. First of all, you need a system for email marketing. There are plenty of great plugins and programs to send out emails.
SEO friendliness: SEO, or search engine optimization, refers to how well Google and other search engines can find your information when people search for it. Some themes use bulky code that makes it difficult for search engines to read. And while no one expects you to inspect a theme’s code you should see if the developer has said it is optimized for SEO.