Vision. The reason our site design looks good is because we have a great host, we have a great theme, and most important, we had a vision of how we wanted our blog to look. Once we had the vision, we worked hard to make that vision a reality. (Note: neither of us had any design experience before starting a blog.) It’s hard to create a beautiful blog if you don’t know what you want it to look like.
I am not ashamed to admit that when I was first learning how to build a blog I made a ton of mistakes. You can benefit from more than a decade of my experience so that you don’t repeat these same mistakes when you make your own blog. I created this free guide so that anyone can learn how to blog quickly and easily. And if you get stuck at any point, please send me a message and I will do my best to help you!

Please Note: I am an affiliate of Bluehost. That means, I’ll get a commission every time someone uses one of my links to sign up for the service. However, I do believe that Bluehost is one of the best hosting companies out there, with one of the best customer service departments, which is crucial when you’re doing something technical like hosting a blog.
Unfortunately, gazillions of awesome domain names have been already taken. Especially if you aim for the most popular .com domain. But don’t worry; if you can’t get the domain you wanted while registering for a hosting account, Bluehost will help you by letting you choose one later. Just by clicking the button, you can skip the registration of the domain. That will give you time to do some research and thinking. Try thinking about other options or maybe another extension like .net or any other that may be a good fit your blog.

Hi Betsy, thanks for stopping by the blog. Yes, you can start a blog for free, but as I mentioned in the post, you’ll have a much better chance of success if you do go with a paid host. However, the investment is minimal. I have been earning a significant income through blogging that has allowed me to stay at home with my kids since about 2014, so I can say yes, it really does work. I hope you’re able to find the at home job you need!


I recently read a post titled Eulogy of a blog on Copyblogger, which sort of suggested the the “blog” has died, and probably suggesting to move on to a new form, that probably is more based on and leverages social media. Probably the blogging scenario is going to change like the markets did long back – from single shops to shopping malls, and people loved the transition. But the publishing aspect cant and should not die out, along with commenting. 🙂
Hi Ramsay Thanks for your excellent article! The only trouble is I impulsively signed up with BlueHost just before I read it and have ended up paying $7.95 per month for 12 months. I didn’t want to sign up for the 36 months – that at least would’ve been $3.95 per month. I also realize, after doing some reading, including your article, that I am not quite ready to launch my blog yet. Would it be possible for me to cancel with BlueHost and then sign up again later through you to get the good deal? I don’t want to find I’ve lost my domain name though. Hoping you can help! Thanks.
To make your site safe, all you need to do is turn on the SSL certificate. It controls the data transfer on your site and makes it unreadable to nosy people who might sniff the data from an outside. But before you start worrying that only technicians and internet experts know how to do this, let us show you how you can get a FREE secure connection in just a few steps:
In this day and age, managing one’s personal finances in a secure manner that allows the user to have a real-time visual representation of their money is easier than ever before. With the numerous applications that are out there — both free and subscription-based — there’s no reason that every person can’t take control of their money and ensure they’re making smart money moves.
It was interesting to see the diagram wheel picture in tip one with all the different domains that are used. Self-hosted WordPress seems to be the most popular. Do you think it has to do with how you can customize it the way you want the most compared to the other domains? I’m wanting to start my blog of dancing. I sincerely appreciate all of these additional ideas to get my blog started!
Great information altogether, but my main question still hasn’t been answered. I think I have Pinterest figured out and my traffic is gradually growing. I haven’t reached 5000 views per month yet but right now it seems like I will get 1000 page views in August and I started Pinterest mid-July with 0 views. I’m sure could be better, but not too bad either.
Wonderful post! Thanks for sharing. I’m blogging about healthy food. I’ve been trying put traffic to my newly blog for months into no avail. The only thing that get me from stale mate point is that I’ve performed some serious keyword expansion. I’ve got help from support guys from the SEO tool I’ve been using. Now I know how to rank well for as many relevant keywords as possible and it did miracles to by blog. The tool calls SERPstat and the guy were awesome. Thanks for this post. And huge thanks for the guys who helped me. I’m starting to believe that if you put efforts into something, the universe will oblige)

However, aside from that, you can always opt to generate small amounts of cash flow by doing other things such as creating articles that will lead people to courses or audiobooks that you've developed, or building out video tutorials that will ultimately sell some big package or system that will help to teach people whatever it is that you're really good it.


Thank you Jessica for the information. I’ve read just about all of your blog posts and they have helped me, someone that loves using tech but not so tech savvy when it comes to building a blog. You made it easy right from the start and as I was thinking of questions they were being answered as I read a little more. Thanks again. (if you go to my web page it’s still in demo mode until I have enough material to begin!)

29. Videos – This could be an entire section on it’s own. Many people have made money by creating YouTube videos. Evan of EvanTube is a kid and he has made millions by creating reviews of products that other kids his age would use. It’s not easy to get views into the millions, but once you do, you’ll start seeing some cash come in. Many bloggers have completely turned to videos to get their point across by starting a video blog.
Okay, so there are a ton of other considerations. For the sake of brevity, I’ll have to skip over all the little nuances that are involved with configuring things properly and optimizing for things like search engine optimization and installing plugins and so on. If you want to learn about SEO, I would recommend checking out my course on Udemy or one of my books or audiobooks on the topic.
Take the time to build your automated sales funnel. There is so much involved with sales funnels, but the basic premise is that your visitors will show up to your site by discovering your content, drop into your sales funnel through an offer via your lead magnet or some other tripwire, and they'll then be led through a journey with drip-fed messages at some periodic schedule that will allow you to sell your products and services on autopilot.
After you have your account created, you’ll be directed to a page where you need to select your hosting package. You can choose to pay for your hosting in a 12 month period, 24 month period, or a 36 month period — the longer the plan, the cheaper your price. Next, add your payment info and wait for an email confirmation of registration – this only takes a minute or two.
Personal finance software can go a long way in helping you to take control of your money and meeting your financial goals. It’s important to note, however, that some focus more on budgeting and expense tracking while others prioritize investing portfolios and income taxes. Explore several different programs and read reviews to find the one that’s right for you.
Of course, if you’re launching a blog for personal reasons and have no goals beyond the satisfaction of writing, these don’t impact you. However, if you’re trying to make money from blogging, it is very important to set realistic expectations of the work involved. Blogging for money is a form of business, which involves a few costs. Thankfully, blogging is relatively cheap compared to most other startups.
Through my affiliate link, you can secure hosting for as little as $2.95 a month. But you have to purchase the 36-month package, which would be $106.20 — but this includes a free domain name. You can use a free theme, but I highly suggest purchasing one, for $39 – $130. You can buy a custom logo design on Fiverr for $5, and you can use Sendinblue for email marketing which is free for a certain number of email subscribers. All in all, it shouldn’t cost you any more than $150.20 – $241.20 (plus tax).
“I’ll admit, I’m a bit of a ‘blogging for profit’ book junkie. I’ve read LOTS of them! However, most of them it’s just the same thing over and over. When I first heard about this book my first thought was ‘should I bother? There’s never anything new anymore’. I was so wrong – Ruth’s writing style is so nicely organized, and easy to read, as if you were sitting there chatting with an old friend. Her book goes into amazing-yet-easy-to-understand details on a ton of methods for making money blogging – but that’s after about half the book giving you advice and steps on actually GETTING to the point where you could make money, by growing your blog and being YOUR type of awesome.
One of the biggest concerns for me, when I launched my blog, was what platform to use. I knew I had to purchase a domain name and hosting, but how to bring them together and make them work as one was a mystery to me. Because I was a new to tech world, I knew I wanted something easy, yet something that looked professional. However, the easy solutions that were already put together looked amateurish and unprofessional.

Jaime, this is an excellent article. I’ve been blogging for fun for over four years, In the last year I’ve branched out and started a self-hosted blog about blogging for fun. I’m at the point think I have enough to offer on that subject and a few others. There are so many steps to get started, I think it overwhelms people, including those of us who are comfortable blogging. There are lots of courses available, but most of them that I’ve tried are pretty general. Do you recommend getting a coach?
After you've determined the right way to help a handful of your readers solve a real problem they're encountering, pitch them (individually in a very personalized manner either over email or ideally on the phone) on pre-ordering your course and getting direct coaching from you in the meantime while you work on building out the actual course material.
One of my favorite ways to get readers to my blog is to post links on my social media accounts like Facebook and Twitter. This is great, because not only do your friends see the link, but if your friends share the link with their friends it automatically multiplies your readers. If you have created high-quality content on your blog then social media is a great way for your blog to go viral.
More and more, secure websites are becoming a requirement rather than an option. Even if you are not collecting any information on your website, it is still better to add security to your website with a SSL certificate. These encrypt the connection between your blog’s visitors and your website, reducing the chance something will go wrong when viewing the site.
You can use your email list for this purpose simply by sending a broadcast email every now and then asking your subscribers what problems they're facing in your niche or what they would like to see on your blog. You can also promote a link to a survey on your site. Or you can even go all in and have real conversations with people by inviting them on Skype, talking to them on LinkedIn and Facebook groups, participating in forums, and more.
Of course, offering products and services doesn’t have to be mutually exclusive from using ads. You can do both, but what I see happen is that when you start to make $5 from ads you try to figure out how you can make even more and that becomes your focus. The tactics you use to boost your ad revenues are often the ones that prevent you from building your list and promoting your own products.
Firslty thank you for sharing all this great info, so far everything you have explained has worked. However I am stuck on the “choosing my theme”, I am hesitant because I don’t know if I am STUCK with whatever I choose and at this point I want a longterm awesome working blog and website. Can I try themes out to actually understand what I want or do I just choose and then that’s it I am stuck with it. Most importantly I want to be able to add “ads” so I can make some income from my site, just to cover some of my expenses and time, but I have no idea which themes allow this and how do I find out. Frustrated and stuck in limbo for a couple weeks now. Thanks for your help
Exactly! I’ve heard the analogy from many different people that you really just need to be one step ahead. It’s kind of like the model of discipleship. The people who are ahead in a certain aspect can help those who are a step behind, and hopefully you also have someone ahead of you to look up to and learn from. I hope you’ll come back and update me when you start your blog Kim!
Everyone who’s everyone wants to start a blog that makes money. They’ve been lured in by the stories of the world’s most popular bloggers that are generating tens of thousands to hundreds of thousands of dollars per month on autopilot. However, like any other goal in life, starting a successful blog that actually makes a respectable amount of income is no easy feat.
Note: When you send a post or page to the trash, it’s not deleted entirely. It will be held in the Trash folder. You’ll know you have things in the Trash because a “Trash” link will appear to the right of All / Published / Drafts / Private near the top of the window. You can restore something from the Trash if you’d like by clicking on the “Trash” link, hovering over the item you want to restore and clicking the appropriate link.

I’m so excited for you! I can’t wait to hear about all your success. As you move through these steps, remember to work in bite-sized chunks and keep the blog income formula plastered to the top of your brain. This will help you earn money from blogging as quickly as possible, because you’ll know exactly what you need to do to turn your blog into a blogging for profit machine.
When I started this book, I honestly was considering what the heck I was doing with my blog. It wasn’t fun anymore! Ruth really helps you rethink your direction, and motivates you to find what you really enjoy doing, which will make you do that better than just ‘whatever’. She also has a great ‘Action Plan’ at the conclusion of every chapter that really help you stay organized and break things down. Her down-to-earth talk and honesty really brings her message across, and helps the reader feel that making money with your blog is completely do-able. She also points out that nobody can do everything, offers helpful organization and time management tips, including free printables, and just gives you that ‘push’ you need to take your blog to the next level.
Starting a blog that actually makes money involves a great deal of writing. But not just any writing. You need to write keyword-focused content and do it repeatedly. When it comes to writing your content, there are a ton of rules that you should follow if you want it to be effective when it comes to SEO (in fact over 200+ which you can learn about here), but try not to allow that to overwhelm you.

I’ve been building online businesses and e-commerce websites since 2000. I would never in my life start a new website with a “free” blogging or “free” website platform. If you do, within months your website is going to start growing, and you’re going to have to switch to a paid platform anyway. You will have thrown away all that time (and lost money in the process).

Other measurements of success can include traffic, user engagement, social shares and email subscribers, but it all depends on your business goals in actuality. Do you want to sell more of your own products through your blog? Your version of success is going to include a healthy amount of revenue from those products alongside a decent-sized email list and a high level of user engagement. Do you want to simply earn more revenue from your blog as a whole? Your version of success would include high amounts traffic and user engagement.
Industry Blogs. These are specialized to a particular field or industry. They’re a good choice if you’re already an expert on something and want to share that expertise. Because you have to constantly stay on top of new information and developments in that industry, you need to make sure you’re comfortable with researching and understanding your topic.

Since I have a large proportion of freelancers in my audience, he offered to set me up as an affiliate where I'd earn a set fee for each new paid subscriber that signed up as a result of an email or clickthrough from my blog. The week I sent my first email out to my community about SolidGigs, nearly 100 people signed up to try it out. And that number's only continued to grow over the months, adding more to my recurring income that comes from this channel.
On May 9, 2004, Blogger introduced a major redesign, adding features such as web standards-compliant templates, individual archive pages for posts, comments, and posting by email. On August 14, 2006, Blogger launched its latest version in beta, codenamed "Invader", alongside the gold release. This migrated users to Google servers and had some new features, including interface language in French, Italian, German and Spanish.[9] In December 2006, this new version of Blogger was taken out of beta. By May 2007, Blogger had completely moved over to Google-operated servers. Blogger was ranked 16 on the list of top 50 domains in terms of number of unique visitors in 2007.[10]

Thank you Yaro for all the information. Being new to all this, I am trying to get my thinking straight. When you all speak of conversions I take it that you are talking about having something extra to sell than just having them click on adsense ads. Correct? I believe you are talking about converting visitors to loyal paying followers, is this correct? I have only been blogging a couple of months so I have much to learn. Thanks for your patience.

Even though you have to pay for your own web hosting out of pocket, going this route allows you much more flexibility in terms of site design and usability. And don’t worry, hosting is really inexpensive, especially if you take advantage of our 42% off coupon code with Hostgator (BTOP42). Depending on your hosting plan, it shouldn’t end up costing you more than a few dollars a month.
“After a year and a half of blogging as a hobby, I decided to launch a second blog with the goal of making a profit. Ruth did an excellent job addressing all of the questions I had, including the ones that came up as I navigated through my new blogging journey. By implementing the strategies and action plans in Ruth's eBook, I was able to surpass my one-year blog traffic goal within 3 months from launching my blog. Not only that, I was also able to earn an income within 2 months! Today, my blog traffic and income continue to steadily grow. If you are serious about monetizing your blog, Ruth provides you with the necessary tools to yield tangible results.” Jesenia Montanez @ The Latina Homemaker 

If you have great writing skills, you can become a successful blogger. Writing is the basic skill for becoming a blogger. Your blog readership will depend on how good your writing skills are. When I’m talking about writing, it doesn’t mean writing like an expert, but write like an individual. You are not writing for a book or a newspaper, as they are different. See the editorial page of a newspaper or a magazine, and that’s the exact kind of writing which I’m talking about.
Leaving Work Behind is a relatively small blog when it was started as a personal project in 2011. Now, it is a thriving business with a team of editors, writers, and resources to help freelancers further their careers through the power of blogging. In other words, we’ve seen the whole process transform from a single person into a platform that supports a team of passionate visionaries.
Even though you have to pay for your own web hosting out of pocket, going this route allows you much more flexibility in terms of site design and usability. And don’t worry, hosting is really inexpensive, especially if you take advantage of our 42% off coupon code with Hostgator (BTOP42). Depending on your hosting plan, it shouldn’t end up costing you more than a few dollars a month.
Because we receive so many questions about how we specifically set up our blog, we decided to provide our readers with a soup-to-nuts, comprehensive guide for how to set up a blog. This blog post is intended to function as a how-to manual—a guide that will light the path toward launching your new blog—with easy-to-follow screenshots, step-by-step instructions, as well as additional rationale and insights to improve your blog.
17. Amazon – Have you heard of FBA? It stands for “Fulfilled by Amazon” and it’s getting pretty popular. Basically, you buy products (in bulk is best) and ship them to Amazon for them to store. When your products sell, Amazon packs them up, ships them out and sends you the money (after taking their cut). There are people making a full-time living from FBA, while others just do it for some extra money.

In March 2018, I started my first self-hosted blog and it was super easy, quick, and fun! At first, I was scared because I thought that it would be too hard and that I would struggle for days, weeks, or even months trying to figure everything all out. I was literally reading hundreds of articles about blogging which were all offering contradicting information. The overwhelm was real.
aText – text expander app for Mac. “aText accelerates your typing by replacing abbreviations with frequently used phrases you define.” For example, I tend to use the word “WordPress” a lot, so instead of having to write it by hand every single time, I’ve set a macro that allows me to just write WPP, and aText will right away expand it to WordPress. I have loads of other ones like this set up (for common typos I make, complicated words, etc.).
This is it! You just made a blog all by yourself. In fact, we dare say if you thoroughly read this entire guide you now know more than the average person does about starting a blog. But remember, starting a blog is easy – it only takes about thirty minutes of guided steps. It’s what comes next that will determine how successful you are when all is said and done.
WP Engine is a superb prospect however you’re looking at $29p/m for their most basic package. This is way out of the reach of most of my readers. This article is aimed at people who are just taking their first baby steps into blogging, and aren’t yet at a level of knowledge or income to justify something that costs over $300 per year. In comparison the hosting I recommend costs around $72 for 3 years and includes a free domain name in year one.
For example, if your hobby is cooking, start with the different categories of recipes you enjoy cooking: Baking, Grilling, Vegetarian, Gluten Free, Beef, Chicken, Crockpot, Budget, Exotic, etc. Then break it down from there: Baking: Cookies, Pies, Cakes, Breads, Quick Breads, Baking Tips, etc. If you’re not coming up with enough categories, sub-categories, and topic ideas, it’s probably not a sustainable topic for you.
When you log in to WordPress, there are some free design templates/themes (on the left-hand side under, appearance) that you can use to customize your site. However, if you’re willing to spend $35 – $199 you can get stylish, professional looking theme that will make you stand out from the crowd. You can either purchase a theme from the Marketplace (located on the left-hand sidebar in WordPress), or you can purchase a theme through Thesis or StudioPress (they have a much larger design selection than the Marketplace).
That means, once again, you shouldn’t try to replicate what another blog is doing. Instead, you should choose one channel to focus on and master it before implementing additional channels. You’re obviously reading this post because you want to start to blog, which means you shouldn’t move into video marketing or podcasting until you’re publishing consistently and generating a consistent amount of traffic.
Of course, if you’re launching a blog for personal reasons and have no goals beyond the satisfaction of writing, these don’t impact you. However, if you’re trying to make money from blogging, it is very important to set realistic expectations of the work involved. Blogging for money is a form of business, which involves a few costs. Thankfully, blogging is relatively cheap compared to most other startups.

That concludes our official list of the steps you should take to become a successful blogger, but let’s go over a few honorable mentions we couldn’t squeeze into the list. For starters, growing your email list is an obvious one. It’ll help you turn casual visitors into regular readers and eventually customers. Read our posts on how to create an email marketing strategy and how to start an email list for free for more information.


Earnings Disclaimer: While we are here to help you at every step of your blogging journey, we cannot make any guarantees about your success as a blogger or the amount of money you will make from blogging. Any examples in our content, including our sales pages and marketing campaigns, are not to be interpreted as a promise or guarantee of earnings. Your earning potential as a blogger is entirely dependent upon you and your efforts to become successful.
Exactly! I’ve heard the analogy from many different people that you really just need to be one step ahead. It’s kind of like the model of discipleship. The people who are ahead in a certain aspect can help those who are a step behind, and hopefully you also have someone ahead of you to look up to and learn from. I hope you’ll come back and update me when you start your blog Kim!
According to the State of the Blogging Industry 2017, professional bloggers average $138,046 in annual profit. That’s certainly a respectable salary if you ask us. In other words, we dare say that professional blogging is a viable career choice, though it is notable that the path there will be long and rough because it is largely a do-it-yourself industry.

For example, if your hobby is cooking, start with the different categories of recipes you enjoy cooking: Baking, Grilling, Vegetarian, Gluten Free, Beef, Chicken, Crockpot, Budget, Exotic, etc. Then break it down from there: Baking: Cookies, Pies, Cakes, Breads, Quick Breads, Baking Tips, etc. If you’re not coming up with enough categories, sub-categories, and topic ideas, it’s probably not a sustainable topic for you.


Also, I have a theory that a contact page without a form cuts down on time-wasting emails. That’s because a lot of people will see a form and use it immediately before reading the information on my contact page. By providing my email address at the end of my contact page, I’m hoping their question(s) will be answered before they get there, thus saving us both time in an email exchange.
If you can keep your readers engaged and actively reading your content and digesting it thoroughly, Google will take notice. Engagement, calculated through things like the average time spent reading your content, average session time, exit rate, bounce rate, and so on, is one of the primary components when ranking on Google's competitive Search Engine Results Pages (SERPs).
“Do you want to monetize your blog? Do you feel like you need better organization techniques for handling all of the tasks of blogging? Do you just want to have a better handle on how blogging for profit actually works? Ruth delivers all the answers to those questions with a loving, honest big-sister voice. She doesn’t hold anything back. She shares all of her successes (and her embarrassments) so you can take your blog to a whole new level. Ruth’s ebook is a wonderful resource for future, current and established bloggers to maximize their strengths and improve on their weaknesses. She lovingly encourages while giving you the neccessary tools needed to tackle some of the most perplexing problems in the blogosphere.“
Responsiveness is a must: Responsiveness refers to themes that make sure your blog looks as good on a laptop, as it does on someone’s smartphone. Today, more and more people use their phones to read blogs and depending on your audience, that number could be 50% or higher (like mine is). Google also favors mobile-friendly websites and ranks them at the top of their organic search results. If you’re not totally sure whether a theme is mobile friendly or not, copy and paste the URL of the theme’s demo page into Google’s Mobile Friendly Test page. (This test will almost always show some warnings. But major red flags to watch out for are text too small or content wider than screen.)
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