Other measurements of success can include traffic, user engagement, social shares and email subscribers, but it all depends on your business goals in actuality. Do you want to sell more of your own products through your blog? Your version of success is going to include a healthy amount of revenue from those products alongside a decent-sized email list and a high level of user engagement. Do you want to simply earn more revenue from your blog as a whole? Your version of success would include high amounts traffic and user engagement.
When I set up my hosting account, there were so many steps involved. I had to decide between a Linux or Windows account, then there was the whole separate c-panel, and FTP, that I was totally lost. Save yourself a headache and use Bluehost. They have made the process so simple, anyone can do it, no tech experience needed. Besides being simple Bluehost offers 24-7 support via phone, email, and chat — which you’ll want should you ever encounter a problem. They’re also affordable ($2.95 to $5.45 a month, plus a free domain), which is a huge plus if you’re launching your blog on a shoestring budget.

Wonderful post! Thanks for sharing. I’m blogging about healthy food. I’ve been trying put traffic to my newly blog for months into no avail. The only thing that get me from stale mate point is that I’ve performed some serious keyword expansion. I’ve got help from support guys from the SEO tool I’ve been using. Now I know how to rank well for as many relevant keywords as possible and it did miracles to by blog. The tool calls SERPstat and the guy were awesome. Thanks for this post. And huge thanks for the guys who helped me. I’m starting to believe that if you put efforts into something, the universe will oblige)
It was only after following the example of some of my favorite bloggers (like Darren and Yaro), and some excellent advice from the Internet Business Mastery Academy that I knew I had to do something more than just blog to make some real profit. Soon after, I formed my LLC and leveraged the authority and trust I had earned on my blog to launch a profitable online business. [Full Disclosure: As an affiliate, I receive compensation if you purchase through this link.]

Make it easy for the person you are guest posting for. Don’t forget to edit and proof-read and perhaps even format the post before you send it to the website. Make it as easy as it can be for the website owner to just cut and paste the article and hit publish. I used to publish guest posts on The Positivity Blog maybe 6 years ago and I loved it when people did that. I did not love it when people sent me lazy drafts and hoped I would do the cleanup.


This step should come after defining your niche. Once you know who you’re targeting, you can get to work on finding out about all of the individual problems they’re having and pinpointing their top pain points. Why is this important? People read blogs, watch videos and buy products to solve the problems they’re having. You could simply blog about what you feel would be most popular and create products you feel would be most profitable, but having definitive proof on what your audience cares about the most is a much better way to ensure success.
Thanks for this really easy-to-follow guide, it was a great help installing my blog. However, I have the same problem as Ellen above. I set up my domain name successfully and installed WordPress. Got an e-mail saying that the WordPress install was successful (as shown in your guide). But when I want to log in to my admin URL it says that the website is not available! and it’s been like that for the last 2 days. Do you know what to do?
It was only after following the example of some of my favorite bloggers (like Darren and Yaro), and some excellent advice from the Internet Business Mastery Academy that I knew I had to do something more than just blog to make some real profit. Soon after, I formed my LLC and leveraged the authority and trust I had earned on my blog to launch a profitable online business. [Full Disclosure: As an affiliate, I receive compensation if you purchase through this link.]
Blogs are unique in the way they work. I mean, apart from the body of your article, you also need to prepare the headline, format the post, add some images, set your tags/categories, add some “click to tweets” maybe, and do a myriad of other things – all the things that starting a blog involves. This is all in the “publishing” bucket. Do this last. Work on making your post look great immediately before you hit the publish button.
Be Honest. Your blog needs to be authentic—it needs to feel real—if you want people to read it. You can be your blog, or your blog can be you. That is, do you really embody the stuff you write about? If not, people will see through it. “Be the change you want to see in the world,” is the famous Gandhi quote. Perhaps bloggers should build the blog they want to write for the world.
Take good pictures. Some of the options below don’t require you to actually take the picture and sell the product, but for the ones that do, make sure you take a clear picture that makes your product stand out from the others.  If you’re going to be taking a lot of pictures, set up a small “studio-like” area in your home with a backdrop and proper lighting to really make your pictures come across as professional. And of course, you’ll want a good camera too.
Understand the difference between total revenue and net income. Most income reports tout total revenue. Net income or profit (what really matters) is often buried in the post. I came across an income report recently with a super impressive number in the title (and Pinterest image). It was total revenue. Not until I read the whole post did I learn this blogger spent well over half their total revenue on Facebook Ads alone. On top of that, they had an extensive list of expenses. By the end of the post I realized I had netted more than they did the previous month.
Also, not all plugins work together that well. Sometimes you’ll stumble upon things interfering with each other, thus making your site crash (worst case scenario) or your performance drop significantly (best case). And don’t even get me started on having multiple plugins trying to do the exact same thing (installing W3 Total Cache on top of WP Super Cache, for instance).
“Do you want to monetize your blog? Do you feel like you need better organization techniques for handling all of the tasks of blogging? Do you just want to have a better handle on how blogging for profit actually works? Ruth delivers all the answers to those questions with a loving, honest big-sister voice. She doesn’t hold anything back. She shares all of her successes (and her embarrassments) so you can take your blog to a whole new level. Ruth’s ebook is a wonderful resource for future, current and established bloggers to maximize their strengths and improve on their weaknesses. She lovingly encourages while giving you the neccessary tools needed to tackle some of the most perplexing problems in the blogosphere.“

When Jeff and I started blogging about finance and investing last year, we knew that you could use a blog to generate income but we wanted to focus on building a library of content first, before we looked at ways to generate additional revenue. We wanted to focus on growing on a local level here in Virginia and then scale up and look for opportunities to make moves online.
You want to be certain that thousands (if not millions) of other people share your enthusiasm and interest in the topic and will pay money for products and/or services that you have to offer in the niche from time to time. Even if you’re not interested in making money from your blog, I am assuming that you at least want other people to read it – yes? Then the same rules apply.

Google AdSense might be the fastest and easiest way for a beginner to start earning passive income with a blog. The basic idea behind AdSense is that you can display Google Ads on your website and when a visitor clicks on those ads you get a percentage of the ad costs. You've certainly seen ads on other people's websites; you can have these ads appear on your blog or website as well.

If you are blogging about one specific topic then you will definitely want to include that in some way in your blog name. Try not to get hung-up on just one word though. For example, a cooking blog doesn’t necessarily have to have the word “cooking” in it. The words “food”, “recipes”, and “meals” would also let people know that your blog is about cooking.
Consider a free blogging service. Many people opt to create a free blog using popular services such as WordPress.com or Google Blogger. This is a good option for people who aren't familiar with web design, don't want to pay for their own hosting, or enjoy the ease and stability that comes with these services. These services do have limitations on how you can make money using them, however, so make sure your blog won't break the terms of service.
Hi Jamie, this is great. I am totally new to the idea of blogging for myself and your website is clear and jargon free. From everything I have read, it seems it’s about having a subject you are either very knowledgeable in or are passionate about and then sharing that information with other people who may find it useful through blog posts. Once the audience are there, then looking at ways to monetise through audience numbers, if I’ve got it right?
Having something to sell will give you something to plan your content marketing and email marketing strategies around. Let’s say you want to sell a full recipe book for the keto diet. So, you publish a post on your “Top 5 Hacks for the Keto Diet” and offer a seven-day keto breakfast plan as a lead magnet to attract subscribers to your email list. You send the breakfast recipes to your leads over a period of seven days and advertise your book at the end of it.

The problem is many of our blog idols are very much like I have been in the past, spreading the gospel of large numbers (not always overtly – but displaying your traffic counter as social proof does make people see big numbers as an indication of success). People then pursue the same path, just like you share in your story – quantity instead of quality, when it should be the other way around.

WordPress is free open source software – you are referring to your web hosting company. Web hosts will inform you of any charges in advance and it is very easy to move to a new host. Some web hosts offer free transfers if you sign up for a contract of 12 months or more. The other thing to do to avoid sudden price hikes is pay for 36 months rather than 12.
Find something that other people are interested in, too. If you choose to write about Himalayan basket weaving for men, you probably won’t have many readers, and you’ll have a hard time earning any income. Try to find something that combines your interests with things other people also care about. For my main blog, I write about money advice. I’m a personal finance nerd but, fortunately, there are people online looking for that type of information, too.

Google Blogger supports advertising through Google AdSense, PayPal links, and limited affiliate links. If you use excessive affiliate links, fail to add relevant content when including affiliate links, or get paid to increase someone's search engine ranking, Google will move your blog much lower in the search rankings, greatly decreasing your audience traffic.[11][12]
I made my first cents (yes, you will start with cents. It will be thrilling) 4 months after I started this blog. (That includes one month were I did almost nothing.) I believe, if you do it right, you may start to see a profit as soon as 4-5 months in. It will not be much. But it will grow. You will probably not make a full time income for a while. This is not a get rich quick thing.
What is CPC? CPC stands for “cost per click.” By displaying CPC ads with Google Adsense, you receive a set fee every time an ad on your website is clicked by a visitor. The cost per click is set by the advertiser. (This is in contrast to CPM ads, where you’re paid for ad views instead of clicks. CPM means “cost per thousand impressions,” where M is the roman numeral for 1,000.)

Yes, that’s right Janelle. Bluehost is the hosting plan. I recommend a paid hosting plan for all bloggers. Your host’s server is where your website lives. WordPress is free, it’s the ‘software’ so to speak that you use to write your posts. Thank you so much for your kind words. I’m glad my site has been helpful to you! Please feel free to post here if you have more questions or email me anytime.
I’d like to start a blog, I feel it’s easy but with all the info don’t know where to start. The goal is to have fun with it and earn potential income. How do I come up with great topics people would go for. I tried this kinda before but didn’t complete process. It gave me headache 🤦🤦. By the way thanks for your blogging education. Very informative..😊
WordPress.org is a highly popular choice because you don’t have to know any coding to design a slick blog. 1 in 5 websites use WordPress. Note: WordPress.org is a full-service blog hosting site, but you have to register your domain name and get set up with web hosting first. Wordpress.com has limited features and provides you a .wordpress domain name for free, but you can’t put advertising or affiliate links on a wordpress.com blog.[16][17]

Readers want to be entertained. Do you have a fascinating story? Do you lead a wildly interesting life? Are you outrageously funny? Everyone needs down time and plenty of blogs exist purely to entertain. With all the available entertainment these days, the key is providing something totally unique. As a bonus, you could be entertaining and helpful at the same time. For example, if your quirky family raises llamas, talk about how you raise llamas not just that you raise llamas. Entertaining + helpful = a great combination.
Easy Social Share Buttons – This one is the best social media plugin I have found. You use it for adding the buttons you see on just about every website so your readers can share your content on social media like Facebook, Twitter and LinkedIn. A premium plugin but it only costs $14. Well worth it since it loads faster and looks better than the previous free ones I used to use.

Create and customize your blog. If you are using a free service, there should be a tutorial to guide you through the initial steps of setting up your blog, as well as a forum for people to ask questions. If you are hosting your own site, you will need someone with web design experience to customize your blog, or you can use software such as WordPress.org to use the same structures available at free services.
My understanding is that you have to subscribe/pay for the business version of Word Press in order to use any of the monetizing functions. I think you should clearly state this in this article at the beginning. I think there is a degree of bait and switch here if people are just signing up for the free subscription and then finding out they have to pay for a subscription to make money. I am ok with that, it just needs to be stated up front everywhere.
Protip: Your post or page title (i.e. what your readers see) does not have to be the same as your permalink (i.e. what appears in the search bar). Your post title should be easy to read by humans, whereas your permalink can be easier to read by computer bots. For example, I titled my page Tools I Use & Recommend but I edited my permalink to simply “tools” which you can see in the address bar at the top of your screen). The shorter permalink can be easier to link to and advantageous for SEO.
This one ties into the last point. The user experience of any digital space, whether it's your website or an app, can make or break that space's success. In short, visitors won't stick around if your site's user experience is poor. Furthermore, if you don't know who your audience is and what they want, you can't know for sure if your blog's user experience is optimized for them.
Recognition for yourself or your business. No, you probably won’t have paparazzi following you around because of your latest blog post. But a successful blog can gain you a ton of recognition in your respective field. Many bloggers are known as experts just because of their blogs, and some have even gotten book and movie deals based on their blogs.
Hey Shannon so I read your post a while ago but I didn’t comment, just because as I was setting it up the total for the package was $118 with what I picked is that upfront? Or would I make the payments of $2.95 I opted out because I don’t have the money yet. And like you said I don’t want to start a free one I rather invest in one but I just wanted to be sure if that amount if required upfront when paying for the package? Then after the payments of 2.95 for 36 months?
These can each be customized to become incredibly unique websites. However, remember not to get sucked into design right now! Whenever choosing a theme, or customizing one for yourself, focus on creating a clean and uncluttered design. If you’re not satisfied with our suggestions, feel free to browse the WordPress.org theme directory for free alternatives.
If you just want to earn an income from writing, I would go the freelance route, like what Gina teaches. I can definitely see how it can seem too good to be true, but you have to look at these fields, either blogging or freelance, as a job/business. It’s definitely not a get rich quick thing. Those who become successful work hard, just as anyone in a more conventional job does. What I love about Gina is she is an incredibly hard worker. If you look at her story, she started out in freelance while working full time, so she was getting up at 4:30 in the morning and working weekends so she could grow her income. She was so determined. Her first month she made $805. Amazing!
These pages are all pretty standard, but they’re also a great way to have some fun and let your readers get to know you. In fact, I use my About page to not only introduce who I am and tell my story, but also to explain my value proposition (for potential clients looking to hire me as a freelance content marketer) and show off some of my recent achievements.
If you are working with a 2-part system like Genesis, you’ll need to upload both the Genesis Theme Framework and the child theme of your choice. Again, read my post about choosing a theme for an explanation of this preferred type of system. If you try to upload your child theme and you do not have the Genesis Framework installed, it will not work. I recommend you upload the Genesis Theme Framework first, then repeat the process with your child theme.
We have good news because you are not the first person who tried to start a blog! (Shocker, we know!) In fact, we’ve gone through this process a few times ourselves, with a wide variety of failures and successes. That’s why we’re here to give you a roadmap detailing all the things you’ll need to know in order to start a blog with all the right ingredients to be successful. This is everything we wish we knew back when we first got started.

You also need to do things like select a theme. What will your design look like? Will you use a standard theme that's free or will you splurge on a premium theme? There are literally hundreds of thousands of WordPress themes that can be chosen to hep you with the design and layout of your blog. Two of my favorite options for sourcing premium WordPress themes are Envato's Theme Forest and Template Monster.
A blog itself isn't really a business—it's more of a platform for other income streams. Your content alone won't likely make you money. Instead, you'll have to get advertisers, sell services like consulting or speaking, use affiliate marketing to get a percentage of sales from links people click on your blog, or maybe offer products like ebooks or premium content to actually generate income. ProBlogger has an excellent post about these different ways you can make money.

Passive income is an always popular option since it allows you to earn money even while you sleep. While the concept is very tempting, you should understand that it isn’t entirely true. While you are able to get paid all the time, you still have to work hard on the advertisements and different systems if you want to get the best out it (earn as much as possible). This usually includes:

Protip: Back in the day, when there weren’t so many blogs online, you could almost pick any topic and run with it. Now, not so much. There are definitely niches that are really, really full and therefore difficult to break into. How do you know? If you can easily find several dozen popular blogs on the topic, you might rethink your topic. On the other hand, just because a niche is big doesn’t mean it’s a bad idea to choose it. After all, a large niche means there’s a market for it! In that case, you’ll have to find a really unique angle. Spend time watching the main players. Knowing your way around will help you fine-tune the “thing” that will make you stand out.
On February 24, 2015, Blogger announced that as of late March it will no longer allow its users to post sexually explicit content, unless the nudity offers "substantial public benefit," for example in "artistic, educational, documentary, or scientific contexts."[11] On February 28, 2015, accounting for severe backlash from long-term bloggers, Blogger reversed its decision on banning sexual content, going back to the previous policy that allowed explicit images and videos if the blog was marked as "adult".[12]
More and more, secure websites are becoming a requirement rather than an option. Even if you are not collecting any information on your website, it is still better to add security to your website with a SSL certificate. These encrypt the connection between your blog’s visitors and your website, reducing the chance something will go wrong when viewing the site.

AdSense is a contextual advertising network that places partner (business) ads on your website. It’s easy to set up—all you have to do is copy and paste some code given to you from Google in the places you'd like the ads to appear on your website. Google will then show ads from advertisers that are a match to the content on your website so that ideally your website visitors see relevant ads.


Take the time to build your automated sales funnel. There is so much involved with sales funnels, but the basic premise is that your visitors will show up to your site by discovering your content, drop into your sales funnel through an offer via your lead magnet or some other tripwire, and they'll then be led through a journey with drip-fed messages at some periodic schedule that will allow you to sell your products and services on autopilot.
I’m a bit confused…are you talking about using WordPress.com or WordPress.org when setting a blog? I heard not to use WordPress.com for a blog even though its free because the blog isn’t really “yours” and they can do what they want with it. Can you clarify the difference between the .com and .org and which one should be used in setting up a website and blog?

Thanks so much for this article and all of the links! I’ve been thinking about blogging for the past year. This year I started my Instagram page and just this week joined Twitter and Facebook as a means of (hopefully) expanding once the blog is underway. My first dilemma however, is the name! For the past four months, I have been @travelsandtantrums on IG (and the other platforms) however, I am thinking of changing that name as it began as a way of documenting our big family trip this year – I hadn’t counted on growth (as you talk about in your articles). Also, as our kids grow up, I hope that the ‘tantrums’ will subside – so, I don’t know whether to stick with what I have or to change to a more ‘family/reality’ name. It is catchy but is it relevant if we are not ‘travelling’ all the time? Hmmmmm. I’d love to know what you think!
Show consistent, relevant postings over time. Google seems to favor domains that have had some time to age and that are going to be a good bet for their visitors. Remember -- Google's (and other engines') goal is to provide the best experience possible for the people who search with them. If your blog is going to be a good match for your search terms it will be easier for you to rank and stay there.

Hello! I am so happy I found this article. I hope you can answer a few questions for me! I actually want to start my own event blog bc I would love to start planning events in regards to food and activities?. I love booking restaurants for my friends and family, they always look to me to find a place for them and I feel so good when they tell me they loved what I suggested for them! I am 23 and currently in college . I have been wanting to kick this off for years and was wondering if you have any frost step suggestions for someone who is not majoring in this field! ( I am a public relations major) Thank you so so much, wonderful help! :)


Bon Crowder runs the Math Four website. She finds the blogging aspect relatively easy and spends most of her energy on creating autoresponders. In fact, that’s where she spends quite a lot of her time! Setting up a system of autoresponders can take your blog a long way towards success. This is one example of spending your time on business strategy (i.e. engaging and growing your audience!) and how it can net positive results.

Heads up, you’re going to have to spend some time on each social media platform. It might seem like your entire day is devoured by social media at first, but it won’t be forever, I promise! You’ll get your days back soon! Really, you just need to spend enough time to learn the ins and outs, share some content, see which types of content perform best, and most importantly, which sites give you the most bang for your buck.


It is an invaluable tool for experienced and novice bloggers alike, explaining not only what it takes to create an authentic, successful, and profitable blog, but how to get there as well.  Better yet, it has now been updated with even more valuable information–25% more content–and this expanded 2nd edition is available in both a Kindle and Paperback version!

I am not ashamed to admit that when I was first learning how to build a blog I made a ton of mistakes. You can benefit from more than a decade of my experience so that you don’t repeat these same mistakes when you make your own blog. I created this free guide so that anyone can learn how to blog quickly and easily. And if you get stuck at any point, please send me a message and I will do my best to help you!
Create and customize your blog. If you are using a free service, there should be a tutorial to guide you through the initial steps of setting up your blog, as well as a forum for people to ask questions. If you are hosting your own site, you will need someone with web design experience to customize your blog, or you can use software such as WordPress.org to use the same structures available at free services.
Start your search for a theme as soon as your WordPress platform is installed. The look and feel of your blog rely on the theme you choose. Your readers will first notice the overall appearance, before even taking a look at the content. Choose a theme that looks great, but also works for your unique content needs. The default theme that comes with your WordPress blog installed is Twenty Seventeen—while it’s a good starter theme, you’ll want to choose a theme that is unique and compatible with your niche.
This relates to content marketing as much it does social media. You may see top blogs publishing blog posts, YouTube videos and podcast episodes every week while killing it on every social media platform imaginable. What you don’t see is the fact that these bloggers work full time on their blogs and hire employees or contractors to take care of the things they don’t have time for.
That being said, while you shouldn’t expect to go full-time right away, blogging has in fact led to multi-million dollar companies. There is no guarantee in blogging, just like any other business endeavor. We share these stories with you so you can see what is possible. While you may never make millions, with the right research, time, effort, and timing, you can certainly earn a good income from blogging. To play it safe, we recommend blogging as a side business until you start seeing those returns.
Time. Once you’ve learned how to start a blog, you’ll learn that blogging takes a lot of time, especially if you’re as neurotic as we are (we spent over eight hours testing the fonts on this site). And see those Twitter and Facebook icons in the header? We spent hours on those, deciding what was right for us). That said, once you have your design set up, don’t tweak it too much. Instead, spend the time on your writing.
Hi Carol, Sorry to hear about your troubles. Did you upload WordPress to Bluehost? If so, what you need to do now is upload a theme. There are free ones that you can use, or you can purchase one from StudioPress (this is what my blog is designed with now), Elegant Themes, or Thesis. I’ve heard the Divi Theme from Elegant Themes is super easy to modify. Don’t give up you can do this — with anything new, there is a learning curve.
One criticism: I bought the print version, and there are a few illustrations there that were obviously done in color for the e-Book version, but they wind up in black-and-white in the print version. Surely it could have been easy enough to change the way these illustrations looked in black and white to optimize it for the print book e.g. using dotted or dashed lines, or more strongly contrasting shades of gray? I felt rather frustrated at that. However, it was the only problem I encountered (it only affects literally a few small things) and it was not a major drawback. I still give the book a full 5 stars, it's still great despite this minor issue.
×