Today, blogging is no longer only a hobby confined to a college dorm room. It can be used to publish all manner of content, from personal journals to corporate business magazines. This boom of online content creation has created new business models and job opportunities. Existing businesses use blogging to drive content marketing campaigns, while others use create business models with blogs at the center.
Great article about the harsh realities of blogging. I started my regional movie reviews site in 2002 and did alright during the ‘golden years’ when just consistently cranking out content was enough to garner solid traffic numbers for the 2% conversion rate to mean something, cash-wise. I’m now in the tough process of overhauling the site for the new reality you’ve outlined, already creating supporting screening listings, as well as relevant video, audio ebook and other product content to extend my brand’s reach across different popular platforms. I think the biggest challenges I’ve faced are changing my old mindset about building email lists and selling advertising space versus social media and adding affiliate ads, and figuring out how to apply them in a smart fashion to grow the site’s income potential within the narrow context of what a regional movie review/reference site can be. The current ersa of adblocker as well as Firefox’s new anti-tracking browser hiding adsense and amazon ads by default doesn’t help either.
Hi, I’m trying to get an extra income. I’m a mother of the 2yo. Also I’m passionate about affordable fashion and DIY projects around the house. I know where’s millions of blog about that but that what I love. People say I’m really good at it. My question is, should I write several post prior starting officially my blog??? So I can have them ready and put them at the same time?
Even though you have to pay for your own web hosting out of pocket, going this route allows you much more flexibility in terms of site design and usability. And don’t worry, hosting is really inexpensive, especially if you take advantage of our 42% off coupon code with Hostgator (BTOP42). Depending on your hosting plan, it shouldn’t end up costing you more than a few dollars a month.
It is an invaluable tool for experienced and novice bloggers alike, explaining not only what it takes to create an authentic, successful, and profitable blog, but how to get there as well. Better yet, it has now been updated with even more valuable information–25% more content–and this expanded 2nd edition is available in both a Kindle and Paperback version!
However, to the victors go the spoils. Those that start a blog and don't actually quit, continuing to push forward, make tremendous amounts of income over time. Not overnight. Nothing good comes quickly. You'll have to put in the work. But this is by far one of the best ways that you can make money online as long as you understand what you're doing.
Curious what a theme is? I’m glad you asked! You’re reading a post from my theme right now – The Blog Profit Plan Series. Seriously though, themes are just subtopics where you take readers on a journey and one post feeds naturally into the next. So if you’re a fashion blogger, you might plan a theme around stripes one month and then colors the next.
Use a contextual ad service. Once your blog contains high quality content and has begun to attract an audience, you can make money using Google Adsense, WordAds, or any other contextual ad service. These automatically generate ads in the amount, size, and placement you specify, matching the ads chosen to the topics you write about. The more readers who click on the ads shown on your site, the more money the advertisers will pay you.
The official support channel is the Blogger Product Forum. This online discussion forum, delivered using Google Groups, serves Blogger users of varying experience, and receives some monitoring from Google staff. "Top contributors" are community-members nominated by the Google staff who enjoy additional privileges including managing discussions and direct access to Google staff. There is likely to be a top contributor or other knowledgeable person reading the forum almost all the time.
Great article about blogging. This is very helpful. I have been blogging about fashion for my Apparel Search website for many years, but have not received much traction for the efforts. Hopefully your suggestions will be of help. Even though I post often and I think with helpful information for people interesting in clothing, I don’t seem to gain any followers. After several years, I have people reading the blogs, but no followers and not many people posting comments. Rather frustrating, but I will continue my efforts. Anyway, thank you for your post and hopefully it helps me and others improve our blogging.
Great article Jamie! I’ve only ever used affiliate links on my blog but recently I’ve been getting a lot of text-link offers. A typical email will ask a link to be put into one of my articles (relating to the content or website they want to link back to) and they offer anywhere between $50-$150 per link. Given the nature of your article, I just wanted to check your thoughts on such offers. Are they legitimate or should I have red flags go up as I’d hate to think they increase spam or worse yet affect google ranking or break basic rules of website T&Cs. Again, I’m not familiar in monetizing via such offers and googling about it didn’t give me much info. Thanking you in advance.
The easiest PPC method to get started with is Google AdSense. However, in order to make any kind of decent money with display ads, you’ll need quite a bit of traffic. And by the time you get that much traffic, you’ll make more money going with an ad management company like Mediavine (minimum of 25,000 monthly impressions) or AdThrive (minimum of 100,000 monthly pageviews).
Although you shouldn't start a blog with the intention of optimizing it to oblivion, you most certainly should understand the fundamental principles of search engine optimization so that you pay attention to the key aspects that will impact your ability to rank on search engines like Google. Begin with Google's Webmaster Guidelines, and digest and implement that information. Learning SEO is a long and drawn out journey. You should always be increasing your knowledge and expanding your skill set.
Transparency. Being transparent is different from being honest. You needn’t share every detail about your life just for the sake of being honest. Always be honest, and be transparent when it adds value to what you’re writing. (Because everything we write must serve the greater good, you won’t ever see pictures of us using the restroom—that’s just not relevant.)
Exactly! I’ve heard the analogy from many different people that you really just need to be one step ahead. It’s kind of like the model of discipleship. The people who are ahead in a certain aspect can help those who are a step behind, and hopefully you also have someone ahead of you to look up to and learn from. I hope you’ll come back and update me when you start your blog Kim!
Make it easy for the person you are guest posting for. Don’t forget to edit and proof-read and perhaps even format the post before you send it to the website. Make it as easy as it can be for the website owner to just cut and paste the article and hit publish. I used to publish guest posts on The Positivity Blog maybe 6 years ago and I loved it when people did that. I did not love it when people sent me lazy drafts and hoped I would do the cleanup.
Even still, with around 200,000 monthly unique readers on my blog, I only earn about $1,000/mo from being a member of this ad network. Plenty of other ad networks offer marginally higher CPC (cost per click) and CPM (cost per 1,000 impressions) rates, but aren't as restricted in the types of brands & products that are allowed to advertise on my site—so I've chosen to take less in earnings in order to stick with the types of brands I want to promote on my site.
If you put your nose to the grindstone — you can earn good money within a year, but the general rule of thumb is blogging is not the fast lane to making cash quickly. I’ve been blogging for nine years, but it took me five years to hit the six-figure mark. Bloggers like Sarah Titus have hit the six-figure mark within a year. Kristin Larsen started making $3,500 a month at the five-month mark. You can read their stories below:
“I’m a veteran blogger, headed into my 6th year of writing to a smart and engaged community on a variety of lifestyle topics. I didn’t get to Chapter 2 before I was so compelled by her invaluable advice that I stopped reading and started implementing her smart and savvy tips on my site. Four hours and a much better navigation bar later, I started reading more and found no less than fifty things that I could be doing better to make my site more reader friendly. This is probably the 10th blogging ebook I’ve read, but by the far the best. She is brilliant and generous and you will be amazed at the pearls of wisdom in this little volume. I love her style, which is the perfect blend of the philosophical and the practical and I can’t tell you how many times I’ve referred back to her advice for my own blog. It’s been a month since I employed many of her techniques and my traffic and income are up 25%. I’m so glad she took the time to write this. It’s a gift to the blogging community.“
I’ve been building online businesses and e-commerce websites since 2000. I would never in my life start a new website with a “free” blogging or “free” website platform. If you do, within months your website is going to start growing, and you’re going to have to switch to a paid platform anyway. You will have thrown away all that time (and lost money in the process).
We were inspired to research and write this essay after reading Joshua Becker’s 15 Reasons I Think You Should Blog, in which he discusses 15 great reasons why you should start a blog. Why being the key word here. In other words, he talks about the purpose of blogging, not just how to start a blog. That’s what many of these other “blogs about blogging” seem to miss; they miss the purpose—the why behind starting a blog.
Also, not all plugins work together that well. Sometimes you’ll stumble upon things interfering with each other, thus making your site crash (worst case scenario) or your performance drop significantly (best case). And don’t even get me started on having multiple plugins trying to do the exact same thing (installing W3 Total Cache on top of WP Super Cache, for instance).
Hi! Thanks for all the helpful tips. I have been blogging on and off for a few years, and am currently using a wordpress.com site but pay for my domain name so it doesn’t have the .wordpress.com at the end of it. If I choose to go through blue boat to host my blog, do I type in my current blog/domain name into the already have one box instead of creating a new one? And will all my current blog content transfer over? Thanks!!! :)
Hey Alex & Lauren! All this information has been so usefull and so easy to understand, i am very grateful. But i have a query, i live in a country in South America (Chile) where spanish is the main language, therefore i don`t know if its best to create my blog in spanish (which is easier for me because i have much more vocabulary and grammer skills) or go with the world wilde language English. Hoping to hear from you guys, thanks!
You can also strategically rely on traditional post formats to help you along the way. At the end of the day, as long as your information is interesting, relevant, and sourced reliably, you’re on the right track. Don’t be afraid to experiment, but keep in mind it’s smarter to break the rules on purpose than by mistake. Read and learn from popular blogs in your niche and try out what works best for them.
Affiliate marketing is one of the fundamentals ways many people monetize their blog. You can talk about products or services you use and love – and if someone else clicks YOUR link and makes a purchase, you can make money on that sale! Of course there is more to it than that, and lesson 11 walks you through the basics of what affiliate marketing is.
Consider affiliate programs. By finding an affiliate program suitable for your blog, you agree to provide links to a company's products, and in return are paid for each reader who makes a purchase after following your link. You can find specific companies by searching an affiliate directory such as ClickBank, or by searching individual company websites for affiliate programs. Consider these factors before you choose an affiliate program:
Earnings Disclaimer: While we are here to help you at every step of your blogging journey, we cannot make any guarantees about your success as a blogger or the amount of money you will make from blogging. Any examples in our content, including our sales pages and marketing campaigns, are not to be interpreted as a promise or guarantee of earnings. Your earning potential as a blogger is entirely dependent upon you and your efforts to become successful.
Digital products are another awesome way to make money with your blog. Rather than selling someone else’s product or service, you’re creating something of your own and selling it directly to your tribe. There are many options to choose from when it comes to digital products, but we’re going to look at what we’ve seen and consider to be the top three.
Hi Jamie, the article is very helpful. I have a question though…I searched several niches on Google Trends. they all show between 75 to 100 searches. That makes it difficult for me to choose. I blog about many things within the lifestyle category. Do I really need to pick a niche? My goal is to be a social media influencer. I’m a practising artist though.
Google’s AdSense program is the most widely used PPC program because it has the power of Google Search behind it. Google will read your article and find "ads that are relevant" to it and display them next to or within the article. It will also use your readers’ cookies to display ads that are relevant to their recently visited websites on your blog.
There is so much about this article that I found useful and engaging Yaro, but the point that I resonated with most was the focus on conversions not traffic. That is the mindset crucial for income, and that income can come more easily and consistently from a smaller group of loyal followers who also refer, than from numerous hits from fringe tire kickers just clicking around the internet for fun.
There are many ways to keep an email list engaged. Which will work best for you and your readers will depend on your style of communication and their content preferences. We recommend to write your emails in a similar tone as you write your blog posts. Here are a few types of emails you can send on a regular basis to keep your list paying attention:
However if you are NOT clear on this and you don’t mind spending some time doing research, one of the best things you can do is start reaching out to people with your “best guess” offer and see how that goes. In the case of blogging that means writing about the subject area you want to focus on, even if you are not clear how exactly you fit into that niche yet.
Obviously, you can blog about almost anything. However, you won’t succeed at it if you’re not staying true to yourself. Don’t blog about something you’re not passionate about. Don’t blog about something you’re not knowledgable about. You have to have some degree of knowledge and a big degree of passion. That’s just how it works if you want to succeed.