The process of customizing your blog will take some time (probably a few days), but it’s super easy and fun, and no professional designer is needed. In fact, when I did my site redesign this year, I purchased a theme from StudioPress. I can't tell you how much I love it, it's so easy to modify, and it only took a few days to get everything into place.
For many visionary novice bloggers, the world is not enough. The stash of free themes (more than two thousand themes are available on WordPress.org) does not satisfy their particular desire for look and feel. There are two other options you can take a look at, premium and custom themes. But they incur a cost, sometimes a tiny one, at other times a huge amount.

We have good news because you are not the first person who tried to start a blog! (Shocker, we know!) In fact, we’ve gone through this process a few times ourselves, with a wide variety of failures and successes. That’s why we’re here to give you a roadmap detailing all the things you’ll need to know in order to start a blog with all the right ingredients to be successful. This is everything we wish we knew back when we first got started.
The problem is many of our blog idols are very much like I have been in the past, spreading the gospel of large numbers (not always overtly – but displaying your traffic counter as social proof does make people see big numbers as an indication of success). People then pursue the same path, just like you share in your story – quantity instead of quality, when it should be the other way around.
Making money through blogging requires a carefully thought out topic. If you have an existing blog with a small audience, be honest when considering whether the topic has broad appeal that isn't already covered by other established bloggers. If it does, great! Otherwise, there's nothing wrong with starting a second blog that will be more successful in attracting an audience, marketing itself, and making money through a variety of methods described below.
If you start constructing your blog through wordpress.COM, you will likely spend a lot of time picking a theme and starting to write and organize your posts, only to discover that wordpress.COM does NOT support any ways to monetize your site. You can NOT place any adds on a wordpress.COM hosted site. Of course, that defeats the whole purpose of having a "blog for profit".
Network with other bloggers or mention their blogs: Early on, you want to get on other people’s radars. And one of the best ways to do that is to mention other relevant bloggers and blog posts on yours. For Austin Belack, founder of Cultivated Culture, that meant linking out to relevant blog posts and then emailing the blogger and saying “Hey! I mentioned you in my most recent article. If you think it’s worthy of a share, I’d really appreciate it. But if not, I’m happy to keep sharing yours.” This drove the initial 50,000 to 60,000 readers to his blog.

Note: When you send a post or page to the trash, it’s not deleted entirely. It will be held in the Trash folder. You’ll know you have things in the Trash because a “Trash” link will appear to the right of All / Published / Drafts / Private near the top of the window. You can restore something from the Trash if you’d like by clicking on the “Trash” link, hovering over the item you want to restore and clicking the appropriate link.
Now, whether you use your own name or a product name for your biz really depends on which you prefer. I recommend choosing a name that makes you feel 100% authentically YOU, and at the same time encompasses your longer term vision. For instance, if you plan to grow your team beyond just you, a product name might be the way to go. Try to include keywords related to your blog’s focus so that people have an idea what your biz is all about.

Hi Debra, I don’t have any experience with Host Gator. I like Blue Host because it’s easy for beginners to set up. Not all hosting companies make the process this easy. I started off with Go Daddy and I wasn’t happy with their services and I need a web programmer to upload the blog to the host because the process, at least 8 years ago, wasn’t intuitive. Also, if you don’t enjoy writing — blogging probably isn’t the right path for you.


Start a blog. If you don't own a blog yet, you need to find the right platform for you. There are so many blogging platforms out in the market to choose from such as WordPress, Blogger, Tumblr, and Medium, Weebly etc. Try one out; if you are not satisfied with its offered features, then you can move to another, there are countless options some are free and some paid.
Getting into the groove of writing content for your blog is fairly easy. Once you’re there, you’re there. But writing for your email list is a big challenge. Some women go on scrapbooking weekends. Some men go off to hunt. When it’s my weekend to take off by myself, I pack up my computer and a few bottles of wine and head to my sister’s house to write auto responder emails.
I recently read a post titled Eulogy of a blog on Copyblogger, which sort of suggested the the “blog” has died, and probably suggesting to move on to a new form, that probably is more based on and leverages social media. Probably the blogging scenario is going to change like the markets did long back – from single shops to shopping malls, and people loved the transition. But the publishing aspect cant and should not die out, along with commenting. 🙂
I still remember the beginning days of building this blog. I worked tirelessly for 60 to 80 hours every single week without fail. In the beginning, I saw a trickle of traffic that amounted to maybe 20 to 30 visitors per day. That number multiplied by about a 100 after approximately a year and a half or so of grueling hard work. And since then, it has climbed significantly for one reason and one reason only: consistency.
And while the name you choose is one of the more important parts of setting up your blog, remember that it's something you can always change in the future—so don't let this step hold you back. Just choose something that's close to the topics you're planning to blog about, or you can even grab yourname.com or yournickname.com (like I've done with my blog here) and let's keep moving.
I will be rocking my blogging in 2018! Back in the Fall of 2017 I rolled out a modern web site design and a podcast. I’ve also just done an evaluation of what worked last year and the areas where I fell short. I also found it helpful to examine those latter areas to understand why. With those in mind, I know where I need to focus my energy. I’ve even got two new products in the works (both in the editing phase). 2018, here I come!
Great post, blogging is hard and consistency is required. We run a Nature and travel blog and I think the most important thing we tell people is to start blogging with a purpose, Do not just start and end up soon. Niche is key and many miss out on that because they want to cover and do it all. Do not just start a blog because you think you will get rich quick and be able to travel the world. It takes a lot of work and lots of time.
Heads up, you’re going to have to spend some time on each social media platform. It might seem like your entire day is devoured by social media at first, but it won’t be forever, I promise! You’ll get your days back soon! Really, you just need to spend enough time to learn the ins and outs, share some content, see which types of content perform best, and most importantly, which sites give you the most bang for your buck.
Although I do think conversions are the most important thing I can recall when I first started out one of my sites and I was starting to get regular daily traffic of around 10 uniques, and then I had one day that spiked to 200. That was a very encouraging day. Just seeing that traffic spike gave me confidence and a drive to work harder towards my next goal. I had not made any conversions yet, no money. However, seeing that my hard work was doing something was very encouraging.
Thankfully Number 7. and 10. work really well for me because I am easily overwhelmed thinking about how I have to compete with all of the content and service providers out there. It’s just not my thing. I rather rock my little corner of the world and have a smaller, loyal following. As a consumer I prefer to devote my time and attention to someone who provides super-niched, rich, quality content on a less frequent basis than someone who just fills space because he/she is on a content schedule. Therefore, when email letters or blog posts do arrive it feels like a treat, and I trust that person more because he/she waited to write when inspiration struck and valuable content could be delivered. Furthermore, my own following is rather small, but it remains loyal. And, I’m ok with that. As my list has steadily grown over the past couple of years my open rate is consistently at 40-42% every month and many of my clients are annual repeats.

Blogging may well become your passion but you can also monetize your blog. In fact, many authority bloggers are able to earn a living from blogging. There are many ways to make money blogging. You can place ads and receive compensation from companies by promoting their products and services. Or you can sell your own digital products and merchandise.

I’ve been blogging for about 6 months now I just recently posted my 50th blog post. It took awhile to figure out exactly what topic I was passionate enough about, originally I began as a food blogger, however I has since transitioned into a blog that aims to reach millenials who are at different stages including college, jobs, and new parenthood depending on the path they have chosen to take. Blogging helped me to get my freelance writing career off the ground, and I am hoping that soon I will be able to do well enough with my freelance writing that I can finally invest that ~$200 necessary to get my blog on the profit making path.


Hi Sydney! Not many blogs pay for articles and guest posts, but I think what you’d be interested in is freelancing writing. Creating content for other websites is definitely an option if you want the flexibility to work from home writing. You can check out my interview with Gina about how to get started freelance writing. I think it just comes down to what you’re more interested in doing. Do you want to create a blog that you are able to share more of your story and build relationships with readers? Or do you just want to straight up write articles that fill another site’s requirements? I hope you find the perfect situation for you!
Protip: If you look at my contact page, you’ll notice I don’t put my email address in standard form with the @ and . signs. Instead I write it out like this: AmyLynnAndrews at gmail dot com. I do this to cut down on spam. The idea is to throw off any bots crawling the web hunting for the standard email format, harvesting it and blasting me with unwanted emails. Honestly, I’m not sure how well it works. It might just be a holdover from my younger blogging days. I should research this again. 🙂
A blog itself isn't really a business—it's more of a platform for other income streams. Your content alone won't likely make you money. Instead, you'll have to get advertisers, sell services like consulting or speaking, use affiliate marketing to get a percentage of sales from links people click on your blog, or maybe offer products like ebooks or premium content to actually generate income. ProBlogger has an excellent post about these different ways you can make money.

NOTE: I’ll get into this in the section on Helping Other Bloggers, but be sincere in your help. If you only seek out to get something out of someone else, you won’t form a relationship with that person. I’ve liked Stephanie’s blog and content since I first saw it. She has an amazing story of being broke in New York City, and she’s built this amazing personal finance business in just a couple years. I help Stephanie because I like Stephanie, not because I want or expect to get anything out of the relationship.


Hello; I thought that points 12 and 13 were the most important. one agrees with what my dad always told me which is that it isn’t what you gross its what you keep. And the other making the point that we need to focus more on those people and companies we already know. I was reminded of this while trying to book venues for an upcoming trip to shoot youtube episodes about theme parks for my amusement industry based channel. the only ones that said yes were the ones i had work with on buying or selling amusement equipment. and you are so right about your story because I am currently struggling with the subject of my blog. the most popular posts are those dealing with my weight loss or my managing a business as a blind person. these get views shares and comments but they don’t necessarily sell anything. they may even be confusing some who follow or thought about following the blog. I don’t want to manage two blogs but i can see how it might be the right thing to do. I also have a similar concern about my other efforts social media, podcasting, youtube videos, google hangouts, etc. I look forward to your thoughts. Thanks for this amazingly detailed and comprehensive post. Take care, max

“As a new blogger, I have been wanting a conversation–-a seasoned blogger to talk to me about the most popular ways to monetize my blog, the pros and cons of each of them, and give me realistic tips and goals to reach my future goal. Ruth did all of this. She has such a fantastic writing style that you feel like you are sitting down with her over a cup of coffee. The material is easy to navigate, covering the importance of good content before anything else, Pinterest, media kits, reviews, ads, and a whole lot more. Ruth is incredibly level-headed in her approach to monetizing her blog and truly believes and promotes that a blog full of good ideas, content and writing must come first. My favorite part is that every chapter ends with a “plan of action” which is great if you are truly looking to improve your blog. I can’t wait to put her tips and ideas into action and watch my blog grow!“ -Maggie @ The Love Nerds
Take some time and create a list of topics you’d like to write about. Then for each topic create subtopics. Example: Cooking – Gourmet Cooking, Gourmet Cooking on a Budget, Gourmet Recipes, Easy Gourmet Recipes, Gourmet Desserts, Gourmet Chocolate Desserts, etc. Next brainstorm specific article ideas for each subtopic. Make sure to write these down on paper — it helps to visually see the process.
WordPress also have a variety of plugins that make it easy to put social sharing buttons on your blog posts. Some people like to limit the number of plugins they use on their WordPress blog because it can slow the blog down and it can open your blog up to more attacks, butt a social sharing plugin is one that should have high priority if you do choose to use plugins.
Creating a job board on your site is a great way to make your blog "sticky" - meaning you get visitors returning again and again. It's also a great way to earn some extra cash while also providing a valuable service. Darren Rowse from ProBlogger runs a hugely popular job board where he charges $70 for a 30-day listing. With around 70 listings per month, he's bringing in some solid earnings with relatively little investment of time or money.

23. Affiliates – There are many affiliate networks, such as FlexOffers and CJ Affiliate that allow you to promote other people’s products and services. You simply put a link or a banner on your page and then you get a percentage if someone clicks through and buys the product/service. You’ll want to select products that are specifically within your blog’s category.This is an effective way to earn money once you have the traffic coming to your blog.
We were inspired to research and write this essay after reading Joshua Becker’s 15 Reasons I Think You Should Blog, in which he discusses 15 great reasons why you should start a blog. Why being the key word here. In other words, he talks about the purpose of blogging, not just how to start a blog. That’s what many of these other “blogs about blogging” seem to miss; they miss the purpose—the why behind starting a blog.

Include keywords in important places. Include them in your blog post title, the large "headers" introducing a new section, the first few sentences of your post, and in links. Change your settings so each blog post's URL includes the title of the post, not the date it was posted. Try to make these as descriptive as possible to raise your ranking in search results and attract the right audience.


Have in-depth knowledge in your niche? Package it up into an ebook and sell it on your blog. I'd generally advise against selling it (at least exclusively) on Amazon or Kobo, as you'll probably be able to charge much less. If you've already built up a solid audience, you can probably change anywhere from $5 for a very short one, all the way up to $39+.
Passive income is an always popular option since it allows you to earn money even while you sleep. While the concept is very tempting, you should understand that it isn’t entirely true. While you are able to get paid all the time, you still have to work hard on the advertisements and different systems if you want to get the best out it (earn as much as possible). This usually includes:
A blog is a website. Until the internet changes so much that we do not use websites as a publishing platform, a blog will remain a viable option. That is of course until a better publishing platform replaces it, which will happen eventually (some might say it already has in the case of mobile apps, although I don’t see apps as a direct competitor to blogging).

Creating a job board on your site is a great way to make your blog "sticky" - meaning you get visitors returning again and again. It's also a great way to earn some extra cash while also providing a valuable service. Darren Rowse from ProBlogger runs a hugely popular job board where he charges $70 for a 30-day listing. With around 70 listings per month, he's bringing in some solid earnings with relatively little investment of time or money.
You'll want to track these influencers down and start sharing their content and becoming active in their communities to start gaining their attention. You may have luck by simply messaging them out of the blue, but it's not likely. Once you think you have their attention, you can try to reach out to them by asking them to promote something on social media, publish your post on their blog or link to a post of yours on their site.
Show proof that you’re part of their community: You can show your readers that you’re part of their community in a number of ways. Do you write for other blogs or sites that are in your niche or actively contribute to popular communities and forums? What about adding a testimonial or social post from someone in the industry who read and liked your blog.
If you scour the web, you'll find companies like Aweber, Get Response, Mail Chimp, Constant Contact and loads of others when it comes to email marketing. The first thing you need to do is to pick one of those companies and integrate it into your blog. Second, you need to develop a free offer. What will you give away in exchange for that lucrative email address?
Thank you so much for the information! I’ve always wanted to blog since I love to write and have a minor in creative writing. My friends and family always told to start one as well but it always seemed too daunting. After somehow coming across your sight I read this post and for the first time felt I really could do you. You made it sound simple and possible. It does take work, yes, but your post was very encouraging and realistic. I’m just still in the building a blog stage, but hope to launch soon. I’m excited for this journey and it’s all thanks to your blog!
If you are using a free blog hosting service instead of your own domain name, you must provide high quality content with a limited number of relevant links or risk being shut down. If you are only interested in writing short, quick product reviews in order to earn money, you will need to host your own blog. Be warned that low-content, high-link blogs are a less reliable, though lower effort, way to earn money.
Selling private ads can come in the form of banners, buttons, or links. You can even make money writing sponsored posts where you write about or give a review of an advertiser’s product or service. Another option is to write an underwritten post or series, which is where you can write about any topic, but the advertiser pays for a “Brought to you by” mention in the content.
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