If you entered a new domain at the beginning, it takes 2-24 hours for it to become fully registered. When it’s ready, Bluehost will switch it for you automatically. If you used an existing domain or opted to choose a domain later, you can set it up when you’re ready. (If you’re unsure how to do that, call Bluehost support and they’ll walk you through.)
Because we receive so many questions about how we specifically set up our blog, we decided to provide our readers with a soup-to-nuts, comprehensive guide for how to set up a blog. This blog post is intended to function as a how-to manual—a guide that will light the path toward launching your new blog—with easy-to-follow screenshots, step-by-step instructions, as well as additional rationale and insights to improve your blog.
What's sponsored content? Generally, it's when a brand, company or individual pays you a fee in order to get their content (or offer) in front of your audience. That means you'll likely need some semblance of a readership base before you're able to broker a sponsored content deal—because the sponsor's going to want to see your readers click through and at least evaluate the special offer you're writing about.
You can also look into pre-selling your course. What this looks like is you create an outline of the course idea, then a sales page and a webinar, and if people buy, you know you’ve got a winner! Just be sure that you can actually deliver your course in the time frame you promise, so you won’t lose credibility with people who register for it. If this seems too scary, why not create the first few modules? This way you know you’ll have something to deliver while you’re doing your preselling.
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Although I do think conversions are the most important thing I can recall when I first started out one of my sites and I was starting to get regular daily traffic of around 10 uniques, and then I had one day that spiked to 200. That was a very encouraging day. Just seeing that traffic spike gave me confidence and a drive to work harder towards my next goal. I had not made any conversions yet, no money. However, seeing that my hard work was doing something was very encouraging.
In order to build a platform, you have to be consistent in your value delivery. You can’t go cold for weeks and months on end. You need to stay in front of your audience. They’ll be actively checking back for updates from you, so don’t let them down. Get out there and over time, you’ll see an exponential rise. Just don’t expect it to happen right away.
That concludes our official list of the steps you should take to become a successful blogger, but let’s go over a few honorable mentions we couldn’t squeeze into the list. For starters, growing your email list is an obvious one. It’ll help you turn casual visitors into regular readers and eventually customers. Read our posts on how to create an email marketing strategy and how to start an email list for free for more information.
I’m starting from square one in terms of becoming a blogger. I don’t even know what I want to blog about yet. My goals for starting a blog are a bit different than many, however. I’m not trying to create another source of income; I would simply be trying to create a reader base because my ultimate goal is to become a published novelist and when pitching your book, I believe it is helpful to already have an established readership. This will theoretically help you stand out to agents/publishers. 🙂 In addition, blogging would help me develop my writing skills, hopefully be of some use to people, and allow me to express myself and connect with others. Do you have any advice for me?
If you want to be famous or reach a wide audience, you will have to choose something slightly broader and work hard to make the best content for that topic. A subtopic relating to fitness, finance, or relationship advice is likely to reach the most people. Consider specific but broadly applicable topics such as managing money in college, or a marriage counseling blog.
Thank you Jessica for the information. I’ve read just about all of your blog posts and they have helped me, someone that loves using tech but not so tech savvy when it comes to building a blog. You made it easy right from the start and as I was thinking of questions they were being answered as I read a little more. Thanks again. (if you go to my web page it’s still in demo mode until I have enough material to begin!)
Are they spending many minutes on the page? Or, are they arriving and leaving quickly after 30 seconds or so. Keep in mind that your posts should be lengthy, so plan to write at least 1000 words per article or more. On this blog, I focus on a minimum of 2000 words per article. Not to be verbose. But because I know that value and engagement is delivered in length, not in brevity.
Make sure it's easy to share your content – I love sharing posts on social media. However, it gets frustrating when some blogs make it more difficult than it needs to be. You should always make sure it's easy for readers to share your content, which means your social media icons should be easy to find, all of the info input and ready for sharing (title, link, and your username), and so on. Also, you should make sure that when someone clicks on one of your sharing icons the title isn't in CAPS (I've seen this too many times!). No one wants to share a blog post that sounds like you're screaming at them.
AdSense is a contextual advertising network that places partner (business) ads on your website. It’s easy to set up—all you have to do is copy and paste some code given to you from Google in the places you'd like the ads to appear on your website. Google will then show ads from advertisers that are a match to the content on your website so that ideally your website visitors see relevant ads.
In the end, running a blog is one of those things that seems simple in itself, but the gap between just doing it and doing it to its fullest potential is actually huge. There’s just so many moving parts! There’s WordPress itself, writing content, editing, formatting, hosting, SEO, link building, social media, email lists, networking, and on and on and on.
Google pays acute attention to the length of your articles. Short articles are called “thin” content. They generally tend to be 500 words or less. Even sub-1000-word articles are largely a waste of your time. Why? You can’t compete in the beginning with thin content. Unless you have an existing audience, which takes time to build, you need content that packs the value-punch.
The problem is that in order to build your audience and increase the size of your platform, you need visibility. But in order to be visible, you need great content. However, if people can’t discover your great content, how are you supposed to build your audience? If you know anything about SEO, then you know that it’s the proverbial Catch-22 at the outset.
Protip: Your post or page title (i.e. what your readers see) does not have to be the same as your permalink (i.e. what appears in the search bar). Your post title should be easy to read by humans, whereas your permalink can be easier to read by computer bots. For example, I titled my page Tools I Use & Recommend but I edited my permalink to simply “tools” which you can see in the address bar at the top of your screen). The shorter permalink can be easier to link to and advantageous for SEO.
Do you want to know what’s really hard to read? A long paragraph like this. One that is huge and the text is long and the sentences run on and on and on. Even if you start out with a compelling first sentence, eventually people are going to get tired. It’s just too much of a task to take on to read this entire thing. Ain’t nobody got time for that! It makes people’s eyeballs hurt. They want content that they can easily scan over and pick and choose what they want to read. So please, unless you are a writer for the NY Times or moonlight as a ghostwriter for Steven King, do not write blog posts like this.
The major email services like Gmail, Yahoo, and AOL have made some recent changes that you need to know about. Going forward, you will need to have a domain specific email address that is connected to your custom domain. If you plan to send emails to your readers and you don’t have a domain email address, your emails are going straight to the SPAM folder!
Thanks so much for this great post! I’m a new stay-at-home mom and was researching jobs I could do from home (so I could stay at home for the longterm!) and I kept coming back to blogging. I have read and re-read your post multiple times and downloaded Ruth Soukup’s book; so good! I feel like I’m much more set up for success and not floundering in the dark! I would love any feedback on my website!
29. Videos – This could be an entire section on it’s own. Many people have made money by creating YouTube videos. Evan of EvanTube is a kid and he has made millions by creating reviews of products that other kids his age would use. It’s not easy to get views into the millions, but once you do, you’ll start seeing some cash come in. Many bloggers have completely turned to videos to get their point across by starting a video blog.
Personal finance software can go a long way in helping you to take control of your money and meeting your financial goals. It’s important to note, however, that some focus more on budgeting and expense tracking while others prioritize investing portfolios and income taxes. Explore several different programs and read reviews to find the one that’s right for you.
Affiliate marketing is my absolute favorite way to make money blogging. I love it because it can feel quite passive. You can create just one blog or social media post, which can potentially still earn you money years down the line. Now, you will have to maintain the post and keep generating traffic to it. Still, with affiliate marketing, I can relax a little and enjoy life more, all while knowing that I am earning a great living promoting products that I use and enjoy.
If you want to set yourself up for success, then you should invest in a self-hosted blog. A self-hosted blog is when you pay a company such as Bluehost to “park” your website in their “parking lot.” The company owns all the servers that you’re able to use to host your own content on (i.e. your blog). This service comes with a monthly fee of course.
Blogging is a LEGIT way to make ALOT of money – (I am updating this as of February of 2018, and this is more true now than ever). I make good money doing this, I had no experience when I started, and in the grand scheme of life, I started making money very quickly.) So if your burning questions was “is blogging REALLY profitable?” the answer is a resounding YES – it sure can be!)