Another great exercise if you’re trying to decide on a niche for your blog is to think about who your ideal reader is. This is the person most likely to visit your blog and get value from your writing. For me, the easiest way to think about this is to use myself as an example. If you’re writing about an interest, then you’re most likely your ideal reader.
Some bloggers may scoff at the idea of giving away anything for free, but it’s actually one of the most effective ways to grow an audience. This is because most Internet users aren’t going to take a chance on a product from a blogger they’ve never encountered unless that blogger has some form of social proof. Instead, you should fill your blog with free content your readers can use as “free samples” of your products or affiliate products.
Amazon is the giant in the industry, but it’s also a good idea to reach out to small companies and even individuals who make products or services that are related to your blog. For example, if you have a popular cooking blog, you might contact small BBQ sauce companies to see if they’d be interested in setting up an affiliate marketing program with you. You earn a portion of the sale through your blog, and they get free marketing.[46]
You can also look into pre-selling your course. What this looks like is you create an outline of the course idea, then a sales page and a webinar, and if people buy, you know you’ve got a winner! Just be sure that you can actually deliver your course in the time frame you promise, so you won’t lose credibility with people who register for it. If this seems too scary, why not create the first few modules? This way you know you’ll have something to deliver while you’re doing your preselling.
Hi Mary Joe! WordPress is just the platform that you use to create and publish your blog posts. They do not pay bloggers. So, I’m guessing you may have been signed up with an ad network or affiliate program where you were earning income. Some of the most common are Adsense and Amazon. However, there are many thousands of options out there for earning an income blogging, so you’d really have to go back to your blog and check if you see whether you were working with a particular company. One thing I can say in general is that some companies have a minimum amount you must earn before they will issue a payment, it would be anywhere fomr $10 to $50 or so. If your earnings were below that threshold, then that may be why you haven’t been paid. Also, make sure to check that you have given them your up-to-date contact information. I hope you’re able to make a go of your blog as a source of income soon! :)
Hi Adeola, With BlueHost there’s not a free option. You can setup a blog for free on WordPress.com or Blogger.com — but you’re limited in how you can monetize. You also end up with a domain name like: beautyblog.wordpress.com instead of beautyblog.com. You can switch to the paid option later down the road — I’m not sure how difficult it is to make the transfer.
“I’ll admit, I’m a bit of a ‘blogging for profit’ book junkie. I’ve read LOTS of them! However, most of them it’s just the same thing over and over. When I first heard about this book my first thought was ‘should I bother? There’s never anything new anymore’. I was so wrong – Ruth’s writing style is so nicely organized, and easy to read, as if you were sitting there chatting with an old friend. Her book goes into amazing-yet-easy-to-understand details on a ton of methods for making money blogging – but that’s after about half the book giving you advice and steps on actually GETTING to the point where you could make money, by growing your blog and being YOUR type of awesome.
Put your ideas in a spreadsheet and prioritize: Ok, let’s get this list a little more organized now. Start a spreadsheet and include your keyword, estimated search volume, difficulty, and opportunity (You should be able to get all this info from the keyword tool you use). Looking at all these, assign a priority to each one either on a scale of 1-5 or a basic High-Medium-Low. Join my free blogging course to grab my editorial calendar template.

If you are interested in covering a broad topic that many people already write about, create multiple specialized blogs instead and link between them when the subjects overlap. For instance, if you are a nutrition expert, write one blog about healthy weight management, another one about child nutrition, and another about growing your own vegetables.
Great article about blogging. This is very helpful. I have been blogging about fashion for my Apparel Search website for many years, but have not received much traction for the efforts. Hopefully your suggestions will be of help. Even though I post often and I think with helpful information for people interesting in clothing, I don’t seem to gain any followers. After several years, I have people reading the blogs, but no followers and not many people posting comments. Rather frustrating, but I will continue my efforts. Anyway, thank you for your post and hopefully it helps me and others improve our blogging.
Of course, if you’re launching a blog for personal reasons and have no goals beyond the satisfaction of writing, these don’t impact you. However, if you’re trying to make money from blogging, it is very important to set realistic expectations of the work involved. Blogging for money is a form of business, which involves a few costs. Thankfully, blogging is relatively cheap compared to most other startups.
If you look at a few articles with the title “How to Become a Successful Blogger,” you may find a good portion of them focusing on how to get a domain name, purchase a hosting account and all that jazz. While these things do affect how you blog, they have very little impact on your ability to grow your blog. I do, however, recommend steering clear of free blogging platforms like WordPress.com and Blogger as their limitations will affect your ability to grow.
Bon Crowder runs the Math Four website. She finds the blogging aspect relatively easy and spends most of her energy on creating autoresponders. In fact, that’s where she spends quite a lot of her time! Setting up a system of autoresponders can take your blog a long way towards success. This is one example of spending your time on business strategy (i.e. engaging and growing your audience!) and how it can net positive results.
Be Yourself. Part of being interesting is telling your story. Every person is unique, and your story is an important one. The important part of storytelling, however, is removing the superfluous details that make the story uninteresting. A great storyteller removes 99% of what really happens—the absorptive details—and leaves the interesting 1% for the reader.
Lastly, don’t be afraid or too shy to integrate your personality into your brand, and yes, your blog is your brand. Consumers want to buy products from brands they trust, and there are few greater ways to form relationships with them than by sharing your own thoughts and personal struggles in your niche, showing more of yourself, and generally being as authentic and transparent as possible.

I’ve been blogging for about 6 months now I just recently posted my 50th blog post. It took awhile to figure out exactly what topic I was passionate enough about, originally I began as a food blogger, however I has since transitioned into a blog that aims to reach millenials who are at different stages including college, jobs, and new parenthood depending on the path they have chosen to take. Blogging helped me to get my freelance writing career off the ground, and I am hoping that soon I will be able to do well enough with my freelance writing that I can finally invest that ~$200 necessary to get my blog on the profit making path.
What does it mean to deliver value? Either your posts have to be extremely informative, in that they teach people how to do something useful, or they need to be entertaining or provide value in another format. Your posts also need to be engaging. Don’t expect people to spend a lot of time or even share any of your content if your posts don’t deliver value and they’re not engaging.
I’m so excited for you! I can’t wait to hear about all your success. As you move through these steps, remember to work in bite-sized chunks and keep the blog income formula plastered to the top of your brain. This will help you earn money from blogging as quickly as possible, because you’ll know exactly what you need to do to turn your blog into a blogging for profit machine.
“No blogging for profit book has made the difference to me and my blog like this one. If you only read ONE of these subject books – LET IT BE THIS BOOK!!! After finishing the book, my blog is totally getting revamped, I have the excitement for it again, and now my whole direction has changed to not only help me become more profitable, but also for me to get back to ENJOYING what I do, which is really the best part!” -Danielle @ Busy Moms Helper
Now, whether you use your own name or a product name for your biz really depends on which you prefer. I recommend choosing a name that makes you feel 100% authentically YOU, and at the same time encompasses your longer term vision. For instance, if you plan to grow your team beyond just you, a product name might be the way to go. Try to include keywords related to your blog’s focus so that people have an idea what your biz is all about.
Selene, Bluehost has several different packages available. I believe to get the $2.95 rate, you have to pay for 36 months up front, but I am not 100% sure. Definitely check into it first and make sure it’s something you’ll be comfortable with before signing up. Alternately, you can look into Black Chicken hosting. Their rates are a little more but you can pay monthly.
But before we begin; if you’re interested in a full, no-holding-back guide on how to start a blog then we have that for you. It’s a complete walk-through from nothing to a live blog that’s optimized, secure, and ready to welcome your readers. The guide was written based on our experience growing this very blog (which now has more than 150,000 monthly readers). And it’s 100% free. Click here.
If you are working with a 2-part system like Genesis, you’ll need to upload both the Genesis Theme Framework and the child theme of your choice. Again, read my post about choosing a theme for an explanation of this preferred type of system. If you try to upload your child theme and you do not have the Genesis Framework installed, it will not work. I recommend you upload the Genesis Theme Framework first, then repeat the process with your child theme.
Hello! I read your article with pleasure. I was glad that you were not beating around the bush but instead said in a straight-forward way that if anyone expects results, she/he must invest in their business. You outlined few downsides of choosing to have a blog for free. I think this is a very crucial decision and it impacts the way future blogger will act in the future. I remember when I started 6 years ago, I wanted to reach the tops by not spending a single dime. I ended up with wasted hours, frustration and no single earned penny in my pocket. If we want to do something well, we need to invest proper resources. All the best in 2018!
If you're serious about marketing anything online, rather than opting for running ads on your blog (which won't make you real money unless you have at least hundreds of thousands of visitors per day) or engaging in affiliate marketing, you should build a topical lead magnet that will sell a digital product or offer that you create in the back-end. The lead magnet will entice people to sign up to your list and provide you with their email address.
On May 9, 2004, Blogger introduced a major redesign, adding features such as web standards-compliant templates, individual archive pages for posts, comments, and posting by email. On August 14, 2006, Blogger launched its latest version in beta, codenamed "Invader", alongside the gold release. This migrated users to Google servers and had some new features, including interface language in French, Italian, German and Spanish.[9] In December 2006, this new version of Blogger was taken out of beta. By May 2007, Blogger had completely moved over to Google-operated servers. Blogger was ranked 16 on the list of top 50 domains in terms of number of unique visitors in 2007.[10]
Hi Anna! I love that you already know blogging is your calling! You’re totally right that there are many possible directions to go, but you won’t truly know which is the one that will make you most successful until you get out there and try a few things. Also, with practice, you’ll be much more likely to see posts take off. I don’t think you need to be afraid to start, though. As long as you start your blog off the way I’ve outlined in the post, you’re going to have such a great start. This is everything I wish I would have known in my first years of blogging that would have helped me become successful so much faster. You can do it! And I hope you’ll stop by and give me an update about how you’re doing as you do get started :)
hey i actaully have 2 questions about starting a blog..1. is that if i just have a free blog on WordPress, and my blog is owned by them, will i still get money for it?? 2. i already made a free WordPress blog, but in case of any mind changes can i switch to a hosting company while still keeping the page i have already made? or would i have to start all over again?
Clueless, confused, and confounded with choices, we had no idea how to start a blog or how to be a blogger. When should we start? How do we register a domain name? What is hosting? Which blogging platform should we use? How do we choose a template? What is a plugin? What should we write about? Heck, we could hardly spell HTML, let alone build a blog!
So, in order to gain visibility, you have to go directly to the source. You need to tap already-established bloggers by offering them your great content with a chance to secure a single link back to your own site. Keep in mind, this isn’t about exchanging blog posts or links. No, do not do that. This is about offering to write for existing platforms that will help you build your own audience.
That means that every goal, task and item in your blog action plan should be around these 4 areas in order to make money with your blog. Ideally, you will address each bucket every month, meaning that you set specific goals that you plan to achieve for each focus area, each month (blog, traffic, subscribers, product). This way you’ll be covering all bases and moving them all forward.

How qualified are you? Good blogs convey a sense of familiarity and ease with the material. Excellent blogs usually have bloggers who are personally qualified to talk about their topics. If you can’t think of at least 25 separate posts off the top of your head about your topic, you may not have enough familiarity with the topic to keep your content going.
Time. Once you’ve learned how to start a blog, you’ll learn that blogging takes a lot of time, especially if you’re as neurotic as we are (we spent over eight hours testing the fonts on this site). And see those Twitter and Facebook icons in the header? We spent hours on those, deciding what was right for us). That said, once you have your design set up, don’t tweak it too much. Instead, spend the time on your writing.
Notice that I avoided putting a specific dollar figure on the amount you can make from blogging. It will come down to your work ethic, your skills as a writer, your ability to generate targeted traffic, and plain old good luck. It’s a bit like baseball: Everyone played it as a kid, only a small fraction make it to college ball, an even smaller number become professional, but only the cream of the crop makes it to the majors.
This is it! You just made a blog all by yourself. In fact, we dare say if you thoroughly read this entire guide you now know more than the average person does about starting a blog. But remember, starting a blog is easy – it only takes about thirty minutes of guided steps. It’s what comes next that will determine how successful you are when all is said and done.

18. CraigsList – Some things don’t ship very well. Other things may make you feel uncomfortable to sell to someone across the country. Anytime you’re selling a large item or something you just don’t want to ship, Craigslist is a great place to go. It’s simple to list your item (again, take good pictures!). If you don’t like the idea of putting your phone number out there, the interested individual can send you a message to your inbox without even getting your email address.
Define Your Ideal Readers. Once you’ve found your niche, you need to know who will be reading your blog. For example, we blog about living a meaningful life with less. Thus, our ideal readers are people who are interested in exploring minimalism so they can clear the path toward more meaningful lives. If you want to write about your newborn baby growing up, that’s wonderful: your ideal readers are probably your friends and family. If you want to write about restoring classic cars, that’s cool, too. Tailor your writing to your readers (whether it’s your family or local community or whoever else will read your blog).
Solid numbers about blogging incomes are hard to come by. For example, in the US, the Bureau of Labor Statistics lump bloggers in the very broad category of “Writers and Authors” which has a median income of $61,240 per year. That’s not an accurate measure since there are vastly different occupations included in that category. Information from small surveys and anecdotal evidence can also be found online, but much of it is outdated or taken from tiny sample sizes.
Hi Adeola, With BlueHost there’s not a free option. You can setup a blog for free on WordPress.com or Blogger.com — but you’re limited in how you can monetize. You also end up with a domain name like: beautyblog.wordpress.com instead of beautyblog.com. You can switch to the paid option later down the road — I’m not sure how difficult it is to make the transfer.

Find something that other people are interested in, too. If you choose to write about Himalayan basket weaving for men, you probably won’t have many readers, and you’ll have a hard time earning any income. Try to find something that combines your interests with things other people also care about. For my main blog, I write about money advice. I’m a personal finance nerd but, fortunately, there are people online looking for that type of information, too.
On the other hand, with a self-hosted blog on your own domain name – you are the REAL owner of your blog. You’ll be able to name your blog whatever you want, for example, “YourName.com” or “YourAwesomeBlog.com. You can end it with .com, .co.uk, .net, .org, or virtually any other web suffix. Add to that unlimited bandwidth for videos, images, and content plus the free themes and you have a winning combo.
Ever since the idea of online auctions came into existence, the online selling market has been on the rise. Many are interested, but don’t know how to get started. There are still all kinds of ways to make money by selling online, whether you’re selling what you already have or buying and selling like a store. Before we get started, here are a few general tips when selling anything online:
Okay, so there are a ton of other considerations. For the sake of brevity, I’ll have to skip over all the little nuances that are involved with configuring things properly and optimizing for things like search engine optimization and installing plugins and so on. If you want to learn about SEO, I would recommend checking out my course on Udemy or one of my books or audiobooks on the topic.
Post your article links on social media and blog directories. Get traffic to your site with frequent updates on Twitter, Facebook, and other social media sites. Find blogging communities that match your readership and post links to relevant articles on their comments or forums. This helps in getting traffic to your site as well as raising your search engine rankings.
Blogging is hard and what I find to be the hardest for me is constant writers block. Evey time I sit down at the computer to write the mind just goes blank. I wonder if that is just me or happens to others also. Or maybe it means that I am not a good communicator or maybe too much disciplined as I am pushing myself too much instead of letting the creativity come naturally. Just don know 🙁
Create a basic logo using a program like InDesign, Photoshop, or a text editor (note: even though we have no design skills, we were able to use Apple’s Pages application to create our simple logo after downloading some free vector art and choosing the typeface that best suited our aesthetic), or you can hire someone like 99designs to design a professional logo.
On the other hand, with a self-hosted blog on your own domain name – you are the REAL owner of your blog. You’ll be able to name your blog whatever you want, for example, “YourName.com” or “YourAwesomeBlog.com. You can end it with .com, .co.uk, .net, .org, or virtually any other web suffix. Add to that unlimited bandwidth for videos, images, and content plus the free themes and you have a winning combo.
Blogging may well become your passion but you can also monetize your blog. In fact, many authority bloggers are able to earn a living from blogging. There are many ways to make money blogging. You can place ads and receive compensation from companies by promoting their products and services. Or you can sell your own digital products and merchandise.

And that’s totally fine (hint: I don't either)! There are some incredible free blog photo and design resources you can use to enhance your posts, even if you’re not very design-minded at all. You can even just use product screenshots throughout your content, depending upon the subject matter—take for example my recent article about the best CRMs for small business.
Have in-depth knowledge in your niche? Package it up into an ebook and sell it on your blog. I'd generally advise against selling it (at least exclusively) on Amazon or Kobo, as you'll probably be able to charge much less. If you've already built up a solid audience, you can probably change anywhere from $5 for a very short one, all the way up to $39+.
Jeff, first article of yours I’ve read. Excellent stuff! I’m following Michelle as well and am floored at the potential. I’m starting right now to implement all your suggestions. I’ve not yet set up my website email, but hey, one bite at a time, right? I’m looking forward to making a contribution to the interwebs. At this moment, by site is a blank slate, but I have several posts written in Google Docs of which to choose from. Cheers!
In March 2018, I started my first self-hosted blog and it was super easy, quick, and fun! At first, I was scared because I thought that it would be too hard and that I would struggle for days, weeks, or even months trying to figure everything all out. I was literally reading hundreds of articles about blogging which were all offering contradicting information. The overwhelm was real.
hey i actaully have 2 questions about starting a blog..1. is that if i just have a free blog on WordPress, and my blog is owned by them, will i still get money for it?? 2. i already made a free WordPress blog, but in case of any mind changes can i switch to a hosting company while still keeping the page i have already made? or would i have to start all over again?
What is CPC? CPC stands for “cost per click.” By displaying CPC ads with Google Adsense, you receive a set fee every time an ad on your website is clicked by a visitor. The cost per click is set by the advertiser. (This is in contrast to CPM ads, where you’re paid for ad views instead of clicks. CPM means “cost per thousand impressions,” where M is the roman numeral for 1,000.)
What is your ”spin”? To set yourself apart from the crowd, you’ll need to do something different and interesting with your content. Will you have an interactive focus? Focus on bizarre day-to-day news events instead of celebrity dish? Whatever you choose to blog about, make sure that you have ways to approach it creatively and that you can consistently offer new, exciting content.
I will also tell you that I believe, based on my experiences so far (and the experiences of my bloggy friends) that if you are not willing to invest, you will either not succeed at all – or it will take you a very very long time. The money I have put into this blog has not only motivated me to succeed, but it allowed me to succeed, by learning (quickly) the things I needed to know.)
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