Blogs are wonderful tools to help people establish themselves as experts in a field or niche. We all have some kind of interest and expertise to share with others. If you’re able to produce great content and/or have a unique point of view on the topic, then be assured that your future audience will recognize it and reward you for it. With a bit of effort, you too can become an authority in your area of interest and teach others how to start blogging.
Susan Shain is the founder of Travel Junkette and runs her blog-based business while traveling the world. She started out like any other college student, struggling with so-called regular job interviews. Then she found seasonal work, which led to more travel. That’s when she knew she had to build a more regular and reliable income through blogging so she could keep on going as long as she wanted.
WordPress is free open source software – you are referring to your web hosting company. Web hosts will inform you of any charges in advance and it is very easy to move to a new host. Some web hosts offer free transfers if you sign up for a contract of 12 months or more. The other thing to do to avoid sudden price hikes is pay for 36 months rather than 12.
Make sure that you're always posting amazing content. The better your content and the more interesting your blog, the more people will link to it. There is nothing better than getting free links just because people liked what you have to say! Keep your mind on the SEO side of things, but also remember that you are ultimately catering to the needs of the people in your niche. If they like you, the search engines will like you.
This is where having a clear content calendar becomes so important. If you can spend a couple hours each month mapping out all the posts you want to write, you’ll always know what you should be working on and when it’s due. This can be in a simple Google Doc like the one in my free blogging course, or by using a tool like Trello that lets you track posts through the whole process from idea to writing to published and promoting.
Getting into the groove of writing content for your blog is fairly easy. Once you’re there, you’re there. But writing for your email list is a big challenge. Some women go on scrapbooking weekends. Some men go off to hunt. When it’s my weekend to take off by myself, I pack up my computer and a few bottles of wine and head to my sister’s house to write auto responder emails.
Although we mentioned some free hosting options, the best course of action is to own your blog, especially if you will be using your own copyrighted material (articles, drawings, photos, etc.). Pay a small amount of money every month, about the same as a Starbucks coffee, and you will build your own equity. If you plan to sell products, services, music or anything else via your blog, then this is the best way to go. Many hosting providers can help you maintain an e-commerce blog.
While our blog generates only a fraction of our total gross revenue, I am thankful to have opened up another income stream that I didn’t really understand even just two months ago. The best part about the blogging process so far is that it has generated opportunities for us to scale and grow our business that I had never considered when we first started.
Digital products are another awesome way to make money with your blog. Rather than selling someone else’s product or service, you’re creating something of your own and selling it directly to your tribe. There are many options to choose from when it comes to digital products, but we’re going to look at what we’ve seen and consider to be the top three.
I’ve been building online businesses and e-commerce websites since 2000. I would never in my life start a new website with a “free” blogging or “free” website platform. If you do, within months your website is going to start growing, and you’re going to have to switch to a paid platform anyway. You will have thrown away all that time (and lost money in the process).
Me: Maybe, but I wouldn’t worry about that right now. If you go into building your blog knowing that you’re going to launch an ebook on such and such date, or start a membership website right away, you’re going to fail. Work on your blog, build it naturally with the primary purpose of helping people. If you do that, you’ll gain authority and by then you’ll know what you should do next. Keep everything we talked about in mind so you’re ready when that happens.
One of my favorite ways to get readers to my blog is to post links on my social media accounts like Facebook and Twitter. This is great, because not only do your friends see the link, but if your friends share the link with their friends it automatically multiplies your readers. If you have created high-quality content on your blog then social media is a great way for your blog to go viral.
Choose your topic. The best blogs focus on topics that you, the blogger, are passionate about. This topic can be anything that you believe you have enough to say about to interest others. It works best if you can find a “niche” that is not being fully exploited. There are several important things to keep in mind when choosing your blog topic:
If you just want to earn an income from writing, I would go the freelance route, like what Gina teaches. I can definitely see how it can seem too good to be true, but you have to look at these fields, either blogging or freelance, as a job/business. It’s definitely not a get rich quick thing. Those who become successful work hard, just as anyone in a more conventional job does. What I love about Gina is she is an incredibly hard worker. If you look at her story, she started out in freelance while working full time, so she was getting up at 4:30 in the morning and working weekends so she could grow her income. She was so determined. Her first month she made $805. Amazing!
Best part about this book: the updated 2014 edition, which is what I bought. The blogging environment was a lot different back in 2010 - 2012 (and a lot easier back then), so I knew that books written back then would be out of date for me for now. Ruth's book was one of relatively few books that had been written or updated in 2014 and onward. Very well done, lots of non-obvious tips and tricks, and lots of clear explanation not just about HOW to do things, but WHY.