Heads up, you’re going to have to spend some time on each social media platform. It might seem like your entire day is devoured by social media at first, but it won’t be forever, I promise! You’ll get your days back soon! Really, you just need to spend enough time to learn the ins and outs, share some content, see which types of content perform best, and most importantly, which sites give you the most bang for your buck.
Thank you so much for this!! I have been thinking about starting a blog for a year now and somehow kept thinking how will I ever get people to read it. With the help of your post I was able to start my own blog! I promised myself I will not comment until I had something up and running. It’s very new and very small (only 3 posts up so far) but I would be honoured if you check it out. The entire credit goes to you.
“As a newer blogger, I have been wanting a conversation – a seasoned blogger to talk to me about the most popular ways to monetize my blog, the pros and cons of each of them, and give me realistic tips and goals to reach my future goal. Ruth did all of this. She has such a fantastic writing style that you feel like you are sitting down with her over a cup of coffee. The material is easy to navigate, covering the importance of good content before anything else, Pinterest, media kits, reviews, ads, and a whole lot more. Ruth is incredibly level-headed in her approach to monetizing her blog and truly believes and promotes that a blog full of good ideas, content and writing must come first. My favorite part is that every chapter ends with a “plan of action” which is great if you are truly looking to improve your blog. I can’t wait to put her tips and ideas into action and watch my blog grow!“
No you don’t pay both; WordPress is a free platform. What you’re looking at on the WordPress website is their hosting service costs. You’ll be able to upload WordPress directly from BlueHost. There are free options but you’re limited in how you can monetize. This post has some information on free options: https://www.theworkathomewoman.com/businesses-start-no-money/
Create catchy headlines. You can have the best content in the world, but if your readers don’t recognize it instantly, it’s unlikely they’ll click through. Headlines are especially important because many readers will encounter your content through a feed reader, such as Google Reader, or content site like Digg. They may only see the headline at first, so it needs to communicate what your post will be about in an engaging, entertaining way.
Once you've built your free offer, you need to create a value ladder. What will you sell on the next step up? Create your own digital products if you're serious about earning a real income from your blog. Decide on the next sale or dollar amount such as $99 on the next step, $499 on the second, $1,999 on the third, $9,999 on the fourth, and $24,999 on the fifth.
The reason this section is called “Great Content” is because your content really does need to be of a high standard. Everyday millions of blog posts are published on the internet and with so much competition for our limited attention spans you really have to be creating blog posts people are going to want to read and perhaps even share on social media or on their own blogs.
But if you create a realistic plan for how much time you’ll have for creating for your website in the next 3 months and you fill that plan with what you think are good or great ideas for new posts or podcasts then you will start creating some true hits with readers or listeners (even if not all of those ideas will resonate as much with your audience as they may do with you).
Most hosting providers will provide you with a WordPress plugin and make it relatively easy to install WordPress on your hosting account. But it's your duty to locate the right provider and get the right hosting account. In the beginning, you won't need a high capacity account. But as you grow, you'll need to ensure you have the right amount of space and bandwidth to support your traffic. Those are good problems to have, but you won't have them in the beginning.
The truth is, it's not as easy to carve out your space on the web and make a name for yourself as a blogger today, as it was back when blogging was brand new. And it takes a lot of time to build your audience to the point where it's successful. (The most successful, multi-million dollar blogs today were started around 2005 or earlier.) So it's definitely not something you can get rich quickly with, though many people do work on their blogs full time.
Hello, I just found your blog while looking for resources on financial planning. We’ve been passive and a little sloppy in this dept for our entire marriage and want to change that. I have to be honest. While a lot of the resources here are fantastic, I feel suspicious about the blogging for profit idea. Seems a bit too good to be true. I went to a very good school and majored in lit/writing. There was no mention of the potential to write, profitably, for the internet (with the exception of science/medical writing). Could a writer generate a decent income simply with freelance writing and blogging? Where does the money come from? Ads? Or would I have to also have a product to sell (i.e., a course, ebooks, etc). I’m feeling a pyramid scheme here (buy my writing course, start a blog, sell your course, etc). Gina’s income in her first few months was outrageously high. More than I make now as a librarian. Forgive me for being cynical/suspicious. I’m just curious.
25. Products – You can create your own product, such as an ebook or computer software. You would then use your blog as a promotion tool to get people to buy your product. As long as you create a legitimate product with a whole lot of value, you should be able to get some buyers, but like everything else with a blog, you’ll need the traffic to get the sells.
Creating a job board on your site is a great way to make your blog "sticky" - meaning you get visitors returning again and again. It's also a great way to earn some extra cash while also providing a valuable service. Darren Rowse from ProBlogger runs a hugely popular job board where he charges $70 for a 30-day listing. With around 70 listings per month, he's bringing in some solid earnings with relatively little investment of time or money.
Making money through blogging requires a carefully thought out topic. If you have an existing blog with a small audience, be honest when considering whether the topic has broad appeal that isn't already covered by other established bloggers. If it does, great! Otherwise, there's nothing wrong with starting a second blog that will be more successful in attracting an audience, marketing itself, and making money through a variety of methods described below.
Show consistent, relevant postings over time. Google seems to favor domains that have had some time to age and that are going to be a good bet for their visitors. Remember -- Google's (and other engines') goal is to provide the best experience possible for the people who search with them. If your blog is going to be a good match for your search terms it will be easier for you to rank and stay there.
Use a keyword research tool to gather even more ideas: We want a TON of these blog post topics, so let’s use a keyword explorer tool like Ahrefs (pictured above), Google Keyword Planner, or Moz to help us fill it out. These tools basically just show you terms and topics related to the ones you’ve already come up with, as well as how much traffic those terms are getting (to show that your audience cares about them!)
AdSense is a contextual advertising network that places partner (business) ads on your website. It’s easy to set up—all you have to do is copy and paste some code given to you from Google in the places you'd like the ads to appear on your website. Google will then show ads from advertisers that are a match to the content on your website so that ideally your website visitors see relevant ads.
When you go with free, you’ll have a lack of control over how your blog looks and acts: Free blogging services (like Blogger, Medium or Tumblr) will pretty much always limit the design and functionality of your blog. This means you won't be able to make your blog look like your favorite other sites. Plus, you might not be able to do the things you want (like capture email addresses from your readers using tools like ConvertKit, include ads, join affiliate programs and other activities that'll help you actually make money blogging).
Lack of support. Companies don’t offer free blogs out of the goodness of their hearts. They still want to make money somehow. If you’re only using their free service, they’re not making money from you. Therefore, they don’t have a lot of incentive to keep you happy. Sometimes this means you’ll have little to no support. Other times it means you’ll be badgered with offers for their paid-for products.
The single most important strategy you'll find for building up a blog and boosting your visibility on search engines like Google, and my all-time go-to strategy for rocketing up the search rankings on Google's SERPs, is content marketing. Marketing your content is an intricate process that involves long, seemingly-never-ending hours of building more useful off-site content that links to your primary anchor content, but it's well worth it.
Google knows that most people will abandon a site that's slow-loading. To combat that, it's created the AMP specification to help ensure that pages load very quickly. AMP is successful at doing this by thinning down the page and removing extraneous bloated elements that take up a lot of front-loading resources. Specifically, you can learn more about the AMP specifications here. In short, here's a summary of what AMP does:
Your newsletter is all yours. Unlike social media sites, your newsletter and email subscribers are all yours, and you have their undivided attention. You don't have to worry about algorithms not displaying your content to readers, and this is because they are your email subscribers. You aren't fighting with anyone else to have them see your content.
The problem with an everything is free model to begin with is you set expectations at that level and attract people who don’t want to buy things. You need to go in with the mindset of what content will get me buyers now, not later, which means you make offers from day one based on very clear positioning from day one (or no one will buy). You still provide value for free of course, but it’s tied in with immediate offers so you can set a standard and begin seeing if you actually have a business that makes money.
Keep reading and listening and pick up inspiration. Stay up to date and deepen your knowledge about your niche. Read books and blogs about it. Listen to podcasts and watch videos. When you have new ideas flowing into your mind each week and month you’ll come with new stuff yourself. Or combine what you have learned. Or you can share your experience with what you learned from someone else.
Be discerning about how you interact. This isn't the place to be feeding the trolls or sociopaths. If someone is nasty, pushing for a fight or defamatory, do not interact with them. You might consider reporting them to your site host if relevant, or the police if they're threatening. Take defamatory comments seriously; see a legal adviser for assistance.
What does this mean for you? How can you increase the authenticity on your blog? Be as authentic as you can possibly be. You don't need to write an autobiography on your About us page nor do you need to pour your heart and soul out every time you write a new blog post. You should, however, put enough personality and personal anecdotes into your posts so your audience knows you're all in this together.
Some bloggers may scoff at the idea of giving away anything for free, but it’s actually one of the most effective ways to grow an audience. This is because most Internet users aren’t going to take a chance on a product from a blogger they’ve never encountered unless that blogger has some form of social proof. Instead, you should fill your blog with free content your readers can use as “free samples” of your products or affiliate products.
Hey Alex & Lauren! All this information has been so usefull and so easy to understand, i am very grateful. But i have a query, i live in a country in South America (Chile) where spanish is the main language, therefore i don`t know if its best to create my blog in spanish (which is easier for me because i have much more vocabulary and grammer skills) or go with the world wilde language English. Hoping to hear from you guys, thanks!
Make sure that you're always posting amazing content. The better your content and the more interesting your blog, the more people will link to it. There is nothing better than getting free links just because people liked what you have to say! Keep your mind on the SEO side of things, but also remember that you are ultimately catering to the needs of the people in your niche. If they like you, the search engines will like you.
Today, blogging is no longer only a hobby confined to a college dorm room. It can be used to publish all manner of content, from personal journals to corporate business magazines. This boom of online content creation has created new business models and job opportunities. Existing businesses use blogging to drive content marketing campaigns, while others use create business models with blogs at the center.
And, if you’re interested in starting a blog, you probably have a ton of ideas for posts you want to write. However, I can say from experience that those ideas aren’t always there. Sometimes running a blog is harder than it seems. And it can be incredibly hard when you run out of ideas, especially when you’re writing about topics you’re passionate about.
The best avenue for making money from your blog is through email marketing, plain and simple. Hands down, this offers one of the quickest and surest strategies for earning an income through your blog. But before you get there, you need to sign up to an email marketing platform like Aweber, ConvertKit, MailChimp, Constant Contact, InfusionSoft or any other number of platforms that exist out there.
Keep it simple: At the end of the day, the goal of starting a blog is to share content that can be easily consumed (read, watched, experienced). And unfortunately, a lot of fancy blog themes get in the way of that. Don’t get too drawn in by crazy looking themes that compromise on legibility and usability. If a theme looks good, but doesn’t help you share your thoughts and engage with readers, it’s not a good theme.
Consistency and success go hand in hand. They have for centuries, from the publication schedules old newspapers used to the publication schedule you use today. For example you see it in TV with weekly episodes. You see it in magazines with monthly issues. You even see it in sporting events with weekly games. Some of the most successful blogs use a posting schedule.
Hi Jessica, thanks for the advice! I have been setting up my blog over the last few days and written a few posts already. I’m really nervous to launch the site though so as of now only I have access to my blog. Did you wait until you had a good amount of material on your blog before publicizing it or did you start with one article and got more traffic as more material was added? Thanks!
You also need to do things like select a theme. What will your design look like? Will you use a standard theme that's free or will you splurge on a premium theme? There are literally hundreds of thousands of WordPress themes that can be chosen to hep you with the design and layout of your blog. Two of my favorite options for sourcing premium WordPress themes are Envato's Theme Forest and Template Monster.
Fortunately for us, being active on social media in the months prior to trying to make money blogging really paid off here. As of right now, we have a social reach of nearly 750,000 people each month. Starting a blog has helped immensely with that. What you can charge is largely dependent on your traffic and what an advertiser can expect to make back for paying you for a sponsored post.
Even though you have to pay for your own web hosting out of pocket, going this route allows you much more flexibility in terms of site design and usability. And don’t worry, hosting is really inexpensive, especially if you take advantage of our 42% off coupon code with Hostgator (BTOP42). Depending on your hosting plan, it shouldn’t end up costing you more than a few dollars a month.
These types of tools will help you build two essential pages too few blogs use. They are the Start Here page and the Resources page. Creating Home, About, Blog and Contact pages are obvious. The Start Here page, on the other hand, allows you to build a page full of links to your greatest and most valuable content. It can help you highlight the content you want to convert. The Resources page is one you can use to build a list of links (including affiliate links) for the tools you use in your niche as well as anything else you feel would be useful to your audience, such as books and courses.
It is an invaluable tool for experienced and novice bloggers alike, explaining not only what it takes to create an authentic, successful, and profitable blog, but how to get there as well. Better yet, it has now been updated with even more valuable information–25% more content–and this expanded 2nd edition is available in both a Kindle and Paperback version!
Blogging is a LEGIT way to make ALOT of money – (I am updating this as of February of 2018, and this is more true now than ever). I make good money doing this, I had no experience when I started, and in the grand scheme of life, I started making money very quickly.) So if your burning questions was “is blogging REALLY profitable?” the answer is a resounding YES – it sure can be!)