We’re going to go through seven specific steps you can take to find your own path to success, but first, let’s take a look at a common path most successful blogs have taken. It starts with a problem to solve and a product or affiliate product to sell. Ideally, this product is designed to solve that problem. Next, these sites use their blogs to provide free, valuable, high-quality content and use things like SEO, social media, guest posts and even paid ads to drive traffic to their websites.
If you start constructing your blog through wordpress.COM, you will likely spend a lot of time picking a theme and starting to write and organize your posts, only to discover that wordpress.COM does NOT support any ways to monetize your site. You can NOT place any adds on a wordpress.COM hosted site. Of course, that defeats the whole purpose of having a "blog for profit".
That concludes our official list of the steps you should take to become a successful blogger, but let’s go over a few honorable mentions we couldn’t squeeze into the list. For starters, growing your email list is an obvious one. It’ll help you turn casual visitors into regular readers and eventually customers. Read our posts on how to create an email marketing strategy and how to start an email list for free for more information.
Constantly keep learning and doing your best to understand more and more about blogging and convey important lessons to your audience and you'll succeed. Some of the most successful blogs in the world are earning millions of dollars per month. Don't expect that to happen right away. But that does show you the potential of what you can accomplish in this industry if you stick to it.
23. Affiliates – There are many affiliate networks, such as FlexOffers and CJ Affiliate that allow you to promote other people’s products and services. You simply put a link or a banner on your page and then you get a percentage if someone clicks through and buys the product/service. You’ll want to select products that are specifically within your blog’s category.This is an effective way to earn money once you have the traffic coming to your blog.
Narrow down the topics by reflecting on profitability and other goals. In order to make money, you'll need to find a niche that other people haven't filled already, but is still popular enough to attract a significant number of visitors. Also consider other factors, such as money you'd have to spend if your blog focused on reviewing products that you in turn would have to buy.
Time. Once you’ve learned how to start a blog, you’ll learn that blogging takes a lot of time, especially if you’re as neurotic as we are (we spent over eight hours testing the fonts on this site). And see those Twitter and Facebook icons in the header? We spent hours on those, deciding what was right for us). That said, once you have your design set up, don’t tweak it too much. Instead, spend the time on your writing.
Search for blogs that cover similar topics. Use a search engine and the search bar on blog hosting sites to find blogs that cover your topic or related topic. Read a few blog posts from the most popular ones, that show up high on the search ranking, have the most comments, or display a readership of 20,000 or more.[7] Get an idea for how much interest and competition there is.
Whether you have been blogging for years or just a few weeks, Ruth’s bestselling book, How to Blog For Profit (Without Selling Your Soul), offers solid advice and practical action plans for writing amazing content that gets noticed and shared, creating compelling images, growing blog traffic, maximizing revenue, and turning your blog into a profitable business.
“As a new blogger, I have been wanting a conversation–-a seasoned blogger to talk to me about the most popular ways to monetize my blog, the pros and cons of each of them, and give me realistic tips and goals to reach my future goal. Ruth did all of this. She has such a fantastic writing style that you feel like you are sitting down with her over a cup of coffee. The material is easy to navigate, covering the importance of good content before anything else, Pinterest, media kits, reviews, ads, and a whole lot more. Ruth is incredibly level-headed in her approach to monetizing her blog and truly believes and promotes that a blog full of good ideas, content and writing must come first. My favorite part is that every chapter ends with a “plan of action” which is great if you are truly looking to improve your blog. I can’t wait to put her tips and ideas into action and watch my blog grow!“ -Maggie @ The Love Nerds
Design isn’t about crazy colors, multiple fonts, and tons of images and videos. It’s about making the experience of your reader as enjoyable as possible. That’s why the first thing you should think about when it comes to transitioning from the basics of learning how to start a blog over to perfecting your design, isn’t what you can add. But what you can take away.

W3 Total Cache – Absolutely essential. This is a plugin that will make your website load faster and put less stress on your hosting account. It's very important to have it to prevent your website from crashing when one of your articles or other content goes viral on social media or is mentioned on a popular website and many thousands of visitors may pour in quickly.
Sometimes I think we just need permission to do the things we love without having to make a living at it. So I'm giving you permission. I'm telling you it's fine for you to have a blog that gives you an outlet for your creativity, allows you to talk about things that are important to you and lets you stay connected to friends and family. You don't have to try to monetize your joy.

I’m trying to get going for the minimum cost in the first instance. So, my question; is it possible to have more than one blog (or niche) attached to a single website? I have been advised it will cost around £250 for a basic WordPress site (once you have domain, hosting, theme etc). I have done a lot of work with small businesses as an advisor and specialise in marketing. I’m considering offering online courses and e guides. however, I would also like to blog about my hobbies of walking and motor homing. It’s just where to start!
It’s dependent on traffic. Traffic goes up and down and you never know when it is going to do a major dip. Most advertisers pay based on the number of views their ad will get. This turns you into a traffic monster. You start to look for creative ways to get any kind of traffic, no matter if it’s good traffic or not. This can easily lead to your site becoming another junk site that you try to avoid.

Constantly keep learning and doing your best to understand more and more about blogging and convey important lessons to your audience and you'll succeed. Some of the most successful blogs in the world are earning millions of dollars per month. Don't expect that to happen right away. But that does show you the potential of what you can accomplish in this industry if you stick to it.
There are literally millions of blogs on the internet, and only a fraction of them are earning any income. (It’s hard to get exact statistics, but I’d guess that that less than 10% of bloggers ever become “full time”. I heard somewhere that 90% make less than 1$ per day – but don’t worry. I make well over 100$ each and every day, and I will show you WHY I earn money with my blog, so that you can start your own blog and make money too.)
27. Sponsored/paid posts – Many blogs publish sponsored and paid posts. Sponsored posts are basically just posts about a specific brand, product or service. A company will pay you to publish an article about it. It’s similar with other paid posts as well. Your basically selling the spot for the article on your site. If you decide to take this route, you’ll want to build your traffic before you will get many offers.
Sounds like a lot of work, I know, sorry about that, but there’s just no other way to do content publishing in the web landscape of today when starting a blog. There’s just too much great content out there already. Too much content that’s already quite optimized. In an environment like that, you can’t just rely on your main keyword for the entire site and then keep creating your content around “whatever” loosely connected topic.
That means, once again, you shouldn’t try to replicate what another blog is doing. Instead, you should choose one channel to focus on and master it before implementing additional channels. You’re obviously reading this post because you want to start to blog, which means you shouldn’t move into video marketing or podcasting until you’re publishing consistently and generating a consistent amount of traffic.
I’m so excited for you! I can’t wait to hear about all your success. As you move through these steps, remember to work in bite-sized chunks and keep the blog income formula plastered to the top of your brain. This will help you earn money from blogging as quickly as possible, because you’ll know exactly what you need to do to turn your blog into a blogging for profit machine.
Okay, so there are a ton of other considerations. For the sake of brevity, I’ll have to skip over all the little nuances that are involved with configuring things properly and optimizing for things like search engine optimization and installing plugins and so on. If you want to learn about SEO, I would recommend checking out my course on Udemy or one of my books or audiobooks on the topic.
When you purchase a hosting account, you’re actually just renting space on a server. Either you’re sharing that space with others, or the server is yours and yours alone to use. When you first start out, it will likely be the former. Your hosting account will be what’s called a shared hosting account, likely on what’s called a virtual private server (VPS).
My intention is to begin immediately with my new blog. I want to focus around the service industry more specifically about addiction. It is a huge epidemic in this country and I do not feel that there is enough information out there, real to life information for people to read. As a product of my own demons and at this stage in my life I feel that I have much to offer in this regard. I would just like a little feedback from you about the idea, and perhaps how you would go about laying something like that out online.
There are many ways to keep an email list engaged. Which will work best for you and your readers will depend on your style of communication and their content preferences. We recommend to write your emails in a similar tone as you write your blog posts. Here are a few types of emails you can send on a regular basis to keep your list paying attention:
“As a newer blogger, I have been wanting a conversation – a seasoned blogger to talk to me about the most popular ways to monetize my blog, the pros and cons of each of them, and give me realistic tips and goals to reach my future goal. Ruth did all of this. She has such a fantastic writing style that you feel like you are sitting down with her over a cup of coffee. The material is easy to navigate, covering the importance of good content before anything else, Pinterest, media kits, reviews, ads, and a whole lot more. Ruth is incredibly level-headed in her approach to monetizing her blog and truly believes and promotes that a blog full of good ideas, content and writing must come first. My favorite part is that every chapter ends with a “plan of action” which is great if you are truly looking to improve your blog. I can’t wait to put her tips and ideas into action and watch my blog grow!“
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Exactly! I’ve heard the analogy from many different people that you really just need to be one step ahead. It’s kind of like the model of discipleship. The people who are ahead in a certain aspect can help those who are a step behind, and hopefully you also have someone ahead of you to look up to and learn from. I hope you’ll come back and update me when you start your blog Kim!
Also, I have a theory that a contact page without a form cuts down on time-wasting emails. That’s because a lot of people will see a form and use it immediately before reading the information on my contact page. By providing my email address at the end of my contact page, I’m hoping their question(s) will be answered before they get there, thus saving us both time in an email exchange.
Premium content can mean any type of content you charge for - an ebook, whitepaper, downloadable guide, etc. But what I'm referring to here is pay-gated content. Basically you just put some awesome content up behind a paywall, which means visitors pay to access it. You can get your own paywall set up in 10 minutes or less using a plugin like MemberPress or Paid Memberships Pro.
Hi Adeola, With BlueHost there’s not a free option. You can setup a blog for free on WordPress.com or Blogger.com — but you’re limited in how you can monetize. You also end up with a domain name like: beautyblog.wordpress.com instead of beautyblog.com. You can switch to the paid option later down the road — I’m not sure how difficult it is to make the transfer.
When you log in to WordPress, there are some free design templates/themes (on the left-hand side under, appearance) that you can use to customize your site. However, if you’re willing to spend $35 – $199 you can get stylish, professional looking theme that will make you stand out from the crowd. You can either purchase a theme from the Marketplace (located on the left-hand sidebar in WordPress), or you can purchase a theme through Thesis or StudioPress (they have a much larger design selection than the Marketplace).
This isn’t something you necessarily need before you start a blog, but it is something you should implement as soon as possible. “Something to sell” may refer to your own products, affiliate products or even your sponsors’ products. It doesn’t matter whose product it is so long as it’s generating revenue for you. As a side note, affiliate marketing is the cheapest way for new and young blogs to start generating revenue. Be sure to read through our guide on how to get started with affiliate marketing for more information on that.
And that’s totally fine (hint: I don't either)! There are some incredible free blog photo and design resources you can use to enhance your posts, even if you’re not very design-minded at all. You can even just use product screenshots throughout your content, depending upon the subject matter—take for example my recent article about the best CRMs for small business.
Can you teach an old dog new tricks? I hope so. I have 78 years of knowledge to share on food, music, and other topics. Your instructions are amazing, wonderful, and hopefully easy enough for even an old tech-idiot like me to understand. I’ll sign up for your course, but I want to express my admiration and appreciation for such a fine product as you have created.
I believe you need a combination of a customer nurturing process where you focus on your existing best customers at the same time as you use content and community to spread the word. However in my opinion I think bloggers get the ratio too skewed in the wrong direction, they spend too much time trying to reach new people when there are much bigger gains to be made refining what works already with your nice small tribe of buyers.
With the free version of WordPress, you don’t really have that much freedom to make changes to your site. Plus, WordPress actually owns your site if you use the free version (meaning, your site is technically not even yours). With the free version of WordPress, your website link even looks unprofessional; instead of a .com ending, your site will look like “yourwebsite.wordpress.com”.
How frequently should you write new blog posts? I think the real question here is How frequently CAN you  write new posts on the regular? If you can commit to writing a new post once every 2 weeks for now, perfect. That’s your magic number. Over time I recommend ramping up to once or twice a week as you get comfortable with your blog schedule. Whatever you do, please don’t write 6 posts in 2 weeks and then disappear for 3 months! Creating a schedule and then sticking to it is sooo key when it comes to building trust.

Great post, blogging is hard. We run a travel blog and I think the most important thing we tell people is to travel with a purpose, Do not just wander around the world aimlessly. (Like ours is to experience and document the Top 100 Travel Adventures) So many travel blogs do not really have a purpose or a niche. Niche is key and many miss out on that because they want to cover and do it all. Do not just start a blog because you think you will get rich quick and be able to travel the world. It takes a lot of work and lots of time.
Unnecessary plugins. Go to Plugins > Installed Plugins. You’ll see a list of plugins, all of which I delete (the only plugin I might keep at the beginning is the Bluehost plugin). A plugin must be deactivated before it can be deleted. So, if you hover over a plugin you may have to choose “Deactivate” then repeat the process to see the “Delete” link. As I explain later, plugins can slow your site down and make things glitchy so I use them very sparingly. I only add a plugin when I have a clear reason to do so. I’ll give my plugin recommendations in a bit.
Last year I focused for brief time on traffic again. Had a few weeks where I had tens of thousands of visitors streaming in. The result – lots of work for me and virtually no money. So I’m back to my original model. I agree with you that this is one of the biggest fallacies on the internet and one people seem to have a hard time letting go of – that the best focus is on building traffic instead of focusing on serving the people who are willing to give back.
We’re going to go through seven specific steps you can take to find your own path to success, but first, let’s take a look at a common path most successful blogs have taken. It starts with a problem to solve and a product or affiliate product to sell. Ideally, this product is designed to solve that problem. Next, these sites use their blogs to provide free, valuable, high-quality content and use things like SEO, social media, guest posts and even paid ads to drive traffic to their websites.
I will be rocking my blogging in 2018! Back in the Fall of 2017 I rolled out a modern web site design and a podcast. I’ve also just done an evaluation of what worked last year and the areas where I fell short. I also found it helpful to examine those latter areas to understand why. With those in mind, I know where I need to focus my energy. I’ve even got two new products in the works (both in the editing phase). 2018, here I come!
It is an invaluable tool for experienced and novice bloggers alike, explaining not only what it takes to create an authentic, successful, and profitable blog, but how to get there as well.  Better yet, it has now been updated with even more valuable information–25% more content–and this expanded 2nd edition is available in both a Kindle and Paperback version!
You can also strategically rely on traditional post formats to help you along the way. At the end of the day, as long as your information is interesting, relevant, and sourced reliably, you’re on the right track. Don’t be afraid to experiment, but keep in mind it’s smarter to break the rules on purpose than by mistake. Read and learn from popular blogs in your niche and try out what works best for them.
WordPress.org is a highly popular choice because you don’t have to know any coding to design a slick blog. 1 in 5 websites use WordPress. Note: WordPress.org is a full-service blog hosting site, but you have to register your domain name and get set up with web hosting first. Wordpress.com has limited features and provides you a .wordpress domain name for free, but you can’t put advertising or affiliate links on a wordpress.com blog.[16][17]

Choose your topic. The best blogs focus on topics that you, the blogger, are passionate about. This topic can be anything that you believe you have enough to say about to interest others. It works best if you can find a “niche” that is not being fully exploited.[9] There are several important things to keep in mind when choosing your blog topic:[10]

Thanks so much for this article and all of the links! I’ve been thinking about blogging for the past year. This year I started my Instagram page and just this week joined Twitter and Facebook as a means of (hopefully) expanding once the blog is underway. My first dilemma however, is the name! For the past four months, I have been @travelsandtantrums on IG (and the other platforms) however, I am thinking of changing that name as it began as a way of documenting our big family trip this year – I hadn’t counted on growth (as you talk about in your articles). Also, as our kids grow up, I hope that the ‘tantrums’ will subside – so, I don’t know whether to stick with what I have or to change to a more ‘family/reality’ name. It is catchy but is it relevant if we are not ‘travelling’ all the time? Hmmmmm. I’d love to know what you think!
When you go with free, you’ll have a lack of control over how your blog looks and acts: Free blogging services (like Blogger, Medium or Tumblr) will pretty much always limit the design and functionality of your blog. This means you won't be able to make your blog look like your favorite other sites. Plus, you might not be able to do the things you want (like capture email addresses from your readers using tools like ConvertKit, include ads, join affiliate programs and other activities that'll help you actually make money blogging).
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