I would also suggest that if bloggers have the time, they need to think about their social media strategy too as this can help amplify your posts. I’m not talking about just setting up social accounts for the sake of it, but to really think about what platforms your social audience is most likely to be using. And not to start off with them all at once, see how it goes and adapt and refine. Once you’ve got the foundations right then look to open it up to other platforms.
Create a basic logo using a program like InDesign, Photoshop, or a text editor (note: even though we have no design skills, we were able to use Apple’s Pages application to create our simple logo after downloading some free vector art and choosing the typeface that best suited our aesthetic), or you can hire someone like 99designs to design a professional logo.
Before I looked down to see who the creator of the pin was, I knew it was going to be from Pauline Cabrera over at twelveskip.com. Without even realizing it, I had subconsciously begun to recognize her purple-themed pins with the crisp block font.  And I knew that those pins led to really good content, so I clicked on the pin and ended up reading her article.

And if you want to maximize your blog’s potential for earning an income (maybe the reason you're learning how to start a blog in the first place?), then it’s always worth it to own your platform and go with a self-hosted WordPress blog, powered by a hosting provider like Bluehost that'll have your back on any of the technical questions & issues you run into.
Starting in February 2013, Blogger began integrating user blogs with multiple country-specific URLs. For example, exampleuserblogname.blogspot.com would be automatically redirected to exampleuserblogname.blogspot.ca in Canada, exampleuserblogname.blogspot.co.uk in the United Kingdom. Blogger explained that by doing this they could manage the blog content more locally so if there was any objectionable material that violated a particular country's laws they could remove and block access to that blog for that country through the assigned ccTLD while retaining access through other ccTLD addresses and the default Blogspot.com URL. If a blog using a country-specific URL was removed it is still technically possible to access the blog through Google's No Country Redirect override by entering the URL using the regular Blogspot.com address and adding /ncr after .com.[17] In May 2018, Blogger stopped redirecting to ccTLDs and country-specific URLs would now redirect to the default Blogspot.com addresses.[18]
If you're serious about succeeding with your blog, you need to build useful anchor content. It needs to be engaging, keyword centric, insightful, unique and well written. Don't write your content for search engines. Rather, write your content for humans while also paying homage to search engines and what they want. Simply put, it's a skill that develops over time with practice. It's also important to regularly publish your content on a weekly basis.
“No blogging for profit book has made the difference to me and my blog like this one. If you only read ONE of these subject books – LET IT BE THIS BOOK!!! After finishing the book, my blog is totally getting revamped, I have the excitement for it again, and now my whole direction has changed to not only help me become more profitable, but also for me to get back to ENJOYING what I do, which is really the best part!” -Danielle @ Busy Moms Helper
Hi Jessica, thanks for the advice! I have been setting up my blog over the last few days and written a few posts already. I’m really nervous to launch the site though so as of now only I have access to my blog. Did you wait until you had a good amount of material on your blog before publicizing it or did you start with one article and got more traffic as more material was added? Thanks!
“Have you ever started a book that you just couldn’t put down? Ruth Soukup’s How to Blog for Profit is not only unforgettable, but undeniably one of the most practical and comprehensive books on blogging that is on the market! Ruth writes with contagious passion stemming from her years of wisdom in the blogging world, yet doesn’t leave young “small bloggers” like me in the dust. This book gives practical, doable steps to pursue your blogging dreams that might seem out of reach (right now), but that Ruth encourages can be made possible with dedication and hard work. The world of blogging is vast, but with concrete advice and “plan of action” steps at the end of each chapter, Ruth makes blogging (and earning an income to support your family through your blog) purposeful and possible.
Oh, and side note—once you've started generating a decent amount of traffic to your blog, it'll be a smart long-term decision to move up your hosting plan to a managed WordPress hosting provider like Kinsta that have even more features (which is what I use now that I'm in the hundreds of thousands of monthly readers), especially when you're in need of speeding up your WordPress blog.
The major two mobile operating systems that Blogger focuses on are Android and iOS.[27][28] Blogger allow users to edit blogs anywhere through the app and either publish the blogs or save them as drafts. Quick navigation from posts and drafts is accessible from a list. Users can attach photos by taking a picture with a Blogger app or selecting pictures from their photo galleries. Sharing current locations on posts is also possible by tabbing My Location bar and adding locations. Users can also share photos and links directly to Blogger.
Hi Adeola, With BlueHost there’s not a free option. You can setup a blog for free on WordPress.com or Blogger.com — but you’re limited in how you can monetize. You also end up with a domain name like: beautyblog.wordpress.com instead of beautyblog.com. You can switch to the paid option later down the road — I’m not sure how difficult it is to make the transfer.
Google’s AdSense program is the most widely used PPC program because it has the power of Google Search behind it. Google will read your article and find "ads that are relevant" to it and display them next to or within the article. It will also use your readers’ cookies to display ads that are relevant to their recently visited websites on your blog.[41]
If you look at a few articles with the title “How to Become a Successful Blogger,” you may find a good portion of them focusing on how to get a domain name, purchase a hosting account and all that jazz. While these things do affect how you blog, they have very little impact on your ability to grow your blog. I do, however, recommend steering clear of free blogging platforms like WordPress.com and Blogger as their limitations will affect your ability to grow.

Creating a job board on your site is a great way to make your blog "sticky" - meaning you get visitors returning again and again. It's also a great way to earn some extra cash while also providing a valuable service. Darren Rowse from ProBlogger runs a hugely popular job board where he charges $70 for a 30-day listing. With around 70 listings per month, he's bringing in some solid earnings with relatively little investment of time or money.
Henry Croft launched GymTalk in March 2014. He turned his blog into a full-time job within one year. It earned 420,996 page views, received two fitness blogging awards, and earned $15,000 during that time. He started while still working a regular day job. Most of his effort went into developing a unique brand personality, following a strict content strategy, and even hiring writers to help him product top notch information.
Life experiences. Everyone has lessons they have learned through life experience. Sharing this knowledge can be incredibly helpful to others in similar situations. For example, I recently helped a woman start her blog about being a fireman’s wife. She has a lot of experience and knowledge to share with others about this topic, and it has helped her connect with others in similar situations.Think about the things you have experienced in life. This could be related to your family (example: a blog about being a stay at home mom), work (a blog about experiences dealing with clients), or other life experiences (a blog about dealing with a troubling time such as a disease or divorce, or about a happy time such as preparing for a wedding or a birth of a child).
Although you shouldn't start a blog with the intention of optimizing it to oblivion, you most certainly should understand the fundamental principles of search engine optimization so that you pay attention to the key aspects that will impact your ability to rank on search engines like Google. Begin with Google's Webmaster Guidelines, and digest and implement that information. Learning SEO is a long and drawn out journey. You should always be increasing your knowledge and expanding your skill set.
Paying for clicks and traffic on social media or in the search engines can be a great option to market your blog. A lot of the information about blog marketing covers the organic options. While some of these can turn your blog into a popular destination quickly the more likely scenario is that it will take time for you to build communities to promote your blog content.
Help document travel, education and other life events – Sometimes, people start blogs to help document some kind of journey. That journey might be traveling to some far-off destination. That journey could also involve learning a musical instrument or a new language. It could also involve a life event such as getting married, divorced or fighting through a health scare.
Advertising is easy to start, making it a popular income stream for many bloggers. However, it’s not nearly as lucrative as it once was and it requires a lot of traffic to be truly profitable. Also, it runs the risk of frustrating your readers (ever been on a site only to be assaulted by the ads?) and making your site look cheap and unsophisticated. Therefore, it’s not a top recommendation of mine.
Another great exercise if you’re trying to decide on a niche for your blog is to think about who your ideal reader is. This is the person most likely to visit your blog and get value from your writing. For me, the easiest way to think about this is to use myself as an example. If you’re writing about an interest, then you’re most likely your ideal reader.

Email Marketing – From the day you launch your blog, you need to be collecting email addresses from your readers so that you can remain in contact with them. To do this, you'll need to sign up with an email marketing provider. Don't worry, you don't need to spend a lot of money to get started, in fact, you can get a free account with Constant Contact or Sendinblue.
When anyone asks me about starting a professional money making blog I always recommend them to use self hosted WordPress as it’s the best platform for bloggers. I always recommend to new bloggers to use BlueHost to host their new blogs. You can get BlueHost’s high quality hosting for  $2.95 per month (36 months sign up) Use this link to get a free domain name with your hosting.

My decision to learn how to start a blog and begin making money from it on the side of my day job, is what propelled me into building a six-figure freelance writing business with clients like LinkedIn, Zendesk, Google, Intuit and more. On top of that, starting a blog has helped me generate thousands of dollars in passive income each month and book interviews with some of the world’s top entrepreneurs for my podcast.

Why? While it's relatively straightforward to begin a blog, it's a monumental undertaking to generate any semblance of traffic and profit from your arduous efforts. You need laser-focus and persistence to build an audience or reach mass saturation with your prose. It takes time and it takes long and drawn out evenings burning the proverbial midnight oil.


This is an ambitious method, but it's definitely plausible if you make smart decisions and are willing to work hard enough. Outreach involves getting noticed by influencers and getting your content on their websites. These will be the biggest names in your niche who probably have about a hundred other bloggers looking to get their content on their blogs. You'll need to do a lot to impress them.

The tools you use to reach people constantly change and you always have new options – more than you can handle. If however you understand the fundamentals, you realize that your core values stay consistent. How you present your value and what distribution formats you use to deliver it to people, fluctuates based on what is working best at any given time.
My intention is to begin immediately with my new blog. I want to focus around the service industry more specifically about addiction. It is a huge epidemic in this country and I do not feel that there is enough information out there, real to life information for people to read. As a product of my own demons and at this stage in my life I feel that I have much to offer in this regard. I would just like a little feedback from you about the idea, and perhaps how you would go about laying something like that out online.
Your domain name may be the highly popular “dot com” or it may be country or niche specific. From .us (United States) to .co.uk (United Kingdom) and from .guru (yes, for life coaches) to .sport (for sports related domains), these top level domains (TLDs) are added to any domain name in order to point to their location. The general rule is to go for a “dot com” domain, but some of the other extensions can work. For example “dot net” or “dot me.”
Make money from home. Blogging can be quite lucrative if done correctly. The top bloggers in the world obviously earn quite a bit, but even a part-time blogger can expect to make a nice profit if things are done correctly. The best part about it is that blogging is a form of passive income, since you can spend just a few hours a week writing a blog post and then continue to make money from it long after the blog post is written. I go into much more detail on how to blog for money later in this guide.
On August 23, 1999, Blogger was launched by Pyra Labs. As one of the earliest dedicated blog-publishing tools, it is credited for helping popularize the format. In February 2003, Pyra Labs was acquired by Google under undisclosed terms. The acquisition allowed premium features (for which Pyra had charged) to become free. In October 2004, Pyra Labs' co-founder, Evan Williams, left Google. In 2004, Google purchased Picasa; it integrated Picasa and its photo sharing utility Hello into Blogger, allowing users to post photos to their blogs.[citation needed]
One attractive feature of promoting digital information products is that the commissions tend to be higher than that of physical products; ranging anywhere from 10 percent to 50 percent or even higher. As an example, if someone is selling a digital information product for $500 with a 50 percent commission, you can earn $250 per sale. This is much higher than commissions on physical products due to the high profit margins.

Over time, as you move from this beginning phase of learning how to start a blog and into the stages where you're progressing in different ways to drive traffic to your website, growing your established base of readers and focusing on improving your domain authority, you'll be able to start competing on the bigger topics—but for now, picking a niche is the name of the game.

Be Honest. Your blog needs to be authentic—it needs to feel real—if you want people to read it. You can be your blog, or your blog can be you. That is, do you really embody the stuff you write about? If not, people will see through it. “Be the change you want to see in the world,” is the famous Gandhi quote. Perhaps bloggers should build the blog they want to write for the world.
You'll want to track these influencers down and start sharing their content and becoming active in their communities to start gaining their attention. You may have luck by simply messaging them out of the blue, but it's not likely. Once you think you have their attention, you can try to reach out to them by asking them to promote something on social media, publish your post on their blog or link to a post of yours on their site.

I had a blog a couple years ago in a pretty precise niche (female musicians), too precise maybe. I had like 20 readers! Now I’d like to try again with another topic but I’m afraid there’s way too much blogs about it already (hippie lifestyle including health, fashion, decor, beauty, printables, etc). I tried checking stats and keywords but I don’t understand any of the information I’m getting. I’d rather pay someone to do the research for me but I have no money. The other thing is that I’m not an expert in anything. The hippie lifestyle thing is the only topic I can think of that would generate more than two article ideas in my brain! Do you think there are solutions for someone in my situation ?


The major email services like Gmail, Yahoo, and AOL have made some recent changes that you need to know about. Going forward, you will need to have a domain specific email address that is connected to your custom domain. If you plan to send emails to your readers and you don’t have a domain email address, your emails are going straight to the SPAM folder!
If you are planning to create a personal blog where you discuss a variety of topics then I recommend using your name, or some variation of it, since your blog is all about you. For example, I own the blog scottchow.com. You can also add your middle name or middle initial if you find your name is already taken. Or you could use a variation like “Scott Chow Blog” or “Blogging with Scott”.
The truth is, it's not as easy to carve out your space on the web and make a name for yourself as a blogger today, as it was back when blogging was brand new. And it takes a lot of time to build your audience to the point where it's successful. (The most successful, multi-million dollar blogs today were started around 2005 or earlier.) So it's definitely not something you can get rich quickly with, though many people do work on their blogs full time.
Hi Jessica, thanks for the advice! I have been setting up my blog over the last few days and written a few posts already. I’m really nervous to launch the site though so as of now only I have access to my blog. Did you wait until you had a good amount of material on your blog before publicizing it or did you start with one article and got more traffic as more material was added? Thanks!
You can become a successful blogger if you are a good communicator. Some people think that a blogger’s work is over after writing the article. But they are wrong. The main work starts after the completion of the article. A blogger needs to promote that article on social networking sites and then he should also reply to all the comments he got on his article. You need a good communication skills for this. So improve your communication skills if you want to become a successful blogger.
What does it mean to deliver value? Either your posts have to be extremely informative, in that they teach people how to do something useful, or they need to be entertaining or provide value in another format. Your posts also need to be engaging. Don’t expect people to spend a lot of time or even share any of your content if your posts don’t deliver value and they’re not engaging.

I must say, its a great article and enjoyed a lot. There’s so much good information which can be followed and actioned. I was in similar situation before trying to make money online, but couldn’t quite make it. So started slowly and work on the content and SEO. After 4 months I made $2. After this, I was able to make around $50 a month from the same blog. And recently I sold that blog. It happened with me so guys you can make it happen as well. But, please remember if you are looking for big money quick then it is not for you.
Now we’re revvin’ up the traffic engine of the blog income formula (first part, step #1). First things first, let me say when it comes to driving web traffic, social media and content are interrelated. Where one goes, the other must follow, which is why step #4 is broken down into two parts. In case you’re wondering which part to tackle first, I say both, friend. You really can’t have one without the other.
Hey Alex & Lauren! All this information has been so usefull and so easy to understand, i am very grateful. But i have a query, i live in a country in South America (Chile) where spanish is the main language, therefore i don`t know if its best to create my blog in spanish (which is easier for me because i have much more vocabulary and grammer skills) or go with the world wilde language English. Hoping to hear from you guys, thanks!
My main concerns why I’m asking this is that I think 12 published blog posts might not be enough content for the person that lands on my page to stay on my page for too long, therefore it might be more beneficial to guest post a few months from now. Also, I’m thinking maybe it is better to invest that time in things like learning affiliate marketing rather than trying to get somebody to collaborate.
I really like your blog. It’s so professional. I also like your other topics on this blog like how to get email subscribers. I am very hungry for this information. I am becoming a professional blogger right now so I love reading everything I can get my hands on on the subject. I’m going to read more of your work. I think I may have already joined your email list….
Firslty thank you for sharing all this great info, so far everything you have explained has worked. However I am stuck on the “choosing my theme”, I am hesitant because I don’t know if I am STUCK with whatever I choose and at this point I want a longterm awesome working blog and website. Can I try themes out to actually understand what I want or do I just choose and then that’s it I am stuck with it. Most importantly I want to be able to add “ads” so I can make some income from my site, just to cover some of my expenses and time, but I have no idea which themes allow this and how do I find out. Frustrated and stuck in limbo for a couple weeks now. Thanks for your help
Just started an idea and discovered your info. Very helpful. I am over 50 and a little late in the tech game because of past jobs that required little or no time in front of a computer. I am a very good writer with many a published article to my name over the years BUT now journal writing by hand does little or no good in the world of tech. When I get this blogging thing going, it is gonna explode.
×