Even back in 2009 people were telling me that traffic isn’t everything, and traffic with no business model doesn’t make money. I heard it but didn’t really grasp what it meant. Big numbers are attractive and gratifying. I’m on the right path now but I spent almost five years missing the chance to cater to my biggest fans instead of reaching for more.
Why? While it's relatively straightforward to begin a blog, it's a monumental undertaking to generate any semblance of traffic and profit from your arduous efforts. You need laser-focus and persistence to build an audience or reach mass saturation with your prose. It takes time and it takes long and drawn out evenings burning the proverbial midnight oil.

If you want a more concrete answer than that, we’ve found it takes even our smartest, most dedicated students 3-6 years to make enough money from blogging to quit their jobs. And that sounds like a long time, but so what? 3-6 years to be able to work from anywhere in the world, take a vacation whenever you want, and probably have passive income until the day you die?


Readers want to be entertained. Do you have a fascinating story? Do you lead a wildly interesting life? Are you outrageously funny? Everyone needs down time and plenty of blogs exist purely to entertain. With all the available entertainment these days, the key is providing something totally unique. As a bonus, you could be entertaining and helpful at the same time. For example, if your quirky family raises llamas, talk about how you raise llamas not just that you raise llamas. Entertaining + helpful = a great combination.

This is the strategy that most bloggers start with when looking to monetize their blog. However, keep in mind you're not limited to selling banner ad spots (which is generally an ineffective strategy these days). Consider other areas you could rent out: space on your pop-up box, social media headers, the "P.S." on your email newsletters...think outside the box (quite literally).

You want to be certain that thousands (if not millions) of other people share your enthusiasm and interest in the topic and will pay money for products and/or services that you have to offer in the niche from time to time. Even if you’re not interested in making money from your blog, I am assuming that you at least want other people to read it – yes? Then the same rules apply.
“As a new blogger, I have been wanting a conversation–-a seasoned blogger to talk to me about the most popular ways to monetize my blog, the pros and cons of each of them, and give me realistic tips and goals to reach my future goal. Ruth did all of this. She has such a fantastic writing style that you feel like you are sitting down with her over a cup of coffee. The material is easy to navigate, covering the importance of good content before anything else, Pinterest, media kits, reviews, ads, and a whole lot more. Ruth is incredibly level-headed in her approach to monetizing her blog and truly believes and promotes that a blog full of good ideas, content and writing must come first. My favorite part is that every chapter ends with a “plan of action” which is great if you are truly looking to improve your blog. I can’t wait to put her tips and ideas into action and watch my blog grow!“ -Maggie @ The Love Nerds

Sign up to place ads on your blog. Placing ads can be an excellent source of revenue for your blog. With “pay per click” (PPC) ads, you get paid when visitors to your blog click on ads that lead to other clients. You usually need to already have a strong readership and high visitor counts for ad buyers to be interested in your blog. Here are some examples of websites that pay you to place ads:[39][40]
Solid numbers about blogging incomes are hard to come by. For example, in the US, the Bureau of Labor Statistics lump bloggers in the very broad category of “Writers and Authors” which has a median income of $61,240 per year. That’s not an accurate measure since there are vastly different occupations included in that category. Information from small surveys and anecdotal evidence can also be found online, but much of it is outdated or taken from tiny sample sizes.
This step should come after defining your niche. Once you know who you’re targeting, you can get to work on finding out about all of the individual problems they’re having and pinpointing their top pain points. Why is this important? People read blogs, watch videos and buy products to solve the problems they’re having. You could simply blog about what you feel would be most popular and create products you feel would be most profitable, but having definitive proof on what your audience cares about the most is a much better way to ensure success.
Allow readers to purchase your own products or donate to your cause through your blog. If you have an online store for selling arts and crafts, or you create T-shirt designs available through a clothing website, provide links to those sites. Including a PayPal button for quick, safe purchases or donations is a common way to monetize creative blogs, or blogs that provide free advice or assistance to those who can't afford it.
Hi Ramsay I think I may have replied to someone else’s comment! Thanks for your very helpful article. I have a lot of learning to do. I signed up with Blue Host rather impulsively, and paid $7.95 for 12 months- and only then found your website with the excellent deal of $2.95. I have another blog but now want to start a new one but I realize I’m not quite ready. Can I cancel with Blue Host – I’m still within the 30 days – and sign up later, but, most importantly, I don’t want to lose my domain name. Thanks.
Making money through blogging requires a carefully thought out topic. If you have an existing blog with a small audience, be honest when considering whether the topic has broad appeal that isn't already covered by other established bloggers. If it does, great! Otherwise, there's nothing wrong with starting a second blog that will be more successful in attracting an audience, marketing itself, and making money through a variety of methods described below.
Making money through blogging requires a carefully thought out topic. If you have an existing blog with a small audience, be honest when considering whether the topic has broad appeal that isn't already covered by other established bloggers. If it does, great! Otherwise, there's nothing wrong with starting a second blog that will be more successful in attracting an audience, marketing itself, and making money through a variety of methods described below.
It was interesting to see the diagram wheel picture in tip one with all the different domains that are used. Self-hosted WordPress seems to be the most popular. Do you think it has to do with how you can customize it the way you want the most compared to the other domains? I’m wanting to start my blog of dancing. I sincerely appreciate all of these additional ideas to get my blog started!
Hi Debra, I don’t have any experience with Host Gator. I like Blue Host because it’s easy for beginners to set up. Not all hosting companies make the process this easy. I started off with Go Daddy and I wasn’t happy with their services and I need a web programmer to upload the blog to the host because the process, at least 8 years ago, wasn’t intuitive. Also, if you don’t enjoy writing — blogging probably isn’t the right path for you.
After you have your account created, you’ll be directed to a page where you need to select your hosting package. You can choose to pay for your hosting in a 12 month period, 24 month period, or a 36 month period — the longer the plan, the cheaper your price. Next, add your payment info and wait for an email confirmation of registration – this only takes a minute or two.

If you’ve spent a lot of time writing that week and just need a break from working on a post, it may be a productive way to spend an hour or two but I personally think your time could be better spent elsewhere. (This isn’t to say that you can’t find success utilizing this method, I just don’t see many/any people doing it and reporting back that it’s really helped them).
Hi Ramsay, Happy New Year! Another great post from which established bloggers can also benefit. I’ve been getting bogged down with SEO recently so I’m glad of the tips in the comments thread about keeping it, mostly, simple and concentrating on good, long form content. I have a couple of questions. 1. in 2018 do you think narrowing down to a specific niche is super important or is multipotentialite blogging still going to be effective? Yikes – I know I need to work on my strategy 😉 2. I notice when I click on a link in your posts the new post doesn’t open up in a new window – evidently this isn’t an important back-end consideration for you, and perhaps something you do intentionally? 3. For selling a blog would you recommend Flippa or Empire and any chance of a new updated blog post on this (or is your previous one updated already?)
i know that blogging is a super duper work but getting success in it is too difficult and in it i am struggling 1.5 year and i am get only 16.2 $ during 1.5 year . now i am too upset in blogging but after seeing other bloggers i am continued my journey in blogging . and now after seeing many article just like your i made idea for making a blog on wordpress
It’s dependent on traffic. Traffic goes up and down and you never know when it is going to do a major dip. Most advertisers pay based on the number of views their ad will get. This turns you into a traffic monster. You start to look for creative ways to get any kind of traffic, no matter if it’s good traffic or not. This can easily lead to your site becoming another junk site that you try to avoid.
My understanding is that you have to subscribe/pay for the business version of Word Press in order to use any of the monetizing functions. I think you should clearly state this in this article at the beginning. I think there is a degree of bait and switch here if people are just signing up for the free subscription and then finding out they have to pay for a subscription to make money. I am ok with that, it just needs to be stated up front everywhere.

Since I have a large proportion of freelancers in my audience, he offered to set me up as an affiliate where I'd earn a set fee for each new paid subscriber that signed up as a result of an email or clickthrough from my blog. The week I sent my first email out to my community about SolidGigs, nearly 100 people signed up to try it out. And that number's only continued to grow over the months, adding more to my recurring income that comes from this channel.
I recently hit my 5 year anniversary at my current job it got me thinking about what I actually want to be doing with my life. I’ve flirted with the idea of starting a blog for a few years, but it’s scary! You mentioned that not only is blogging a great way to communicate, it can also help you to become a better person and a better writer. I love a good opportunity to better myself, and I think I might have to give it a try!
Have in-depth knowledge in your niche? Package it up into an ebook and sell it on your blog. I'd generally advise against selling it (at least exclusively) on Amazon or Kobo, as you'll probably be able to charge much less. If you've already built up a solid audience, you can probably change anywhere from $5 for a very short one, all the way up to $39+.
There’s also Quora—a question and answer site that lets anyone respond to user’s queries. One tactic I’ve used is to search for relevant topics in my niche and then answer questions I’ve already written about on my blog (like this Quora answer about how to get blog traffic that's received hundreds of upvotes and thousands of views_ . This way I know I’m giving them good value and can even link back to the full post on my blog.
Define Your Ideal Readers. Once you’ve found your niche, you need to know who will be reading your blog. For example, we blog about living a meaningful life with less. Thus, our ideal readers are people who are interested in exploring minimalism so they can clear the path toward more meaningful lives. If you want to write about your newborn baby growing up, that’s wonderful: your ideal readers are probably your friends and family. If you want to write about restoring classic cars, that’s cool, too. Tailor your writing to your readers (whether it’s your family or local community or whoever else will read your blog).
Hi. Thank you for your informative post. I’m still looking for the best (least expensive or free) value to use my own domain (not with wordpress.com or the like in the domain name). If you’ve included this information somewhere, I have missed it. I also didn’t see it on the comparison chart? I’m sure it’s probably there, but maybe worded differently…?
You can also strategically rely on traditional post formats to help you along the way. At the end of the day, as long as your information is interesting, relevant, and sourced reliably, you’re on the right track. Don’t be afraid to experiment, but keep in mind it’s smarter to break the rules on purpose than by mistake. Read and learn from popular blogs in your niche and try out what works best for them.
Heads up, you’re going to have to spend some time on each social media platform. It might seem like your entire day is devoured by social media at first, but it won’t be forever, I promise! You’ll get your days back soon! Really, you just need to spend enough time to learn the ins and outs, share some content, see which types of content perform best, and most importantly, which sites give you the most bang for your buck.
Once you’re logged in you’ll get a popup screen that says, install WordPress or concrete5, just click on the green “Install WordPress” button. Next, it will ask you which domain you’d like to install WordPress on — choose your domain from the drop-down box and click on the green button, “Check Domain.” When the install starts, you’ll get a screen that says, “Ok, we’re setting up WORDPRESS for you!”
Making money through blogging requires a carefully thought out topic. If you have an existing blog with a small audience, be honest when considering whether the topic has broad appeal that isn't already covered by other established bloggers. If it does, great! Otherwise, there's nothing wrong with starting a second blog that will be more successful in attracting an audience, marketing itself, and making money through a variety of methods described below.
Great information altogether, but my main question still hasn’t been answered. I think I have Pinterest figured out and my traffic is gradually growing. I haven’t reached 5000 views per month yet but right now it seems like I will get 1000 page views in August and I started Pinterest mid-July with 0 views. I’m sure could be better, but not too bad either.
You’ve given me some interesting things to think about, and no mistake. At the moment, video plays a supporting role and audio none at all, so I guess I’m going to have to consider repackaging new posts to these delivery methods. It was something that hadn’t occurred to me at all until I found this post. My main problem is that I have a face that is good for radio, a voice best suited to silence and a budget that won’t allow me to remedy either one. However, I guess with practice the voice will improve and the face can be replaced by graphics {grin}.
It makes your blog portable. If you decide to move from one blog host to another, you just take your blog content AND your domain name with you. That way you don’t lose the links you’ve built over time. If you didn’t have a domain name, you would lose all the “search engine rankings” and “link value” you’ve built up so far – so in a sense, you’d be starting over.
2. You can migrate to a self hosted blog later on but if you don’t have your own custom domain name then you’ll lose the traffic you have built up. A domain name is going to cost you $15 from WordPress.com whilst a domain name + 1 years hosting at Just Host is around $27 for the sake of around $12 I think it makes sense to start off totally in control.
Thank you for sharing such a great post! I am new to blogging and I keep on searching for website like this. One of the hardship I encountered is content for my blog I am not very good at writing so I am planning to hire someone who could provide a very good content. Do you have any recommendation where to hire for someone who could write an article for me?
Your SEO strategy should start with the basics. Make sure your website is optimized for speed and mobile devices. You can also install a plugin like Yoast SEO to help you set up a sitemap and get your indexes, keywords, meta titles and meta descriptions in order. You should learn how to perform proper keyword research after that as well as how to use those keywords in your posts. After that, you can learn about more complicated SEO techniques, such as white hat link building and brand building. Of course, creating unique and valuable content will help with this as well.
According to this definition, many news and big time entertainment magazines are all blogs now. At least, their online versions are! It may sound silly, but the takeaway here is that the word ‘blog’ doesn’t intrinsically mean something is reliable or not – it simply refers to a perfectly legitimate style of publication. Like anything, common sense is key. It is always a good idea to research the creator of the blog to check whether they have a good reputation for publishing solid information.
If you entered a new domain at the beginning, it takes 2-24 hours for it to become fully registered. When it’s ready, Bluehost will switch it for you automatically. If you used an existing domain or opted to choose a domain later, you can set it up when you’re ready. (If you’re unsure how to do that, call Bluehost support and they’ll walk you through.)

You want to be certain that thousands (if not millions) of other people share your enthusiasm and interest in the topic and will pay money for products and/or services that you have to offer in the niche from time to time. Even if you’re not interested in making money from your blog, I am assuming that you at least want other people to read it – yes? Then the same rules apply.
These three factors will determine the amount of money you make. Estimating exactly what you will make is pretty difficult, but a high traffic blog on the right topic has the potential to bring in several thousand dollars every month. Of course, many people earn less than this, and some earn even more. In fact, it has been estimated that some top AdSense publishers earn nearly $2 million per year just from AdSense.
Protip: Your post or page title (i.e. what your readers see) does not have to be the same as your permalink (i.e. what appears in the search bar). Your post title should be easy to read by humans, whereas your permalink can be easier to read by computer bots. For example, I titled my page Tools I Use & Recommend but I edited my permalink to simply “tools” which you can see in the address bar at the top of your screen). The shorter permalink can be easier to link to and advantageous for SEO.

Protip: If you look at my contact page, you’ll notice I don’t put my email address in standard form with the @ and . signs. Instead I write it out like this: AmyLynnAndrews at gmail dot com. I do this to cut down on spam. The idea is to throw off any bots crawling the web hunting for the standard email format, harvesting it and blasting me with unwanted emails. Honestly, I’m not sure how well it works. It might just be a holdover from my younger blogging days. I should research this again. 🙂


My main concerns why I’m asking this is that I think 12 published blog posts might not be enough content for the person that lands on my page to stay on my page for too long, therefore it might be more beneficial to guest post a few months from now. Also, I’m thinking maybe it is better to invest that time in things like learning affiliate marketing rather than trying to get somebody to collaborate.
It might be the case that an audience understands the basics, but isn’t there still a place for this ‘basic’ information on any blog within a niche? Sure, they can get it elsewhere, but if the content doesn’t take too long to create then why not? There will always be new people entering a niche and if other blog information isn’t maintained then why not provide the latest?
Notice that I avoided putting a specific dollar figure on the amount you can make from blogging. It will come down to your work ethic, your skills as a writer, your ability to generate targeted traffic, and plain old good luck. It’s a bit like baseball: Everyone played it as a kid, only a small fraction make it to college ball, an even smaller number become professional, but only the cream of the crop makes it to the majors.
Write several posts about a certain topic. If you have written about the best fishing lures once then don’t be afraid to revisit the topic later on. People need reminders to get inspired and to take action. And you’ll learn more about the topic along the way and may have a slightly different view now that you can share. Plus, you’ll get new readers that haven’t read what you wrote a year ago.
Yes, that’s right Janelle. Bluehost is the hosting plan. I recommend a paid hosting plan for all bloggers. Your host’s server is where your website lives. WordPress is free, it’s the ‘software’ so to speak that you use to write your posts. Thank you so much for your kind words. I’m glad my site has been helpful to you! Please feel free to post here if you have more questions or email me anytime.
In-depth tutorials are great for getting links and social shares. However, they can also be a great way to earn money on your blog. There are a number of ways you can make this happen - include affiliate links for the products you use in your tutorial; promote your own products in the tutorial; write a tutorial to promote an advertiser's product (just be clear that it's a sponsored post), etc.
If you are interested in covering a broad topic that many people already write about, create multiple specialized blogs instead and link between them when the subjects overlap. For instance, if you are a nutrition expert, write one blog about healthy weight management, another one about child nutrition, and another about growing your own vegetables.
If you want to really make money with your blog, you need to create a mailing list using one of the billions of email service providers out there. I use and love ConvertKit, but if you are just getting started and don’t understand sales funnels, sequences, or tagging you might want to start off with something simpler and free. If that is the case go with MailChimp where you get the first 2,000 subscribers free or Mailer Lite.
Thankfully, you needn’t be tech savvy to start a blog (we certainly aren’t). You don’t need to know how to code or design to build your blog (we still don’t). You don’t need much money to create a blog (you can get a free domain and host your site for just a few bucks a month). And you don’t need to spend a ton of time setting up your blog, either (you can set up your blog in less than an hour).
I had a blog a couple years ago in a pretty precise niche (female musicians), too precise maybe. I had like 20 readers! Now I’d like to try again with another topic but I’m afraid there’s way too much blogs about it already (hippie lifestyle including health, fashion, decor, beauty, printables, etc). I tried checking stats and keywords but I don’t understand any of the information I’m getting. I’d rather pay someone to do the research for me but I have no money. The other thing is that I’m not an expert in anything. The hippie lifestyle thing is the only topic I can think of that would generate more than two article ideas in my brain! Do you think there are solutions for someone in my situation ?
I recently read a post titled Eulogy of a blog on Copyblogger, which sort of suggested the the “blog” has died, and probably suggesting to move on to a new form, that probably is more based on and leverages social media. Probably the blogging scenario is going to change like the markets did long back – from single shops to shopping malls, and people loved the transition. But the publishing aspect cant and should not die out, along with commenting. 🙂
Last year I focused for brief time on traffic again. Had a few weeks where I had tens of thousands of visitors streaming in. The result – lots of work for me and virtually no money. So I’m back to my original model. I agree with you that this is one of the biggest fallacies on the internet and one people seem to have a hard time letting go of – that the best focus is on building traffic instead of focusing on serving the people who are willing to give back.

“No blogging for profit book has made the difference to me and my blog like this one. If you only read ONE of these subject books – LET IT BE THIS BOOK!!! After finishing the book, my blog is totally getting revamped, I have the excitement for it again, and now my whole direction has changed to not only help me become more profitable, but also for me to get back to ENJOYING what I do, which is really the best part!” -Danielle @ Busy Moms Helper 

Im currently interested on starting a blog and Im wondering if it is possible to blog on a smartphone? Since I cant always carry a laptop around and most of the time ideas and inspirations just pop-up from unexpected places and I dont want to waste the feelings and emotions that I wanted to express on my writings just because I cant conveniently start from where I am
This is very useful information for me as a beginner blogger. I figured to try blogging as a project while working on my MBA program online this year. I haven’t finished publishing my blog site yet. Still checking out some tips and advice prior to publishing. A bit nervous but after reading other new bloggers helps build my confidence. Hopefully I get the nerves to publish by end of January. As you mentioned, I ended up using WordPress.
Although every work or profession needs to be disciplined but as a blogger when you work from home or cafes, discipline is your best friend. It should divide into writing posts, commenting on other blogs and social networking promotion. If you want loyal readers, then you have to post regularly on your blog. If you do not blog regularly, then you will lose your readers.

Great post, thank you! I found this to be very useful. I have just got into the Pay Per Click method and it is a great way of building a passive income. Due to my niche, I have found it difficult to source good affiliate networks, but just today I have revisited the accounts I set up on Link Share and CJ, to my surprise they offer a good range of affiliate programs, many of which cater to my niche blog topic :)
How frequently should you write new blog posts? I think the real question here is How frequently CAN you  write new posts on the regular? If you can commit to writing a new post once every 2 weeks for now, perfect. That’s your magic number. Over time I recommend ramping up to once or twice a week as you get comfortable with your blog schedule. Whatever you do, please don’t write 6 posts in 2 weeks and then disappear for 3 months! Creating a schedule and then sticking to it is sooo key when it comes to building trust.
If you’re 100% brand new to blogging, note that this book will not explain blogging basics in detail (i.e. there are no chapters on how to get started–that’s not what the book was created for). That said, it is a book I would recommend to brand new bloggers nonetheless as it will help set you up for success. And besides, you can always Google “what is a blog” later 😉

It will depend LARGELY on what kind of traffic you can drive to your blog. Profitable blogs have readers. There’s no way around that. (If you are struggling with traffic, I LOVED – and by loved, I mean have read twice and will read again – Lena Gott’s Traffic Transformation Guide. She details how she went from 17k pageviews to over 400k pageviews in ten months!)
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