Why? While it's relatively straightforward to begin a blog, it's a monumental undertaking to generate any semblance of traffic and profit from your arduous efforts. You need laser-focus and persistence to build an audience or reach mass saturation with your prose. It takes time and it takes long and drawn out evenings burning the proverbial midnight oil.
Great article! I’ve been trying to set up a blog, but due to lack of funds I began on the WordPress free platform. Is it practical to keep developing content for that free blog and then transport it to a paid platform or should I begin from scratch on a paying site? And also, how much content should I have before I launch my blog? I’ve wanted it to be so perfect I’ve barely brought myself to write, even though I have so many wonderful posts trapped in my head, but they have to get out of there, I need to start! Thanks in advance!
A content upgrade is a bonus that’s very specific. For example, I got a popular post about self-esteem. And the content upgrade for that specific post is simply a checklist in downloadable PDF format where the reader can get all the tips from that post neatly summarized in a document that they can keep on their smart phone for whenever they need it.
What should you do first? Great question! If you’re feeling stuck on which comes first – the chicken or the egg – the answer is really both.  It may seem like a lot to juggle, but as I explain (Step #3 below), even though you’ll be dipping into all of your buckets each month, some will have a priority focus over others. For instance, if you’re starting out with blogging, in months #1-3 you may have a priority focus on:
The time you invest to make any significant amount of money is the same amount of time it takes to build a course or other offerings. If you want to make good money with ads (in the thousands), then you need to get 100s of thousands or millions of pageviews a month. This takes time and in that time you could just as easily build up your mailing list, create an infoproduct and make thousands whenever you want.
Anyone who's serious about building a blog and making money, needs to leverage Google's webmaster tools to see what keywords they're ranking for and any messages that would impact their ability to rank. This will also allow you to submit an XML sitemap and track keyword impressions along with click-through rates. This is one of the most useful tools for growing your site or blog through constant analysis of your efforts.
Solid numbers about blogging incomes are hard to come by. For example, in the US, the Bureau of Labor Statistics lump bloggers in the very broad category of “Writers and Authors” which has a median income of $61,240 per year. That’s not an accurate measure since there are vastly different occupations included in that category. Information from small surveys and anecdotal evidence can also be found online, but much of it is outdated or taken from tiny sample sizes.
Fortunately for us, being active on social media in the months prior to trying to make money blogging really paid off here. As of right now, we have a social reach of nearly 750,000 people each month. Starting a blog has helped immensely with that. What you can charge is largely dependent on your traffic and what an advertiser can expect to make back for paying you for a sponsored post.
Please note that your chosen domain name may be taken; you may need to try a few different names before you find one that hasn’t already been registered. If you find this process a little frustrating, remember this: your domain name doesn’t have to be permanent. If you’re not 100% happy with your domain name, you can always change it in the future (you can grab a new domain for as little as $11.99).
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Blogging has to be one of the lowest risk investments you can ever make in yourself and/or your business. For less than $100/year you can try it and if you find out it’s not for you, you can cancel at no charge to you. HostGator offers such plans that start as low as a few dollars per month and scale up from there depending on your needs. For most of you, the most basic of plans will work until your web traffic begins to grow considerably.
Your SEO strategy should start with the basics. Make sure your website is optimized for speed and mobile devices. You can also install a plugin like Yoast SEO to help you set up a sitemap and get your indexes, keywords, meta titles and meta descriptions in order. You should learn how to perform proper keyword research after that as well as how to use those keywords in your posts. After that, you can learn about more complicated SEO techniques, such as white hat link building and brand building. Of course, creating unique and valuable content will help with this as well.
If you're serious about marketing anything online, rather than opting for running ads on your blog (which won't make you real money unless you have at least hundreds of thousands of visitors per day) or engaging in affiliate marketing, you should build a topical lead magnet that will sell a digital product or offer that you create in the back-end. The lead magnet will entice people to sign up to your list and provide you with their email address.
When people pay attention, not only are they engaged, which is great for Google, but they’re also likely to share and comment on your work. These are all indications of engagement. And those share links help you considerably as long as they’re real and they’re organic. You can’t just go out and buy shares or engagement. You won’t make any traction like that.
The next step in building a blog that will actually make you money somewhere down the road is to purchase a domain name. If you’ve decided what you’ll blog about, then you need to find a domain name that’s going to be harmonious with that. Pick a name that’s short enough to be easily remembered, but also keyword-rich enough to be applicable to your content.
I was wondering what your thoughts are on wordpress themes. I don’t want to get hung up on picking one, but I was wondering if you would recommend going with a free one or a premium one to start? And if you recommend a premium one, do you have a favorite site to get them from? I’ve read that free themes aren’t really a good way to go because you don’t get updates or support and they can contain malicious code, so I was just wondering what your experience is with themes. Thanks so much!
Your domain name may be the highly popular “dot com” or it may be country or niche specific. From .us (United States) to .co.uk (United Kingdom) and from .guru (yes, for life coaches) to .sport (for sports related domains), these top level domains (TLDs) are added to any domain name in order to point to their location. The general rule is to go for a “dot com” domain, but some of the other extensions can work. For example “dot net” or “dot me.”
While there are other blogging platforms out there like Blogger.com and Tumblr.com, nearly every serious blogger uses a self-hosted WordPress site because of its creative freedom and flexibility. The Minimalists uses WordPress because it gives us greater control over the look and feel of our blog—more creative control than any other platform. Oh, and WordPress itself is free!

Hi Anna! I love that you already know blogging is your calling! You’re totally right that there are many possible directions to go, but you won’t truly know which is the one that will make you most successful until you get out there and try a few things. Also, with practice, you’ll be much more likely to see posts take off. I don’t think you need to be afraid to start, though. As long as you start your blog off the way I’ve outlined in the post, you’re going to have such a great start. This is everything I wish I would have known in my first years of blogging that would have helped me become successful so much faster. You can do it! And I hope you’ll stop by and give me an update about how you’re doing as you do get started :)


I had a blog a couple years ago in a pretty precise niche (female musicians), too precise maybe. I had like 20 readers! Now I’d like to try again with another topic but I’m afraid there’s way too much blogs about it already (hippie lifestyle including health, fashion, decor, beauty, printables, etc). I tried checking stats and keywords but I don’t understand any of the information I’m getting. I’d rather pay someone to do the research for me but I have no money. The other thing is that I’m not an expert in anything. The hippie lifestyle thing is the only topic I can think of that would generate more than two article ideas in my brain! Do you think there are solutions for someone in my situation ?
I must say, its a great article and enjoyed a lot. There’s so much good information which can be followed and actioned. I was in similar situation before trying to make money online, but couldn’t quite make it. So started slowly and work on the content and SEO. After 4 months I made $2. After this, I was able to make around $50 a month from the same blog. And recently I sold that blog. It happened with me so guys you can make it happen as well. But, please remember if you are looking for big money quick then it is not for you.
Sign up for affiliate marketing. Affiliate marketing is a very popular way of monetizing a blog because it capitalizes on your readers’ trust of you. If your posts always deliver quality content, then your audience is more likely to trust product or service recommendations. You can provide links or recommendations to relevant products and get a commission from any sales driven by your blog.[44][45]
Once the course launches, they are ready with their wallets. The course is priced at $100 (probably undercharging here, but it’s your first course and you are nervous) so some of them balk at buying it, but 100 people do end up buying it and you make $10,000 (minus processing fees). That’s the same amount you made from your advertising and you are in control of everything! Even better you don’t have to wait 30-60 days to get paid.
This is such a helpful post. Thanks, Carly! My one big question is how do you do this (maintain and publish a blog) while being a stay at home mom? I would love to do what you’re doing more than anything. I have a two year old and another one on the way, and I feel like I absolutely have what it takes to be a blogger, but with how busy littles ones can keep you, I have a hard time imagining making it all work. I’m new to your blog. How often do you post? How many hours a day do you typically spend on the blog? (By the way, I noticed that you responded to the comment above mine at 12:20 am, that could be my answer–ha!)
Add Value. Your blog must add value to its readers’ lives. You want to help people solve problems. This is the only way you will get great quality readers to your site (and keep them coming back). Adding value is the only way to get someone’s long-term buy-in. We both learned this after a decade of leading and managing people in the corporate world. With everything you write, it’s worth asking: Is this adding value?
If you have great writing skills, you can become a successful blogger. Writing is the basic skill for becoming a blogger. Your blog readership will depend on how good your writing skills are. When I’m talking about writing, it doesn’t mean writing like an expert, but write like an individual. You are not writing for a book or a newspaper, as they are different. See the editorial page of a newspaper or a magazine, and that’s the exact kind of writing which I’m talking about.
Selling private ads can come in the form of banners, buttons, or links. You can even make money writing sponsored posts where you write about or give a review of an advertiser’s product or service. Another option is to write an underwritten post or series, which is where you can write about any topic, but the advertiser pays for a “Brought to you by” mention in the content.
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