This step should have been obvious by this point in the article. Again, creating content or products based on what you feel would be most successful is risky. It’s next to impossible to replicate what another, more successful blog is doing and expect the same results for yourself. It’s better to know who you’re targeting, what their biggest pain points are and what products you want to use to target those pain points. A content marketing strategy will help you plan more effectively.
What is CPC? CPC stands for “cost per click.” By displaying CPC ads with Google Adsense, you receive a set fee every time an ad on your website is clicked by a visitor. The cost per click is set by the advertiser. (This is in contrast to CPM ads, where you’re paid for ad views instead of clicks. CPM means “cost per thousand impressions,” where M is the roman numeral for 1,000.)
I went to hostgator as per your instruction. Now I am confused as to whats the difference between “Register a new domain”and Ï already own this domain”? When I try to register myname.com in the register a new domain section it just says unavailable whereas its available in the I already own this domain section. So do I need to buy a new domain name separately before proceeding to hostgator or hosting and domain name come together? Ah I am really confused, please help!

Protip: Back in the day, when there weren’t so many blogs online, you could almost pick any topic and run with it. Now, not so much. There are definitely niches that are really, really full and therefore difficult to break into. How do you know? If you can easily find several dozen popular blogs on the topic, you might rethink your topic. On the other hand, just because a niche is big doesn’t mean it’s a bad idea to choose it. After all, a large niche means there’s a market for it! In that case, you’ll have to find a really unique angle. Spend time watching the main players. Knowing your way around will help you fine-tune the “thing” that will make you stand out.


I’ve been building online businesses and e-commerce websites since 2000. I would never in my life start a new website with a “free” blogging or “free” website platform. If you do, within months your website is going to start growing, and you’re going to have to switch to a paid platform anyway. You will have thrown away all that time (and lost money in the process).
For example, if your hobby is cooking, start with the different categories of recipes you enjoy cooking: Baking, Grilling, Vegetarian, Gluten Free, Beef, Chicken, Crockpot, Budget, Exotic, etc. Then break it down from there: Baking: Cookies, Pies, Cakes, Breads, Quick Breads, Baking Tips, etc. If you’re not coming up with enough categories, sub-categories, and topic ideas, it’s probably not a sustainable topic for you.
This isn’t something you necessarily need before you start a blog, but it is something you should implement as soon as possible. “Something to sell” may refer to your own products, affiliate products or even your sponsors’ products. It doesn’t matter whose product it is so long as it’s generating revenue for you. As a side note, affiliate marketing is the cheapest way for new and young blogs to start generating revenue. Be sure to read through our guide on how to get started with affiliate marketing for more information on that.
Design isn’t about crazy colors, multiple fonts, and tons of images and videos. It’s about making the experience of your reader as enjoyable as possible. That’s why the first thing you should think about when it comes to transitioning from the basics of learning how to start a blog over to perfecting your design, isn’t what you can add. But what you can take away.
Curious what a theme is? I’m glad you asked! You’re reading a post from my theme right now – The Blog Profit Plan Series. Seriously though, themes are just subtopics where you take readers on a journey and one post feeds naturally into the next. So if you’re a fashion blogger, you might plan a theme around stripes one month and then colors the next.
Once you’ve selected the right account, you’ll move to the next page where you can actually purchase your domain. Either you already have a domain, which you can easily port over to their service, or you’ll buy a new domain name. If you’ve already done the research on your domain, this step should be fairly straightforward. If you haven’t, don’t rush this step and take enough time selecting the perfect domain.
The internet has afforded us that freedom. We have the freedom to become digital nomads and earn an income from anywhere in the world. The majority of those that succeed in this endeavor opt for starting a blog. They escape to some exotic destination such as the tropical jungles of Costa Rica or the sugary-white-sanded beaches of Mexico where they can live on the cheap while building their digital empires.
To make your site safe, all you need to do is turn on the SSL certificate. It controls the data transfer on your site and makes it unreadable to nosy people who might sniff the data from an outside. But before you start worrying that only technicians and internet experts know how to do this, let us show you how you can get a FREE secure connection in just a few steps:
“Have you ever started a book that you just couldn’t put down? Ruth Soukup’s How to Blog for Profit is not only unforgettable, but undeniably one of the most practical and comprehensive books on blogging that is on the market! Ruth writes with contagious passion stemming from her years of wisdom in the blogging world, yet doesn’t leave young “small bloggers” like me in the dust. This book gives practical, doable steps to pursue your blogging dreams that might seem out of reach (right now), but that Ruth encourages can be made possible with dedication and hard work. The world of blogging is vast, but with concrete advice and “plan of action” steps at the end of each chapter, Ruth makes blogging (and earning an income to support your family through your blog) purposeful and possible.

In addition to getting new readers to your blog, you will also want to make sure your current readers are coming back. This is where email marketing plays a big role. By collecting the email addresses of your visitors (with their permission of course), you can then notify them when you post something new on your blog. This keeps people coming back to your blog, which not only gives you more readers over time, it also allows you to build a closer relationship with your readers.


“I’ll admit, I’m a bit of a ‘blogging for profit’ book junkie. I’ve read LOTS of them! However, most of them it’s just the same thing over and over. When I first heard about this book my first thought was ‘should I bother? There’s never anything new anymore’. I was so wrong – Ruth’s writing style is so nicely organized, and easy to read, as if you were sitting there chatting with an old friend. Her book goes into amazing-yet-easy-to-understand details on a ton of methods for making money blogging – but that’s after about half the book giving you advice and steps on actually GETTING to the point where you could make money, by growing your blog and being YOUR type of awesome.
You can also look into pre-selling your course. What this looks like is you create an outline of the course idea, then a sales page and a webinar, and if people buy, you know you’ve got a winner! Just be sure that you can actually deliver your course in the time frame you promise, so you won’t lose credibility with people who register for it. If this seems too scary, why not create the first few modules? This way you know you’ll have something to deliver while you’re doing your preselling.
Henry Croft launched GymTalk in March 2014. He turned his blog into a full-time job within one year. It earned 420,996 page views, received two fitness blogging awards, and earned $15,000 during that time. He started while still working a regular day job. Most of his effort went into developing a unique brand personality, following a strict content strategy, and even hiring writers to help him product top notch information.
This is such a helpful post. Thanks, Carly! My one big question is how do you do this (maintain and publish a blog) while being a stay at home mom? I would love to do what you’re doing more than anything. I have a two year old and another one on the way, and I feel like I absolutely have what it takes to be a blogger, but with how busy littles ones can keep you, I have a hard time imagining making it all work. I’m new to your blog. How often do you post? How many hours a day do you typically spend on the blog? (By the way, I noticed that you responded to the comment above mine at 12:20 am, that could be my answer–ha!)
If you’re 100% brand new to blogging, note that this book will not explain blogging basics in detail (i.e. there are no chapters on how to get started–that’s not what the book was created for). That said, it is a book I would recommend to brand new bloggers nonetheless as it will help set you up for success. And besides, you can always Google “what is a blog” later 😉
People who start to blog always thing of making money which tends them toward failure. In my opinion bloggers should choose the topic which interests them. They don’t think about making money. It’s about knowledge, try to learn more and don’t think about money stuff. There are many top blog topics to make money online but you can get success only with the topic you like to write on. Try to choose your topic for the blog. Making money is very easy, don’t think about it much.
This is an ambitious method, but it's definitely plausible if you make smart decisions and are willing to work hard enough. Outreach involves getting noticed by influencers and getting your content on their websites. These will be the biggest names in your niche who probably have about a hundred other bloggers looking to get their content on their blogs. You'll need to do a lot to impress them.
This is an ambitious method, but it's definitely plausible if you make smart decisions and are willing to work hard enough. Outreach involves getting noticed by influencers and getting your content on their websites. These will be the biggest names in your niche who probably have about a hundred other bloggers looking to get their content on their blogs. You'll need to do a lot to impress them.

Passive income is an always popular option since it allows you to earn money even while you sleep. While the concept is very tempting, you should understand that it isn’t entirely true. While you are able to get paid all the time, you still have to work hard on the advertisements and different systems if you want to get the best out it (earn as much as possible). This usually includes:


And if you want to maximize your blog’s potential for earning an income (maybe the reason you're learning how to start a blog in the first place?), then it’s always worth it to own your platform and go with a self-hosted WordPress blog, powered by a hosting provider like Bluehost that'll have your back on any of the technical questions & issues you run into.
We use BYLT for our theme, a platform created by SPYR. They have a number of beautiful, simple WordPress themes to choose from, and, in fact, you can purchase the same theme we use if you like. Simply go to their site and find the theme that best fits your desired aesthetic. BYLT’s themes are feature-rich plus, once you buy your theme, you will have the same team supporting your work that we trust to support ours.
If I concentrate only on existing customers I may have lose up many fans who can be my buyers too someday. If they did not buy my products no problem but they can help to spread my blog to others which is also a free advertising. In other words I need to have these sticky communities (regardless if they are buyers or not) to keep my blog active and alive by their comments, suggestions and contributions (in term of free articles).
Ignore Negative Criticism and Stupidity. Sure, we get a lot of negative comments and stupid questions from ignorant people who aren’t really our readers (e.g., negative comments like “You’re not real minimalists” and stupid questions like “Are you guys gay?”). We call these people seagulls: they fly in, crap on your site, and fly away. But we pay them no mind, because we didn’t start our blog for them. Delete their comment and move on.
Of course this is just my own personal interest, you may be a keen amateur photographer, a budding cake decorator or want to write about travelling across Australia. So, carry out your research online by looking at different websites in Google and even on social media sites such as Facebook or Pinterest to see where the money making niches are, where the people are and if these niches are growing or shrinking. It will save a lot of heartache later down the line.

Write several posts about a certain topic. If you have written about the best fishing lures once then don’t be afraid to revisit the topic later on. People need reminders to get inspired and to take action. And you’ll learn more about the topic along the way and may have a slightly different view now that you can share. Plus, you’ll get new readers that haven’t read what you wrote a year ago.
Custom themes are created by an individual developer (coder and designer, or agency) who will either customize an existing theme or create a brand new theme for you. While coming with clear-cut advantages, they are not the ideal choice for a beginner blogger due to their high cost. Prices to customize a theme, range from $500 to $2,000, depending on the features you want.

Clueless, confused, and confounded with choices, we had no idea how to start a blog or how to be a blogger. When should we start? How do we register a domain name? What is hosting? Which blogging platform should we use? How do we choose a template? What is a plugin? What should we write about? Heck, we could hardly spell HTML, let alone build a blog!
Your money is either in charge of you or you’re in charge of it, there’s no middle ground. Using some type of personal finance software can help alleviate some of that money stress and better allow you to manage your money effectively. Without it, you may just be setting yourself up for constant financial worry. Life is already tough enough and there’s no need to make it more difficult by simply hoping your money issues will all work out in your favor. Hint: they won’t.
Selene, Bluehost has several different packages available. I believe to get the $2.95 rate, you have to pay for 36 months up front, but I am not 100% sure. Definitely check into it first and make sure it’s something you’ll be comfortable with before signing up. Alternately, you can look into Black Chicken hosting. Their rates are a little more but you can pay monthly.
My main concerns why I’m asking this is that I think 12 published blog posts might not be enough content for the person that lands on my page to stay on my page for too long, therefore it might be more beneficial to guest post a few months from now. Also, I’m thinking maybe it is better to invest that time in things like learning affiliate marketing rather than trying to get somebody to collaborate.
Great article about the harsh realities of blogging. I started my regional movie reviews site in 2002 and did alright during the ‘golden years’ when just consistently cranking out content was enough to garner solid traffic numbers for the 2% conversion rate to mean something, cash-wise. I’m now in the tough process of overhauling the site for the new reality you’ve outlined, already creating supporting screening listings, as well as relevant video, audio ebook and other product content to extend my brand’s reach across different popular platforms. I think the biggest challenges I’ve faced are changing my old mindset about building email lists and selling advertising space versus social media and adding affiliate ads, and figuring out how to apply them in a smart fashion to grow the site’s income potential within the narrow context of what a regional movie review/reference site can be. The current ersa of adblocker as well as Firefox’s new anti-tracking browser hiding adsense and amazon ads by default doesn’t help either.
“As a newer blogger, I have been wanting a conversation – a seasoned blogger to talk to me about the most popular ways to monetize my blog, the pros and cons of each of them, and give me realistic tips and goals to reach my future goal. Ruth did all of this. She has such a fantastic writing style that you feel like you are sitting down with her over a cup of coffee. The material is easy to navigate, covering the importance of good content before anything else, Pinterest, media kits, reviews, ads, and a whole lot more. Ruth is incredibly level-headed in her approach to monetizing her blog and truly believes and promotes that a blog full of good ideas, content and writing must come first. My favorite part is that every chapter ends with a “plan of action” which is great if you are truly looking to improve your blog. I can’t wait to put her tips and ideas into action and watch my blog grow!“
Easy Social Share Buttons – This one is the best social media plugin I have found. You use it for adding the buttons you see on just about every website so your readers can share your content on social media like Facebook, Twitter and LinkedIn. A premium plugin but it only costs $14. Well worth it since it loads faster and looks better than the previous free ones I used to use.
And, if you’re interested in starting a blog, you probably have a ton of ideas for posts you want to write. However, I can say from experience that those ideas aren’t always there. Sometimes running a blog is harder than it seems. And it can be incredibly hard when you run out of ideas, especially when you’re writing about topics you’re passionate about.
Great post, thank you! I found this to be very useful. I have just got into the Pay Per Click method and it is a great way of building a passive income. Due to my niche, I have found it difficult to source good affiliate networks, but just today I have revisited the accounts I set up on Link Share and CJ, to my surprise they offer a good range of affiliate programs, many of which cater to my niche blog topic :)
The internet has afforded us that freedom. We have the freedom to become digital nomads and earn an income from anywhere in the world. The majority of those that succeed in this endeavor opt for starting a blog. They escape to some exotic destination such as the tropical jungles of Costa Rica or the sugary-white-sanded beaches of Mexico where they can live on the cheap while building their digital empires.
Hey Alex & Lauren! All this information has been so usefull and so easy to understand, i am very grateful. But i have a query, i live in a country in South America (Chile) where spanish is the main language, therefore i don`t know if its best to create my blog in spanish (which is easier for me because i have much more vocabulary and grammer skills) or go with the world wilde language English. Hoping to hear from you guys, thanks!
On the other hand, with a self-hosted blog on your own domain name – you are the REAL owner of your blog. You’ll be able to name your blog whatever you want, for example, “YourName.com” or “YourAwesomeBlog.com. You can end it with .com, .co.uk, .net, .org, or virtually any other web suffix. Add to that unlimited bandwidth for videos, images, and content plus the free themes and you have a winning combo.

Double check yourself, before you double wreck yourself. Make sure everything you send to a company, whether a résumé, an email or a portfolio, is good to go. Double check your grammar and wording, and for God’s sake use spell check! This is especially important when it comes to the company’s name. Don’t spell their name wrong and be sure to type it how they type it (e.g. Problogger, not Pro Blogger).
I have actually put all my plans and projects on hold for about a week to focus on reading your blog and that of a few others such as Serena Star-Leonards’ ‘Retire Young’ and Darrens’ ProBlogger. Figured the old adage holds true, if you always do what you have always done you will always get what you’ve always got (other than when the effective means of delivery changes anyway =P ) But as blogs and passive income are where I have constantly struggled I figured it was high time I learnt some new stuff as the old stuff clearly wasn’t working out.
This is a big reason why I recommend building your blog with a platform that allows you to build a proper, fully-fledged website rather than a blog with a few simple pages. Platforms like WordPress.org allow you to build beautiful pages designed to captivate and convert your readers as they scroll through them. You can do this with page builders, email marketing plugins, plugins that help you manage and cloak affiliate links, and more.
Find something that other people are interested in, too. If you choose to write about Himalayan basket weaving for men, you probably won’t have many readers, and you’ll have a hard time earning any income. Try to find something that combines your interests with things other people also care about. For my main blog, I write about money advice. I’m a personal finance nerd but, fortunately, there are people online looking for that type of information, too.
Jeff, first article of yours I’ve read. Excellent stuff! I’m following Michelle as well and am floored at the potential. I’m starting right now to implement all your suggestions. I’ve not yet set up my website email, but hey, one bite at a time, right? I’m looking forward to making a contribution to the interwebs. At this moment, by site is a blank slate, but I have several posts written in Google Docs of which to choose from. Cheers!
A great post, Ramsay, and great timing for me. I just went live with a coming soon page for my first website and blog that I plan to launch early next year. It’s great to read what your thoughts are on the future of blogging. I have to admit, I’ve been guilty of what you talk about in #19. I had planned to have my coming soon page up in October, but I was focusing on too many little things and got hung up. Now my challenge will be to not have the same thing happen with the main site.
Although we mentioned some free hosting options, the best course of action is to own your blog, especially if you will be using your own copyrighted material (articles, drawings, photos, etc.). Pay a small amount of money every month, about the same as a Starbucks coffee, and you will build your own equity. If you plan to sell products, services, music or anything else via your blog, then this is the best way to go. Many hosting providers can help you maintain an e-commerce blog.
“Do you want to monetize your blog? Do you feel like you need better organization techniques for handling all of the tasks of blogging? Do you just want to have a better handle on how blogging for profit actually works? Ruth delivers all the answers to those questions with a loving, honest big-sister voice. She doesn’t hold anything back. She shares all of her successes (and her embarrassments) so you can take your blog to a whole new level. Ruth’s ebook is a wonderful resource for future, current and established bloggers to maximize their strengths and improve on their weaknesses. She lovingly encourages while giving you the neccessary tools needed to tackle some of the most perplexing problems in the blogosphere.“
However, aside from that, you can always opt to generate small amounts of cash flow by doing other things such as creating articles that will lead people to courses or audiobooks that you've developed, or building out video tutorials that will ultimately sell some big package or system that will help to teach people whatever it is that you're really good it.
Choosing an extension is also important. The extension is the “.com,” “.net,” or “.org” after a website. There are now dozens of extensions, but those three are the most familiar to English-speaking audiences and will drive the most traffic to your website. Unless you’re a non-profit or a similar type of blog, don’t go for “.org” -- a “.com” is the top choice, followed by “.net.”
I want you to have realistic expectations, though. Those results are not the norm. My first month of monetizing my blog I made several thousands of dollars. But that occurred after I had been blogging for eighteen months. But do the math – I’m estimating my business will earn six-figures in ** the second year**. And I’ve never monetized a blog before!
It was only after following the example of some of my favorite bloggers (like Darren and Yaro), and some excellent advice from the Internet Business Mastery Academy that I knew I had to do something more than just blog to make some real profit. Soon after, I formed my LLC and leveraged the authority and trust I had earned on my blog to launch a profitable online business. [Full Disclosure: As an affiliate, I receive compensation if you purchase through this link.]
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