Email subscriptions is one of your most important priorities as a blogger, if not the most important. Highly engaged email lists are at the core of every successful blog. Unfortunately, managing and sending emails on a list involves a lot of spam regulatory laws, which means you’ll need a reputable email marketing service. There are quite a few great services which can handle your email broadcasts, autoresponders, and more.

Google’s AdSense program is the most widely used PPC program because it has the power of Google Search behind it. Google will read your article and find "ads that are relevant" to it and display them next to or within the article. It will also use your readers’ cookies to display ads that are relevant to their recently visited websites on your blog.[41]
If you're serious about succeeding with your blog, you need to build useful anchor content. It needs to be engaging, keyword centric, insightful, unique and well written. Don't write your content for search engines. Rather, write your content for humans while also paying homage to search engines and what they want. Simply put, it's a skill that develops over time with practice. It's also important to regularly publish your content on a weekly basis.
Second job, anyone? In America, two-income families are the norm but think of the havoc it wreaks on your daily life. You’re so exhausted by the time you get home from work; you barely have enough time and energy to make dinner and help the kids out with their homework. Even that becomes difficult if you work at more than one place, whether evenings or on weekends.
Ruth’s ebook is hands down the best blogging ebook I’ve ever read. I cannot recommend it highly enough and will be telling every new and seasoned blogger I know to get a copy!   This ebook is comprehensive, but not overwhelming, and packed with amazing information. And I don’t say that lightly.  You see, by implementing the Pinterest strategies that Ruth suggests in her ebook, I have increased my site traffic by over 500,000 unique visitors per month. For real. Ruth is brilliant! What more can I say?!
Once you’re up and running with your hosting account, your next step is to install WordPress, the most popular blogging platform, onto your newly-minted blog. This is a rather straightforward process, so don’t be alarmed here. In your Bluehost control panel, you’ll find a simple one-click logo icon with the description “Install WordPress,” that will help guide you along in the process.
I will tell you up front that within a month of starting my blog I had spent over 600 dollars and I chose to see it as an investment, one that I knew I might never get back. It was scary. I could have spent ten times that – but it would have been unnecessary. I will also tell you that my best (successful) blogging buddies have also spent AT LEAST that much within their first months.
When you start a blog to make money you often forget that it will require patience – but if you’ve been at this a few months and still aren’t seeing any income, you may be making one of these very basic mistakes. Lesson 13 will go over identifying your problem areas and provide some solutions to help you conquer these issues and start making money with your blog!
Your content absolutely deserves to be updated on a regular basis. There’s always new information popping up, new data, new techniques, methods, products, or whatever else it is that you write about. Your audience wants to read about what’s new. Google wants to see you write about it too. Literally, the world wants you to keep your content up to date. If you don’t … goodbye your Google rankings.

Hi, so I’ve been thinking about writing a book about my personal experience with adultery and how this was the worst mistake I’ve ever made and I have made many. In June 2008 my now ex wife became pregenant with our second child but the previous month she introduced me to Facebook. That was the beginning of the end. To make a long story short my ex wife and a woman I met on Facebook both gave birth to my 2 daughters 51 days apart. The blog I want to start will hopefully help other men not be as self destructive as myself.
First off, I’m a blogger so it seems wrong not to mention it, but more importantly, it’s a legitimate way to make money. It’s quite possibly the least straight-forward way on this list, but it’s very doable and it’s also quite possibly the funnest way on this list. I love blogging and I know hundreds of bloggers who feel the same. So let’s talk about making money blogging and what it really means.
Most hosting providers will provide you with a WordPress plugin and make it relatively easy to install WordPress on your hosting account. But it's your duty to locate the right provider and get the right hosting account. In the beginning, you won't need a high capacity account. But as you grow, you'll need to ensure you have the right amount of space and bandwidth to support your traffic. Those are good problems to have, but you won't have them in the beginning.
Last year I focused for brief time on traffic again. Had a few weeks where I had tens of thousands of visitors streaming in. The result – lots of work for me and virtually no money. So I’m back to my original model. I agree with you that this is one of the biggest fallacies on the internet and one people seem to have a hard time letting go of – that the best focus is on building traffic instead of focusing on serving the people who are willing to give back.
Now, whether you use your own name or a product name for your biz really depends on which you prefer. I recommend choosing a name that makes you feel 100% authentically YOU, and at the same time encompasses your longer term vision. For instance, if you plan to grow your team beyond just you, a product name might be the way to go. Try to include keywords related to your blog’s focus so that people have an idea what your biz is all about.
Please note that some of the links below are affiliate links and at no additional cost to you, I may earn a commission. Know that I only recommend products, tools, services and learning resources I’ve personally used and believe are genuinely helpful, not because of the small commissions I make if you decide to purchase them. Most of all, I would never advocate for buying something that you can’t afford or that you’re not yet ready to implement.

Great article about blogging. This is very helpful. I have been blogging about fashion for my Apparel Search website for many years, but have not received much traction for the efforts. Hopefully your suggestions will be of help. Even though I post often and I think with helpful information for people interesting in clothing, I don’t seem to gain any followers. After several years, I have people reading the blogs, but no followers and not many people posting comments. Rather frustrating, but I will continue my efforts. Anyway, thank you for your post and hopefully it helps me and others improve our blogging.


Thanks Zee! It’s definitely an investment- more so in time rather than money, but it’s definitely worth it. Once you get things up and running (super easy with Bluehost), it’s all about building up your following and increasing your reach- both of which have basically unlimited potential (which means theoretically unlimited earnings potential). No better time to start than now!
When you purchase a hosting account, you’re actually just renting space on a server. Either you’re sharing that space with others, or the server is yours and yours alone to use. When you first start out, it will likely be the former. Your hosting account will be what’s called a shared hosting account, likely on what’s called a virtual private server (VPS).

Earnings Disclaimer: While we are here to help you at every step of your blogging journey, we cannot make any guarantees about your success as a blogger or the amount of money you will make from blogging. Any examples in our content, including our sales pages and marketing campaigns, are not to be interpreted as a promise or guarantee of earnings. Your earning potential as a blogger is entirely dependent upon you and your efforts to become successful.


Over the years I have become quite the storyteller and everyone tells me I should right a book. It started in grade school and I just have always enjoyed being the center of attention. At the same time, I haven’t had much of a filter so I pretty much have always said it like it is. I also have never felt anyone person is better than another so I have treated celebrities the same as the homeless person on the corner. This has made for some pretty funny stories as well. I was wondering if people would read such stuff, is it worth my time, is it worth their time, I just don’t know.
Hi, thanks for this very helpful post! Is it possible to register a domain even if you don’t plan on using it immediately? Basically just ensuring that you get the domain name that you want (if possible). Also, if I’m planning to blog on varying topics what would you recommend to do as far as a name? Do you think it’s imperative that the name coincides with the topic? I only ask because I’ve seen fashion/beauty blogs where their names have nothing to do with fashion or beauty. I’m sooo stuck on the name I can’t move to the next steps! Ugh!
Since I have a large proportion of freelancers in my audience, he offered to set me up as an affiliate where I'd earn a set fee for each new paid subscriber that signed up as a result of an email or clickthrough from my blog. The week I sent my first email out to my community about SolidGigs, nearly 100 people signed up to try it out. And that number's only continued to grow over the months, adding more to my recurring income that comes from this channel.

Finally, in order to build a blog that actually makes money, you need to get social. You need to collaborate with others. Communicate with leaders in your niche. Reach out and share other bloggers’ content. Acknowledge their work and give them positive feedback. Don’t be pushy about it and don’t look for anything in return. It doesn’t quite work that way.
PS: my answer to this question is always… “the better question is… how can my blog help me build a profitable business?” Most of the profits from blogging are not made on your blog, but that’s okay. I don’t believe blogging about making money per se, but about branding yourself and positioning yourself within your niche market as an authority and leader. Once that is established, there are so many ways to move people into your money making enterprises. Email marketing, as you pointed out, is one of the best ways to do this. Sending people to your membership sites, services, info products and coaching programs are all great things to route people into as well.
Protip: Back in the day, when there weren’t so many blogs online, you could almost pick any topic and run with it. Now, not so much. There are definitely niches that are really, really full and therefore difficult to break into. How do you know? If you can easily find several dozen popular blogs on the topic, you might rethink your topic. On the other hand, just because a niche is big doesn’t mean it’s a bad idea to choose it. After all, a large niche means there’s a market for it! In that case, you’ll have to find a really unique angle. Spend time watching the main players. Knowing your way around will help you fine-tune the “thing” that will make you stand out.
Yup. I have thought about this long and hard, especially since I have started to see a profit from this blog in such a short time. It’s because people don’t understand what it takes to start a profitable blog, because the internet world is filled with “8 minutes to a profitable blog” tutorials. (Unlike this free tutorial, which assures you it will take a decent amount of effort and walks you through the steps.)
What does that really mean? To start, just take a mental snapshot of your priority focus areas for the next 3 months. This works fantabulously well because it’s a small enough time frame where you can feel positive and excited about your action items, rather than stressed and defeated because you start getting ahead of yourself. Been there, done that. At the same time it gives you a bird’s eye view of where you should be putting your focus.
Use a keyword research tool to gather even more ideas: We want a TON of these blog post topics, so let’s use a keyword explorer tool like Ahrefs (pictured above), Google Keyword Planner, or Moz to help us fill it out. These tools basically just show you terms and topics related to the ones you’ve already come up with, as well as how much traffic those terms are getting (to show that your audience cares about them!)
Lastly, don’t be afraid or too shy to integrate your personality into your brand, and yes, your blog is your brand. Consumers want to buy products from brands they trust, and there are few greater ways to form relationships with them than by sharing your own thoughts and personal struggles in your niche, showing more of yourself, and generally being as authentic and transparent as possible.
WordPress also have a variety of plugins that make it easy to put social sharing buttons on your blog posts. Some people like to limit the number of plugins they use on their WordPress blog because it can slow the blog down and it can open your blog up to more attacks, butt a social sharing plugin is one that should have high priority if you do choose to use plugins.

Hi Betsy, thanks for stopping by the blog. Yes, you can start a blog for free, but as I mentioned in the post, you’ll have a much better chance of success if you do go with a paid host. However, the investment is minimal. I have been earning a significant income through blogging that has allowed me to stay at home with my kids since about 2014, so I can say yes, it really does work. I hope you’re able to find the at home job you need!
On February 24, 2015, Blogger announced that as of late March it will no longer allow its users to post sexually explicit content, unless the nudity offers "substantial public benefit," for example in "artistic, educational, documentary, or scientific contexts."[11] On February 28, 2015, accounting for severe backlash from long-term bloggers, Blogger reversed its decision on banning sexual content, going back to the previous policy that allowed explicit images and videos if the blog was marked as "adult".[12]
Thank you for this post. I am a SAHM of 3 kids. With only one source of income, I would love to be able to create some extra income blogging to help my family out. I love to share ideas and recipes online so I really feel like blogging is my calling but I am nervous to start because I feel like there are so many different directions to take and I want to know I am going to do everything I can to be successful.
If you are planning to create a personal blog where you discuss a variety of topics then I recommend using your name, or some variation of it, since your blog is all about you. For example, I own the blog scottchow.com. You can also add your middle name or middle initial if you find your name is already taken. Or you could use a variation like “Scott Chow Blog” or “Blogging with Scott”.

In order to build a platform, you have to be consistent in your value delivery. You can’t go cold for weeks and months on end. You need to stay in front of your audience. They’ll be actively checking back for updates from you, so don’t let them down. Get out there and over time, you’ll see an exponential rise. Just don’t expect it to happen right away.


Over the years I have become quite the storyteller and everyone tells me I should right a book. It started in grade school and I just have always enjoyed being the center of attention. At the same time, I haven’t had much of a filter so I pretty much have always said it like it is. I also have never felt anyone person is better than another so I have treated celebrities the same as the homeless person on the corner. This has made for some pretty funny stories as well. I was wondering if people would read such stuff, is it worth my time, is it worth their time, I just don’t know.

The time you invest to make any significant amount of money is the same amount of time it takes to build a course or other offerings. If you want to make good money with ads (in the thousands), then you need to get 100s of thousands or millions of pageviews a month. This takes time and in that time you could just as easily build up your mailing list, create an infoproduct and make thousands whenever you want.

The first thing your blog’s front end needs is a face (design and layout). You want to create an environment that is both eye-catching and practical. In the long run, you want your visitors to easily find information on your site. You don’t want visitors to be discouraged by the colors you choose or the non-intuitive and unpractical way in which information is displayed. Your design can cause instant distrust of your blog or instant acceptance.


I would like an response anyone, preferably from the author. I used to write a Blog and would like to start again. My previous Blog was hosted by WordPress. I was paying about 29.00 dollars a year for many years, but all of a sudden it jumped to about 150.00 a year. I tried contacting WordPress about this unexplained huge increase, but they chose not to respond. Since you recommend using WordPress, how can you assure me they will honour their promises, and when they don’t, what can I do?
Hello; I thought that points 12 and 13 were the most important. one agrees with what my dad always told me which is that it isn’t what you gross its what you keep. And the other making the point that we need to focus more on those people and companies we already know. I was reminded of this while trying to book venues for an upcoming trip to shoot youtube episodes about theme parks for my amusement industry based channel. the only ones that said yes were the ones i had work with on buying or selling amusement equipment. and you are so right about your story because I am currently struggling with the subject of my blog. the most popular posts are those dealing with my weight loss or my managing a business as a blind person. these get views shares and comments but they don’t necessarily sell anything. they may even be confusing some who follow or thought about following the blog. I don’t want to manage two blogs but i can see how it might be the right thing to do. I also have a similar concern about my other efforts social media, podcasting, youtube videos, google hangouts, etc. I look forward to your thoughts. Thanks for this amazingly detailed and comprehensive post. Take care, max
When you go with free, you’ll have a lack of control over how your blog looks and acts: Free blogging services (like Blogger, Medium or Tumblr) will pretty much always limit the design and functionality of your blog. This means you won't be able to make your blog look like your favorite other sites. Plus, you might not be able to do the things you want (like capture email addresses from your readers using tools like ConvertKit, include ads, join affiliate programs and other activities that'll help you actually make money blogging).
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