Make sure it's easy to share your content – I love sharing posts on social media. However, it gets frustrating when some blogs make it more difficult than it needs to be. You should always make sure it's easy for readers to share your content, which means your social media icons should be easy to find, all of the info input and ready for sharing (title, link, and your username), and so on. Also, you should make sure that when someone clicks on one of your sharing icons the title isn't in CAPS (I've seen this too many times!). No one wants to share a blog post that sounds like you're screaming at them.
Take good pictures. Some of the options below don’t require you to actually take the picture and sell the product, but for the ones that do, make sure you take a clear picture that makes your product stand out from the others. If you’re going to be taking a lot of pictures, set up a small “studio-like” area in your home with a backdrop and proper lighting to really make your pictures come across as professional. And of course, you’ll want a good camera too.
promoting your expertise to deliver training or consultancy services to businesses can be a highly profitable way to create an online income. In the past I have helped lots of businesses get started blogging by working with them to create editorial calendars and giving their marketing teams tips to promote their posts. Whether you’re an Excel guru, a marketing whiz or a customer services master you can build up your profile on your blog.
PS: my answer to this question is always… “the better question is… how can my blog help me build a profitable business?” Most of the profits from blogging are not made on your blog, but that’s okay. I don’t believe blogging about making money per se, but about branding yourself and positioning yourself within your niche market as an authority and leader. Once that is established, there are so many ways to move people into your money making enterprises. Email marketing, as you pointed out, is one of the best ways to do this. Sending people to your membership sites, services, info products and coaching programs are all great things to route people into as well.
As you'll see, my first year of blogging saw only about 9,000 total readers, but I wasn't really taking blogging seriously and I was still learning how to drive traffic. In my second year, you'll see traffic begins to pick up dramatically as I start to figure out who my audience is and which traffic strategies work best for me—that's when I started driving almost as much traffic per month than I'd gotten in my entire first year.
Your content absolutely deserves to be updated on a regular basis. There’s always new information popping up, new data, new techniques, methods, products, or whatever else it is that you write about. Your audience wants to read about what’s new. Google wants to see you write about it too. Literally, the world wants you to keep your content up to date. If you don’t … goodbye your Google rankings.
Great article about the harsh realities of blogging. I started my regional movie reviews site in 2002 and did alright during the ‘golden years’ when just consistently cranking out content was enough to garner solid traffic numbers for the 2% conversion rate to mean something, cash-wise. I’m now in the tough process of overhauling the site for the new reality you’ve outlined, already creating supporting screening listings, as well as relevant video, audio ebook and other product content to extend my brand’s reach across different popular platforms. I think the biggest challenges I’ve faced are changing my old mindset about building email lists and selling advertising space versus social media and adding affiliate ads, and figuring out how to apply them in a smart fashion to grow the site’s income potential within the narrow context of what a regional movie review/reference site can be. The current ersa of adblocker as well as Firefox’s new anti-tracking browser hiding adsense and amazon ads by default doesn’t help either.
If you're a new blogger or a blogger with less than a year or two's worth of experience, this is probably a great book. The author does a great job of organizing the information into sections and she actually provides actionable steps that will improve your blog. Many are common sense - such as "write awesome content" and "determine your main theme..."