For example, if your hobby is cooking, start with the different categories of recipes you enjoy cooking: Baking, Grilling, Vegetarian, Gluten Free, Beef, Chicken, Crockpot, Budget, Exotic, etc. Then break it down from there: Baking: Cookies, Pies, Cakes, Breads, Quick Breads, Baking Tips, etc. If you’re not coming up with enough categories, sub-categories, and topic ideas, it’s probably not a sustainable topic for you.

I made my first cents (yes, you will start with cents. It will be thrilling) 4 months after I started this blog. (That includes one month were I did almost nothing.) I believe, if you do it right, you may start to see a profit as soon as 4-5 months in. It will not be much. But it will grow. You will probably not make a full time income for a while. This is not a get rich quick thing.


Help document travel, education and other life events – Sometimes, people start blogs to help document some kind of journey. That journey might be traveling to some far-off destination. That journey could also involve learning a musical instrument or a new language. It could also involve a life event such as getting married, divorced or fighting through a health scare.
However, building a platform isn’t just about that. Building a platform involves ensuring that you’re always doing the most amount of work for the least initial return. Sound crazy? Okay, it might be a little bit crazy. But it’s true. You have to go out of your way for your readers. Because, believe me, they pay attention and remember what you do for them.
For example, the hypothetical “haircare.com” tells readers what the blog is about, but it doesn’t offer any “angle” on what kinds of hair care advice your blog offers. The hypothetical “Frizzfighters.com” is still clearly about hair care, but it gives off a fun vibe through its alliterative name and communicates your strong brand identity (funky, focused on a particular hair issue, hip).
Network with other bloggers or mention their blogs: Early on, you want to get on other people’s radars. And one of the best ways to do that is to mention other relevant bloggers and blog posts on yours. For Austin Belack, founder of Cultivated Culture, that meant linking out to relevant blog posts and then emailing the blogger and saying “Hey! I mentioned you in my most recent article. If you think it’s worthy of a share, I’d really appreciate it. But if not, I’m happy to keep sharing yours.” This drove the initial 50,000 to 60,000 readers to his blog.

Network with other bloggers or mention their blogs: Early on, you want to get on other people’s radars. And one of the best ways to do that is to mention other relevant bloggers and blog posts on yours. For Austin Belack, founder of Cultivated Culture, that meant linking out to relevant blog posts and then emailing the blogger and saying “Hey! I mentioned you in my most recent article. If you think it’s worthy of a share, I’d really appreciate it. But if not, I’m happy to keep sharing yours.” This drove the initial 50,000 to 60,000 readers to his blog.
Advertising is easy to start, making it a popular income stream for many bloggers. However, it’s not nearly as lucrative as it once was and it requires a lot of traffic to be truly profitable. Also, it runs the risk of frustrating your readers (ever been on a site only to be assaulted by the ads?) and making your site look cheap and unsophisticated. Therefore, it’s not a top recommendation of mine.
Great question! Yes, starting on a free platform limited my visibility to search engines (there are so many spammy blogs and sites that are self-hosted, I think that google just ignores all of them). They also don’t have the speed that self-hosted plans can. (readers don’t want to sit around waiting for a site to load) While you can do custom blog URLS with some free platforms, if you have the /blogger or /wordpress web address, it just doesn’t look as professional or legit to potential readers and sponsors. It also limited my ability to customize and optimize my blog design for growing my audience and income. There may be other reasons someone more technical than myself could explain, but all in all, I saw my traffic increase almost over night after I switched over. I hope that helps a bit! Best wishes with your blog!
One of my favorite ways to get readers to my blog is to post links on my social media accounts like Facebook and Twitter. This is great, because not only do your friends see the link, but if your friends share the link with their friends it automatically multiplies your readers. If you have created high-quality content on your blog then social media is a great way for your blog to go viral.
By now you’ve probably come across the term “plugin”, and you might be wondering what the heck that is and if you need any of ’em. There are pros and cons to plugins, and you definitely don’t just want to dive in and start installing plugins left and right. Lesson 5 is an overview of what plugins are, how to install them, and what to be careful about regarding plugins when you start a blog.
Make it easy for the person you are guest posting for. Don’t forget to edit and proof-read and perhaps even format the post before you send it to the website. Make it as easy as it can be for the website owner to just cut and paste the article and hit publish. I used to publish guest posts on The Positivity Blog maybe 6 years ago and I loved it when people did that. I did not love it when people sent me lazy drafts and hoped I would do the cleanup.
Don’t simply start a blog about weight loss. Start a blog targeting people trying to lose weight with the keto diet, no equipment workouts or strength training. Don’t start a blog about gardening. Start a blog about urban gardening, growing your own food or growing a specific type of plant. Basically, consider the broad topic you want to start a blog about, and find a niche market within that topic to target.

My intention is to begin immediately with my new blog. I want to focus around the service industry more specifically about addiction. It is a huge epidemic in this country and I do not feel that there is enough information out there, real to life information for people to read. As a product of my own demons and at this stage in my life I feel that I have much to offer in this regard. I would just like a little feedback from you about the idea, and perhaps how you would go about laying something like that out online.
Warning: : When I say be sincere, I mean it. People can smell an insincere pitch a mile away. I was guilty of this when I first started blogging. If you start out becoming friends with other bloggers first, sometime in the future they will help you with your eBook launch, promoting your blog, your course, giving you an introduction to someone – whatever – because you’re friends.
Great article Jamie! I’ve only ever used affiliate links on my blog but recently I’ve been getting a lot of text-link offers. A typical email will ask a link to be put into one of my articles (relating to the content or website they want to link back to) and they offer anywhere between $50-$150 per link. Given the nature of your article, I just wanted to check your thoughts on such offers. Are they legitimate or should I have red flags go up as I’d hate to think they increase spam or worse yet affect google ranking or break basic rules of website T&Cs. Again, I’m not familiar in monetizing via such offers and googling about it didn’t give me much info. Thanking you in advance.

2. InboxDollars – InboxDollars is similar to Swagbucks, since you’re going to be taking surveys, shopping, etc., so if you want to maximize your return, sign up with both websites. They also offer a search engine that pays you (like Swagbucks) and you get $5 just for signing up.  I won’t continue to list survey sites one after another down the list, but if you want to get paid to take surveys, also check out GlobalTestMarket, E-Poll Surveys and Survey Club.

Of course, if you’re launching a blog for personal reasons and have no goals beyond the satisfaction of writing, these don’t impact you. However, if you’re trying to make money from blogging, it is very important to set realistic expectations of the work involved. Blogging for money is a form of business, which involves a few costs. Thankfully, blogging is relatively cheap compared to most other startups.


I was wondering what your thoughts are on wordpress themes. I don’t want to get hung up on picking one, but I was wondering if you would recommend going with a free one or a premium one to start? And if you recommend a premium one, do you have a favorite site to get them from? I’ve read that free themes aren’t really a good way to go because you don’t get updates or support and they can contain malicious code, so I was just wondering what your experience is with themes. Thanks so much!
Susan Shain is the founder of Travel Junkette and runs her blog-based business while traveling the world. She started out like any other college student, struggling with so-called regular job interviews. Then she found seasonal work, which led to more travel. That’s when she knew she had to build a more regular and reliable income through blogging so she could keep on going as long as she wanted.
Don't expect this book to teach you any new or innovative techniques and you won't be let down. It seems like every blogger today who makes a decent living is now writing a book on, you guessed it, blogging. I'd highly suggest spending your time reading stuff written by those whose sole purpose is teaching better blogging techniques...like the Smart Passive Income blog by Pat Flynn or ProBlogger with Darren Rowse.
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