What does this mean for you? How can you increase the authenticity on your blog? Be as authentic as you can possibly be. You don't need to write an autobiography on your About us page nor do you need to pour your heart and soul out every time you write a new blog post. You should, however, put enough personality and personal anecdotes into your posts so your audience knows you're all in this together.
Network with other bloggers or mention their blogs: Early on, you want to get on other people’s radars. And one of the best ways to do that is to mention other relevant bloggers and blog posts on yours. For Austin Belack, founder of Cultivated Culture, that meant linking out to relevant blog posts and then emailing the blogger and saying “Hey! I mentioned you in my most recent article. If you think it’s worthy of a share, I’d really appreciate it. But if not, I’m happy to keep sharing yours.” This drove the initial 50,000 to 60,000 readers to his blog.

If your answer was the former, you’re wasting your time. In fact, if you’re not starting a blog because you’re inherently passionate about whatever it is you’re blogging about, it truly is a lost cause. Why? Because building a blog to any semblance of an audience is an astronomical feat. I don’t tell you that to scare you. Only to prepare you for what’s to come.
Thanks so much for this great post! I’m a new stay-at-home mom and was researching jobs I could do from home (so I could stay at home for the longterm!) and I kept coming back to blogging. I have read and re-read your post multiple times and downloaded Ruth Soukup’s book; so good! I feel like I’m much more set up for success and not floundering in the dark! I would love any feedback on my website!

Once you’re logged in you’ll get a popup screen that says, install WordPress or concrete5, just click on the green “Install WordPress” button. Next, it will ask you which domain you’d like to install WordPress on — choose your domain from the drop-down box and click on the green button, “Check Domain.” When the install starts, you’ll get a screen that says, “Ok, we’re setting up WORDPRESS for you!”


Jeff, first article of yours I’ve read. Excellent stuff! I’m following Michelle as well and am floored at the potential. I’m starting right now to implement all your suggestions. I’ve not yet set up my website email, but hey, one bite at a time, right? I’m looking forward to making a contribution to the interwebs. At this moment, by site is a blank slate, but I have several posts written in Google Docs of which to choose from. Cheers!
Time management is a very personal issue. You’ll need to figure out what the right balance is for you. As a general rule of thumb you’ll want to post regularly, which depending on your niche will vary. Some coupon bloggers post multiple times a day. I generally post 3 – 5 articles a week. But a lot of research and time go into writing my posts, because they are educational in nature. Personally, I’m of the mindset that it’s better to post less and ensure that your content is awesome! You’ll also need to spend time marketing your blog daily. Then there are administrative tasks like email, bookkeeping, replying to comments, editing, etc. A good place to start is by figuring out how many free hours you have to work on your blog. Once you know that — you can use the block scheduling method to plan out your tasks.
Selling private ads can come in the form of banners, buttons, or links. You can even make money writing sponsored posts where you write about or give a review of an advertiser’s product or service. Another option is to write an underwritten post or series, which is where you can write about any topic, but the advertiser pays for a “Brought to you by” mention in the content.
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