Hello, I just found your blog while looking for resources on financial planning. We’ve been passive and a little sloppy in this dept for our entire marriage and want to change that. I have to be honest. While a lot of the resources here are fantastic, I feel suspicious about the blogging for profit idea. Seems a bit too good to be true. I went to a very good school and majored in lit/writing. There was no mention of the potential to write, profitably, for the internet (with the exception of science/medical writing). Could a writer generate a decent income simply with freelance writing and blogging? Where does the money come from? Ads? Or would I have to also have a product to sell (i.e., a course, ebooks, etc). I’m feeling a pyramid scheme here (buy my writing course, start a blog, sell your course, etc). Gina’s income in her first few months was outrageously high. More than I make now as a librarian. Forgive me for being cynical/suspicious. I’m just curious.
Your first step in starting a blog is deciding on a niche. Maybe you've already selected a niche. Maybe you haven't. Your niche will essentially be your content angle. What will you write about? What information will you convey? Will it be about a specific industry? Maybe it will be about a certain area of skills or personal development? Whatever it is, decide on it now.
Finally, in order to build a blog that actually makes money, you need to get social. You need to collaborate with others. Communicate with leaders in your niche. Reach out and share other bloggers’ content. Acknowledge their work and give them positive feedback. Don’t be pushy about it and don’t look for anything in return. It doesn’t quite work that way.
Creating a job board on your site is a great way to make your blog "sticky" - meaning you get visitors returning again and again. It's also a great way to earn some extra cash while also providing a valuable service. Darren Rowse from ProBlogger runs a hugely popular job board where he charges $70 for a 30-day listing. With around 70 listings per month, he's bringing in some solid earnings with relatively little investment of time or money.
Take good pictures. Some of the options below don’t require you to actually take the picture and sell the product, but for the ones that do, make sure you take a clear picture that makes your product stand out from the others. If you’re going to be taking a lot of pictures, set up a small “studio-like” area in your home with a backdrop and proper lighting to really make your pictures come across as professional. And of course, you’ll want a good camera too.
This is where you'll select the best hosting plan (more details about hosting in the next section of this guide below, but hosting is the service that actually gets your blog hosted and keeps it live on the Internet). Personally, I highly recommend choosing the Choice Plus plan—because it comes with Domain Privacy, which will protect your personal information (your full name, email address, phone number and home address) from being published online. That means no spam/scam emails or phone calls.
Be Honest. Your blog needs to be authentic—it needs to feel real—if you want people to read it. You can be your blog, or your blog can be you. That is, do you really embody the stuff you write about? If not, people will see through it. “Be the change you want to see in the world,” is the famous Gandhi quote. Perhaps bloggers should build the blog they want to write for the world.
Yaro, I’ve been noticing this trend for years now. “Blogging” is a “platform” that builds a “business”. Our internet marketing marketing community can be overly-focused on short term results at the expense of healthy business strategy. Thank you for level-setting us. We can certainly capitalize on trends, but not at the expense of being valueable in the marketplace.
WordPress is free open source software – you are referring to your web hosting company. Web hosts will inform you of any charges in advance and it is very easy to move to a new host. Some web hosts offer free transfers if you sign up for a contract of 12 months or more. The other thing to do to avoid sudden price hikes is pay for 36 months rather than 12.
And while the name you choose is one of the more important parts of setting up your blog, remember that it's something you can always change in the future—so don't let this step hold you back. Just choose something that's close to the topics you're planning to blog about, or you can even grab yourname.com or yournickname.com (like I've done with my blog here) and let's keep moving.
If you enjoy writing, then working as a paid blogger is a great job. Often you can work from home, make your own hours, and get paid to do what you love. Some professional bloggers work full-time at large and small companies around the world, even outside the media. The opportunities are out there, and below are resources to help you find a blogging job, get hired, and become a paid blogger.
A great post, Ramsay, and great timing for me. I just went live with a coming soon page for my first website and blog that I plan to launch early next year. It’s great to read what your thoughts are on the future of blogging. I have to admit, I’ve been guilty of what you talk about in #19. I had planned to have my coming soon page up in October, but I was focusing on too many little things and got hung up. Now my challenge will be to not have the same thing happen with the main site.
While our blog generates only a fraction of our total gross revenue, I am thankful to have opened up another income stream that I didn’t really understand even just two months ago. The best part about the blogging process so far is that it has generated opportunities for us to scale and grow our business that I had never considered when we first started.
“This book is an excellent resource for bloggers, especially bloggers relatively new to blogging (i.e. have been blogging for 2 months to a year or so) and that are looking to take their blog to the next level. Ruth gives you clear advice on how to build a solid foundation for your blog, and she does an amazing job of emphasizing the importance of that foundation and it’s role in helping you make a profit down the road. For Ruth, it’s more about lasting upward momentum than getting rich quick. And I love that! Additionally, Ruth’s advice is valuable even if you are not looking to monetize your blog, since many of the same qualities that make a profitable blog are also ones that grow your readership generally. It quickly becomes apparent that Ruth is all about quality, honesty, action, and organization. I feel like I have a much clearer picture of what kinds of items need to be on my blogging to-do list, and after reading I felt empowered to actually get myself in gear and cross those items off my list.
Jaime, this is an excellent article. I’ve been blogging for fun for over four years, In the last year I’ve branched out and started a self-hosted blog about blogging for fun. I’m at the point think I have enough to offer on that subject and a few others. There are so many steps to get started, I think it overwhelms people, including those of us who are comfortable blogging. There are lots of courses available, but most of them that I’ve tried are pretty general. Do you recommend getting a coach?
However for many people who are always prepared everyday carry is about having everything you might need in an emergency or for general use on you at all times. This will often include a light source (torch), a pocket knife, some small tools & rope it’s quite amazing how easy it is to carry all these things with you in your pockets, on your keys or in a small bag.
The internet has afforded us that freedom. We have the freedom to become digital nomads and earn an income from anywhere in the world. The majority of those that succeed in this endeavor opt for starting a blog. They escape to some exotic destination such as the tropical jungles of Costa Rica or the sugary-white-sanded beaches of Mexico where they can live on the cheap while building their digital empires.
Blogs are unique in the way they work. I mean, apart from the body of your article, you also need to prepare the headline, format the post, add some images, set your tags/categories, add some “click to tweets” maybe, and do a myriad of other things – all the things that starting a blog involves. This is all in the “publishing” bucket. Do this last. Work on making your post look great immediately before you hit the publish button.
Pro Tip: While you shouldn’t automate everything on social media (since people will be able to tell), you can use automation to build a real, engaged following. For example, you can use a tool like Narrow to interact with Twitter users that are talking about subjects relevant to the audience you want to attract. Or, use a free tool like Revive Old Post to get more eyeballs on your archive content.
Although I do think conversions are the most important thing I can recall when I first started out one of my sites and I was starting to get regular daily traffic of around 10 uniques, and then I had one day that spiked to 200. That was a very encouraging day. Just seeing that traffic spike gave me confidence and a drive to work harder towards my next goal. I had not made any conversions yet, no money. However, seeing that my hard work was doing something was very encouraging.
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Facebook – Depending on your niche you can expect to pay about $1 per click to your blog, but there are many variables that can influence how much you will pay. Depending on the nature of your business this can provide some excellent ROI in terms of initial sales, but the main focus of this ad campaign is to get people to your blog. Wow them with your content and get them to opt-in to your email list for more updates.
It’s only finally getting into my head that it will only ever be a small percentage of my audience that really matters in terms of supporting my business. I was always so worried about not alienating the Big Crowd that I missed a ton of chances to focus on the people who really do understand my overall message and want to go deeper. This post (and especially the comment thread) has been wonderful and is helping me to clarify my new philosophy.