A great post, Ramsay, and great timing for me. I just went live with a coming soon page for my first website and blog that I plan to launch early next year. It’s great to read what your thoughts are on the future of blogging. I have to admit, I’ve been guilty of what you talk about in #19. I had planned to have my coming soon page up in October, but I was focusing on too many little things and got hung up. Now my challenge will be to not have the same thing happen with the main site.
“Do you want to monetize your blog? Do you feel like you need better organization techniques for handling all of the tasks of blogging? Do you just want to have a better handle on how blogging for profit actually works? Ruth delivers all the answers to those questions with a loving, honest big-sister voice. She doesn’t hold anything back. She shares all of her successes (and her embarrassments) so you can take your blog to a whole new level. Ruth’s ebook is a wonderful resource for future, current and established bloggers to maximize their strengths and improve on their weaknesses. She lovingly encourages while giving you the neccessary tools needed to tackle some of the most perplexing problems in the blogosphere.“
Indirect Income – later on in my blogging journey opportunity has come for ‘indirect’ income streams. As my blogs and profile grew as a result of my blogging I was able to sell my services as a speaker and consultant and was offered the opportunity to author a book with the publisher Wiley. Later I was able to start an event for bloggers which also made money. None of this income came directly from the blog – but rather it came ‘because’ of my blog.
You can use your email list for this purpose simply by sending a broadcast email every now and then asking your subscribers what problems they're facing in your niche or what they would like to see on your blog. You can also promote a link to a survey on your site. Or you can even go all in and have real conversations with people by inviting them on Skype, talking to them on LinkedIn and Facebook groups, participating in forums, and more.
Google Blogger supports advertising through Google AdSense, PayPal links, and limited affiliate links. If you use excessive affiliate links, fail to add relevant content when including affiliate links, or get paid to increase someone's search engine ranking, Google will move your blog much lower in the search rankings, greatly decreasing your audience traffic.[11][12]

This post is exactly what I was looking for as I start the new year. Back in my college years I would write for several different college lifestyle blogs and I vowed when I graduated I would keep it up…fast forward 3 years…still no blog. I’m not big on resolutions, but I really really really am going to make it happen this year. This weekend is dedicated to getting my blog set up and running! Thanks for this post!
One criticism: I bought the print version, and there are a few illustrations there that were obviously done in color for the e-Book version, but they wind up in black-and-white in the print version. Surely it could have been easy enough to change the way these illustrations looked in black and white to optimize it for the print book e.g. using dotted or dashed lines, or more strongly contrasting shades of gray? I felt rather frustrated at that. However, it was the only problem I encountered (it only affects literally a few small things) and it was not a major drawback. I still give the book a full 5 stars, it's still great despite this minor issue.
Best part about this book: the updated 2014 edition, which is what I bought. The blogging environment was a lot different back in 2010 - 2012 (and a lot easier back then), so I knew that books written back then would be out of date for me for now. Ruth's book was one of relatively few books that had been written or updated in 2014 and onward. Very well done, lots of non-obvious tips and tricks, and lots of clear explanation not just about HOW to do things, but WHY.
Finally, in order to build a blog that actually makes money, you need to get social. You need to collaborate with others. Communicate with leaders in your niche. Reach out and share other bloggers’ content. Acknowledge their work and give them positive feedback. Don’t be pushy about it and don’t look for anything in return. It doesn’t quite work that way.
At its heart, blogging is about sharing your knowledge with the world. Choosing a topic that you are passionate about makes the process of starting a successful blog so much easier. Writing about more than one topic is totally fine too. As long as you are writing about things that you are genuinely interested in, your passion will shine through and keep your readers interested.
Now, whether you use your own name or a product name for your biz really depends on which you prefer. I recommend choosing a name that makes you feel 100% authentically YOU, and at the same time encompasses your longer term vision. For instance, if you plan to grow your team beyond just you, a product name might be the way to go. Try to include keywords related to your blog’s focus so that people have an idea what your biz is all about.

“I’m a veteran blogger, headed into my 6th year of writing to a smart and engaged community on a variety of lifestyle topics.  I didn’t get to Chapter 2 before I was so compelled by her invaluable advice that I stopped reading and started implementing her smart and savvy tips on my site.  Four hours and a much better navigation bar later, I started reading more and found no less than fifty things that I could be doing better to make my site more reader friendly.  This is probably the 10th blogging ebook I’ve read, but  by the far the best.  She is brilliant and generous and you will be amazed at the pearls of wisdom in this little volume.  I love her style, which  is the perfect blend of the philosophical and the practical and I can’t tell you how many times I’ve referred back to her advice for my own blog.   It’s been a month since I employed many of her techniques and my traffic and income are up 25%.  I’m so glad she took the time to write this.  It’s a gift to the blogging community.“
Selene, Bluehost has several different packages available. I believe to get the $2.95 rate, you have to pay for 36 months up front, but I am not 100% sure. Definitely check into it first and make sure it’s something you’ll be comfortable with before signing up. Alternately, you can look into Black Chicken hosting. Their rates are a little more but you can pay monthly.
Oh, and side note—once you've started generating a decent amount of traffic to your blog, it'll be a smart long-term decision to move up your hosting plan to a managed WordPress hosting provider like Kinsta that have even more features (which is what I use now that I'm in the hundreds of thousands of monthly readers), especially when you're in need of speeding up your WordPress blog.
Amazon is the giant in the industry, but it’s also a good idea to reach out to small companies and even individuals who make products or services that are related to your blog. For example, if you have a popular cooking blog, you might contact small BBQ sauce companies to see if they’d be interested in setting up an affiliate marketing program with you. You earn a portion of the sale through your blog, and they get free marketing.[46]
Email subscriptions is one of your most important priorities as a blogger, if not the most important. Highly engaged email lists are at the core of every successful blog. Unfortunately, managing and sending emails on a list involves a lot of spam regulatory laws, which means you’ll need a reputable email marketing service. There are quite a few great services which can handle your email broadcasts, autoresponders, and more.
Whether you have been blogging for years or just a few weeks, Ruth’s bestselling book, How to Blog For Profit (Without Selling Your Soul), offers solid advice and practical action plans for writing amazing content that gets noticed and shared, creating compelling images, growing blog traffic, maximizing revenue, and turning your blog into a profitable business.
It will depend LARGELY on what kind of traffic you can drive to your blog. Profitable blogs have readers. There’s no way around that. (If you are struggling with traffic, I LOVED – and by loved, I mean have read twice and will read again – Lena Gott’s Traffic Transformation Guide. She details how she went from 17k pageviews to over 400k pageviews in ten months!)
Our friend Bobby realized that soon after he started his blog. His site wasn’t making any money at the time, so he needed to find another way to bring in some cash. That’s when he started reaching out to other businesses offering his services doing the things he’d learned from blogging (Facebook ads, writing online content, social media strategy, etc.).
I will tell you up front that within a month of starting my blog I had spent over 600 dollars and I chose to see it as an investment, one that I knew I might never get back. It was scary. I could have spent ten times that – but it would have been unnecessary. I will also tell you that my best (successful) blogging buddies have also spent AT LEAST that much within their first months.
When you become a blogger for the first time, you may be tempted to publish “viral” posts in hopes of finding success in a short period of time. This may or may not be an effective way to bring traffic to your site, but it may result in you isolating your audience and search engines by not providing enough value. This, in turn, may ultimately result in a less engaged audience and lower search engine rankings.
Wonderful post! Thanks for sharing. I’m blogging about healthy food. I’ve been trying put traffic to my newly blog for months into no avail. The only thing that get me from stale mate point is that I’ve performed some serious keyword expansion. I’ve got help from support guys from the SEO tool I’ve been using. Now I know how to rank well for as many relevant keywords as possible and it did miracles to by blog. The tool calls SERPstat and the guy were awesome. Thanks for this post. And huge thanks for the guys who helped me. I’m starting to believe that if you put efforts into something, the universe will oblige)

Amazon is the giant in the industry, but it’s also a good idea to reach out to small companies and even individuals who make products or services that are related to your blog. For example, if you have a popular cooking blog, you might contact small BBQ sauce companies to see if they’d be interested in setting up an affiliate marketing program with you. You earn a portion of the sale through your blog, and they get free marketing.[46]

22. Advertising – This is definitely the most old-school way of earning money with a blog. It’s also starting to become the least common way. You can sell advertising spots directly on your site or you can sign up with a company like Google AdSense or Media.net. Either way, you won’t see a whole lot of money from ads until your views are well into the thousands each day.
Some bloggers may scoff at the idea of giving away anything for free, but it’s actually one of the most effective ways to grow an audience. This is because most Internet users aren’t going to take a chance on a product from a blogger they’ve never encountered unless that blogger has some form of social proof. Instead, you should fill your blog with free content your readers can use as “free samples” of your products or affiliate products.

I had a blog a couple years ago in a pretty precise niche (female musicians), too precise maybe. I had like 20 readers! Now I’d like to try again with another topic but I’m afraid there’s way too much blogs about it already (hippie lifestyle including health, fashion, decor, beauty, printables, etc). I tried checking stats and keywords but I don’t understand any of the information I’m getting. I’d rather pay someone to do the research for me but I have no money. The other thing is that I’m not an expert in anything. The hippie lifestyle thing is the only topic I can think of that would generate more than two article ideas in my brain! Do you think there are solutions for someone in my situation ?
In this day and age, managing one’s personal finances in a secure manner that allows the user to have a real-time visual representation of their money is easier than ever before. With the numerous applications that are out there — both free and subscription-based — there’s no reason that every person can’t take control of their money and ensure they’re making smart money moves.
Focus your efforts on these keywords for now. Choose a big one that will take longer to reach, as well as three to four additional terms you're going to try to rank for. These should all be similar! Then, you're going to include these keywords in each blog post you make in various combinations. Always focus your posts on one term, and include the others only if they make sense. As you focus on these similar keywords the search engines will start to rank you more highly because your blog is tightly focused and relevant to what you're targeting.
Earn a living doing what you love! Whether you have been blogging for years or just a few weeks, How to Blog For Profit (Without Selling Your Soul) will prove a valuable resource. The expanded second edition, offers solid advice and practical action plans for creating an authentic, successful, and profitable blog.  Ruth Soukup shares how she grew her own blog to over one million monthly visitors, while earning a full time income, and writing about the things she truly cares about. In this book you will receive actionable steps to be able to achieve your goals:
It is an invaluable tool for experienced and novice bloggers alike, explaining not only what it takes to create an authentic, successful, and profitable blog, but how to get there as well.  Better yet, it has now been updated with even more valuable information–25% more content–and this expanded 2nd edition is available in both a Kindle and Paperback version!
Hi, thanks for this very helpful post! Is it possible to register a domain even if you don’t plan on using it immediately? Basically just ensuring that you get the domain name that you want (if possible). Also, if I’m planning to blog on varying topics what would you recommend to do as far as a name? Do you think it’s imperative that the name coincides with the topic? I only ask because I’ve seen fashion/beauty blogs where their names have nothing to do with fashion or beauty. I’m sooo stuck on the name I can’t move to the next steps! Ugh!
Make sure that you're always posting amazing content. The better your content and the more interesting your blog, the more people will link to it. There is nothing better than getting free links just because people liked what you have to say! Keep your mind on the SEO side of things, but also remember that you are ultimately catering to the needs of the people in your niche. If they like you, the search engines will like you.

The problem is that in order to build your audience and increase the size of your platform, you need visibility. But in order to be visible, you need great content. However, if people can’t discover your great content, how are you supposed to build your audience? If you know anything about SEO, then you know that it’s the proverbial Catch-22 at the outset.
Once you setup your account on AdSense you will be given a code to add to your blog. This code will automatically display advertisements on your blog from companies who are part of Google’s advertising network. You may see ads from small companies related to your topic, or you may see ads from large companies that are completely unrelated to your topic.
I worked 50 hours per week but needed to make extra income to make ends meet and a friend of mine was buying stuff from China and selling it at markets and managed to give up his full time job, i couldn’t afford to buy lots of stock and came across dropshipping, Its very daunting to begin with and there are many people doing it but I came across a dropshipping wholesale directory that helped me find products and offered lots of help, Im not making mega money at the moment but I was able to give up my full time job and take something part time so I have more time to spend with the family and im still making double what I previously was. My goal in the future (end of the year hopefully ) is to only be focussing on my own business, I might get there quicker once I follow your other suggestions.
Selene, Bluehost has several different packages available. I believe to get the $2.95 rate, you have to pay for 36 months up front, but I am not 100% sure. Definitely check into it first and make sure it’s something you’ll be comfortable with before signing up. Alternately, you can look into Black Chicken hosting. Their rates are a little more but you can pay monthly.
So let me start out by answering your first question: where does the income come from? I go into this in greater detail in my How to Make Money from a Blog post, but it sounds like you’ve got the idea. My main source of income is through ads, but I also earn money through my books and courses, affiliate commissions, my Etsy store, and occasionally sponsored posts.
If you are using a free blog hosting service instead of your own domain name, you must provide high quality content with a limited number of relevant links or risk being shut down. If you are only interested in writing short, quick product reviews in order to earn money, you will need to host your own blog. Be warned that low-content, high-link blogs are a less reliable, though lower effort, way to earn money.
Focus your efforts on these keywords for now. Choose a big one that will take longer to reach, as well as three to four additional terms you're going to try to rank for. These should all be similar! Then, you're going to include these keywords in each blog post you make in various combinations. Always focus your posts on one term, and include the others only if they make sense. As you focus on these similar keywords the search engines will start to rank you more highly because your blog is tightly focused and relevant to what you're targeting.
Create an online store if appropriate. If you are an arts and crafts blogger, create a shop through etsy or another service for selling your artwork. If you are a writer or illustrator, search for a website that will sell T-shirts with your slogans or drawings on them. Many blog topics are not easily tied to products. You don't need to sell anything to make money, but if it fits your blog, do it.
This step should come after defining your niche. Once you know who you’re targeting, you can get to work on finding out about all of the individual problems they’re having and pinpointing their top pain points. Why is this important? People read blogs, watch videos and buy products to solve the problems they’re having. You could simply blog about what you feel would be most popular and create products you feel would be most profitable, but having definitive proof on what your audience cares about the most is a much better way to ensure success.
This is a big reason why I recommend building your blog with a platform that allows you to build a proper, fully-fledged website rather than a blog with a few simple pages. Platforms like WordPress.org allow you to build beautiful pages designed to captivate and convert your readers as they scroll through them. You can do this with page builders, email marketing plugins, plugins that help you manage and cloak affiliate links, and more.
The problem is many of our blog idols are very much like I have been in the past, spreading the gospel of large numbers (not always overtly – but displaying your traffic counter as social proof does make people see big numbers as an indication of success). People then pursue the same path, just like you share in your story – quantity instead of quality, when it should be the other way around.
Each of our team members has their own blogging stories. We’ve created numerous affiliate blogs, started blogging-based businesses, and know what it takes to create the right kind of content. In fact, not only do we have our own stories, but we’ve mentored and shared quite a few others on the blog as well! Here are a few highlights of those whose stories we’ve shared.
Find something that other people are interested in, too. If you choose to write about Himalayan basket weaving for men, you probably won’t have many readers, and you’ll have a hard time earning any income. Try to find something that combines your interests with things other people also care about. For my main blog, I write about money advice. I’m a personal finance nerd but, fortunately, there are people online looking for that type of information, too.
Use a keyword research tool to gather even more ideas: We want a TON of these blog post topics, so let’s use a keyword explorer tool like Ahrefs (pictured above), Google Keyword Planner, or Moz to help us fill it out. These tools basically just show you terms and topics related to the ones you’ve already come up with, as well as how much traffic those terms are getting (to show that your audience cares about them!)
Keep in mind that making money from your blog takes time. After all, there is a reason that learning how to make money from a blog is the last step in my guide. You need to make sure you have followed all the previous steps perfectly in order to give yourself the best chance of earning a substantial income from blogging. This will not happen overnight, but most bloggers find that the work itself is rewarding enough to continue on the journey.
The problem is many of our blog idols are very much like I have been in the past, spreading the gospel of large numbers (not always overtly – but displaying your traffic counter as social proof does make people see big numbers as an indication of success). People then pursue the same path, just like you share in your story – quantity instead of quality, when it should be the other way around.
Consider affiliate programs. By finding an affiliate program suitable for your blog, you agree to provide links to a company's products, and in return are paid for each reader who makes a purchase after following your link. You can find specific companies by searching an affiliate directory such as ClickBank, or by searching individual company websites for affiliate programs. Consider these factors before you choose an affiliate program:

Be Honest. Your blog needs to be authentic—it needs to feel real—if you want people to read it. You can be your blog, or your blog can be you. That is, do you really embody the stuff you write about? If not, people will see through it. “Be the change you want to see in the world,” is the famous Gandhi quote. Perhaps bloggers should build the blog they want to write for the world.
Blogging is a LEGIT way to make ALOT of money – (I am updating this as of February of 2018, and this is more true now than ever). I make good money doing this, I had no experience when I started, and in the grand scheme of life, I started making money very quickly.) So if your burning questions was “is blogging REALLY profitable?” the answer is a resounding YES – it sure can be!)
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