The problem is that in order to build your audience and increase the size of your platform, you need visibility. But in order to be visible, you need great content. However, if people can’t discover your great content, how are you supposed to build your audience? If you know anything about SEO, then you know that it’s the proverbial Catch-22 at the outset.
Vision. The reason our site design looks good is because we have a great host, we have a great theme, and most important, we had a vision of how we wanted our blog to look. Once we had the vision, we worked hard to make that vision a reality. (Note: neither of us had any design experience before starting a blog.) It’s hard to create a beautiful blog if you don’t know what you want it to look like.
I love your stuff. I so agree about multiple formats – I have a little system down for writing my post, recording the video and editing and then exporting for youtube and the audio version for podcast. The pin said article to pinterest, etc. I am very niched down and I’d like to think there isn’t really anyone else on the web providing the quality of information to my particular audience as me. I am passionate about what I do – I used to hear people say you need to have a passion for what u do, but I didn’t really think much of it until now when I think how hard I’ve worked the past couple years and realizing that there’s no way I would have been able to do so on such a level if I wasn’t truly passionate about it.
Money. You should not start a blog to make money. We need to get that out of the way first. If your primary objective is to replace your full-time income from blogging, forget about it. It doesn’t work that way. Do you think that Jimi Hendrix picked up his first guitar so he could “supplement his income”? No, he didn’t. Rather, he did it for the love of it, for the joy and fulfillment he received, and the income came thereafter—much later actually.
Even still, with around 200,000 monthly unique readers on my blog, I only earn about $1,000/mo from being a member of this ad network. Plenty of other ad networks offer marginally higher CPC (cost per click) and CPM (cost per 1,000 impressions) rates, but aren't as restricted in the types of brands & products that are allowed to advertise on my site—so I've chosen to take less in earnings in order to stick with the types of brands I want to promote on my site.
Great article about blogging. This is very helpful. I have been blogging about fashion for my Apparel Search website for many years, but have not received much traction for the efforts. Hopefully your suggestions will be of help. Even though I post often and I think with helpful information for people interesting in clothing, I don’t seem to gain any followers. After several years, I have people reading the blogs, but no followers and not many people posting comments. Rather frustrating, but I will continue my efforts. Anyway, thank you for your post and hopefully it helps me and others improve our blogging.
If you want to set yourself up for success, then you should invest in a self-hosted blog. A self-hosted blog is when you pay a company such as Bluehost to “park” your website in their “parking lot.” The company owns all the servers that you’re able to use to host your own content on (i.e. your blog). This service comes with a monthly fee of course.

Make it easy for readers to browse – If you want more page views, you should make it as easy as possible for readers to read your other blog posts. It should be easy for readers to find your blog homepage, categories, tags, search bar, and so on. Also, I recommend including links in every single one of your blog posts, which helps readers easily find related topics.
If you are interested in covering a broad topic that many people already write about, create multiple specialized blogs instead and link between them when the subjects overlap. For instance, if you are a nutrition expert, write one blog about healthy weight management, another one about child nutrition, and another about growing your own vegetables.
A blogger should always be ready to learn. I m still a learner. I read a lot of other blogs to gain more knowledge. Mostly bloggers share their experiences so that others can learn from them. So do spend some time to read other blogs so that you can increase your knowledge. I’m sure you are one of those who are willing to learn, and that’s why you are here. But even you achieve few goals and get initial success, don’t quit reading. Reading is an essential requirement which will help you to stay updated with the latest information.
More and more, secure websites are becoming a requirement rather than an option. Even if you are not collecting any information on your website, it is still better to add security to your website with a SSL certificate. These encrypt the connection between your blog’s visitors and your website, reducing the chance something will go wrong when viewing the site.
But if you create a realistic plan for how much time you’ll have for creating for your website in the next 3 months and you fill that plan with what you think are good or great ideas for new posts or podcasts then you will start creating some true hits with readers or listeners (even if not all of those ideas will resonate as much with your audience as they may do with you).
Consider affiliate programs. By finding an affiliate program suitable for your blog, you agree to provide links to a company's products, and in return are paid for each reader who makes a purchase after following your link. You can find specific companies by searching an affiliate directory such as ClickBank, or by searching individual company websites for affiliate programs. Consider these factors before you choose an affiliate program:
Today, blogging is no longer only a hobby confined to a college dorm room. It can be used to publish all manner of content, from personal journals to corporate business magazines. This boom of online content creation has created new business models and job opportunities. Existing businesses use blogging to drive content marketing campaigns, while others use create business models with blogs at the center.
You'll want to track these influencers down and start sharing their content and becoming active in their communities to start gaining their attention. You may have luck by simply messaging them out of the blue, but it's not likely. Once you think you have their attention, you can try to reach out to them by asking them to promote something on social media, publish your post on their blog or link to a post of yours on their site.
“As a new blogger, I have been wanting a conversation–-a seasoned blogger to talk to me about the most popular ways to monetize my blog, the pros and cons of each of them, and give me realistic tips and goals to reach my future goal. Ruth did all of this. She has such a fantastic writing style that you feel like you are sitting down with her over a cup of coffee. The material is easy to navigate, covering the importance of good content before anything else, Pinterest, media kits, reviews, ads, and a whole lot more. Ruth is incredibly level-headed in her approach to monetizing her blog and truly believes and promotes that a blog full of good ideas, content and writing must come first. My favorite part is that every chapter ends with a “plan of action” which is great if you are truly looking to improve your blog. I can’t wait to put her tips and ideas into action and watch my blog grow!“ -Maggie @ The Love Nerds
Lets say, for example, that you refurbish and resell used smartphones out of your home. You could use a blog to attract visitors to your website where you list your current phones for sale. Your blog might cover topics about DIY refurbishing. On one level, it seems counterintuitive because you want people to buy your phones, but it also helps you build a brand and gain recognition. Social media guru Jay Baer explains the concept on Copyblogger:
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