Okay, so if that doesn't dissuade you one bit, or you've already made the decision to start a blog, here's what you need to do in a step-by-step format. First, I need to premise this by saying that this post is largely based off of the WordPress blogging platform. It is not a step-by-step configuration guide to WordPress, but it does reference the system often.

AdSense is a contextual advertising network that places partner (business) ads on your website. It’s easy to set up—all you have to do is copy and paste some code given to you from Google in the places you'd like the ads to appear on your website. Google will then show ads from advertisers that are a match to the content on your website so that ideally your website visitors see relevant ads.
I appreciate all the info you have here. I have had to retire from a 50 year career because of a health problem and I desperately need to find something to do at home to keep from losing my house. I have been looking at your site for months now, and just can’t find anything I would be interested in doing. I had a blog once before, years ago, and loved it, but never made any money from it as I didn’t understand how to. I have stayed away from the blogging idea because I know it takes a while to get going (making any money) and I need some NOW. But, after months of not finding anything else suitable, I have decided that if I don’t get started doing something, I’ll never get anywhere. After reading all of your info here, and printing out all of the basics to get started, it’s a little daunting! There’s so much more to it than I thought. I think I know what topic, niche, to use and want to start with affiliate marketing, but there is SO much to know and get it started! I hope I am able to get this all figured out! One thing you suggested is to connect with other bloggers to get tips on how to do things. How do you do that? Where do you find them?
You'll want to track these influencers down and start sharing their content and becoming active in their communities to start gaining their attention. You may have luck by simply messaging them out of the blue, but it's not likely. Once you think you have their attention, you can try to reach out to them by asking them to promote something on social media, publish your post on their blog or link to a post of yours on their site.

Wow, how the times have changed! I can remember when every lawyer in the state of Texas was creating two or three blogs and trying to do it in their free time. I guess they realized they simply did not have the time. I have heard that having a blog on a website is helpful but actually becoming a “professional” blogger is a completely different story.

aText – text expander app for Mac. “aText accelerates your typing by replacing abbreviations with frequently used phrases you define.” For example, I tend to use the word “WordPress” a lot, so instead of having to write it by hand every single time, I’ve set a macro that allows me to just write WPP, and aText will right away expand it to WordPress. I have loads of other ones like this set up (for common typos I make, complicated words, etc.).
Here's how affiliate programs work: You get a special tracking link from the company you're an affiliate for. Then, you'll place that link within posts on your blog, emails to your blog subscribers, and weave it in elsewhere that you reach your readers. When someone clicks on that tracking link and completes a purchase, sign up (or occasionally another metric), then you earn either a set fee or percentage of that sale.
That means, once again, you shouldn’t try to replicate what another blog is doing. Instead, you should choose one channel to focus on and master it before implementing additional channels. You’re obviously reading this post because you want to start to blog, which means you shouldn’t move into video marketing or podcasting until you’re publishing consistently and generating a consistent amount of traffic.

The first thing your blog’s front end needs is a face (design and layout). You want to create an environment that is both eye-catching and practical. In the long run, you want your visitors to easily find information on your site. You don’t want visitors to be discouraged by the colors you choose or the non-intuitive and unpractical way in which information is displayed. Your design can cause instant distrust of your blog or instant acceptance.
This is a big reason why I recommend building your blog with a platform that allows you to build a proper, fully-fledged website rather than a blog with a few simple pages. Platforms like WordPress.org allow you to build beautiful pages designed to captivate and convert your readers as they scroll through them. You can do this with page builders, email marketing plugins, plugins that help you manage and cloak affiliate links, and more.
Take some time and create a list of topics you’d like to write about. Then for each topic create subtopics. Example: Cooking – Gourmet Cooking, Gourmet Cooking on a Budget, Gourmet Recipes, Easy Gourmet Recipes, Gourmet Desserts, Gourmet Chocolate Desserts, etc. Next brainstorm specific article ideas for each subtopic. Make sure to write these down on paper — it helps to visually see the process.

Include keywords in important places. Include them in your blog post title, the large "headers" introducing a new section, the first few sentences of your post, and in links. Change your settings so each blog post's URL includes the title of the post, not the date it was posted. Try to make these as descriptive as possible to raise your ranking in search results and attract the right audience.
This isn’t something you necessarily need before you start a blog, but it is something you should implement as soon as possible. “Something to sell” may refer to your own products, affiliate products or even your sponsors’ products. It doesn’t matter whose product it is so long as it’s generating revenue for you. As a side note, affiliate marketing is the cheapest way for new and young blogs to start generating revenue. Be sure to read through our guide on how to get started with affiliate marketing for more information on that.
Hi and thanks for all the info. These are great step by step instructions. I am new to blogging and this is my first attempt. I have my domain name from NameCheap. I just purchased hosting with HostGator. Now, when I go to install WordPress, I am not finding the install you mention in your blog. I already installed one time and followed the free link (which looked completely different from your graphics) but I never saw the bar saying your install is complete and I never got any login credentials. When I checked My Installs, WordPress was listed there. Since I could not find the credentials, I uninstalled it. What am I doing wrong here? I think I need to start over!

“The turning point for me came when I realized that of the 3-5x a week I was publishing it was the ones that were about small businesses and freelancing that really took off. I also really enjoyed writing that kind of content. So that was this pivotal moment of understanding if I want things to be shared and I want to be consistent, this is what the blog should be about.”


I always encourage my friends to look at WPengine for hosting, its a bit more pricey but is really stable and reliable, plus they include tons of goodies that are usually considered a premium service and they all work without a struggle. Thinks like a CDN, Backups, Offload to S3. All these things can really help the quality and consistency of your site and are definitely something to think about whether you are a beginner or an advanced blogger.
At its heart, blogging is about sharing your knowledge with the world. Choosing a topic that you are passionate about makes the process of starting a successful blog so much easier. Writing about more than one topic is totally fine too. As long as you are writing about things that you are genuinely interested in, your passion will shine through and keep your readers interested.
I believe you need a combination of a customer nurturing process where you focus on your existing best customers at the same time as you use content and community to spread the word. However in my opinion I think bloggers get the ratio too skewed in the wrong direction, they spend too much time trying to reach new people when there are much bigger gains to be made refining what works already with your nice small tribe of buyers.
Great post, blogging is hard. We run a travel blog and I think the most important thing we tell people is to travel with a purpose, Do not just wander around the world aimlessly. (Like ours is to experience and document the Top 100 Travel Adventures) So many travel blogs do not really have a purpose or a niche. Niche is key and many miss out on that because they want to cover and do it all. Do not just start a blog because you think you will get rich quick and be able to travel the world. It takes a lot of work and lots of time.
I would like an response anyone, preferably from the author. I used to write a Blog and would like to start again. My previous Blog was hosted by WordPress. I was paying about 29.00 dollars a year for many years, but all of a sudden it jumped to about 150.00 a year. I tried contacting WordPress about this unexplained huge increase, but they chose not to respond. Since you recommend using WordPress, how can you assure me they will honour their promises, and when they don’t, what can I do?
So, in order to gain visibility, you have to go directly to the source. You need to tap already-established bloggers by offering them your great content with a chance to secure a single link back to your own site. Keep in mind, this isn’t about exchanging blog posts or links. No, do not do that. This is about offering to write for existing platforms that will help you build your own audience.

Jeff, first article of yours I’ve read. Excellent stuff! I’m following Michelle as well and am floored at the potential. I’m starting right now to implement all your suggestions. I’ve not yet set up my website email, but hey, one bite at a time, right? I’m looking forward to making a contribution to the interwebs. At this moment, by site is a blank slate, but I have several posts written in Google Docs of which to choose from. Cheers!
WordPress also have a variety of plugins that make it easy to put social sharing buttons on your blog posts. Some people like to limit the number of plugins they use on their WordPress blog because it can slow the blog down and it can open your blog up to more attacks, butt a social sharing plugin is one that should have high priority if you do choose to use plugins.
Once you have a popular blog, advertisers will be hounding you for the opportunity to advertise. The best way to take advantage of this situation is to use Google Adsense. They find the advertisers for you and all you have to do is place the Google Adsense code on your blog to start running ads. Google Adsense takes all of the hard work out of the process and just cuts you a check.
My blog is hosted with Siteground, and I love them because a) they are crazy affordable (You can get a great discount on their shared plans right here – it’s less than 4$/month!) and b) they have AMAZING 24 hour tech support that never makes me feel stupid for being computer confused. This is critical. And perhaps most importantly c) my blog has never been down with them. Ever. (Downtime = lost revenue. Period.)
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