Hi Ramsay Thanks for your excellent article! The only trouble is I impulsively signed up with BlueHost just before I read it and have ended up paying $7.95 per month for 12 months. I didn’t want to sign up for the 36 months – that at least would’ve been $3.95 per month. I also realize, after doing some reading, including your article, that I am not quite ready to launch my blog yet. Would it be possible for me to cancel with BlueHost and then sign up again later through you to get the good deal? I don’t want to find I’ve lost my domain name though. Hoping you can help! Thanks.
In order to build a platform, you have to be consistent in your value delivery. You can’t go cold for weeks and months on end. You need to stay in front of your audience. They’ll be actively checking back for updates from you, so don’t let them down. Get out there and over time, you’ll see an exponential rise. Just don’t expect it to happen right away.
Clueless, confused, and confounded with choices, we had no idea how to start a blog or how to be a blogger. When should we start? How do we register a domain name? What is hosting? Which blogging platform should we use? How do we choose a template? What is a plugin? What should we write about? Heck, we could hardly spell HTML, let alone build a blog!
If you’ve spent a lot of time writing that week and just need a break from working on a post, it may be a productive way to spend an hour or two but I personally think your time could be better spent elsewhere. (This isn’t to say that you can’t find success utilizing this method, I just don’t see many/any people doing it and reporting back that it’s really helped them).
This step should come after defining your niche. Once you know who you’re targeting, you can get to work on finding out about all of the individual problems they’re having and pinpointing their top pain points. Why is this important? People read blogs, watch videos and buy products to solve the problems they’re having. You could simply blog about what you feel would be most popular and create products you feel would be most profitable, but having definitive proof on what your audience cares about the most is a much better way to ensure success.
Consistency and success go hand in hand. They have for centuries, from the publication schedules old newspapers used to the publication schedule you use today. For example you see it in TV with weekly episodes. You see it in magazines with monthly issues. You even see it in sporting events with weekly games. Some of the most successful blogs use a posting schedule.
This is the strategy that most bloggers start with when looking to monetize their blog. However, keep in mind you're not limited to selling banner ad spots (which is generally an ineffective strategy these days). Consider other areas you could rent out: space on your pop-up box, social media headers, the "P.S." on your email newsletters...think outside the box (quite literally).
More and more, secure websites are becoming a requirement rather than an option. Even if you are not collecting any information on your website, it is still better to add security to your website with a SSL certificate. These encrypt the connection between your blog’s visitors and your website, reducing the chance something will go wrong when viewing the site.
After having this realization, I started going out and pitching other similar (non-competitive) startups and online brands that clearly needed more business-related content for their blogs... and over the course of the next year, I continued to slowly double the prices I'd charge per article. I'd add new "extras" as time went on and I built a larger community & brand for myself too—always experimenting with my offer to see what clients would pay more for.
Edit yourself. We know you’re ready to click “publish,” but take a minute to self-edit your work. (The Write Life has some great self-editing tips.) If it’s laced with errors, you’re going to lose credibility — and readers. Recruit a friend or family member to have a second look. If no one’s available, read your work aloud. This is a great way to view it from a different angle and identify areas that need polishing.
It’s only finally getting into my head that it will only ever be a small percentage of my audience that really matters in terms of supporting my business. I was always so worried about not alienating the Big Crowd that I missed a ton of chances to focus on the people who really do understand my overall message and want to go deeper. This post (and especially the comment thread) has been wonderful and is helping me to clarify my new philosophy.
Google AdSense might be the fastest and easiest way for a beginner to start earning passive income with a blog. The basic idea behind AdSense is that you can display Google Ads on your website and when a visitor clicks on those ads you get a percentage of the ad costs. You've certainly seen ads on other people's websites; you can have these ads appear on your blog or website as well.
If I concentrate only on existing customers I may have lose up many fans who can be my buyers too someday. If they did not buy my products no problem but they can help to spread my blog to others which is also a free advertising. In other words I need to have these sticky communities (regardless if they are buyers or not) to keep my blog active and alive by their comments, suggestions and contributions (in term of free articles).
While our blog generates only a fraction of our total gross revenue, I am thankful to have opened up another income stream that I didn’t really understand even just two months ago. The best part about the blogging process so far is that it has generated opportunities for us to scale and grow our business that I had never considered when we first started.
But if you create a realistic plan for how much time you’ll have for creating for your website in the next 3 months and you fill that plan with what you think are good or great ideas for new posts or podcasts then you will start creating some true hits with readers or listeners (even if not all of those ideas will resonate as much with your audience as they may do with you).
I will read it and refer to it again but I'm still a little undecided about it. For one thing, this author has been SO successful that to have her level of success described in detail just feels overwhelming. She has all manner of assistants, a lawyer, a CPA, etc. on her payroll. It didn't make me feel inspired, like "I can do that, too!" It just made me think well, lucky you but right now I'd rather hear about what I as an individual can do. Also I kept waiting for her to talk about how the profit comes into the picture. Not that I wanted to ignore all the stuff you have to do to get to that point, I just wanted to hear about how it works because if you're telling me about all this difficult work I need to do, I want to see some money at the end of it. She did eventually discuss it but it took a while. And in saying all this, I've already had two blogs in the past. So if you are an absolute beginner you may want to start with something else. I also wish I'd bought it in paper (if it's available, I don't remember) instead of on Kindle, so I could highlight, skip around, and refer back to it more easily.