Some people still don’t know what is a blog? A blog (shortened from the phrase “weblog”) is known as many things—a digital magazine, diary, newscast, collector’s meeting place, a showcase for your art, information sharing, teaching hub, a place to learn and…well, almost anything you want it to be. A typical blog combines text, images, videos and links to relevant pages and media on the Web. Blog readers can leave comments and communicate with the author. In fact, dialogue and interaction are a popular part of a blog’s success.
Hi Yaro, as usual a very strong and detailed post. Yes, nowadays it is very easy to get lost in the jungle of blogs. I think that if you plan to make a business with blogging, like I do, you first have to thoroughly study all the options available. And those options, as you just have mentioned, are ever increasing. Then there are people like me, who are artistic and thus more emotional, but also a bit introvert on the other site. I think the key to online success, or at least partially, is to literally start communicating with your future prospects. In the beginning that’s a bit scary, however I see a pattern emerging here. Talking to your prospects or subscribers is crucial for finding out what your audience is looking for with regard to both content and products. Even if you have a great sales funnel, it’s not of much use if you don’t know your audience well enough. This takes time, not only for yourself, but also for your future followers to accept you as their friend and mentor. It’s not only you who is shy, your audience is too.
You’ve given me some interesting things to think about, and no mistake. At the moment, video plays a supporting role and audio none at all, so I guess I’m going to have to consider repackaging new posts to these delivery methods. It was something that hadn’t occurred to me at all until I found this post. My main problem is that I have a face that is good for radio, a voice best suited to silence and a budget that won’t allow me to remedy either one. However, I guess with practice the voice will improve and the face can be replaced by graphics {grin}.
We’re going to go through seven specific steps you can take to find your own path to success, but first, let’s take a look at a common path most successful blogs have taken. It starts with a problem to solve and a product or affiliate product to sell. Ideally, this product is designed to solve that problem. Next, these sites use their blogs to provide free, valuable, high-quality content and use things like SEO, social media, guest posts and even paid ads to drive traffic to their websites.
Protip: If you look at my contact page, you’ll notice I don’t put my email address in standard form with the @ and . signs. Instead I write it out like this: AmyLynnAndrews at gmail dot com. I do this to cut down on spam. The idea is to throw off any bots crawling the web hunting for the standard email format, harvesting it and blasting me with unwanted emails. Honestly, I’m not sure how well it works. It might just be a holdover from my younger blogging days. I should research this again. 🙂
Selling physical products online can be hard to setup as you will need to deal with storage, shipping and even deal with things such as local taxes and distance selling laws. Of course a lot of this headache can be resolved by finding a company who will offer a white-label or drop shipping service leaving you to worry about getting traffic and updating the website.

Allow readers to purchase your own products or donate to your cause through your blog. If you have an online store for selling arts and crafts, or you create T-shirt designs available through a clothing website, provide links to those sites. Including a PayPal button for quick, safe purchases or donations is a common way to monetize creative blogs, or blogs that provide free advice or assistance to those who can't afford it.
“This book is an excellent resource for bloggers, especially bloggers relatively new to blogging (i.e. have been blogging for 2 months to a year or so) and that are looking to take their blog to the next level. Ruth gives you clear advice on how to build a solid foundation for your blog, and she does an amazing job of emphasizing the importance of that foundation and it’s role in helping you make a profit down the road. For Ruth, it’s more about lasting upward momentum than getting rich quick. And I love that! Additionally, Ruth’s advice is valuable even if you are not looking to monetize your blog, since many of the same qualities that make a profitable blog are also ones that grow your readership generally. It quickly becomes apparent that Ruth is all about quality, honesty, action, and organization. I feel like I have a much clearer picture of what kinds of items need to be on my blogging to-do list, and after reading I felt empowered to actually get myself in gear and cross those items off my list.
They didn't just publish posts on a regular basis. Successful blogs found out what struggles their audiences were having and created content that solved their problems. They also got in gear and optimized their sites for SEO. They even learned about email marketing, social media marketing, how to monetize and more. Basically, if you want to become a blogger and succeed, you're going to have to learn how to run an online business rather than a simple blog.
Unnecessary plugins. Go to Plugins > Installed Plugins. You’ll see a list of plugins, all of which I delete (the only plugin I might keep at the beginning is the Bluehost plugin). A plugin must be deactivated before it can be deleted. So, if you hover over a plugin you may have to choose “Deactivate” then repeat the process to see the “Delete” link. As I explain later, plugins can slow your site down and make things glitchy so I use them very sparingly. I only add a plugin when I have a clear reason to do so. I’ll give my plugin recommendations in a bit.
If you are working with a 2-part system like Genesis, you’ll need to upload both the Genesis Theme Framework and the child theme of your choice. Again, read my post about choosing a theme for an explanation of this preferred type of system. If you try to upload your child theme and you do not have the Genesis Framework installed, it will not work. I recommend you upload the Genesis Theme Framework first, then repeat the process with your child theme.

Blogs are wonderful tools to help people establish themselves as experts in a field or niche. We all have some kind of interest and expertise to share with others. If you’re able to produce great content and/or have a unique point of view on the topic, then be assured that your future audience will recognize it and reward you for it. With a bit of effort, you too can become an authority in your area of interest and teach others how to start blogging.


It will depend LARGELY on what kind of traffic you can drive to your blog. Profitable blogs have readers. There’s no way around that. (If you are struggling with traffic, I LOVED – and by loved, I mean have read twice and will read again – Lena Gott’s Traffic Transformation Guide. She details how she went from 17k pageviews to over 400k pageviews in ten months!)
I’m a cyclist! I try to ride my bike outside as much as I can throughout the week. If its too cold or wet, I put the bike on the trainer and do 20-minute high-intense spinning workouts (lot’s of free videos for it on YouTube). Biking is a wonderful fitness tactic… You burn calories fast, exercise the parts that mean the most and you kill stress and junk that is giving you that horrid ‘blogger’s block’ plus, its fun and makes you feel like a kid again! 😀

With practice and a little effort, you can easily build your base of fans and followers. As you become known as an expert in your niche, you can inspire, encourage and help your followers make a difference in their own lives. Along with your blogging journey, you will make new friends and connections throughout the world. If you like to travel, that means a lot of couches are available for you to snooze on while winging your way around the globe!
So, in order to gain visibility, you have to go directly to the source. You need to tap already-established bloggers by offering them your great content with a chance to secure a single link back to your own site. Keep in mind, this isn’t about exchanging blog posts or links. No, do not do that. This is about offering to write for existing platforms that will help you build your own audience.
It’s dependent on traffic. Traffic goes up and down and you never know when it is going to do a major dip. Most advertisers pay based on the number of views their ad will get. This turns you into a traffic monster. You start to look for creative ways to get any kind of traffic, no matter if it’s good traffic or not. This can easily lead to your site becoming another junk site that you try to avoid.
I will tell you up front that within a month of starting my blog I had spent over 600 dollars and I chose to see it as an investment, one that I knew I might never get back. It was scary. I could have spent ten times that – but it would have been unnecessary. I will also tell you that my best (successful) blogging buddies have also spent AT LEAST that much within their first months.
This is the strategy that most bloggers start with when looking to monetize their blog. However, keep in mind you're not limited to selling banner ad spots (which is generally an ineffective strategy these days). Consider other areas you could rent out: space on your pop-up box, social media headers, the "P.S." on your email newsletters...think outside the box (quite literally).
Affiliate sales comprise a large chunk of revenue for most big-name bloggers. For instance, Pat Flynn made $53K last month from affiliate sales, compared to "just" $9,500 from book sales. In general, look for affiliate products with higher price points; web hosting companies are a great choice if it makes sense in your niche, with payouts of anywhere from $60-$130+ per signup.
Direct Income – when I started making money from my blogs it was through ‘direct’ income streams. I put AdSense ads on my blog and promoted some products on Amazon as an affiliate and the more readers I had the more income began to trickle in (it really was a trickle at first). In time as my traffic grew this income grew and I was also able to experiment with other direct forms of income such as selling advertising directly to advertisers.
We have discussed earlier that hard work is the basis for becoming the successful blogger. A blogger has to work day and night to find new ideas and then he has to active on all the social networking sites to promote his blog. You don’t have to stress yourself with too much of work, rather use your time smartly and delegate time-consuming work to your virtual staff.
These can each be customized to become incredibly unique websites. However, remember not to get sucked into design right now! Whenever choosing a theme, or customizing one for yourself, focus on creating a clean and uncluttered design. If you’re not satisfied with our suggestions, feel free to browse the WordPress.org theme directory for free alternatives.
This is where you'll select the best hosting plan (more details about hosting in the next section of this guide below, but hosting is the service that actually gets your blog hosted and keeps it live on the Internet). Personally, I highly recommend choosing the Choice Plus plan—because it comes with Domain Privacy, which will protect your personal information (your full name, email address, phone number and home address) from being published online. That means no spam/scam emails or phone calls.
The problem is that in order to build your audience and increase the size of your platform, you need visibility. But in order to be visible, you need great content. However, if people can’t discover your great content, how are you supposed to build your audience? If you know anything about SEO, then you know that it’s the proverbial Catch-22 at the outset.
Create catchy headlines. You can have the best content in the world, but if your readers don’t recognize it instantly, it’s unlikely they’ll click through. Headlines are especially important because many readers will encounter your content through a feed reader, such as Google Reader, or content site like Digg. They may only see the headline at first, so it needs to communicate what your post will be about in an engaging, entertaining way.[24]

Do you want to know what’s really hard to read? A long paragraph like this. One that is huge and the text is long and the sentences run on and on and on. Even if you start out with a compelling first sentence, eventually people are going to get tired. It’s just too much of a task to take on to read this entire thing. Ain’t nobody got time for that! It makes people’s eyeballs hurt. They want content that they can easily scan over and pick and choose what they want to read. So please, unless you are a writer for the NY Times or moonlight as a ghostwriter for Steven King, do not write blog posts like this.

Start your search for a theme as soon as your WordPress platform is installed. The look and feel of your blog rely on the theme you choose. Your readers will first notice the overall appearance, before even taking a look at the content. Choose a theme that looks great, but also works for your unique content needs. The default theme that comes with your WordPress blog installed is Twenty Seventeen—while it’s a good starter theme, you’ll want to choose a theme that is unique and compatible with your niche.


Thanks so much for this great post! I’m a new stay-at-home mom and was researching jobs I could do from home (so I could stay at home for the longterm!) and I kept coming back to blogging. I have read and re-read your post multiple times and downloaded Ruth Soukup’s book; so good! I feel like I’m much more set up for success and not floundering in the dark! I would love any feedback on my website!
Choosing an extension is also important. The extension is the “.com,” “.net,” or “.org” after a website. There are now dozens of extensions, but those three are the most familiar to English-speaking audiences and will drive the most traffic to your website. Unless you’re a non-profit or a similar type of blog, don’t go for “.org” -- a “.com” is the top choice, followed by “.net.”
Google’s AdSense program is the most widely used PPC program because it has the power of Google Search behind it. Google will read your article and find "ads that are relevant" to it and display them next to or within the article. It will also use your readers’ cookies to display ads that are relevant to their recently visited websites on your blog.[41]
When you log in to WordPress, there are some free design templates/themes (on the left-hand side under, appearance) that you can use to customize your site. However, if you’re willing to spend $35 – $199 you can get stylish, professional looking theme that will make you stand out from the crowd. You can either purchase a theme from the Marketplace (located on the left-hand sidebar in WordPress), or you can purchase a theme through Thesis or StudioPress (they have a much larger design selection than the Marketplace).
We place small ads throughout our website (and within our blog posts) that help us generate a little bit of income each month. Google gives you everything you need to get setup and it doesn’t take much of any coding knowledge to insert it into a blog post (phew). We try not to inundate readers with a wall of ads that might detract from the user experience or hinder them in actually reading our content.
When I spoke to Preston Lee, the founder of Millo.co, for my podcast, he told me that he first learned how to start a blog on his train commute in to his day job. He had 40 minutes each way going to and from his full-time gig, and he used that time to write, design and create his blog that now brings in upwards of $15,000 a month in sponsorship revenue.
“I signed up about a month ago and set up a page with the help of Jennifer. She responded immediately and helped all the way to my satisfaction. I foolishly tried doing my 2nd site with WordPress/BlueHost on my own and was road-blocked, frustrated, and told that for $80 I could sign up for a training seminar because they “aren’t there to help with design” lol What was I thinking!!

“How to Blog for Profit is hands down the best blogging book I’ve ever read. I cannot recommend it highly enough and will be telling every new and seasoned blogger I know to get a copy! This book is comprehensive, but not overwhelming, and packed with amazing information. And I don’t say that lightly. You see, by implementing the Pinterest strategies that Ruth suggests in her book, I have increased my site traffic by over 500,000 unique visitors per month. For real. Ruth is brilliant! What more can I say?!” -Crystal Paine @ Money Saving Mom
You want to be certain that thousands (if not millions) of other people share your enthusiasm and interest in the topic and will pay money for products and/or services that you have to offer in the niche from time to time. Even if you’re not interested in making money from your blog, I am assuming that you at least want other people to read it – yes? Then the same rules apply.
Selecting a good keyword can be helpful. Search engines function through SEO (search engine optimization), which ranks search results based on how many keywords they have related to the person’s search query. However, you don’t want to get so wrapped up in SEO that your readers feel your blog is generic. Developing strong brand identity is the best thing you can do to draw readers to your blog.
When you purchase a hosting account, you’re actually just renting space on a server. Either you’re sharing that space with others, or the server is yours and yours alone to use. When you first start out, it will likely be the former. Your hosting account will be what’s called a shared hosting account, likely on what’s called a virtual private server (VPS).
There is so much about this article that I found useful and engaging Yaro, but the point that I resonated with most was the focus on conversions not traffic. That is the mindset crucial for income, and that income can come more easily and consistently from a smaller group of loyal followers who also refer, than from numerous hits from fringe tire kickers just clicking around the internet for fun.

Facebook – Depending on your niche you can expect to pay about $1 per click to your blog, but there are many variables that can influence how much you will pay. Depending on the nature of your business this can provide some excellent ROI in terms of initial sales, but the main focus of this ad campaign is to get people to your blog. Wow them with your content and get them to opt-in to your email list for more updates.
2. You can migrate to a self hosted blog later on but if you don’t have your own custom domain name then you’ll lose the traffic you have built up. A domain name is going to cost you $15 from WordPress.com whilst a domain name + 1 years hosting at Just Host is around $27 for the sake of around $12 I think it makes sense to start off totally in control.
I love your stuff. I so agree about multiple formats – I have a little system down for writing my post, recording the video and editing and then exporting for youtube and the audio version for podcast. The pin said article to pinterest, etc. I am very niched down and I’d like to think there isn’t really anyone else on the web providing the quality of information to my particular audience as me. I am passionate about what I do – I used to hear people say you need to have a passion for what u do, but I didn’t really think much of it until now when I think how hard I’ve worked the past couple years and realizing that there’s no way I would have been able to do so on such a level if I wasn’t truly passionate about it.
WordPress also have a variety of plugins that make it easy to put social sharing buttons on your blog posts. Some people like to limit the number of plugins they use on their WordPress blog because it can slow the blog down and it can open your blog up to more attacks, butt a social sharing plugin is one that should have high priority if you do choose to use plugins.
These can each be customized to become incredibly unique websites. However, remember not to get sucked into design right now! Whenever choosing a theme, or customizing one for yourself, focus on creating a clean and uncluttered design. If you’re not satisfied with our suggestions, feel free to browse the WordPress.org theme directory for free alternatives.

Hi, so I’ve been thinking about writing a book about my personal experience with adultery and how this was the worst mistake I’ve ever made and I have made many. In June 2008 my now ex wife became pregenant with our second child but the previous month she introduced me to Facebook. That was the beginning of the end. To make a long story short my ex wife and a woman I met on Facebook both gave birth to my 2 daughters 51 days apart. The blog I want to start will hopefully help other men not be as self destructive as myself.


Facebook Strategies Worth Sharing – I bought this ebook last month, and I highly recommend it. Facebook is an area I'm currently working on, and I've already read the whole book. The author of this ebook grew her Facebook page from 2,000 to 100,000 followers in just 5 months! Crazy, right?  I started 2016 with just around 6,500 Facebook followers and ended it with 38,000. I owe a lot of that to the great tips in Facebook Strategies Worth Sharing. Growing my Facebook page has allowed me to reach new readers, improve my blogging income, grow my email list, and more.

Facebook – Depending on your niche you can expect to pay about $1 per click to your blog, but there are many variables that can influence how much you will pay. Depending on the nature of your business this can provide some excellent ROI in terms of initial sales, but the main focus of this ad campaign is to get people to your blog. Wow them with your content and get them to opt-in to your email list for more updates.
Double check yourself, before you double wreck yourself. Make sure everything you send to a company, whether a résumé, an email or a portfolio, is good to go. Double check your grammar and wording, and for God’s sake use spell check! This is especially important when it comes to the company’s name. Don’t spell their name wrong and be sure to type it how they type it (e.g. Problogger, not Pro Blogger).

Through my affiliate link, you can secure hosting for as little as $2.95 a month. But you have to purchase the 36-month package, which would be $106.20 — but this includes a free domain name. You can use a free theme, but I highly suggest purchasing one, for $39 – $130. You can buy a custom logo design on Fiverr for $5, and you can use Sendinblue for email marketing which is free for a certain number of email subscribers. All in all, it shouldn’t cost you any more than $150.20 – $241.20 (plus tax).


W3 Total Cache – Absolutely essential. This is a plugin that will make your website load faster and put less stress on your hosting account. It's very important to have it to prevent your website from crashing when one of your articles or other content goes viral on social media or is mentioned on a popular website and many thousands of visitors may pour in quickly.
If you want to really make money with your blog, you need to create a mailing list using one of the billions of email service providers out there. I use and love ConvertKit, but if you are just getting started and don’t understand sales funnels, sequences, or tagging you might want to start off with something simpler and free. If that is the case go with MailChimp where you get the first 2,000 subscribers free or Mailer Lite.
The answer is YES, resoundingly yes, there is plenty of room for new bloggers to make money. (Not to mention that just because there are “millions of blogs” doesn’t mean there are millions of successful blogs. People who won’t invest the time, money and effort it requires are included in that “millions” as well. Remember, blogging for profit is work!)
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