I’ve been building online businesses and e-commerce websites since 2000. I would never in my life start a new website with a “free” blogging or “free” website platform. If you do, within months your website is going to start growing, and you’re going to have to switch to a paid platform anyway. You will have thrown away all that time (and lost money in the process).

promoting your expertise to deliver training or consultancy services to businesses can be a highly profitable way to create an online income. In the past I have helped lots of businesses get started blogging by working with them to create editorial calendars and giving their marketing teams tips to promote their posts. Whether you’re an Excel guru, a marketing whiz or a customer services master you can build up your profile on your blog.

Because we receive so many questions about how we specifically set up our blog, we decided to provide our readers with a soup-to-nuts, comprehensive guide for how to set up a blog. This blog post is intended to function as a how-to manual—a guide that will light the path toward launching your new blog—with easy-to-follow screenshots, step-by-step instructions, as well as additional rationale and insights to improve your blog.
So now you have 15 reasons why you should start a blog, and we’ve shown you how to start a blog, step-by-step, based on our personal experience. But after giving you those detailed instructions, which could save you hundreds of hours of wasted time, we also want to give you some good reasons why you should not start a blog. (Keep in mind that these reasons are just our opinions, and we do not pretend to offer them up as a collection of empirical blogging maxims.)

Direct Income – when I started making money from my blogs it was through ‘direct’ income streams. I put AdSense ads on my blog and promoted some products on Amazon as an affiliate and the more readers I had the more income began to trickle in (it really was a trickle at first). In time as my traffic grew this income grew and I was also able to experiment with other direct forms of income such as selling advertising directly to advertisers.
If you look at a few articles with the title “How to Become a Successful Blogger,” you may find a good portion of them focusing on how to get a domain name, purchase a hosting account and all that jazz. While these things do affect how you blog, they have very little impact on your ability to grow your blog. I do, however, recommend steering clear of free blogging platforms like WordPress.com and Blogger as their limitations will affect your ability to grow.

When you purchase a hosting account, you’re actually just renting space on a server. Either you’re sharing that space with others, or the server is yours and yours alone to use. When you first start out, it will likely be the former. Your hosting account will be what’s called a shared hosting account, likely on what’s called a virtual private server (VPS).
Please, do yourself a favor. Work only with reputable hosting companies from day one when starting a blog. It’s not such a huge expense anyway, you can get something cool for as low as $3-4 a month. Bluehost is good. SiteGround as well. Digital Ocean if you’re server-savvy. Or WP Engine if you want to spend some more. We’ve looked through all these companies in our research piece.
A blog is a website. Until the internet changes so much that we do not use websites as a publishing platform, a blog will remain a viable option. That is of course until a better publishing platform replaces it, which will happen eventually (some might say it already has in the case of mobile apps, although I don’t see apps as a direct competitor to blogging).
The time you invest to make any significant amount of money is the same amount of time it takes to build a course or other offerings. If you want to make good money with ads (in the thousands), then you need to get 100s of thousands or millions of pageviews a month. This takes time and in that time you could just as easily build up your mailing list, create an infoproduct and make thousands whenever you want.
If you are blogging about one specific topic then you will definitely want to include that in some way in your blog name. Try not to get hung-up on just one word though. For example, a cooking blog doesn’t necessarily have to have the word “cooking” in it. The words “food”, “recipes”, and “meals” would also let people know that your blog is about cooking.
What is your ”spin”? To set yourself apart from the crowd, you’ll need to do something different and interesting with your content. Will you have an interactive focus? Focus on bizarre day-to-day news events instead of celebrity dish? Whatever you choose to blog about, make sure that you have ways to approach it creatively and that you can consistently offer new, exciting content.
My understanding is that you have to subscribe/pay for the business version of Word Press in order to use any of the monetizing functions. I think you should clearly state this in this article at the beginning. I think there is a degree of bait and switch here if people are just signing up for the free subscription and then finding out they have to pay for a subscription to make money. I am ok with that, it just needs to be stated up front everywhere.

Hi Betsy, thanks for stopping by the blog. Yes, you can start a blog for free, but as I mentioned in the post, you’ll have a much better chance of success if you do go with a paid host. However, the investment is minimal. I have been earning a significant income through blogging that has allowed me to stay at home with my kids since about 2014, so I can say yes, it really does work. I hope you’re able to find the at home job you need!
Add Value. Your blog must add value to its readers’ lives. You want to help people solve problems. This is the only way you will get great quality readers to your site (and keep them coming back). Adding value is the only way to get someone’s long-term buy-in. We both learned this after a decade of leading and managing people in the corporate world. With everything you write, it’s worth asking: Is this adding value?

If you are planning to create a personal blog where you discuss a variety of topics then I recommend using your name, or some variation of it, since your blog is all about you. For example, I own the blog scottchow.com. You can also add your middle name or middle initial if you find your name is already taken. Or you could use a variation like “Scott Chow Blog” or “Blogging with Scott”.

Blogging is a lucrative business, even as popularity in video marketing and podcasting are on the rise. It also happens to be the one of the oldest and most popular forms of content marketing. This is due to how effective it’s been for small and big-time blogs alike as well as how cheap it is compared to other forms of marketing. These are probably a few of the reasons why you want to start a blog yourself, but how do you become successful as a blogger? That’s what we’re going to explore in this post.
Mass appeal to a large audience is the goal of any blogger that starts a blog. While saturation into the marketplace is difficult any way that you slice it, starting with a smaller audience won't help you. If you want to write about resume writing skills, for example, you might want to take a broader approach of larger business or employment skills and information.
I really like your blog. It’s so professional. I also like your other topics on this blog like how to get email subscribers. I am very hungry for this information. I am becoming a professional blogger right now so I love reading everything I can get my hands on on the subject. I’m going to read more of your work. I think I may have already joined your email list….

Put your ideas in a spreadsheet and prioritize: Ok, let’s get this list a little more organized now. Start a spreadsheet and include your keyword, estimated search volume, difficulty, and opportunity (You should be able to get all this info from the keyword tool you use). Looking at all these, assign a priority to each one either on a scale of 1-5 or a basic High-Medium-Low. Join my free blogging course to grab my editorial calendar template.


When Jeff and I started blogging about finance and investing last year, we knew that you could use a blog to generate income but we wanted to focus on building a library of content first, before we looked at ways to generate additional revenue. We wanted to focus on growing on a local level here in Virginia and then scale up and look for opportunities to make moves online.

Even still, with around 200,000 monthly unique readers on my blog, I only earn about $1,000/mo from being a member of this ad network. Plenty of other ad networks offer marginally higher CPC (cost per click) and CPM (cost per 1,000 impressions) rates, but aren't as restricted in the types of brands & products that are allowed to advertise on my site—so I've chosen to take less in earnings in order to stick with the types of brands I want to promote on my site.


When you log in to WordPress, there are some free design templates/themes (on the left-hand side under, appearance) that you can use to customize your site. However, if you’re willing to spend $35 – $199 you can get stylish, professional looking theme that will make you stand out from the crowd. You can either purchase a theme from the Marketplace (located on the left-hand sidebar in WordPress), or you can purchase a theme through Thesis or StudioPress (they have a much larger design selection than the Marketplace).

Keep in mind that making money from your blog takes time. After all, there is a reason that learning how to make money from a blog is the last step in my guide. You need to make sure you have followed all the previous steps perfectly in order to give yourself the best chance of earning a substantial income from blogging. This will not happen overnight, but most bloggers find that the work itself is rewarding enough to continue on the journey.
Always keep a capture device close by. Ideas can come to you at any time and if you don’t write them down then they can easily be forgotten and lost. So write down every idea for a blog post that you get and then evaluate if it's a good and useable one later on. I use a memo app on my smart-phone for this when I am out and about. And my computer when I'm at home.
On May 9, 2004, Blogger introduced a major redesign, adding features such as web standards-compliant templates, individual archive pages for posts, comments, and posting by email. On August 14, 2006, Blogger launched its latest version in beta, codenamed "Invader", alongside the gold release. This migrated users to Google servers and had some new features, including interface language in French, Italian, German and Spanish.[9] In December 2006, this new version of Blogger was taken out of beta. By May 2007, Blogger had completely moved over to Google-operated servers. Blogger was ranked 16 on the list of top 50 domains in terms of number of unique visitors in 2007.[10]
Vision. The reason our site design looks good is because we have a great host, we have a great theme, and most important, we had a vision of how we wanted our blog to look. Once we had the vision, we worked hard to make that vision a reality. (Note: neither of us had any design experience before starting a blog.) It’s hard to create a beautiful blog if you don’t know what you want it to look like.

Hey Isabel. I would definitely create your blog in your native language if that is the one that you write better in. If your English grammar isn’t impeccable, you will have a hard time getting a loyal audience of English speakers. A blog written in English has the potential for a larger audience, but a blog in your native language will have less competition and the potential for a far more LOYAL audience. I hope that helps!
It shouldn’t come as a surprise, but people who regularly monitor their finances end up wealthier than those who don’t. When you were a kid, keeping track of all of your money in a porcelain piggy bank was pretty easy. As we get older, though, our money becomes spread out across things like car payments, mortgages, retirement funds, taxes, and other investments and debts. All of these things make keeping track of our money a lot more complicated.
You'll want to track these influencers down and start sharing their content and becoming active in their communities to start gaining their attention. You may have luck by simply messaging them out of the blue, but it's not likely. Once you think you have their attention, you can try to reach out to them by asking them to promote something on social media, publish your post on their blog or link to a post of yours on their site.
Once the course launches, they are ready with their wallets. The course is priced at $100 (probably undercharging here, but it’s your first course and you are nervous) so some of them balk at buying it, but 100 people do end up buying it and you make $10,000 (minus processing fees). That’s the same amount you made from your advertising and you are in control of everything! Even better you don’t have to wait 30-60 days to get paid.
I’ve been blogging for about 6 months now I just recently posted my 50th blog post. It took awhile to figure out exactly what topic I was passionate enough about, originally I began as a food blogger, however I has since transitioned into a blog that aims to reach millenials who are at different stages including college, jobs, and new parenthood depending on the path they have chosen to take. Blogging helped me to get my freelance writing career off the ground, and I am hoping that soon I will be able to do well enough with my freelance writing that I can finally invest that ~$200 necessary to get my blog on the profit making path.

I recently hit my 5 year anniversary at my current job it got me thinking about what I actually want to be doing with my life. I’ve flirted with the idea of starting a blog for a few years, but it’s scary! You mentioned that not only is blogging a great way to communicate, it can also help you to become a better person and a better writer. I love a good opportunity to better myself, and I think I might have to give it a try!

Use a keyword research tool to gather even more ideas: We want a TON of these blog post topics, so let’s use a keyword explorer tool like Ahrefs (pictured above), Google Keyword Planner, or Moz to help us fill it out. These tools basically just show you terms and topics related to the ones you’ve already come up with, as well as how much traffic those terms are getting (to show that your audience cares about them!)
Whether you have been blogging for years or just a few weeks, Ruth’s bestselling book, How to Blog For Profit (Without Selling Your Soul), offers solid advice and practical action plans for writing amazing content that gets noticed and shared, creating compelling images, growing blog traffic, maximizing revenue, and turning your blog into a profitable business.
Blogging has to be one of the lowest risk investments you can ever make in yourself and/or your business. For less than $100/year you can try it and if you find out it’s not for you, you can cancel at no charge to you. HostGator offers such plans that start as low as a few dollars per month and scale up from there depending on your needs. For most of you, the most basic of plans will work until your web traffic begins to grow considerably.
Your first step in starting a blog is deciding on a niche. Maybe you've already selected a niche. Maybe you haven't. Your niche will essentially be your content angle. What will you write about? What information will you convey? Will it be about a specific industry? Maybe it will be about a certain area of skills or personal development? Whatever it is, decide on it now.
Make money from home. Blogging can be quite lucrative if done correctly. The top bloggers in the world obviously earn quite a bit, but even a part-time blogger can expect to make a nice profit if things are done correctly. The best part about it is that blogging is a form of passive income, since you can spend just a few hours a week writing a blog post and then continue to make money from it long after the blog post is written. I go into much more detail on how to blog for money later in this guide.
If you want to be famous or reach a wide audience, you will have to choose something slightly broader and work hard to make the best content for that topic. A subtopic relating to fitness, finance, or relationship advice is likely to reach the most people. Consider specific but broadly applicable topics such as managing money in college, or a marriage counseling blog.
Hi! Thanks for all the helpful tips. I have been blogging on and off for a few years, and am currently using a wordpress.com site but pay for my domain name so it doesn’t have the .wordpress.com at the end of it. If I choose to go through blue boat to host my blog, do I type in my current blog/domain name into the already have one box instead of creating a new one? And will all my current blog content transfer over? Thanks!!! :)
Jaime, great article that you have posted on how to make money with blogging. Lots of informative concepts which a lot of other blogs would have over complicated but you have made it so simple that I find it so easy to read and take notes. I like it how you have broken it down to steps to follow which is great for the first time blogger just getting started in what appears to be an Internet jungle.
Hi Mary Joe! WordPress is just the platform that you use to create and publish your blog posts. They do not pay bloggers. So, I’m guessing you may have been signed up with an ad network or affiliate program where you were earning income. Some of the most common are Adsense and Amazon. However, there are many thousands of options out there for earning an income blogging, so you’d really have to go back to your blog and check if you see whether you were working with a particular company. One thing I can say in general is that some companies have a minimum amount you must earn before they will issue a payment, it would be anywhere fomr $10 to $50 or so. If your earnings were below that threshold, then that may be why you haven’t been paid. Also, make sure to check that you have given them your up-to-date contact information. I hope you’re able to make a go of your blog as a source of income soon! :)
While there are other blogging platforms out there like Blogger.com and Tumblr.com, nearly every serious blogger uses a self-hosted WordPress site because of its creative freedom and flexibility. The Minimalists uses WordPress because it gives us greater control over the look and feel of our blog—more creative control than any other platform. Oh, and WordPress itself is free!
The problem is many of our blog idols are very much like I have been in the past, spreading the gospel of large numbers (not always overtly – but displaying your traffic counter as social proof does make people see big numbers as an indication of success). People then pursue the same path, just like you share in your story – quantity instead of quality, when it should be the other way around.
Notice that I avoided putting a specific dollar figure on the amount you can make from blogging. It will come down to your work ethic, your skills as a writer, your ability to generate targeted traffic, and plain old good luck. It’s a bit like baseball: Everyone played it as a kid, only a small fraction make it to college ball, an even smaller number become professional, but only the cream of the crop makes it to the majors.
This direct connection to the reader is one of the main benefits of starting a blog. This connection allows you to interact and share ideas with other like-minded people. It also allows you to build trust with your readers. Having the trust and loyalty of your readers also opens up the door to making money from your blog, which is something I discuss later in this guide.
The major two mobile operating systems that Blogger focuses on are Android and iOS.[27][28] Blogger allow users to edit blogs anywhere through the app and either publish the blogs or save them as drafts. Quick navigation from posts and drafts is accessible from a list. Users can attach photos by taking a picture with a Blogger app or selecting pictures from their photo galleries. Sharing current locations on posts is also possible by tabbing My Location bar and adding locations. Users can also share photos and links directly to Blogger.

Ignore Negative Criticism and Stupidity. Sure, we get a lot of negative comments and stupid questions from ignorant people who aren’t really our readers (e.g., negative comments like “You’re not real minimalists” and stupid questions like “Are you guys gay?”). We call these people seagulls: they fly in, crap on your site, and fly away. But we pay them no mind, because we didn’t start our blog for them. Delete their comment and move on.
Although most internet marketers (IMs) would have you believing otherwise, there is no “secret success formula” that will help you build a mass fortune quickly on the web. There is no “newly-discovered blueprint” that will give you the tools for success. No, it’s all a grind. Plain and simple. However, the niches that involve more competitive transactional searches, such as the online money-making niche, are going to be harder to make progress in at the outset.
By now you’ve probably come across the term “plugin”, and you might be wondering what the heck that is and if you need any of ’em. There are pros and cons to plugins, and you definitely don’t just want to dive in and start installing plugins left and right. Lesson 5 is an overview of what plugins are, how to install them, and what to be careful about regarding plugins when you start a blog.
Blogger allows its users to choose from various templates and then customize them. Users may also choose to create their own templates using CSS. The new design template, known as "Dynamic View", was introduced on 31 August 2011[19] with Dynamic Views being introduced on 27 September 2011.[20] It is built with AJAX, HTML5, and CSS3. The time for loading is 40 percent shorter than traditional templates, and allows user to present blog in seven different ways: classic, flipcard, magazine, mosaic, sidebar, snapshot, and timeslide. Readers still have the option to choose preferable views when the blog owner has set a default view.[21] Some of the widgets (e.g., Labels, Profile, Link List, Subscription Links, Followers and Blog Archive etc.) are available for Dynamic Views; other templates are chosen by the blogger.
Once you’re up and running with your hosting account, your next step is to install WordPress, the most popular blogging platform, onto your newly-minted blog. This is a rather straightforward process, so don’t be alarmed here. In your Bluehost control panel, you’ll find a simple one-click logo icon with the description “Install WordPress,” that will help guide you along in the process.
We use BYLT for our theme, a platform created by SPYR. They have a number of beautiful, simple WordPress themes to choose from, and, in fact, you can purchase the same theme we use if you like. Simply go to their site and find the theme that best fits your desired aesthetic. BYLT’s themes are feature-rich plus, once you buy your theme, you will have the same team supporting your work that we trust to support ours.
6. IZEA – IZEA works in addition to a blog or on its own. You get paid to blog, tweet, take photos and take videos. The pay is mostly based on your following, so if you want to make money with your tweets, you’ll need to grow you Twitter following.  Likewise, if you want to make money with blogs, you’ll need substantial blog traffic (more on blogging below).
With Bluehost, there are three hosting options to choose from, Basic for $2.95/month, or Plus or Prime for $5.45/month — these prices are only available through my link, normally it's $3.95 and $5.95 a month) If you have the funds, I’d suggest going with the Plus Plan, because you get more unlimited features; and as your website grows you can switch to a more robust plan.
More often than not, people think they should blog about popular topics where they think money grows on trees. And while the truth is that you might be able to attract the larger audience if you write about smartphones instead of blogging about something specific like tuna fishing, that’s the wrong way to go. In the case, it would show that you write about something you might not completely understand and love, and it would result in an unsuccessful blog that not even you would enjoy.
Some people will argue that you shouldn't start a blog in a niche that isn't too popular. For example, if you want to write about something like crocheting or playing a specialized instrument, understand that the appeal of the blog can only be as large as the total global audience in your prospective language. Some things simply don't have a large audience.
Sign up for affiliate marketing. Affiliate marketing is a very popular way of monetizing a blog because it capitalizes on your readers’ trust of you. If your posts always deliver quality content, then your audience is more likely to trust product or service recommendations. You can provide links or recommendations to relevant products and get a commission from any sales driven by your blog.[44][45]
It’s pretty easy to get wrapped up in the “How to start a profitable blog in 10 minutes and earn $5000 / month while you sleep!” articles that you see out there. But the thing is, those articles leave out some details – they do this on purpose, so that you go ahead and start your blog RIGHT NOW, without giving it any thought – so the writers can earn commission on hosting sales. Many bloggers earn so much money from hosting sales with their how to start a blog tutorial that they hardly even need to try making money anywhere else on their blog.
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