A blog itself isn't really a business—it's more of a platform for other income streams. Your content alone won't likely make you money. Instead, you'll have to get advertisers, sell services like consulting or speaking, use affiliate marketing to get a percentage of sales from links people click on your blog, or maybe offer products like ebooks or premium content to actually generate income. ProBlogger has an excellent post about these different ways you can make money.

The next step in building a blog that will actually make you money somewhere down the road is to purchase a domain name. If you’ve decided what you’ll blog about, then you need to find a domain name that’s going to be harmonious with that. Pick a name that’s short enough to be easily remembered, but also keyword-rich enough to be applicable to your content.
Protip: A quick way to tell if others are making money in a particular topic or niche is to do a Google search. Do ads show up at the top of the search results when you type in main keywords for that topic? If so, people are making money in that niche (otherwise they wouldn’t spend money on advertising) and there’s potential for you too. But do note, the absence of ads doesn’t necessarily mean you couldn’t make money in a particular niche. Dig deeper and you might find sites do make money but don’t choose to advertise on Google.
Our friend Bobby realized that soon after he started his blog. His site wasn’t making any money at the time, so he needed to find another way to bring in some cash. That’s when he started reaching out to other businesses offering his services doing the things he’d learned from blogging (Facebook ads, writing online content, social media strategy, etc.).

Thanks Donna for taking the time to write this excellent comment. I agree with you 100%. A blog can give you an income from offline sources and is a great way of diversifying into different areas, but again it also depends on the niche you find yourself in. I always say to people to not be too reliant on one source of traffic or one source of income, because they can vanish pretty quickly.


Start your search for a theme as soon as your WordPress platform is installed. The look and feel of your blog rely on the theme you choose. Your readers will first notice the overall appearance, before even taking a look at the content. Choose a theme that looks great, but also works for your unique content needs. The default theme that comes with your WordPress blog installed is Twenty Seventeen—while it’s a good starter theme, you’ll want to choose a theme that is unique and compatible with your niche.

Blogging is a LEGIT way to make ALOT of money – (I am updating this as of February of 2018, and this is more true now than ever). I make good money doing this, I had no experience when I started, and in the grand scheme of life, I started making money very quickly.) So if your burning questions was “is blogging REALLY profitable?” the answer is a resounding YES – it sure can be!)


Hi Anna! I love that you already know blogging is your calling! You’re totally right that there are many possible directions to go, but you won’t truly know which is the one that will make you most successful until you get out there and try a few things. Also, with practice, you’ll be much more likely to see posts take off. I don’t think you need to be afraid to start, though. As long as you start your blog off the way I’ve outlined in the post, you’re going to have such a great start. This is everything I wish I would have known in my first years of blogging that would have helped me become successful so much faster. You can do it! And I hope you’ll stop by and give me an update about how you’re doing as you do get started :)

Advertising is easy to start, making it a popular income stream for many bloggers. However, it’s not nearly as lucrative as it once was and it requires a lot of traffic to be truly profitable. Also, it runs the risk of frustrating your readers (ever been on a site only to be assaulted by the ads?) and making your site look cheap and unsophisticated. Therefore, it’s not a top recommendation of mine.


At its heart, blogging is about sharing your knowledge with the world. Choosing a topic that you are passionate about makes the process of starting a successful blog so much easier. Writing about more than one topic is totally fine too. As long as you are writing about things that you are genuinely interested in, your passion will shine through and keep your readers interested.

In addition to getting new readers to your blog, you will also want to make sure your current readers are coming back. This is where email marketing plays a big role. By collecting the email addresses of your visitors (with their permission of course), you can then notify them when you post something new on your blog. This keeps people coming back to your blog, which not only gives you more readers over time, it also allows you to build a closer relationship with your readers.
Protip: A quick way to tell if others are making money in a particular topic or niche is to do a Google search. Do ads show up at the top of the search results when you type in main keywords for that topic? If so, people are making money in that niche (otherwise they wouldn’t spend money on advertising) and there’s potential for you too. But do note, the absence of ads doesn’t necessarily mean you couldn’t make money in a particular niche. Dig deeper and you might find sites do make money but don’t choose to advertise on Google.

With the free version of WordPress, you don’t really have that much freedom to make changes to your site. Plus, WordPress actually owns your site if you use the free version (meaning, your site is technically not even yours). With the free version of WordPress, your website link even looks unprofessional; instead of a .com ending, your site will look like “yourwebsite.wordpress.com”.
Blogging may well become your passion but you can also monetize your blog. In fact, many authority bloggers are able to earn a living from blogging. There are many ways to make money blogging. You can place ads and receive compensation from companies by promoting their products and services. Or you can sell your own digital products and merchandise.
Ever since the idea of online auctions came into existence, the online selling market has been on the rise. Many are interested, but don’t know how to get started. There are still all kinds of ways to make money by selling online, whether you’re selling what you already have or buying and selling like a store. Before we get started, here are a few general tips when selling anything online:
Although we mentioned some free hosting options, the best course of action is to own your blog, especially if you will be using your own copyrighted material (articles, drawings, photos, etc.). Pay a small amount of money every month, about the same as a Starbucks coffee, and you will build your own equity. If you plan to sell products, services, music or anything else via your blog, then this is the best way to go. Many hosting providers can help you maintain an e-commerce blog.
Although most internet marketers (IMs) would have you believing otherwise, there is no “secret success formula” that will help you build a mass fortune quickly on the web. There is no “newly-discovered blueprint” that will give you the tools for success. No, it’s all a grind. Plain and simple. However, the niches that involve more competitive transactional searches, such as the online money-making niche, are going to be harder to make progress in at the outset.
Custom domain names are important if you're serious about making money from the blog you start. Rather than relying on a third-party-hosted subdomain, find a short but relevant keyword-rich (if possible) domain name that's descriptive of your intended topic, industry or niche. Use BlueHost, HostGator, 1&1 Hosting or any other number of domain name providers to source your domain.
Blogging is hard and what I find to be the hardest for me is constant writers block. Evey time I sit down at the computer to write the mind just goes blank. I wonder if that is just me or happens to others also. Or maybe it means that I am not a good communicator or maybe too much disciplined as I am pushing myself too much instead of letting the creativity come naturally. Just don know 🙁
Whether you have been blogging for years or just a few weeks, Ruth’s bestselling book, How to Blog For Profit (Without Selling Your Soul), offers solid advice and practical action plans for writing amazing content that gets noticed and shared, creating compelling images, growing blog traffic, maximizing revenue, and turning your blog into a profitable business.
An email list is a vital tool to blogging and online business. It helps you acquire site visitors and turn them into regular members of your audience. It also helps you connect with your audience, something you can do more effectively if you use your email list to segment them. The end result is more a consistent flow of traffic as well as more buzz when you're ready to launch your first product.
Hello, I just found your blog while looking for resources on financial planning. We’ve been passive and a little sloppy in this dept for our entire marriage and want to change that. I have to be honest. While a lot of the resources here are fantastic, I feel suspicious about the blogging for profit idea. Seems a bit too good to be true. I went to a very good school and majored in lit/writing. There was no mention of the potential to write, profitably, for the internet (with the exception of science/medical writing). Could a writer generate a decent income simply with freelance writing and blogging? Where does the money come from? Ads? Or would I have to also have a product to sell (i.e., a course, ebooks, etc). I’m feeling a pyramid scheme here (buy my writing course, start a blog, sell your course, etc). Gina’s income in her first few months was outrageously high. More than I make now as a librarian. Forgive me for being cynical/suspicious. I’m just curious.

“I’m a veteran blogger, headed into my 6th year of writing to a smart and engaged community on a variety of lifestyle topics.  I didn’t get to Chapter 2 before I was so compelled by her invaluable advice that I stopped reading and started implementing her smart and savvy tips on my site.  Four hours and a much better navigation bar later, I started reading more and found no less than fifty things that I could be doing better to make my site more reader friendly.  This is probably the 10th blogging ebook I’ve read, but  by the far the best.  She is brilliant and generous and you will be amazed at the pearls of wisdom in this little volume.  I love her style, which  is the perfect blend of the philosophical and the practical and I can’t tell you how many times I’ve referred back to her advice for my own blog.   It’s been a month since I employed many of her techniques and my traffic and income are up 25%.  I’m so glad she took the time to write this.  It’s a gift to the blogging community.“

Do this for each of your keywords and look at the results. If all of your top keywords have a Monthly Search Volume of 5,000 – 10,000, you’ve definitely got a potentially profitable niche. If you’re too much over that up into the high hundreds of thousands of Monthly Searches, you might want to get more specific with your niche rather than competing with much larger, established websites on more popular subjects.

According to this definition, many news and big time entertainment magazines are all blogs now. At least, their online versions are! It may sound silly, but the takeaway here is that the word ‘blog’ doesn’t intrinsically mean something is reliable or not – it simply refers to a perfectly legitimate style of publication. Like anything, common sense is key. It is always a good idea to research the creator of the blog to check whether they have a good reputation for publishing solid information.
Number of pictures – Ordinarily, up to 1 GB of total storage, shared with Picasa Web. If you've upgraded to Google+, your photos will be stored in Google Photos, where you have 15 GB of storage space shared with Gmail and Drive. However, if one has signed up for Google+ account, images less than 16 megapixels (4920 x 3264)[33] would not be counted to this storage limit. For users not signed up for Google+, 800 x 800 pixels and below images would not be included in this storage space.
There are many ways to keep an email list engaged. Which will work best for you and your readers will depend on your style of communication and their content preferences. We recommend to write your emails in a similar tone as you write your blog posts. Here are a few types of emails you can send on a regular basis to keep your list paying attention:
To become a successful blogger you will have to choose the right niche and work on attaining the highest form of knowledge within that topic. So pick the one that appeals to you—the one you are passionate about and most interested in. Strive for success, happiness, and recognition. By choosing the niche of interest and having your own point of view you’ll be able to differentiate your personal blog from the competition.

There’s also Quora—a question and answer site that lets anyone respond to user’s queries. One tactic I’ve used is to search for relevant topics in my niche and then answer questions I’ve already written about on my blog (like this Quora answer about how to get blog traffic that's received hundreds of upvotes and thousands of views_ . This way I know I’m giving them good value and can even link back to the full post on my blog.
Are you wondering how to start a blog? I’m glad you’re here! In this post, I’ll show you exactly how to create your own blog, no technical experience required. (It’s easier and faster than you think.) Plus, I’ll answer some frequently asked questions and share some of my protips along the way. This is the site I wish I had when I started blogging 15 years ago!
Google knows that most people will abandon a site that's slow-loading. To combat that, it's created the AMP specification to help ensure that pages load very quickly. AMP is successful at doing this by thinning down the page and removing extraneous bloated elements that take up a lot of front-loading resources. Specifically, you can learn more about the AMP specifications here. In short, here's a summary of what AMP does:

A very good sharing! Referring to point 13 I’m keeping the existing customers as well as attracting the new ones. The reason I’m still attracting the new ones is because whenever I broadcast my newsletter I noticed that the sales (own product and affiliates sales) and Adsense earning were increased too. If I could double up my list this means I can double up all my earnings.
One of my favorite ways to get readers to my blog is to post links on my social media accounts like Facebook and Twitter. This is great, because not only do your friends see the link, but if your friends share the link with their friends it automatically multiplies your readers. If you have created high-quality content on your blog then social media is a great way for your blog to go viral.
Hi Debra, I don’t have any experience with Host Gator. I like Blue Host because it’s easy for beginners to set up. Not all hosting companies make the process this easy. I started off with Go Daddy and I wasn’t happy with their services and I need a web programmer to upload the blog to the host because the process, at least 8 years ago, wasn’t intuitive. Also, if you don’t enjoy writing — blogging probably isn’t the right path for you.
Consider “bonus content.” For example, if you run a podcast on your blog, you might consider having the standard episode available for free but a longer version or additional content for a small fee. Dan Savage’s extremely popular “Savage Lovecast” runs on this model, where standard episodes are free and “magnum episodes” (longer, with no ads) are available for a subscription fee.[61]

Your content absolutely deserves to be updated on a regular basis. There’s always new information popping up, new data, new techniques, methods, products, or whatever else it is that you write about. Your audience wants to read about what’s new. Google wants to see you write about it too. Literally, the world wants you to keep your content up to date. If you don’t … goodbye your Google rankings.
Hi Ramsay Thanks for your excellent article! The only trouble is I impulsively signed up with BlueHost just before I read it and have ended up paying $7.95 per month for 12 months. I didn’t want to sign up for the 36 months – that at least would’ve been $3.95 per month. I also realize, after doing some reading, including your article, that I am not quite ready to launch my blog yet. Would it be possible for me to cancel with BlueHost and then sign up again later through you to get the good deal? I don’t want to find I’ve lost my domain name though. Hoping you can help! Thanks.
When I set up my hosting account, there were so many steps involved. I had to decide between a Linux or Windows account, then there was the whole separate c-panel, and FTP, that I was totally lost. Save yourself a headache and use Bluehost. They have made the process so simple, anyone can do it, no tech experience needed. Besides being simple Bluehost offers 24-7 support via phone, email, and chat — which you’ll want should you ever encounter a problem. They’re also affordable ($2.95 to $5.45 a month, plus a free domain), which is a huge plus if you’re launching your blog on a shoestring budget.
Warning: : When I say be sincere, I mean it. People can smell an insincere pitch a mile away. I was guilty of this when I first started blogging. If you start out becoming friends with other bloggers first, sometime in the future they will help you with your eBook launch, promoting your blog, your course, giving you an introduction to someone – whatever – because you’re friends.

“After a year and a half of blogging as a hobby, I decided to launch a second blog with the goal of making a profit. Ruth did an excellent job addressing all of the questions I had, including the ones that came up as I navigated through my new blogging journey. By implementing the strategies and action plans in Ruth's eBook, I was able to surpass my one-year blog traffic goal within 3 months from launching my blog. Not only that, I was also able to earn an income within 2 months! Today, my blog traffic and income continue to steadily grow. If you are serious about monetizing your blog, Ruth provides you with the necessary tools to yield tangible results.” Jesenia Montanez @ The Latina Homemaker

It makes your blog portable. If you decide to move from one blog host to another, you just take your blog content AND your domain name with you. That way you don’t lose the links you’ve built over time. If you didn’t have a domain name, you would lose all the “search engine rankings” and “link value” you’ve built up so far – so in a sense, you’d be starting over.

Create a location-independent lifestyle – Blogs are great for working while traveling and producing an income no matter where you might be living. In a recent article that I wrote for Forbes, I talked about how Nomadic Matt, one of the most popular travel bloggers, started his blog so that he could enjoy traveling the world and not be tied to a 9-to-5 desk job.
Don’t simply start a blog about weight loss. Start a blog targeting people trying to lose weight with the keto diet, no equipment workouts or strength training. Don’t start a blog about gardening. Start a blog about urban gardening, growing your own food or growing a specific type of plant. Basically, consider the broad topic you want to start a blog about, and find a niche market within that topic to target.

This is an ambitious method, but it's definitely plausible if you make smart decisions and are willing to work hard enough. Outreach involves getting noticed by influencers and getting your content on their websites. These will be the biggest names in your niche who probably have about a hundred other bloggers looking to get their content on their blogs. You'll need to do a lot to impress them.
The truth is, it's not as easy to carve out your space on the web and make a name for yourself as a blogger today, as it was back when blogging was brand new. And it takes a lot of time to build your audience to the point where it's successful. (The most successful, multi-million dollar blogs today were started around 2005 or earlier.) So it's definitely not something you can get rich quickly with, though many people do work on their blogs full time.
Español: ganar dinero con un blog, Deutsch: Mit Blogging Geld verdienen, Português: Ganhar Dinheiro Blogando, Italiano: Guadagnare con un Blog, Русский: заработать на блоге, Français: gagner de l'argent comme bloggeur, Nederlands: Geld verdienen met bloggen, Bahasa Indonesia: Mencari Uang dengan Blog, Čeština: Jak vydělávat peníze pomocí blogu, हिन्दी: ब्लॉगिंग से कमाएँ, العربية: كسب المال من خلال التدوين, Tiếng Việt: Kiếm tiền Trên Blog
The first thing your blog’s front end needs is a face (design and layout). You want to create an environment that is both eye-catching and practical. In the long run, you want your visitors to easily find information on your site. You don’t want visitors to be discouraged by the colors you choose or the non-intuitive and unpractical way in which information is displayed. Your design can cause instant distrust of your blog or instant acceptance.
But until that moment where you've written 10 posts, you haven't yet proven to yourself or to anyone else that you actually have what it takes to be a blogger. You're just going to be one of those people who writes a couple of blog posts and then fizzles out and doesn't do anything. There are so many of those people in the Internet- don't add to it.

In case you don’t know what Adsense is or how CPC advertising works (cost-per-click), basically Google gives advertisers a pre-determined amount of money each time someone clicks on an advertisement on your blog (from as small as $.01/click to some keywords raking in as much as $100/click based on a bidding system/how competitive a particular keyword is).
Anyhow, the good thing is I think we can very reasonably expect a warning before anything like that happens. Enid Hwang (one of Pinterest’s top honchos) recently spoke at the AdThrive Summit and shared that Pinterest does penalize/look down on/treat any differently an approved API partner (like Tailwind) than it would someone who is manually pinning — this has been known for some time, it was just nice to hear them reaffirm it (any conjecture beyond that is merely a rumor).
The major two mobile operating systems that Blogger focuses on are Android and iOS.[27][28] Blogger allow users to edit blogs anywhere through the app and either publish the blogs or save them as drafts. Quick navigation from posts and drafts is accessible from a list. Users can attach photos by taking a picture with a Blogger app or selecting pictures from their photo galleries. Sharing current locations on posts is also possible by tabbing My Location bar and adding locations. Users can also share photos and links directly to Blogger.
If you aren’t part of an ad network then you are constantly searching for new companies to advertise on your site. This one was always a pain in the ass for me. I wanted to spend time making my site better, but if I ignored selling my ad space then I wouldn’t have money to continue to make my site better. You can join an ad network, but that means you are giving up a percentage of the revenue. Work hard to only get 50% of the money? Bleh.

Lack of support. Companies don’t offer free blogs out of the goodness of their hearts. They still want to make money somehow. If you’re only using their free service, they’re not making money from you. Therefore, they don’t have a lot of incentive to keep you happy. Sometimes this means you’ll have little to no support. Other times it means you’ll be badgered with offers for their paid-for products.


Focus your efforts on these keywords for now. Choose a big one that will take longer to reach, as well as three to four additional terms you're going to try to rank for. These should all be similar! Then, you're going to include these keywords in each blog post you make in various combinations. Always focus your posts on one term, and include the others only if they make sense. As you focus on these similar keywords the search engines will start to rank you more highly because your blog is tightly focused and relevant to what you're targeting.
Sign up to place ads on your blog. Placing ads can be an excellent source of revenue for your blog. With “pay per click” (PPC) ads, you get paid when visitors to your blog click on ads that lead to other clients. You usually need to already have a strong readership and high visitor counts for ad buyers to be interested in your blog. Here are some examples of websites that pay you to place ads:[39][40]
I must say, its a great article and enjoyed a lot. There’s so much good information which can be followed and actioned. I was in similar situation before trying to make money online, but couldn’t quite make it. So started slowly and work on the content and SEO. After 4 months I made $2. After this, I was able to make around $50 a month from the same blog. And recently I sold that blog. It happened with me so guys you can make it happen as well. But, please remember if you are looking for big money quick then it is not for you.
Bluehost will ask if you want to purchase a ton of add-ons to your package. We don’t think any of these are absolutely necessary, but you might want to consider privacy protection. It’s less than $1 a month, and it’ll keep your contact information private. Note, though, savvy searchers will know how to check this information, and if it’s anonymous, it could hurt your credibility.
I recently hit my 5 year anniversary at my current job it got me thinking about what I actually want to be doing with my life. I’ve flirted with the idea of starting a blog for a few years, but it’s scary! You mentioned that not only is blogging a great way to communicate, it can also help you to become a better person and a better writer. I love a good opportunity to better myself, and I think I might have to give it a try!
The entire blog world keeps talking about how it's not that hard to be a professional blogger. Usually the people saying that are the ones who have something to sell you, quite frankly. If someone's telling you this is not that difficult, you should look at what their motive is. Do they have something to sell you so that you'll become inspired, you'll think you can do it, or you'll start building a blog?
What should you do first? Great question! If you’re feeling stuck on which comes first – the chicken or the egg – the answer is really both.  It may seem like a lot to juggle, but as I explain (Step #3 below), even though you’ll be dipping into all of your buckets each month, some will have a priority focus over others. For instance, if you’re starting out with blogging, in months #1-3 you may have a priority focus on:

Ruth’s ebook is hands down the best blogging ebook I’ve ever read. I cannot recommend it highly enough and will be telling every new and seasoned blogger I know to get a copy!   This ebook is comprehensive, but not overwhelming, and packed with amazing information. And I don’t say that lightly.  You see, by implementing the Pinterest strategies that Ruth suggests in her ebook, I have increased my site traffic by over 500,000 unique visitors per month. For real. Ruth is brilliant! What more can I say?!


Unless you have a very good reason (unlikely), do not use the Plain or Numeric structure. They don’t play well with Google and other search engines because search engines use words, not numbers, to understand what your posts and pages are about. Search engines will be more likely to send people to your site when search words match the words in your permalinks.
Blogging is a LEGIT way to make ALOT of money – (I am updating this as of February of 2018, and this is more true now than ever). I make good money doing this, I had no experience when I started, and in the grand scheme of life, I started making money very quickly.) So if your burning questions was “is blogging REALLY profitable?” the answer is a resounding YES – it sure can be!)
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