Direct Income – when I started making money from my blogs it was through ‘direct’ income streams. I put AdSense ads on my blog and promoted some products on Amazon as an affiliate and the more readers I had the more income began to trickle in (it really was a trickle at first). In time as my traffic grew this income grew and I was also able to experiment with other direct forms of income such as selling advertising directly to advertisers.
The problem with an everything is free model to begin with is you set expectations at that level and attract people who don’t want to buy things. You need to go in with the mindset of what content will get me buyers now, not later, which means you make offers from day one based on very clear positioning from day one (or no one will buy). You still provide value for free of course, but it’s tied in with immediate offers so you can set a standard and begin seeing if you actually have a business that makes money.
As of late 2016, Blogger is available in these 60 languages: Afrikaans, Amharic, Arabic, Basque, Bengali, Bulgarian, Catalan, Chinese (Hong Kong), Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, English (United Kingdom), English (United States), Estonian, Filipino, Finnish, French, Galician, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malay, Malayalam, Marathi, Norwegian, Persian, Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Serbian, Slovak, Slovenian, Spanish (Latin America), Spanish (Spain), Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, Vietnamese, and Zulu.
Understand the difference between total revenue and net income. Most income reports tout total revenue. Net income or profit (what really matters) is often buried in the post. I came across an income report recently with a super impressive number in the title (and Pinterest image). It was total revenue. Not until I read the whole post did I learn this blogger spent well over half their total revenue on Facebook Ads alone. On top of that, they had an extensive list of expenses. By the end of the post I realized I had netted more than they did the previous month.
Leaving Work Behind is a relatively small blog when it was started as a personal project in 2011. Now, it is a thriving business with a team of editors, writers, and resources to help freelancers further their careers through the power of blogging. In other words, we’ve seen the whole process transform from a single person into a platform that supports a team of passionate visionaries.
Before I looked down to see who the creator of the pin was, I knew it was going to be from Pauline Cabrera over at twelveskip.com. Without even realizing it, I had subconsciously begun to recognize her purple-themed pins with the crisp block font. And I knew that those pins led to really good content, so I clicked on the pin and ended up reading her article.
Most people that start a blog might not understand what they're in for. They might not fathom the amount of work that's waiting for them. Sure, gone are those 9-to-5 hours where they need to sit in a cubicle with their heads down or in some office on the 12th floor in a corporate building in some business park, but so is the guarantee of any semblance of pay.
Choosing an extension is also important. The extension is the “.com,” “.net,” or “.org” after a website. There are now dozens of extensions, but those three are the most familiar to English-speaking audiences and will drive the most traffic to your website. Unless you’re a non-profit or a similar type of blog, don’t go for “.org” -- a “.com” is the top choice, followed by “.net.”
One added benefit is that if someone clicks on a link from your website to Amazon and ends up buying multiple items (not just the item you are promoting), then you would get credit for the entire sale! Imagine you recommend a book on Amazon, your visitor goes to Amazon to buy a book, and while they're there they end up buying a new TV, a Sony PlayStation, and some other things. You get credit for all of the sales. Not only that, but you also earn from any sales you make in the following 15 days from that customer.
If you do decide to hire a designer, it’s always a good idea to do your homework beforehand and know exactly what you’re after. There’s nothing more time-consuming (and expensive) than going back and forth with a freelancer because you didn’t have a clear vision of what you wanted in the first place. If you're looking for more sites to track down some freelance designers, check out my list of the best freelance job sites.