I’ve known Ruth for years.  She is one of the authorities on blogging.  Four months ago, I caught up with her at BlogHer and she gave me a small piece of advice that transformed one of my blogs.  That blog went from 30,000 unique visitors into 300,000 in a matter of months.  If there was one book that I would spend money to buy, this is it.  From the basics of blogging to in depth marketing and income generation, Ruth really knows what she is talking about.  You don’t have to wonder if she really practices what she preaches, she shows you her real numbers.  Buy this book, it will change the way you look at blogging.  
The biggest thing to keep in mind is that making money blogging is not possible by putting your site up and letting it sit there. The “if you build it, they will come” mentality doesn’t work here, so be sure you’re willing to put in the time. Most bloggers don’t see a spike of income for several months (sometimes years) after starting their blog. Before you dive too deep into blogging, remember these little bits of advice:

It shouldn’t come as a surprise, but people who regularly monitor their finances end up wealthier than those who don’t. When you were a kid, keeping track of all of your money in a porcelain piggy bank was pretty easy. As we get older, though, our money becomes spread out across things like car payments, mortgages, retirement funds, taxes, and other investments and debts. All of these things make keeping track of our money a lot more complicated.
That concludes our official list of the steps you should take to become a successful blogger, but let’s go over a few honorable mentions we couldn’t squeeze into the list. For starters, growing your email list is an obvious one. It’ll help you turn casual visitors into regular readers and eventually customers. Read our posts on how to create an email marketing strategy and how to start an email list for free for more information.

Email marketing may generate you lots of money . The important is to develop a large subscriber list of your customers/visitors . When people signup to become a member , you get their email address . When people join your weekly newsletter , you get their email address . The a lot more ways there are to get someone’s email address the much better .
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