How to Blog For Profit is like having a best friend or big sister guide you through the blogging process.  With wit,wisdom, and the insight of someone who has been there, Ruth shares how she grew her blog, Living Well Spending Less, to over 1 million unique visitors per month, earns a full time income, and still is able to write about the things she truly cares about.
You’ve given me some interesting things to think about, and no mistake. At the moment, video plays a supporting role and audio none at all, so I guess I’m going to have to consider repackaging new posts to these delivery methods. It was something that hadn’t occurred to me at all until I found this post. My main problem is that I have a face that is good for radio, a voice best suited to silence and a budget that won’t allow me to remedy either one. However, I guess with practice the voice will improve and the face can be replaced by graphics {grin}.
If you can build a relationship with 10 early readers and work with them to pinpoint a challenge you're interested in building a physical or digital product for, focus next on repeatedly solving that problem yourself, then develop a plan of action for how you can personally help those 10 people solve that problem in their own unique situations as well. This'll be very manually at first, but that's necessary.
While the first crucial step to getting your blog started today is registering your domain name and setting up hosting (get 65% off your domain and hosting right here from Bluehost), my free course breaks the entire process of starting a blog and actually growing it, down into an incredibly simple 7-day process for going from zero to publishing (and promoting) your first blog post in less than 1 week. I can't recommend it enough.
Don't expect this book to teach you any new or innovative techniques and you won't be let down. It seems like every blogger today who makes a decent living is now writing a book on, you guessed it, blogging. I'd highly suggest spending your time reading stuff written by those whose sole purpose is teaching better blogging techniques...like the Smart Passive Income blog by Pat Flynn or ProBlogger with Darren Rowse.
Hi and thanks for all the info. These are great step by step instructions. I am new to blogging and this is my first attempt. I have my domain name from NameCheap. I just purchased hosting with HostGator. Now, when I go to install WordPress, I am not finding the install you mention in your blog. I already installed one time and followed the free link (which looked completely different from your graphics) but I never saw the bar saying your install is complete and I never got any login credentials. When I checked My Installs, WordPress was listed there. Since I could not find the credentials, I uninstalled it. What am I doing wrong here? I think I need to start over!
You also need to do things like select a theme. What will your design look like? Will you use a standard theme that's free or will you splurge on a premium theme? There are literally hundreds of thousands of WordPress themes that can be chosen to hep you with the design and layout of your blog. Two of my favorite options for sourcing premium WordPress themes are Envato's Theme Forest and Template Monster.
I made my first cents (yes, you will start with cents. It will be thrilling) 4 months after I started this blog. (That includes one month were I did almost nothing.) I believe, if you do it right, you may start to see a profit as soon as 4-5 months in. It will not be much. But it will grow. You will probably not make a full time income for a while. This is not a get rich quick thing.
For many visionary novice bloggers, the world is not enough. The stash of free themes (more than two thousand themes are available on WordPress.org) does not satisfy their particular desire for look and feel. There are two other options you can take a look at, premium and custom themes. But they incur a cost, sometimes a tiny one, at other times a huge amount.
Hi, so I’ve been thinking about writing a book about my personal experience with adultery and how this was the worst mistake I’ve ever made and I have made many. In June 2008 my now ex wife became pregenant with our second child but the previous month she introduced me to Facebook. That was the beginning of the end. To make a long story short my ex wife and a woman I met on Facebook both gave birth to my 2 daughters 51 days apart. The blog I want to start will hopefully help other men not be as self destructive as myself.
Thank you so much for this!! I have been thinking about starting a blog for a year now and somehow kept thinking how will I ever get people to read it. With the help of your post I was able to start my own blog! I promised myself I will not comment until I had something up and running. It’s very new and very small (only 3 posts up so far) but I would be honoured if you check it out. The entire credit goes to you.
Recognition for yourself or your business. No, you probably won’t have paparazzi following you around because of your latest blog post. But a successful blog can gain you a ton of recognition in your respective field. Many bloggers are known as experts just because of their blogs, and some have even gotten book and movie deals based on their blogs.

Okay, so there are a ton of other considerations. For the sake of brevity, I’ll have to skip over all the little nuances that are involved with configuring things properly and optimizing for things like search engine optimization and installing plugins and so on. If you want to learn about SEO, I would recommend checking out my course on Udemy or one of my books or audiobooks on the topic.
“Do you want to monetize your blog? Do you feel like you need better organization techniques for handling all of the tasks of blogging? Do you just want to have a better handle on how blogging for profit actually works? Ruth delivers all the answers to those questions with a loving, honest big-sister voice. She doesn’t hold anything back. She shares all of her successes (and her embarrassments) so you can take your blog to a whole new level. Ruth’s ebook is a wonderful resource for future, current and established bloggers to maximize their strengths and improve on their weaknesses. She lovingly encourages while giving you the neccessary tools needed to tackle some of the most perplexing problems in the blogosphere.“
We place small ads throughout our website (and within our blog posts) that help us generate a little bit of income each month. Google gives you everything you need to get setup and it doesn’t take much of any coding knowledge to insert it into a blog post (phew). We try not to inundate readers with a wall of ads that might detract from the user experience or hinder them in actually reading our content.
Hi, so I’ve been thinking about writing a book about my personal experience with adultery and how this was the worst mistake I’ve ever made and I have made many. In June 2008 my now ex wife became pregenant with our second child but the previous month she introduced me to Facebook. That was the beginning of the end. To make a long story short my ex wife and a woman I met on Facebook both gave birth to my 2 daughters 51 days apart. The blog I want to start will hopefully help other men not be as self destructive as myself.
Hello, I just found your blog while looking for resources on financial planning. We’ve been passive and a little sloppy in this dept for our entire marriage and want to change that. I have to be honest. While a lot of the resources here are fantastic, I feel suspicious about the blogging for profit idea. Seems a bit too good to be true. I went to a very good school and majored in lit/writing. There was no mention of the potential to write, profitably, for the internet (with the exception of science/medical writing). Could a writer generate a decent income simply with freelance writing and blogging? Where does the money come from? Ads? Or would I have to also have a product to sell (i.e., a course, ebooks, etc). I’m feeling a pyramid scheme here (buy my writing course, start a blog, sell your course, etc). Gina’s income in her first few months was outrageously high. More than I make now as a librarian. Forgive me for being cynical/suspicious. I’m just curious.

Getting into the groove of writing content for your blog is fairly easy. Once you’re there, you’re there. But writing for your email list is a big challenge. Some women go on scrapbooking weekends. Some men go off to hunt. When it’s my weekend to take off by myself, I pack up my computer and a few bottles of wine and head to my sister’s house to write auto responder emails.
Learn about search engine optimization (SEO). The very basics of this is knowing which keywords to focus on. These are what people are searching for in the search engines, and how they might find your blog. Some of these keywords get a lot more searches than others get, so it's in your best interest to eventually choose the ones that do get searched for often. Keep in mind that these are often more competitive than ones that are searched for less -- but you might get lucky.
More and more, secure websites are becoming a requirement rather than an option. Even if you are not collecting any information on your website, it is still better to add security to your website with a SSL certificate. These encrypt the connection between your blog’s visitors and your website, reducing the chance something will go wrong when viewing the site.

I’m getting this message “The server at whexperience.com can’t be found, because the DNS lookup failed. DNS is the network service that translates a website’s name to its Internet address. This error is most often caused by having no connection to the Internet or a misconfigured network. It can also be caused by an unresponsive DNS server or a firewall preventing Google Chrome from accessing the network.” You know how can I fix this issue? Thanks !

With a business account, you’ll have access to Pinterest Analytics, as well as the ability to create “Rich Pins.” You can also pay Pinterest to promote your pins with a business account, but that’s definitely not necessary. We experimented with about $50 worth of promoted pins before figuring out we could make our pins go viral on our own, without the help of ads.


You’ve given me some interesting things to think about, and no mistake. At the moment, video plays a supporting role and audio none at all, so I guess I’m going to have to consider repackaging new posts to these delivery methods. It was something that hadn’t occurred to me at all until I found this post. My main problem is that I have a face that is good for radio, a voice best suited to silence and a budget that won’t allow me to remedy either one. However, I guess with practice the voice will improve and the face can be replaced by graphics {grin}.
If you scour the web, you'll find companies like Aweber, Get Response, Mail Chimp, Constant Contact and loads of others when it comes to email marketing. The first thing you need to do is to pick one of those companies and integrate it into your blog. Second, you need to develop a free offer. What will you give away in exchange for that lucrative email address?
Hi Jamie, this is great. I am totally new to the idea of blogging for myself and your website is clear and jargon free. From everything I have read, it seems it’s about having a subject you are either very knowledgeable in or are passionate about and then sharing that information with other people who may find it useful through blog posts. Once the audience are there, then looking at ways to monetise through audience numbers, if I’ve got it right?
Google AdSense might be the fastest and easiest way for a beginner to start earning passive income with a blog. The basic idea behind AdSense is that you can display Google Ads on your website and when a visitor clicks on those ads you get a percentage of the ad costs. You've certainly seen ads on other people's websites; you can have these ads appear on your blog or website as well.
We were inspired to research and write this essay after reading Joshua Becker’s 15 Reasons I Think You Should Blog, in which he discusses 15 great reasons why you should start a blog. Why being the key word here. In other words, he talks about the purpose of blogging, not just how to start a blog. That’s what many of these other “blogs about blogging” seem to miss; they miss the purpose—the why behind starting a blog.
Affiliate sales comprise a large chunk of revenue for most big-name bloggers. For instance, Pat Flynn made $53K last month from affiliate sales, compared to "just" $9,500 from book sales. In general, look for affiliate products with higher price points; web hosting companies are a great choice if it makes sense in your niche, with payouts of anywhere from $60-$130+ per signup.
Recognition for yourself or your business. No, you probably won’t have paparazzi following you around because of your latest blog post. But a successful blog can gain you a ton of recognition in your respective field. Many bloggers are known as experts just because of their blogs, and some have even gotten book and movie deals based on their blogs.

This is a big reason why I recommend building your blog with a platform that allows you to build a proper, fully-fledged website rather than a blog with a few simple pages. Platforms like WordPress.org allow you to build beautiful pages designed to captivate and convert your readers as they scroll through them. You can do this with page builders, email marketing plugins, plugins that help you manage and cloak affiliate links, and more.
“I’ll admit, I’m a bit of a ‘blogging for profit’ book junkie. I’ve read LOTS of them! However, most of them it’s just the same thing over and over. When I first heard about this book my first thought was ‘should I bother? There’s never anything new anymore’. I was so wrong – Ruth’s writing style is so nicely organized, and easy to read, as if you were sitting there chatting with an old friend. Her book goes into amazing-yet-easy-to-understand details on a ton of methods for making money blogging – but that’s after about half the book giving you advice and steps on actually GETTING to the point where you could make money, by growing your blog and being YOUR type of awesome.

Ruth Soukup is a writer, blogger, mom of two, and the successful founder of the blog LivingWellSpendingLess.com. Since launching in 2010, Living Well Spending Less has become one of the most popular personal finance blogs on the net, receiving more than one million visitors per month. She is also the founder of the Elite Blog Academy, as well as the author of the bestselling blogging guide How to Blog for Profit (Without Selling Your Soul), and her next book, Living Well, Spending Less: 12 Secrets of the Good Life (Zondervan) will be released December 30th, 2014. For more information about Ruth, please visit LivingWellSpendingLess.com.
Allow readers to purchase your own products or donate to your cause through your blog. If you have an online store for selling arts and crafts, or you create T-shirt designs available through a clothing website, provide links to those sites. Including a PayPal button for quick, safe purchases or donations is a common way to monetize creative blogs, or blogs that provide free advice or assistance to those who can't afford it.
Focus your efforts on these keywords for now. Choose a big one that will take longer to reach, as well as three to four additional terms you're going to try to rank for. These should all be similar! Then, you're going to include these keywords in each blog post you make in various combinations. Always focus your posts on one term, and include the others only if they make sense. As you focus on these similar keywords the search engines will start to rank you more highly because your blog is tightly focused and relevant to what you're targeting.

Use a system like W3 Total Cache or WP Super Cache and turn on browser caching to ensure that you speed up the delivery of your webpages. In the beginning, this might not seem as important. But as you grow and your traffic increases to thousands of visitors per day, this will be critical. Use Google's Page Speed Insights to test things before and after the installation.
I can’t offer people a whole world of knowledge yet but what I can say is that if you have been spinning your wheels and not getting anywhere, press pause on your operations for a bit (not more than a week or two at most, doing nothing will also get you nowhere) and re-educate yourself with articles like this and re-work your tactics where necessary.
Include keywords in important places. Include them in your blog post title, the large "headers" introducing a new section, the first few sentences of your post, and in links. Change your settings so each blog post's URL includes the title of the post, not the date it was posted. Try to make these as descriptive as possible to raise your ranking in search results and attract the right audience.

However if you are NOT clear on this and you don’t mind spending some time doing research, one of the best things you can do is start reaching out to people with your “best guess” offer and see how that goes. In the case of blogging that means writing about the subject area you want to focus on, even if you are not clear how exactly you fit into that niche yet.


Take some time and create a list of topics you’d like to write about. Then for each topic create subtopics. Example: Cooking – Gourmet Cooking, Gourmet Cooking on a Budget, Gourmet Recipes, Easy Gourmet Recipes, Gourmet Desserts, Gourmet Chocolate Desserts, etc. Next brainstorm specific article ideas for each subtopic. Make sure to write these down on paper — it helps to visually see the process.
After getting some much needed guidance from a prolific internet entrepreneur, I shifted my focus. I released my first digital product in September last year in the way of an eBook, then a month ago I opened the doors to my own training course (that was scary!) and as you would expect I’ve already surpassed the total earnings of those first 18 months by a good margin.

If you want to set yourself up for success, then you should invest in a self-hosted blog. A self-hosted blog is when you pay a company such as Bluehost to “park” your website in their “parking lot.” The company owns all the servers that you’re able to use to host your own content on (i.e. your blog). This service comes with a monthly fee of course.

And while the name you choose is one of the more important parts of setting up your blog, remember that it's something you can always change in the future—so don't let this step hold you back. Just choose something that's close to the topics you're planning to blog about, or you can even grab yourname.com or yournickname.com (like I've done with my blog here) and let's keep moving.

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