A content upgrade is a bonus that’s very specific. For example, I got a popular post about self-esteem. And the content upgrade for that specific post is simply a checklist in downloadable PDF format where the reader can get all the tips from that post neatly summarized in a document that they can keep on their smart phone for whenever they need it.
Bloggers like Michael Hyatt, Yaro Starak, Brian Clark, and Ramsay of Blog Tyrant (among many others) have learned to invest time, energy, and money on creating timeless and useful products. This information comes in the form of eBooks, software, themes, plugins, online courses, etc. so that their audience can learn and advance their understanding in a short amount of time.
Okay? A what? Sorry if I lost you. However, if you're serious about ensuring the blog that you started will make some serious coin over time, you need what's called a value ladder and a sales funnel. If you've never heard of these two concepts, let me explain. First of all, you need a system for email marketing. There are plenty of great plugins and programs to send out emails.
Although I do think conversions are the most important thing I can recall when I first started out one of my sites and I was starting to get regular daily traffic of around 10 uniques, and then I had one day that spiked to 200. That was a very encouraging day. Just seeing that traffic spike gave me confidence and a drive to work harder towards my next goal. I had not made any conversions yet, no money. However, seeing that my hard work was doing something was very encouraging.
There are many ways to keep an email list engaged. Which will work best for you and your readers will depend on your style of communication and their content preferences. We recommend to write your emails in a similar tone as you write your blog posts. Here are a few types of emails you can send on a regular basis to keep your list paying attention:
“Do you want to monetize your blog? Do you feel like you need better organization techniques for handling all of the tasks of blogging? Do you just want to have a better handle on how blogging for profit actually works? Ruth delivers all the answers to those questions with a loving, honest big-sister voice. She doesn’t hold anything back. She shares all of her successes (and her embarrassments) so you can take your blog to a whole new level. Ruth’s ebook is a wonderful resource for future, current and established bloggers to maximize their strengths and improve on their weaknesses. She lovingly encourages while giving you the neccessary tools needed to tackle some of the most perplexing problems in the blogosphere.“
Can you teach an old dog new tricks? I hope so. I have 78 years of knowledge to share on food, music, and other topics. Your instructions are amazing, wonderful, and hopefully easy enough for even an old tech-idiot like me to understand. I’ll sign up for your course, but I want to express my admiration and appreciation for such a fine product as you have created.
Take the time to build your automated sales funnel. There is so much involved with sales funnels, but the basic premise is that your visitors will show up to your site by discovering your content, drop into your sales funnel through an offer via your lead magnet or some other tripwire, and they'll then be led through a journey with drip-fed messages at some periodic schedule that will allow you to sell your products and services on autopilot.
My intention is to begin immediately with my new blog. I want to focus around the service industry more specifically about addiction. It is a huge epidemic in this country and I do not feel that there is enough information out there, real to life information for people to read. As a product of my own demons and at this stage in my life I feel that I have much to offer in this regard. I would just like a little feedback from you about the idea, and perhaps how you would go about laying something like that out online.
Do this for each of your keywords and look at the results. If all of your top keywords have a Monthly Search Volume of 5,000 – 10,000, you’ve definitely got a potentially profitable niche. If you’re too much over that up into the high hundreds of thousands of Monthly Searches, you might want to get more specific with your niche rather than competing with much larger, established websites on more popular subjects.
Okay, so there are a ton of other considerations. For the sake of brevity, I’ll have to skip over all the little nuances that are involved with configuring things properly and optimizing for things like search engine optimization and installing plugins and so on. If you want to learn about SEO, I would recommend checking out my course on Udemy or one of my books or audiobooks on the topic.