It’s only finally getting into my head that it will only ever be a small percentage of my audience that really matters in terms of supporting my business. I was always so worried about not alienating the Big Crowd that I missed a ton of chances to focus on the people who really do understand my overall message and want to go deeper. This post (and especially the comment thread) has been wonderful and is helping me to clarify my new philosophy.
If you are new, obviously don’t try to fit all of these income streams in at one time. You should build on it and work on one at a time. Slowly build your income. Think of it in terms of a job. When you start out at a job you don’t usually start making the big bucks right away. After time and experience come into play, then you start making more and more money with raises and promotions. Now you can make a ton more money online than a typical job but it is the same concept!
“Have you ever started a book that you just couldn’t put down? Ruth Soukup’s How to Blog for Profit is not only unforgettable, but undeniably one of the most practical and comprehensive books on blogging that is on the market! Ruth writes with contagious passion stemming from her years of wisdom in the blogging world, yet doesn’t leave young “small bloggers” like me in the dust. This book gives practical, doable steps to pursue your blogging dreams that might seem out of reach (right now), but that Ruth encourages can be made possible with dedication and hard work. The world of blogging is vast, but with concrete advice and “plan of action” steps at the end of each chapter, Ruth makes blogging (and earning an income to support your family through your blog) purposeful and possible.
Post your article links on social media and blog directories. Get traffic to your site with frequent updates on Twitter, Facebook, and other social media sites. Find blogging communities that match your readership and post links to relevant articles on their comments or forums. This helps in getting traffic to your site as well as raising your search engine rankings.
It is an invaluable tool for experienced and novice bloggers alike, explaining not only what it takes to create an authentic, successful, and profitable blog, but how to get there as well. Better yet, it has now been updated with even more valuable information–25% more content–and this expanded 2nd edition is available in both a Kindle and Paperback version!
Some people will argue that you shouldn't start a blog in a niche that isn't too popular. For example, if you want to write about something like crocheting or playing a specialized instrument, understand that the appeal of the blog can only be as large as the total global audience in your prospective language. Some things simply don't have a large audience.
Second job, anyone? In America, two-income families are the norm but think of the havoc it wreaks on your daily life. You’re so exhausted by the time you get home from work; you barely have enough time and energy to make dinner and help the kids out with their homework. Even that becomes difficult if you work at more than one place, whether evenings or on weekends.
Other measurements of success can include traffic, user engagement, social shares and email subscribers, but it all depends on your business goals in actuality. Do you want to sell more of your own products through your blog? Your version of success is going to include a healthy amount of revenue from those products alongside a decent-sized email list and a high level of user engagement. Do you want to simply earn more revenue from your blog as a whole? Your version of success would include high amounts traffic and user engagement.
I can’t offer people a whole world of knowledge yet but what I can say is that if you have been spinning your wheels and not getting anywhere, press pause on your operations for a bit (not more than a week or two at most, doing nothing will also get you nowhere) and re-educate yourself with articles like this and re-work your tactics where necessary.
Time. Once you’ve learned how to start a blog, you’ll learn that blogging takes a lot of time, especially if you’re as neurotic as we are (we spent over eight hours testing the fonts on this site). And see those Twitter and Facebook icons in the header? We spent hours on those, deciding what was right for us). That said, once you have your design set up, don’t tweak it too much. Instead, spend the time on your writing.
Use a keyword research tool to gather even more ideas: We want a TON of these blog post topics, so let’s use a keyword explorer tool like Ahrefs (pictured above), Google Keyword Planner, or Moz to help us fill it out. These tools basically just show you terms and topics related to the ones you’ve already come up with, as well as how much traffic those terms are getting (to show that your audience cares about them!)
Internal Linking. Internally link to other content on your blog to organize it better for web crawlers. In addition, aim to have other websites link back to your website (through guest posting, blog comments, or just by publishing quality content others want to mention on their own site) so Google and other search engines can reward you for being authoritative and rank your blog posts higher.
So, in order to gain visibility, you have to go directly to the source. You need to tap already-established bloggers by offering them your great content with a chance to secure a single link back to your own site. Keep in mind, this isn’t about exchanging blog posts or links. No, do not do that. This is about offering to write for existing platforms that will help you build your own audience.
Thank you for sharing such a great post! I am new to blogging and I keep on searching for website like this. One of the hardship I encountered is content for my blog I am not very good at writing so I am planning to hire someone who could provide a very good content. Do you have any recommendation where to hire for someone who could write an article for me?
It will depend LARGELY on what kind of traffic you can drive to your blog. Profitable blogs have readers. There’s no way around that. (If you are struggling with traffic, I LOVED – and by loved, I mean have read twice and will read again – Lena Gott’s Traffic Transformation Guide. She details how she went from 17k pageviews to over 400k pageviews in ten months!)
We use BYLT for our theme, a platform created by SPYR. They have a number of beautiful, simple WordPress themes to choose from, and, in fact, you can purchase the same theme we use if you like. Simply go to their site and find the theme that best fits your desired aesthetic. BYLT’s themes are feature-rich plus, once you buy your theme, you will have the same team supporting your work that we trust to support ours.
I must say, its a great article and enjoyed a lot. There’s so much good information which can be followed and actioned. I was in similar situation before trying to make money online, but couldn’t quite make it. So started slowly and work on the content and SEO. After 4 months I made $2. After this, I was able to make around $50 a month from the same blog. And recently I sold that blog. It happened with me so guys you can make it happen as well. But, please remember if you are looking for big money quick then it is not for you.
Finally, in order to build a blog that actually makes money, you need to get social. You need to collaborate with others. Communicate with leaders in your niche. Reach out and share other bloggers’ content. Acknowledge their work and give them positive feedback. Don’t be pushy about it and don’t look for anything in return. It doesn’t quite work that way.
That concludes our official list of the steps you should take to become a successful blogger, but let’s go over a few honorable mentions we couldn’t squeeze into the list. For starters, growing your email list is an obvious one. It’ll help you turn casual visitors into regular readers and eventually customers. Read our posts on how to create an email marketing strategy and how to start an email list for free for more information.
Thank you, I started my blog on January 1st of this year. I paid for a host and got the free domain name. I have been using a free theme so far. Your post encourage me as I am starting out ok. Traffic has been slow, but I just watched an online series about SEO that I believe will help. I look forward t your next post. Also, I had trouble picking a domain name and picked this one but would love to change it later.
Now, whether you use your own name or a product name for your biz really depends on which you prefer. I recommend choosing a name that makes you feel 100% authentically YOU, and at the same time encompasses your longer term vision. For instance, if you plan to grow your team beyond just you, a product name might be the way to go. Try to include keywords related to your blog’s focus so that people have an idea what your biz is all about.
Thanks so much for this great post! I’m a new stay-at-home mom and was researching jobs I could do from home (so I could stay at home for the longterm!) and I kept coming back to blogging. I have read and re-read your post multiple times and downloaded Ruth Soukup’s book; so good! I feel like I’m much more set up for success and not floundering in the dark! I would love any feedback on my website!
I guess what I’m trying to say is that even though conversions is what you should be focusing on, maybe not so much at the beginning? Because it was very hard for me to make my first conversion, and on top of that my conversion didn’t pay me anything until I had a few more conversions, so it was a long process. Now I am getting a small amount of trickling monthly income, but it took me a long time to get to this point. I’m still far from where I want to be, but when I get an increase in traffic I feel encouraged. I’m sure part of it is because of the industry the blog is in, but other industries may be similar.
Constantly keep learning and doing your best to understand more and more about blogging and convey important lessons to your audience and you'll succeed. Some of the most successful blogs in the world are earning millions of dollars per month. Don't expect that to happen right away. But that does show you the potential of what you can accomplish in this industry if you stick to it.
Ignore Negative Criticism and Stupidity. Sure, we get a lot of negative comments and stupid questions from ignorant people who aren’t really our readers (e.g., negative comments like “You’re not real minimalists” and stupid questions like “Are you guys gay?”). We call these people seagulls: they fly in, crap on your site, and fly away. But we pay them no mind, because we didn’t start our blog for them. Delete their comment and move on.
Network with other bloggers or mention their blogs: Early on, you want to get on other people’s radars. And one of the best ways to do that is to mention other relevant bloggers and blog posts on yours. For Austin Belack, founder of Cultivated Culture, that meant linking out to relevant blog posts and then emailing the blogger and saying “Hey! I mentioned you in my most recent article. If you think it’s worthy of a share, I’d really appreciate it. But if not, I’m happy to keep sharing yours.” This drove the initial 50,000 to 60,000 readers to his blog.
Blogger allows its users to choose from various templates and then customize them. Users may also choose to create their own templates using CSS. The new design template, known as "Dynamic View", was introduced on 31 August 2011 with Dynamic Views being introduced on 27 September 2011. It is built with AJAX, HTML5, and CSS3. The time for loading is 40 percent shorter than traditional templates, and allows user to present blog in seven different ways: classic, flipcard, magazine, mosaic, sidebar, snapshot, and timeslide. Readers still have the option to choose preferable views when the blog owner has set a default view. Some of the widgets (e.g., Labels, Profile, Link List, Subscription Links, Followers and Blog Archive etc.) are available for Dynamic Views; other templates are chosen by the blogger.
Are they spending many minutes on the page? Or, are they arriving and leaving quickly after 30 seconds or so. Keep in mind that your posts should be lengthy, so plan to write at least 1000 words per article or more. On this blog, I focus on a minimum of 2000 words per article. Not to be verbose. But because I know that value and engagement is delivered in length, not in brevity.
A blog is not a blog without content so once you’ve set your blog up you need to focus your attention upon creating useful content. What you choose to create will depend a little on the topic that you choose to write about (on that note, most successful bloggers have some focus to their blogging whether that be a niche or a demographic that they write for).
Hi Ramsay I think I may have replied to someone else’s comment! Thanks for your very helpful article. I have a lot of learning to do. I signed up with Blue Host rather impulsively, and paid $7.95 for 12 months- and only then found your website with the excellent deal of $2.95. I have another blog but now want to start a new one but I realize I’m not quite ready. Can I cancel with Blue Host – I’m still within the 30 days – and sign up later, but, most importantly, I don’t want to lose my domain name. Thanks.
I went to hostgator as per your instruction. Now I am confused as to whats the difference between “Register a new domain”and Ï already own this domain”? When I try to register myname.com in the register a new domain section it just says unavailable whereas its available in the I already own this domain section. So do I need to buy a new domain name separately before proceeding to hostgator or hosting and domain name come together? Ah I am really confused, please help!
Don’t simply start a blog about weight loss. Start a blog targeting people trying to lose weight with the keto diet, no equipment workouts or strength training. Don’t start a blog about gardening. Start a blog about urban gardening, growing your own food or growing a specific type of plant. Basically, consider the broad topic you want to start a blog about, and find a niche market within that topic to target.
We’re going to go through seven specific steps you can take to find your own path to success, but first, let’s take a look at a common path most successful blogs have taken. It starts with a problem to solve and a product or affiliate product to sell. Ideally, this product is designed to solve that problem. Next, these sites use their blogs to provide free, valuable, high-quality content and use things like SEO, social media, guest posts and even paid ads to drive traffic to their websites.
If you have great writing skills, you can become a successful blogger. Writing is the basic skill for becoming a blogger. Your blog readership will depend on how good your writing skills are. When I’m talking about writing, it doesn’t mean writing like an expert, but write like an individual. You are not writing for a book or a newspaper, as they are different. See the editorial page of a newspaper or a magazine, and that’s the exact kind of writing which I’m talking about.
Pick a topic that you are passionate about. Even if you don't have a passion, writing about your daily life can make for a good read, depending how you word it. If you are going to blog about what you did today, make it interesting. People are looking for a funny story or your opinion on a debatable subject. They may not be as willing to read how you changed a lightbulb today. Using photos can help enhance the reading experience and engage readers more.
More often than not, people think they should blog about popular topics where they think money grows on trees. And while the truth is that you might be able to attract the larger audience if you write about smartphones instead of blogging about something specific like tuna fishing, that’s the wrong way to go. In the case, it would show that you write about something you might not completely understand and love, and it would result in an unsuccessful blog that not even you would enjoy.
SEO – SEO stands for search engine optimization. Basically, you want search engines, like Google, to index and rank your content high in their algorithm, so that when people do an internet search — your content is easily found (preferably on page one). So when you research and write your content you'll want to consider your niche, keywords, questions, and phrases that individuals are searching for and intertwine these into your blog posts. This is an oversimplified definition, but it gives you the gist of what SEO can do your blog. This article talks more about SEO so you can start learning the ropes.
Last year I focused for brief time on traffic again. Had a few weeks where I had tens of thousands of visitors streaming in. The result – lots of work for me and virtually no money. So I’m back to my original model. I agree with you that this is one of the biggest fallacies on the internet and one people seem to have a hard time letting go of – that the best focus is on building traffic instead of focusing on serving the people who are willing to give back.
Be discerning about how you interact. This isn't the place to be feeding the trolls or sociopaths. If someone is nasty, pushing for a fight or defamatory, do not interact with them. You might consider reporting them to your site host if relevant, or the police if they're threatening. Take defamatory comments seriously; see a legal adviser for assistance.
Perhaps most importantly, you need to choose a responsive design. The term responsive design simply means a design that works on all devices – desktop, tablets, and mobile. It is called this because the design is responsive and adapts its appearance based on the size of the screen it is being viewed on. This creates a pleasant, cohesive user experience for everyone. This is vital because since 2016, more people use the internet from their phones than from a computer desk!
Keep in mind that you’re not just building a blog, you’re going to be building a business and a brand. The more memorable you make your domain name, the more likely you’ll be to succeed with your blog. If it’s catchy and people can remember it, they might just come back to it over and over again as long as the content is great. But it all starts with a domain name.
Hi! Thanks for all the helpful tips. I have been blogging on and off for a few years, and am currently using a wordpress.com site but pay for my domain name so it doesn’t have the .wordpress.com at the end of it. If I choose to go through blue boat to host my blog, do I type in my current blog/domain name into the already have one box instead of creating a new one? And will all my current blog content transfer over? Thanks!!! :)
But if you're willing to put in the time and the effort, and you can stay persistent over the years (and yes, I said years), then you can most certainly generate a substantial income online. In fact, your blog is quite possibly one of the best hubs of passive income generation, and if done the right way, it can attract the right clients and customers no matter what industry or niche you might be in.
Protip: If you look at my contact page, you’ll notice I don’t put my email address in standard form with the @ and . signs. Instead I write it out like this: AmyLynnAndrews at gmail dot com. I do this to cut down on spam. The idea is to throw off any bots crawling the web hunting for the standard email format, harvesting it and blasting me with unwanted emails. Honestly, I’m not sure how well it works. It might just be a holdover from my younger blogging days. I should research this again. 🙂