Put your ideas in a spreadsheet and prioritize: Ok, let’s get this list a little more organized now. Start a spreadsheet and include your keyword, estimated search volume, difficulty, and opportunity (You should be able to get all this info from the keyword tool you use). Looking at all these, assign a priority to each one either on a scale of 1-5 or a basic High-Medium-Low. Join my free blogging course to grab my editorial calendar template.
A very good sharing! Referring to point 13 I’m keeping the existing customers as well as attracting the new ones. The reason I’m still attracting the new ones is because whenever I broadcast my newsletter I noticed that the sales (own product and affiliates sales) and Adsense earning were increased too. If I could double up my list this means I can double up all my earnings.
Add Value. Your blog must add value to its readers’ lives. You want to help people solve problems. This is the only way you will get great quality readers to your site (and keep them coming back). Adding value is the only way to get someone’s long-term buy-in. We both learned this after a decade of leading and managing people in the corporate world. With everything you write, it’s worth asking: Is this adding value?
Choosing an extension is also important. The extension is the “.com,” “.net,” or “.org” after a website. There are now dozens of extensions, but those three are the most familiar to English-speaking audiences and will drive the most traffic to your website. Unless you’re a non-profit or a similar type of blog, don’t go for “.org” -- a “.com” is the top choice, followed by “.net.”

We use BYLT for our theme, a platform created by SPYR. They have a number of beautiful, simple WordPress themes to choose from, and, in fact, you can purchase the same theme we use if you like. Simply go to their site and find the theme that best fits your desired aesthetic. BYLT’s themes are feature-rich plus, once you buy your theme, you will have the same team supporting your work that we trust to support ours.
I would like to work from home and am looking into blogging. I literally have no idea what I’d write about (I’m interested in several different things that are not related to one another) and am assuming I’d need sponsorship to actually make money. Since I know what assuming gets me, I am doing my homework before I do anything else. Thanks for all the info and any other advice is appreciated.
Hi Betsy, thanks for stopping by the blog. Yes, you can start a blog for free, but as I mentioned in the post, you’ll have a much better chance of success if you do go with a paid host. However, the investment is minimal. I have been earning a significant income through blogging that has allowed me to stay at home with my kids since about 2014, so I can say yes, it really does work. I hope you’re able to find the at home job you need!
Some people will argue that you shouldn't start a blog in a niche that isn't too popular. For example, if you want to write about something like crocheting or playing a specialized instrument, understand that the appeal of the blog can only be as large as the total global audience in your prospective language. Some things simply don't have a large audience.

Write down every topic that you are knowledgeable or passionate about. You'll have a much easier time making money from a blog you are interested in, rather than trying to write content you don't like because you think it will make money.[1] Some examples are hobbies that you enjoy, your career, or some specific and miscellaneous knowledge that you have.

“This book is an excellent resource for bloggers, especially bloggers relatively new to blogging (i.e. have been blogging for 2 months to a year or so) and that are looking to take their blog to the next level. Ruth gives you clear advice on how to build a solid foundation for your blog, and she does an amazing job of emphasizing the importance of that foundation and it’s role in helping you make a profit down the road. For Ruth, it’s more about lasting upward momentum than getting rich quick. And I love that! Additionally, Ruth’s advice is valuable even if you are not looking to monetize your blog, since many of the same qualities that make a profitable blog are also ones that grow your readership generally. It quickly becomes apparent that Ruth is all about quality, honesty, action, and organization. I feel like I have a much clearer picture of what kinds of items need to be on my blogging to-do list, and after reading I felt empowered to actually get myself in gear and cross those items off my list.


I had a blog a couple years ago in a pretty precise niche (female musicians), too precise maybe. I had like 20 readers! Now I’d like to try again with another topic but I’m afraid there’s way too much blogs about it already (hippie lifestyle including health, fashion, decor, beauty, printables, etc). I tried checking stats and keywords but I don’t understand any of the information I’m getting. I’d rather pay someone to do the research for me but I have no money. The other thing is that I’m not an expert in anything. The hippie lifestyle thing is the only topic I can think of that would generate more than two article ideas in my brain! Do you think there are solutions for someone in my situation ?

It’s only finally getting into my head that it will only ever be a small percentage of my audience that really matters in terms of supporting my business. I was always so worried about not alienating the Big Crowd that I missed a ton of chances to focus on the people who really do understand my overall message and want to go deeper. This post (and especially the comment thread) has been wonderful and is helping me to clarify my new philosophy.


I learned very quickly that focusing on large-scale traffic was not necessarily the shortest path to a sustainable business. And I actually started being very blunt and firm about this in public, which “turned off” large numbers of readers who were not giving anything back. Paradoxically, though, the people who really resonated with my content started stepping up to the plate. I noticed I could sell something at $20 or at $797 and make the SAME number of sales. So I started focusing mainly on those willing to give back. And I finally started making enough money to quit my job.
Starting a blog that actually makes money involves a great deal of writing. But not just any writing. You need to write keyword-focused content and do it repeatedly. When it comes to writing your content, there are a ton of rules that you should follow if you want it to be effective when it comes to SEO (in fact over 200+ which you can learn about here), but try not to allow that to overwhelm you.
So, what do you want to call your blog? Maybe it’s YourName.com. Maybe it’s YourBusinessName.com. Or maybe it’s a creative brand name you thought up. If you’re having a hard time thinking of a good domain name, try Wordoid, a wonderful naming tool that will give you plenty of great options. Just make sure you don’t buy the domain from them since Bluehost will give you a free domain. (If you’ve already purchased a domain elsewhere, that’s okay, too, because Bluehost will make it easy to transfer your existing domain during the set-up process.)
Blocking of *.blogspot.com domains by keyword-based Internet filtering systems is also encountered due to the domain containing the substring "gspot"; however, this can be alleviated by excluding the "blogspot.com" section of the URL from the keyword-based Internet filtering whilst the *. section of the URL is exposed to keyword-based Internet filtering.
In-depth tutorials are great for getting links and social shares. However, they can also be a great way to earn money on your blog. There are a number of ways you can make this happen - include affiliate links for the products you use in your tutorial; promote your own products in the tutorial; write a tutorial to promote an advertiser's product (just be clear that it's a sponsored post), etc.
But until that moment where you've written 10 posts, you haven't yet proven to yourself or to anyone else that you actually have what it takes to be a blogger. You're just going to be one of those people who writes a couple of blog posts and then fizzles out and doesn't do anything. There are so many of those people in the Internet- don't add to it.

Selecting a good keyword can be helpful. Search engines function through SEO (search engine optimization), which ranks search results based on how many keywords they have related to the person’s search query. However, you don’t want to get so wrapped up in SEO that your readers feel your blog is generic. Developing strong brand identity is the best thing you can do to draw readers to your blog.
First of all, happy new year and once again you did a great job by sharing such a fantastic blog with all of us. It’s beneficial for everyone searching for this topic. I read many blogs on this topic, but the way you describe the things is really impressive. I just loved it. You make me feel proud that I am a reader of your blog. I read all of your blogs on a regular basis and honestly saying all of them are super awesome. Thanks for making such an excellent website for all of us and sharing such type of unique content. Keep sharing. I appreciate your work. Once again Thank You so much for this lovely post.
27. Sponsored/paid posts – Many blogs publish sponsored and paid posts. Sponsored posts are basically just posts about a specific brand, product or service. A company will pay you to publish an article about it. It’s similar with other paid posts as well. Your basically selling the spot for the article on your site. If you decide to take this route, you’ll want to build your traffic before you will get many offers.
If you aren’t part of an ad network then you are constantly searching for new companies to advertise on your site. This one was always a pain in the ass for me. I wanted to spend time making my site better, but if I ignored selling my ad space then I wouldn’t have money to continue to make my site better. You can join an ad network, but that means you are giving up a percentage of the revenue. Work hard to only get 50% of the money? Bleh.
Most hosting providers will provide you with a WordPress plugin and make it relatively easy to install WordPress on your hosting account. But it's your duty to locate the right provider and get the right hosting account. In the beginning, you won't need a high capacity account. But as you grow, you'll need to ensure you have the right amount of space and bandwidth to support your traffic. Those are good problems to have, but you won't have them in the beginning.
Create and customize your blog. If you are using a free service, there should be a tutorial to guide you through the initial steps of setting up your blog, as well as a forum for people to ask questions. If you are hosting your own site, you will need someone with web design experience to customize your blog, or you can use software such as WordPress.org to use the same structures available at free services.
Can you teach an old dog new tricks? I hope so. I have 78 years of knowledge to share on food, music, and other topics. Your instructions are amazing, wonderful, and hopefully easy enough for even an old tech-idiot like me to understand. I’ll sign up for your course, but I want to express my admiration and appreciation for such a fine product as you have created.
Make it easy for the person you are guest posting for. Don’t forget to edit and proof-read and perhaps even format the post before you send it to the website. Make it as easy as it can be for the website owner to just cut and paste the article and hit publish. I used to publish guest posts on The Positivity Blog maybe 6 years ago and I loved it when people did that. I did not love it when people sent me lazy drafts and hoped I would do the cleanup.
Understand the difference between total revenue and net income. Most income reports tout total revenue. Net income or profit (what really matters) is often buried in the post. I came across an income report recently with a super impressive number in the title (and Pinterest image). It was total revenue. Not until I read the whole post did I learn this blogger spent well over half their total revenue on Facebook Ads alone. On top of that, they had an extensive list of expenses. By the end of the post I realized I had netted more than they did the previous month.
The goal? Create a schedule and stick to it. In the beginning, write as much content as you can and share it everywhere. However, don't sacrifice quantity over quality. Ensure that all the posts are great, high quality posts that are both relevant to your audience and niche while also being keyword-centric. Don't veer off topic or go on one tangent after another.
In this day and age, managing one’s personal finances in a secure manner that allows the user to have a real-time visual representation of their money is easier than ever before. With the numerous applications that are out there — both free and subscription-based — there’s no reason that every person can’t take control of their money and ensure they’re making smart money moves.
I’ve been building online businesses and e-commerce websites since 2000. I would never in my life start a new website with a “free” blogging or “free” website platform. If you do, within months your website is going to start growing, and you’re going to have to switch to a paid platform anyway. You will have thrown away all that time (and lost money in the process).
Leaving Work Behind is a relatively small blog when it was started as a personal project in 2011. Now, it is a thriving business with a team of editors, writers, and resources to help freelancers further their careers through the power of blogging. In other words, we’ve seen the whole process transform from a single person into a platform that supports a team of passionate visionaries.
And, if you’re interested in starting a blog, you probably have a ton of ideas for posts you want to write. However, I can say from experience that those ideas aren’t always there. Sometimes running a blog is harder than it seems. And it can be incredibly hard when you run out of ideas, especially when you’re writing about topics you’re passionate about.

Keep reading and listening and pick up inspiration. Stay up to date and deepen your knowledge about your niche. Read books and blogs about it. Listen to podcasts and watch videos. When you have new ideas flowing into your mind each week and month you’ll come with new stuff yourself. Or combine what you have learned. Or you can share your experience with what you learned from someone else.
Once you’ve selected the right account, you’ll move to the next page where you can actually purchase your domain. Either you already have a domain, which you can easily port over to their service, or you’ll buy a new domain name. If you’ve already done the research on your domain, this step should be fairly straightforward. If you haven’t, don’t rush this step and take enough time selecting the perfect domain.
Once you’re up and running with your hosting account, your next step is to install WordPress, the most popular blogging platform, onto your newly-minted blog. This is a rather straightforward process, so don’t be alarmed here. In your Bluehost control panel, you’ll find a simple one-click logo icon with the description “Install WordPress,” that will help guide you along in the process.
It’s dependent on traffic. Traffic goes up and down and you never know when it is going to do a major dip. Most advertisers pay based on the number of views their ad will get. This turns you into a traffic monster. You start to look for creative ways to get any kind of traffic, no matter if it’s good traffic or not. This can easily lead to your site becoming another junk site that you try to avoid.

“I’ll admit, I’m a bit of a ‘blogging for profit’ book junkie. I’ve read LOTS of them! However, most of them it’s just the same thing over and over. When I first heard about this book my first thought was ‘should I bother? There’s never anything new anymore’. I was so wrong – Ruth’s writing style is so nicely organized, and easy to read, as if you were sitting there chatting with an old friend. Her book goes into amazing-yet-easy-to-understand details on a ton of methods for making money blogging – but that’s after about half the book giving you advice and steps on actually GETTING to the point where you could make money, by growing your blog and being YOUR type of awesome.
Passive income is an always popular option since it allows you to earn money even while you sleep. While the concept is very tempting, you should understand that it isn’t entirely true. While you are able to get paid all the time, you still have to work hard on the advertisements and different systems if you want to get the best out it (earn as much as possible). This usually includes:

To become a successful blogger you will have to choose the right niche and work on attaining the highest form of knowledge within that topic. So pick the one that appeals to you—the one you are passionate about and most interested in. Strive for success, happiness, and recognition. By choosing the niche of interest and having your own point of view you’ll be able to differentiate your personal blog from the competition.
Earn a living doing what you love! Whether you have been blogging for years or just a few weeks, How to Blog For Profit (Without Selling Your Soul) will prove a valuable resource. The expanded second edition, offers solid advice and practical action plans for creating an authentic, successful, and profitable blog.  Ruth Soukup shares how she grew her own blog to over one million monthly visitors, while earning a full time income, and writing about the things she truly cares about. In this book you will receive actionable steps to be able to achieve your goals:
I’ve been building online businesses and e-commerce websites since 2000. I would never in my life start a new website with a “free” blogging or “free” website platform. If you do, within months your website is going to start growing, and you’re going to have to switch to a paid platform anyway. You will have thrown away all that time (and lost money in the process).
Unfortunately, gazillions of awesome domain names have been already taken. Especially if you aim for the most popular .com domain. But don’t worry; if you can’t get the domain you wanted while registering for a hosting account, Bluehost will help you by letting you choose one later. Just by clicking the button, you can skip the registration of the domain. That will give you time to do some research and thinking. Try thinking about other options or maybe another extension like .net or any other that may be a good fit your blog.
If you absolutely cannot find a dot-com domain, then you could opt for a different extension, but be careful not to make that extension country specific. For example, don't use .US or .CA or even top-level domains such as .info or .cc or .name because you simply won't get the same global awareness and appeal that you would with a dot-com domain name.
Starting a blog that actually makes money involves a great deal of writing. But not just any writing. You need to write keyword-focused content and do it repeatedly. When it comes to writing your content, there are a ton of rules that you should follow if you want it to be effective when it comes to SEO (in fact over 200+ which you can learn about here), but try not to allow that to overwhelm you.

There are literally millions of blogs on the internet, and only a fraction of them are earning any income. (It’s hard to get exact statistics, but I’d guess that that less than 10% of bloggers ever become “full time”. I heard somewhere that 90% make less than 1$ per day – but don’t worry. I make well over 100$ each and every day, and I will show you WHY I earn money with my blog, so that you can start your own blog and make money too.)
Selene, Bluehost has several different packages available. I believe to get the $2.95 rate, you have to pay for 36 months up front, but I am not 100% sure. Definitely check into it first and make sure it’s something you’ll be comfortable with before signing up. Alternately, you can look into Black Chicken hosting. Their rates are a little more but you can pay monthly.
A very good sharing! Referring to point 13 I’m keeping the existing customers as well as attracting the new ones. The reason I’m still attracting the new ones is because whenever I broadcast my newsletter I noticed that the sales (own product and affiliates sales) and Adsense earning were increased too. If I could double up my list this means I can double up all my earnings.
I went to hostgator as per your instruction. Now I am confused as to whats the difference between “Register a new domain”and Ï already own this domain”? When I try to register myname.com in the register a new domain section it just says unavailable whereas its available in the I already own this domain section. So do I need to buy a new domain name separately before proceeding to hostgator or hosting and domain name come together? Ah I am really confused, please help!
I guess what I’m trying to say is that even though conversions is what you should be focusing on, maybe not so much at the beginning? Because it was very hard for me to make my first conversion, and on top of that my conversion didn’t pay me anything until I had a few more conversions, so it was a long process. Now I am getting a small amount of trickling monthly income, but it took me a long time to get to this point. I’m still far from where I want to be, but when I get an increase in traffic I feel encouraged. I’m sure part of it is because of the industry the blog is in, but other industries may be similar.
You can also strategically rely on traditional post formats to help you along the way. At the end of the day, as long as your information is interesting, relevant, and sourced reliably, you’re on the right track. Don’t be afraid to experiment, but keep in mind it’s smarter to break the rules on purpose than by mistake. Read and learn from popular blogs in your niche and try out what works best for them.
This is it! You just made a blog all by yourself. In fact, we dare say if you thoroughly read this entire guide you now know more than the average person does about starting a blog. But remember, starting a blog is easy – it only takes about thirty minutes of guided steps. It’s what comes next that will determine how successful you are when all is said and done.
Be Honest. Your blog needs to be authentic—it needs to feel real—if you want people to read it. You can be your blog, or your blog can be you. That is, do you really embody the stuff you write about? If not, people will see through it. “Be the change you want to see in the world,” is the famous Gandhi quote. Perhaps bloggers should build the blog they want to write for the world.
“After a year and a half of blogging as a hobby, I decided to launch a second blog with the goal of making a profit. Ruth did an excellent job addressing all of the questions I had, including the ones that came up as I navigated through my new blogging journey. By implementing the strategies and action plans in Ruth's eBook, I was able to surpass my one-year blog traffic goal within 3 months from launching my blog. Not only that, I was also able to earn an income within 2 months! Today, my blog traffic and income continue to steadily grow. If you are serious about monetizing your blog, Ruth provides you with the necessary tools to yield tangible results.” Jesenia Montanez @ The Latina Homemaker
My blog is hosted with Siteground, and I love them because a) they are crazy affordable (You can get a great discount on their shared plans right here – it’s less than 4$/month!) and b) they have AMAZING 24 hour tech support that never makes me feel stupid for being computer confused. This is critical. And perhaps most importantly c) my blog has never been down with them. Ever. (Downtime = lost revenue. Period.)
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